Chateau de la Roche MARKETING REPORT I April 15, 2022
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Section I. Marketing Summary
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CHATEAU DE LA ROCHE MARKETING SUMMARY
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Status
Details
PROPERTY COLLATERAL a. Custom 8-Page Property Brochure
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Completed; August 24, 2021
b. Property Show Sheets
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Available as needed
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Completed, Ongoing
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Completed, Ongoing
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Completed, Ongoing
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Completed, Ongoing
DIGITAL ChristiesRealEstate.com a. Property web ad - SEO optimized b. Main Carousel – Captioned web slide show on the CIRE home page carousel c. Featured Property - Placement on Featured Properties section, - Preferred placement for searches relating to the property location - A “Featured Property” call out on Search Results page Global a. Listing syndication to premier international web partners: WSJ, NYTimes, Country Life, Financial Times, PropGo Luxury, Mansion Global, and Zao Bao b. Social media - Promotion on Instagram, Facebook, Twitter
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Instagram & Facebook September 8, 2021 Instagram: March 30, 2022 LinkedIn: November 1 – 7, 2021
Included in the following articles:
c. Luxury Defined blog content
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Top Eco-Friendly Features: March 4, 2022 The Definition of Luxury: December 10, 2021 7 Homes with Luxury Kitchens: November 23, 2021 Dedicated Property Tour: November 17, 2021 Homes with Grand Staircases; September 10, 2021
AUCTION HOUSE EXPOSURE a. Bespoke video montage – high-definition video montage at Christie’s Rockefeller Center, Christie’s King Street (London), Christie’s Alexandra House (Hong Kong), and other major auction showrooms.
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Completed; July 16, 2021
c. Eight-page property brochure displayed at Christie’s Real Estate Gallery (New York)
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Completed; August 24, 2021
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Completed; 1 week banner ad promotion of the property on the auction house website week of September 9, 2021
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Upcoming Christie’s Client Newsletter May 2022 Upcoming Art & Walls Newsletter May 2022
e. Promotion on Christies.com homepage f. Inclusion in newsletters distributed to Christie's clients and executives g. Inclusion in Luxury Living Lifestyle Booklets. To be distributed at Christie’s Spring 2021 sales in New York, London, Geneva and Hong Kong h. Christie’s Back of Catalogue Advertisement, Private & Iconic Collections i. Property banner backdrop featured at Christie’s Hong Kong Saleroom
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November 2021 November 2021 Hong Kong Luxury Week November 26 – December 3, 2021
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ADVERTISING Print
a. Christie’s International Real Estate Magazine
f. Inclusion in full page coop newspaper advertisements in top international publications e. Full page brand advertisement featuring property
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- Cover feature, Six-page editorial spread, and 1 page advertisement, Q1, January – March 2022 - Full page Advertisement – Q2 April – June 2022 - Upcoming Full-page ad – Q3, July – September 2022
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Wall Street Journal: August 20, October 22, January 28 New York Times: September 12, February 20 Financial Times: October 16, February 19
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Financial Times, September 25, 2021
Digital a. Digital Banner Campaign – Google Display Network and Financial Times Property Listings page
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Completed, Ongoing
a. Press outreach to premier publications
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Press release posted and distributed to press August 10, 2021
b. Article in Cottages & Gardens
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Exclusive feature: October 6, 2021
PUBLIC RELATIONS
EVENTS
j. Showcased in Luxury Living Booklets and CIRE Magazines at Christie’s events internationally
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Geneva Autumn Sales – November 6 – 9, 2021 Geneva Autumn Sales VIP Dinner: November 3, 2021 London Islamic Arts: October 28, 2021 Dubai Watch Week: November 24 – 28, 2021 Hong Kong Autumn Sales: November 26 – December 3, 2021 London, Russian Art Winter Sales: November 24 – 26, 2021
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Section II. Marketing Update
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CHATEAU DE LA ROCHE DIGITAL BLOG
Luxury Defined Article Top 10 Eco-Friendly Features for Today’s Luxury Homes March 4, 2022
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CHATEAU DE LA ROCHE DIGITAL BLOG
Luxury Defined Article The Definition of Luxury: Experts & Tastemakers Have their Say December 10, 2021
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CHATEAU DE LA ROCHE DIGITAL BLOG
Luxury Defined Article Form Follows Function: 7 Homes with Luxury Kitchens November 23, 2021
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CHATEAU DE LA ROCHE DIGITAL BLOG Luxury Defined Article Dedicated Property Tour: Discover Chateau de la Roche, a Truly Grand New Jersey Estate November 17, 2021
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CHATEAU DE LA ROCHE DIGITAL SOCIAL MEDIA Instagram Feature @christiesrealestate March 30, 2022
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CHATEAU DE LA ROCHE DIGITAL SOCIAL MEDIA LinkedIn Feature Home Office of the Month November 1 – 7, 2021
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CHATEAU DE LA ROCHE AUCTION HOUSE EXPOSURE EVENTS
Chateau de la Roche was Highlighted in Visuals and Collateral Provided to Christie’s Clients at the Following International Auction Previews and Events
London
Islamic & Indian Arts Client Dinner
October 28, 2021
Geneva
VIP Client Dinner
November 3, 2021
Geneva
Autumn Sales Preview
November 6 - 11, 2021
London
Russian Art Winter Sales
November 24 – 26, 2021
Dubai
Watch Week
November 24 – 28, 2021
Hong Kong
Asian Art Autumn Sales
November 26 – December 2021
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CHATEAU DE LA ROCHE AUCTION HOUSE EXPOSURE EVENTS Property Banner Backdrop Christie’s Hong Kong Displayed during Hong Kong Luxury Week November 26, 2021 – December 3, 2021
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CHATEAU DE LA ROCHE PRINT EDITORIAL Christie’s Real Estate Quarterly Magazine Cover Feature Q1 January – March 2022
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CHATEAU DE LA ROCHE PRINT EDITORIAL Christie’s Real Estate Quarterly Magazine Q1 January – March 2022 6 Page Property Editorial Feature
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CHATEAU DE LA ROCHE ADVERTISING MAGAZINE Christie’s Real Estate Quarterly Magazine Full Page Property Advertisement Q1 January – March 2022 Q2 April – June 2022 Upcoming Q3 July – September 2022
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CHATEAU DE LA ROCHE ADVERTISING PRINT Inclusion in Full Page Cobrand Advertisements in Top Publications
New York Times: February 20, 2022
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CHATEAU DE LA ROCHE ADVERTISING PRINT Inclusion in Full Page Cobrand Advertisements in Top Publications
Financial Times: February 19, 2022
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CHATEAU DE LA ROCHE ADVERTISING PRINT Inclusion in Full Page Cobrand Advertisements in Top Publications
Wall Street Journal: January 28, 2022
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Section III. Marketing Archive
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CHATEAU DE LA ROCHE PROPERTY COLLATERAL
Eight Page Property Brochure Distributed to Christie’s global salerooms and CIRE affiliate offices
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CHATEAU DE LA ROCHE DIGITAL
Optimized Property Web Ad on Christie's Real Estate Site ongoing
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CHATEAU DE LA ROCHE DIGITAL
Featured Property on Christie's Real Estate Homepage Video Carousel ongoing
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CHATEAU DE LA ROCHE DIGITAL
Inclusion in Featured Property Section of Christie's Real Estate Site And Preferred Search Results ongoing
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CHATEAU DE LA ROCHE DIGITAL
Syndicated Sites: Wall Street Journal ongoing
CORNELIA C. HECKENBACH KORNELIA STUPHAN
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CHATEAU DE LA ROCHE DIGITAL
Syndicated Sites: Mansion Global ongoing
CORNELIA C. HECKENBACH KORNELIA STUPHAN
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CHATEAU DE LA ROCHE DIGITAL
Syndicated Sites: Bloomberg ongoing
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CHATEAU DE LA ROCHE DIGITAL
Syndicated Sites: Country Life ongoing
CORNELIA C. HECKENBACH KORNELIA STUPHAN
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CHATEAU DE LA ROCHE DIGITAL
Syndicated Sites: Financial Times ongoing
CORNELIA C. HECKENBACH KORNELIA STUPHAN
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CHATEAU DE LA ROCHE DIGITAL
Syndicated Sites: PropGoLuxury ongoing
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CHATEAU DE LA ROCHE DIGITAL
Syndicated Sites: ZaoBao ongoing
CORNELIA C. HECKENBACH KORNELIA STUPHAN
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CHATEAU DE LA ROCHE DIGITAL
Syndicated Sites: Market Watch ongoing
CORNELIA C. HECKENBACH KORNELIA STUPHAN
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CHATEAU DE LA ROCHE DIGITAL
Syndicated Sites: Barron’s ongoing
CORNELIA C. HECKENBACH KORNELIA STUPHAN
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CHATEAU DE LA ROCHE DIGITAL SOCIAL MEDIA Instagram Property Video Feature @christiesrealestate September 8, 2021
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CHATEAU DE LA ROCHE DIGITAL SOCIAL MEDIA Facebook Property Feature September 8, 2021
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CHATEAU DE LA ROCHE DIGITAL BLOG Luxury Defined Article Homes with Grand Staircases June 2021
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CHATEAU DE LA ROCHE AUCTION HOUSE EXPOSURE
Bespoke Video Montage Displayed in Christie’s New York, London, & Hong Kong Salerooms & Syndicated to CIRE Agent Portal and Vimeo Channels Ongoing
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CHATEAU DE LA ROCHE AUCTION HOUSE EXPOSURE
Brochure and Video Montage Display Christie’s International Real Estate Showroom at 20 Rockefeller Plaza Ongoing
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CHATEAU DE LA ROCHE AUCTION HOUSE EXPOSURE
Christies.com Homepage Feature Banner Ad Promotion Week of September 9, 2021
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CHATEAU DE LA ROCHE AUCTION HOUSE EXPOSURE
Christie’s Sale Catalogue Advertisement Private & Iconic Collection Sale November, 2021
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CHATEAU DE LA ROCHE ADVERTISING PRINT Full Page Brand Advertisement Ran in the Financial Times September 25, 2021
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CHATEAU DE LA ROCHE ADVERTISING PRINT Inclusion in Full Page Cobrand Advertisements in Top Publications
Wall Street Journal: August 20, 2021
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CHATEAU DE LA ROCHE ADVERTISING PRINT Inclusion in Full Page Cobrand Advertisements in Top Publications
New York Times: September 12, 2021
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CHATEAU DE LA ROCHE ADVERTISING PRINT Inclusion in Full Page Cobrand Advertisements in Top Publications
Wall Street Journal: October 22, 2021
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CHATEAU DE LA ROCHE ADVERTISING DIGITAL Digital animated programmatic banner ad through Google display network. Live and ongoing
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CHATEAU DE LA ROCHE PUBLIC RELATIONS
Press Release Posted to CIRE Press Center and Distributed to Media August 10, 2021
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CHATEAU DE LA ROCHE PUBLIC RELATIONS Cottage & Gardens Exclusive Feature October 6, 2021
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Section IV. Web Analytics
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CIRE Northern New Jersey Listing ID/Property Title: 21032507 01/01/2022 - 04/15/2022 Top 10 Countries, by Users
Top 5 Countries, by Users
Country
Users
United States
4,665
United Kingdom
451
Canada
361
France
214
Australia
206
Germany
186
Netherlands
147
Italy
110
Greece
68
Sweden
66
Top 10 States/Regions, by Users
Top 5 States/Regions, by Users
Region
Users
New Jersey
1,192
New York
1,072
England
373
Florida
229
Texas
201
Pennsylvania
191
California
188
Ontario
162
(not set)
161
Georgia
132
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CIRE Northern New Jersey Listing ID/Property Title: 21032507 01/01/2022 - 04/15/2022 Top 10 Cities, by Users City
Top 5 Cities, by Users Users
New York
820
(not set)
469
London
140
Washington
114
Paris
72
Sydney
65
Philadelphia
63
Jersey City
57
Moscow
51
Toronto
50
Pageviews & Visitors by Day
Average Time Spent on Page
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CIRE Northern New Jersey Listing ID/Property Title: 21032507 01/01/2022 - 04/15/2022 Property Inquiries and Interactions (Events) by Type
Inquiries & Property Interactions
Event Action
Total Events
phone access
22
email property detail
9
print listing
9
listing brochure
3
social share pinterest
3
social share twitter
2
email friend
1
Total
49
Property Interactions by Source Source
Pageviews
Total Events
70
25
(direct)
31
19
tr.search.yahoo.com
1
2
christies.com
1
1
luxury-edition
1
1
nnj
2
1
106
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Total
Total Page Views - by Device Device Category
Pageviews
desktop
5,646
mobile
3,908
tablet
570
Total
10,124
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CIRE Northern New Jersey Listing ID/Property Title: 21032507 01/01/2022 - 04/15/2022 The metrics in this report represent users/visits, page views and interactions within your Property Details pages on the ChristiesRealEstate.com website. Below are the definitions for each component in the report. Top Countries by Users: This metric represents the top countries users/visitors originate from Top States/Regions by Users: This metric represents the top states/regions users/visitors originate from Top Cities by Users: This metric represents the top cities users/visitors originate from Property Page views & Users by Day: This metric represents how many users visited your property pages and how many corresponding page views your pages received per day. A single user can view more than one page Average time on page: This metric represents the how engaged users are with your property pages Pageviews by Device: This metric represents all pageviews for your properties by device category (desktop, mobile, tablet) Property Interactions are defined as: - email property detail: Emailed to agent for more information or for appointment - email friend: Emailed to/share with nother person - listing brochure: Downloaded listing brochure pdf - click affiliate logo: Clicked to Affiliate profile page - click more info link: Clicked to property page on Affiliate website - print listing: Printed listing - social share: Shared on Twitter, Facebook, Google+ or Pinterest - virtual tour: Clicked to view property virtual tour Property Inquiries and Interactions (Events) by Type: This metric represents the number of each type of property interaction in the given time period Property Interactions by Source: This metric represents the number of pageviews and property interactions by source (Direct Google, Yahoo, Email, NYTimes, other Affiliate websites, etc) Photo Gallery Interactions: This metric represents the engagement of users with the photos on your properties
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