Chateau de la Roche Marketing Report, April 2022

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Chateau de la Roche MARKETING REPORT I April 15, 2022

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Section I. Marketing Summary

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CHATEAU DE LA ROCHE MARKETING SUMMARY

j.

Status

Details

PROPERTY COLLATERAL a. Custom 8-Page Property Brochure

Completed; August 24, 2021

b. Property Show Sheets

Available as needed

Completed, Ongoing

Completed, Ongoing

Completed, Ongoing

Completed, Ongoing

DIGITAL ChristiesRealEstate.com a. Property web ad - SEO optimized b. Main Carousel – Captioned web slide show on the CIRE home page carousel c. Featured Property - Placement on Featured Properties section, - Preferred placement for searches relating to the property location - A “Featured Property” call out on Search Results page Global a. Listing syndication to premier international web partners: WSJ, NYTimes, Country Life, Financial Times, PropGo Luxury, Mansion Global, and Zao Bao b. Social media - Promotion on Instagram, Facebook, Twitter

-

Instagram & Facebook September 8, 2021 Instagram: March 30, 2022 LinkedIn: November 1 – 7, 2021

Included in the following articles:

c. Luxury Defined blog content

-

Top Eco-Friendly Features: March 4, 2022 The Definition of Luxury: December 10, 2021 7 Homes with Luxury Kitchens: November 23, 2021 Dedicated Property Tour: November 17, 2021 Homes with Grand Staircases; September 10, 2021

AUCTION HOUSE EXPOSURE a. Bespoke video montage – high-definition video montage at Christie’s Rockefeller Center, Christie’s King Street (London), Christie’s Alexandra House (Hong Kong), and other major auction showrooms.

Completed; July 16, 2021

c. Eight-page property brochure displayed at Christie’s Real Estate Gallery (New York)

Completed; August 24, 2021

Completed; 1 week banner ad promotion of the property on the auction house website week of September 9, 2021

Upcoming Christie’s Client Newsletter May 2022 Upcoming Art & Walls Newsletter May 2022

e. Promotion on Christies.com homepage f. Inclusion in newsletters distributed to Christie's clients and executives g. Inclusion in Luxury Living Lifestyle Booklets. To be distributed at Christie’s Spring 2021 sales in New York, London, Geneva and Hong Kong h. Christie’s Back of Catalogue Advertisement, Private & Iconic Collections i. Property banner backdrop featured at Christie’s Hong Kong Saleroom

√ √ √

November 2021 November 2021 Hong Kong Luxury Week November 26 – December 3, 2021

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ADVERTISING Print

a. Christie’s International Real Estate Magazine

f. Inclusion in full page coop newspaper advertisements in top international publications e. Full page brand advertisement featuring property

- Cover feature, Six-page editorial spread, and 1 page advertisement, Q1, January – March 2022 - Full page Advertisement – Q2 April – June 2022 - Upcoming Full-page ad – Q3, July – September 2022

Wall Street Journal: August 20, October 22, January 28 New York Times: September 12, February 20 Financial Times: October 16, February 19

Financial Times, September 25, 2021

Digital a. Digital Banner Campaign – Google Display Network and Financial Times Property Listings page

Completed, Ongoing

a. Press outreach to premier publications

Press release posted and distributed to press August 10, 2021

b. Article in Cottages & Gardens

Exclusive feature: October 6, 2021

PUBLIC RELATIONS

EVENTS

j. Showcased in Luxury Living Booklets and CIRE Magazines at Christie’s events internationally

Geneva Autumn Sales – November 6 – 9, 2021 Geneva Autumn Sales VIP Dinner: November 3, 2021 London Islamic Arts: October 28, 2021 Dubai Watch Week: November 24 – 28, 2021 Hong Kong Autumn Sales: November 26 – December 3, 2021 London, Russian Art Winter Sales: November 24 – 26, 2021

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Section II. Marketing Update

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CHATEAU DE LA ROCHE DIGITAL BLOG

Luxury Defined Article Top 10 Eco-Friendly Features for Today’s Luxury Homes March 4, 2022

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CHATEAU DE LA ROCHE DIGITAL BLOG

Luxury Defined Article The Definition of Luxury: Experts & Tastemakers Have their Say December 10, 2021

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CHATEAU DE LA ROCHE DIGITAL BLOG

Luxury Defined Article Form Follows Function: 7 Homes with Luxury Kitchens November 23, 2021

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CHATEAU DE LA ROCHE DIGITAL BLOG Luxury Defined Article Dedicated Property Tour: Discover Chateau de la Roche, a Truly Grand New Jersey Estate November 17, 2021

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CHATEAU DE LA ROCHE DIGITAL SOCIAL MEDIA Instagram Feature @christiesrealestate March 30, 2022

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CHATEAU DE LA ROCHE DIGITAL SOCIAL MEDIA LinkedIn Feature Home Office of the Month November 1 – 7, 2021

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CHATEAU DE LA ROCHE AUCTION HOUSE EXPOSURE EVENTS

Chateau de la Roche was Highlighted in Visuals and Collateral Provided to Christie’s Clients at the Following International Auction Previews and Events

London

Islamic & Indian Arts Client Dinner

October 28, 2021

Geneva

VIP Client Dinner

November 3, 2021

Geneva

Autumn Sales Preview

November 6 - 11, 2021

London

Russian Art Winter Sales

November 24 – 26, 2021

Dubai

Watch Week

November 24 – 28, 2021

Hong Kong

Asian Art Autumn Sales

November 26 – December 2021

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CHATEAU DE LA ROCHE AUCTION HOUSE EXPOSURE EVENTS Property Banner Backdrop Christie’s Hong Kong Displayed during Hong Kong Luxury Week November 26, 2021 – December 3, 2021

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CHATEAU DE LA ROCHE PRINT EDITORIAL Christie’s Real Estate Quarterly Magazine Cover Feature Q1 January – March 2022

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CHATEAU DE LA ROCHE PRINT EDITORIAL Christie’s Real Estate Quarterly Magazine Q1 January – March 2022 6 Page Property Editorial Feature

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CHATEAU DE LA ROCHE ADVERTISING MAGAZINE Christie’s Real Estate Quarterly Magazine Full Page Property Advertisement Q1 January – March 2022 Q2 April – June 2022 Upcoming Q3 July – September 2022

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CHATEAU DE LA ROCHE ADVERTISING PRINT Inclusion in Full Page Cobrand Advertisements in Top Publications

New York Times: February 20, 2022

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CHATEAU DE LA ROCHE ADVERTISING PRINT Inclusion in Full Page Cobrand Advertisements in Top Publications

Financial Times: February 19, 2022

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CHATEAU DE LA ROCHE ADVERTISING PRINT Inclusion in Full Page Cobrand Advertisements in Top Publications

Wall Street Journal: January 28, 2022

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Section III. Marketing Archive

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CHATEAU DE LA ROCHE PROPERTY COLLATERAL

Eight Page Property Brochure Distributed to Christie’s global salerooms and CIRE affiliate offices

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CHATEAU DE LA ROCHE DIGITAL

Optimized Property Web Ad on Christie's Real Estate Site ongoing

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CHATEAU DE LA ROCHE DIGITAL

Featured Property on Christie's Real Estate Homepage Video Carousel ongoing

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CHATEAU DE LA ROCHE DIGITAL

Inclusion in Featured Property Section of Christie's Real Estate Site And Preferred Search Results ongoing

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CHATEAU DE LA ROCHE DIGITAL

Syndicated Sites: Wall Street Journal ongoing

CORNELIA C. HECKENBACH KORNELIA STUPHAN

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CHATEAU DE LA ROCHE DIGITAL

Syndicated Sites: Mansion Global ongoing

CORNELIA C. HECKENBACH KORNELIA STUPHAN

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CHATEAU DE LA ROCHE DIGITAL

Syndicated Sites: Bloomberg ongoing

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CHATEAU DE LA ROCHE DIGITAL

Syndicated Sites: Country Life ongoing

CORNELIA C. HECKENBACH KORNELIA STUPHAN

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CHATEAU DE LA ROCHE DIGITAL

Syndicated Sites: Financial Times ongoing

CORNELIA C. HECKENBACH KORNELIA STUPHAN

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CHATEAU DE LA ROCHE DIGITAL

Syndicated Sites: PropGoLuxury ongoing

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CHATEAU DE LA ROCHE DIGITAL

Syndicated Sites: ZaoBao ongoing

CORNELIA C. HECKENBACH KORNELIA STUPHAN

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CHATEAU DE LA ROCHE DIGITAL

Syndicated Sites: Market Watch ongoing

CORNELIA C. HECKENBACH KORNELIA STUPHAN

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CHATEAU DE LA ROCHE DIGITAL

Syndicated Sites: Barron’s ongoing

CORNELIA C. HECKENBACH KORNELIA STUPHAN

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CHATEAU DE LA ROCHE DIGITAL SOCIAL MEDIA Instagram Property Video Feature @christiesrealestate September 8, 2021

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CHATEAU DE LA ROCHE DIGITAL SOCIAL MEDIA Facebook Property Feature September 8, 2021

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CHATEAU DE LA ROCHE DIGITAL BLOG Luxury Defined Article Homes with Grand Staircases June 2021

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CHATEAU DE LA ROCHE AUCTION HOUSE EXPOSURE

Bespoke Video Montage Displayed in Christie’s New York, London, & Hong Kong Salerooms & Syndicated to CIRE Agent Portal and Vimeo Channels Ongoing

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CHATEAU DE LA ROCHE AUCTION HOUSE EXPOSURE

Brochure and Video Montage Display Christie’s International Real Estate Showroom at 20 Rockefeller Plaza Ongoing

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CHATEAU DE LA ROCHE AUCTION HOUSE EXPOSURE

Christies.com Homepage Feature Banner Ad Promotion Week of September 9, 2021

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CHATEAU DE LA ROCHE AUCTION HOUSE EXPOSURE

Christie’s Sale Catalogue Advertisement Private & Iconic Collection Sale November, 2021

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CHATEAU DE LA ROCHE ADVERTISING PRINT Full Page Brand Advertisement Ran in the Financial Times September 25, 2021

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CHATEAU DE LA ROCHE ADVERTISING PRINT Inclusion in Full Page Cobrand Advertisements in Top Publications

Wall Street Journal: August 20, 2021

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CHATEAU DE LA ROCHE ADVERTISING PRINT Inclusion in Full Page Cobrand Advertisements in Top Publications

New York Times: September 12, 2021

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CHATEAU DE LA ROCHE ADVERTISING PRINT Inclusion in Full Page Cobrand Advertisements in Top Publications

Wall Street Journal: October 22, 2021

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CHATEAU DE LA ROCHE ADVERTISING DIGITAL Digital animated programmatic banner ad through Google display network. Live and ongoing

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CHATEAU DE LA ROCHE PUBLIC RELATIONS

Press Release Posted to CIRE Press Center and Distributed to Media August 10, 2021

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CHATEAU DE LA ROCHE PUBLIC RELATIONS Cottage & Gardens Exclusive Feature October 6, 2021

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Section IV. Web Analytics

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CIRE Northern New Jersey Listing ID/Property Title: 21032507 01/01/2022 - 04/15/2022 Top 10 Countries, by Users

Top 5 Countries, by Users

Country

Users

United States

4,665

United Kingdom

451

Canada

361

France

214

Australia

206

Germany

186

Netherlands

147

Italy

110

Greece

68

Sweden

66

Top 10 States/Regions, by Users

Top 5 States/Regions, by Users

Region

Users

New Jersey

1,192

New York

1,072

England

373

Florida

229

Texas

201

Pennsylvania

191

California

188

Ontario

162

(not set)

161

Georgia

132

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CIRE Northern New Jersey Listing ID/Property Title: 21032507 01/01/2022 - 04/15/2022 Top 10 Cities, by Users City

Top 5 Cities, by Users Users

New York

820

(not set)

469

London

140

Washington

114

Paris

72

Sydney

65

Philadelphia

63

Jersey City

57

Moscow

51

Toronto

50

Pageviews & Visitors by Day

Average Time Spent on Page

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CIRE Northern New Jersey Listing ID/Property Title: 21032507 01/01/2022 - 04/15/2022 Property Inquiries and Interactions (Events) by Type

Inquiries & Property Interactions

Event Action

Total Events

phone access

22

email property detail

9

print listing

9

listing brochure

3

social share pinterest

3

social share twitter

2

email friend

1

Total

49

Property Interactions by Source Source

Pageviews

Total Events

google

70

25

(direct)

31

19

tr.search.yahoo.com

1

2

christies.com

1

1

luxury-edition

1

1

nnj

2

1

106

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Total

Total Page Views - by Device Device Category

Pageviews

desktop

5,646

mobile

3,908

tablet

570

Total

10,124

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CIRE Northern New Jersey Listing ID/Property Title: 21032507 01/01/2022 - 04/15/2022 The metrics in this report represent users/visits, page views and interactions within your Property Details pages on the ChristiesRealEstate.com website. Below are the definitions for each component in the report. Top Countries by Users: This metric represents the top countries users/visitors originate from Top States/Regions by Users: This metric represents the top states/regions users/visitors originate from Top Cities by Users: This metric represents the top cities users/visitors originate from Property Page views & Users by Day: This metric represents how many users visited your property pages and how many corresponding page views your pages received per day. A single user can view more than one page Average time on page: This metric represents the how engaged users are with your property pages Pageviews by Device: This metric represents all pageviews for your properties by device category (desktop, mobile, tablet) Property Interactions are defined as: - email property detail: Emailed to agent for more information or for appointment - email friend: Emailed to/share with nother person - listing brochure: Downloaded listing brochure pdf - click affiliate logo: Clicked to Affiliate profile page - click more info link: Clicked to property page on Affiliate website - print listing: Printed listing - social share: Shared on Twitter, Facebook, Google+ or Pinterest - virtual tour: Clicked to view property virtual tour Property Inquiries and Interactions (Events) by Type: This metric represents the number of each type of property interaction in the given time period Property Interactions by Source: This metric represents the number of pageviews and property interactions by source (Direct Google, Yahoo, Email, NYTimes, other Affiliate websites, etc) Photo Gallery Interactions: This metric represents the engagement of users with the photos on your properties

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