Beaconsfield Estate Bedford Hills, NY
MARKETING REPORT I July 18, 2022
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Section I. Bespoke Marketing Review
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BEACONSFIELD ESTATE PROPERTY COLLATERAL
Four Page Property Brochure Distributed to Christie’s global salerooms and CIRE affiliate offices
BEACONSFIELD ESTATE DIGITAL
Optimized Property Web Ad on Christie's Real Estate Site ongoing
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BEACONSFIELD ESTATE DIGITAL
Featured Property on Christie's Real Estate Homepage Video Carousel ongoing
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BEACONSFIELD ESTATE DIGITAL
Beaconsfield Estate is syndicated to the following online publications
Mansion Global
PropGoLuxury China
Wall Street Journal
ZaoBao China
Bloomberg
Penta
Market Watch
Robb Report
Financial Times
James Edition
Country Life
CORNELIA C. HECKENBACH KORNELIA STUPHAN
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BEACONSFIELD ESTATE DIGITAL SOCIAL MEDIA Instagram Property Video Feature @christiesrealestate March 29, 2022
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BEACONSFIELD ESTATE DIGITAL SOCIAL MEDIA Facebook Property Feature March 21, 2021
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BEACONSFIELD ESTATE DIGITAL SOCIAL MEDIA Instagram Property Feature March 21, 2021
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BEACONSFIELD ESTATE DIGITAL SOCIAL MEDIA Twitter Property Feature March 21, 2021
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BEACONSFIELD ESTATE DIGITAL BLOG Luxury Defined Article Designing for Well Being December 2020
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BEACONSFIELD ESTATE DIGITAL BLOG
Luxury Defined Article 9 Homes with Guest Houses October 22, 2020
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BEACONSFIELD ESTATE DIGITAL BLOG
ZaoBao China Client Newsletter Distributed to 60,000 subscribers in mainland China May 2, 2022
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BEACONSFIELD ESTATE AUCTION HOUSE EXPOSURE
Bespoke Video Montage Displayed in Christie’s New York, London, & Hong Kong Salerooms & Syndicated to CIRE Agent Portal and Vimeo Channels Ongoing
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BEACONSFIELD ESTATE AUCTION HOUSE EXPOSURE
Brochure and Video Montage Display Christie’s International Real Estate FOH at 20 Rockefeller Plaza Ongoing
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BEACONSFIELD ESTATE AUCTION HOUSE EXPOSURE
Christies.com Homepage Feature Banner Ad Promotion Week of March 21, 2022
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BEACONSFIELD ESTATE AUCTION HOUSE EXPOSURE
Christie’s Client Newsletter Upcoming Opportunity and Run Date TBD Example shown below
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BEACONSFIELD ESTATE ADVERTISING MAGAZINE Christie’s Real Estate Quarterly Magazine Distributed to 40,000 subscribers Full Page Property Advertisement Q4 October – December 2020 Q2 April – June 2022 Q3 July – September 2022
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BEACONSFIELD ESTATE ADVERTISING PRINT Inclusion in Full Page Cobrand Advertisements in Top Publications
Wall Street Journal: February 7, 2021
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BEACONSFIELD ESTATE ADVERTISING PRINT Inclusion in Full Page Cobrand Advertisements in Top Publications
Wall Street Journal: February 19, 2021
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BEACONSFIELD ESTATE ADVERTISING PRINT Inclusion in Full Page Cobrand Advertisements in Top Publications
Wall Street Journal: March 19, 2021
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BEACONSFIELD ESTATE ADVERTISING PRINT Inclusion in Full Page Cobrand Advertisements in Top Publications
Financial Times: April 10, 2021
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BEACONSFIELD ESTATE ADVERTISING PRINT Inclusion in Full Page Cobrand Advertisements in Top Publications
New York Times: April 11, 2021
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BEACONSFIELD ESTATE ADVERTISING PRINT Inclusion in Full Page Cobrand Advertisements in Top Publications
Wall Street Journal: April 16, 2021
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BEACONSFIELD ESTATE ADVERTISING PRINT Inclusion in Full Page Cobrand Advertisements in Top Publications
Wall Street Journal: June 11, 2021
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BEACONSFIELD ESTATE ADVERTISING PRINT Inclusion in Full Page Cobrand Advertisements in Top Publications
New York Times: July 11, 2021
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BEACONSFIELD ESTATE ADVERTISING PRINT Inclusion in Full Page Cobrand Advertisements in Top Publications
Wall Street Journal: June 10, 2022
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BEACONSFIELD ESTATE PUBLIC RELATIONS
Press Release Posted to CIRE Press Center and Distributed to Media December 2, 2020
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BEACONSFIELD ESTATE PUBLIC RELATIONS Patch Westchester Feature March 15, 2022
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BEACONSFIELD ESTATE PUBLIC RELATIONS Daily Voice Bedford & Katonah Exclusive Feature April 12, 2022
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BEACONSFIELD ESTATE PUBLIC RELATIONS Westchester Magazine Feature An Upcoming Opportunity and Run Date TBD
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Section IV. Web Analytics
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Geography Listing ID/Property Title: Beaconsfield Estate 02/01/2021 - 07/19/2022 Top 10 Countries, by Users
Top 5 Countries, by Users
Country
Users
United States
5,310
United Kingdom
637
Canada
371
Germany
124
Australia
92
Netherlands
91
India
86
France
70
Sweden
57
Ireland
56
Top 10 States, by Users
Top 5 States, by Users
Region
Users
New York
2,155
New Jersey
639
England
548
Florida
283
Massachusetts
247
Connecticut
226
California
223
Ontario
206
Texas
140
Virginia
130
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Geography Listing ID/Property Title: Beaconsfield Estate 02/01/2021 - 07/19/2022 Top 10 Cities, by Users
Top 5 Cities, by Users
City
Users
New York
1,434
(not set)
409
London
345
Boston
152
Toronto
133
Secaucus
97
Washington
96
Chicago
64
Los Angeles
63
Montreal
62
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Engagement Listing ID/Property Title: Beaconsfield Estate 02/01/2021 - 07/19/2022 Pageviews & Visitors by Day
Average Time Spent on Page
Property Inquiries and Interactions (Events) by Type
Inquiries & Property Interactions
Event Action
Total Events
phone access
11
social share twitter
8
email property detail
2
listing brochure
1
print listing
1
send to mobile
1
Total
24
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Source Listing ID/Property Title: Beaconsfield Estate 02/01/2021 - 07/19/2022 Total Page Views - by Device Device Category
Pageviews
desktop
4,500
mobile
4,078
tablet
788
Total
9,366
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Help Listing ID/Property Title: Beaconsfield Estate 02/01/2021 - 07/19/2022 The metrics in this report represent users/visits, page views and interactions within your Property Details pages on the ChristiesRealEstate.com website. Below are the definitions for each component in the report. Top Countries by Users: This metric represents the top countries users/visitors originate from Property Page views by Day: This metric represents how many page views your properties received per day. Average time on page: This metric represents the how engaged users are with your property pages Pageviews by Device: This metric represents all pageviews for your properties by device category (desktop, mobile, tablet) Property Interactions are defined as: - email property detail: Emailed to agent for more information or for appointment - email friend: Emailed to/share with nother person - listing brochure: Downloaded listing brochure pdf - click affiliate logo: Clicked to Affiliate profile page - click more info link: Clicked to property page on Affiliate website - print listing: Printed listing - social share: Shared on Twitter, Facebook, Google+ or Pinterest - virtual tour: Clicked to view property virtual tour Property Inquiries and Interactions (Events) by Type: This metric represents the number of each type of property interaction in the given time period
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