THE S I G N AT U R E PROGRAM CHRIS TIE’S INT ERN AT IONA L REA L ESTATE
The Signature Program The Signature Program is a premier marketing showcase for distinctive properties worldwide, available only to members of the Christie’s International Real Estate exclusive global Affiliate network. The program offers unparalleled access to a sophisticated international audience of art connoisseurs and high-net-worth individuals. From prominent placement of properties on the Christie’s International Real Estate homepage to Affiliate-wide network blasts to placement in Christie’s International Real Estate magazine, the Signature Program’s exclusive promotions and proprietary services ensure unrivaled global visibility for important real estate.
1
Christie’s International Real Estate and the Affiliate Network The only real estate company owned by a fine art auction house, Christie’s International Real Estate’s invitation-only Affiliate network is made up of the world’s finest independent brokerages. Our global reach extends to six international offices in three continents, 135 affiliated brokerages in 45 countries, and 27,000 sales associates operating from approximately 950 offices. The network achieved US$106 billion in sales in 2013. The Affiliate network comprises an exceptional group of real estate professionals who possess broad industry experience and specific area knowledge, from a charming neighborhood down the street to a sought-after destination across the globe. As the leading network of brokers dedicated to the marketing and sale of luxury residential properties, the network offers an incomparable level of service, worldwide visibility, lead generation, and instant brand recognition, resulting in impressive sales and procurements.
2
3
Our Heritage Established by James Christie nearly 250 years ago, Christie’s conducted the greatest auctions of the 18th, 19th, and 20th centuries. Today, it is the world’s premier auction house and sets the standard for international art sales. Christie’s has 53 offices in 32 countries and 12 salesrooms in cities around the world, including London, New York, Paris, Geneva, Milan, Amsterdam, Dubai, and Hong Kong. Christie’s offers more than 450 sales annually. We have a deep commitment to the business philosophy established in 1766 and it defines our approach to real estate today – one that is founded on trust, integrity, discretion, and excellence. Our real estate company is driven by the global span and expertise of Christie’s in combination with the deep regional knowledge of our local Affiliates. Our unique, international perspective of the worlds of art and luxury, and our unparalleled service, have made Christie’s International Real Estate the global authority in the marketing of distinctive properties.
4
5
6
7
Suite of Services For qualifying properties, the Signature Program includes:
Placement in Christie’s International Real Estate Magazine
Website Prominence on the Christie’s International Real Estate Homepage
This quarterly publication provides the unique opportunity to advertise your property within a top-tier consumer magazine read by an audience of qualified buyers and sellers around the world. Enrolled properties will receive an ad placement within the Signature Program property gallery of the magazine, providing your listing with a platform impossible to reach by your competition. estate agents.
Signature proper ties are featured in a prominent section on the Christie’s International Real Estate homepage. The homepage is the preferred online real estate por tal for global buyers and sellers of luxur y homes.
SIGNATURE PROPERTY
Affiliate-Wide Enrollment Announcement Leverage the power of the Christie’s brand and the global reach of the Christie’s International Real Estate network with an Affiliate-wide email blast announcing properties enrolled in the Signature Program. With a global base in 45 countries, the Affiliate network comprises 1,200 offices with 32,000 real estate agents.
8
9
Signature Success Proper ties showcased under the Christie’s brand command the attention of discerning high-net-wor th individuals worldwide. The power of the Christie’s brand, combined with the highly targeted marketing materials of fered in the Signature Program, have resulted in numerous successful Signature sales.
“ The Signature Program garnered wonderful exposure for this special property. Not only did it elevate our marketing, but it was also very helpful in securing the listing in the first place. It is a invaluable listing tool.” — Nancy Clancy, Jackson Hole Real Estate
10
11
6100 North Junegrass Road Jackson, Wyoming Property represented by Nancy Clancy and Jocelyn Emery (SOLD)
12
13
625 Isle of Palms Fort Lauderdale, Florida SOLD
“ The program gave us a chance to show a property which had been on the market for a whole year, from a different angle. It was a fresh approach and, with the marketing materials used, we were able to re-launch it successfully. We had a successful showing a week after signing the listing renewal and, a few days later, the closing took place.” —Maria Gr yllaki, Ploumis Sotiropoulos Real Estate
14
15
Kea Island Kea, Greece Property represented by Maria Gryllaki (SOLD)
16
17
Kea Island Kea, Greece SOLD
New York 20 Rockefeller Plaza New York, New York 10020 USA T +1 212 468 7140
London 8 King Street, St. James’s London SW1Y 6QT United Kingdom T +44 20 7389 2522
Beverly Hills 9601 Wilshire Boulevard, Suite 520 Beverly Hills, California 90210 USA T +1 310 385 2690
Hong Kong 22nd Floor, Alexandra House 18 Chater Road Central, Hong Kong T +852 2978 6788
Palm Beach 313 1/2 Worth Avenue, Suite 3B Palm Beach, Florida 33480 USA T +1 561 805 7327
www.christiesrealestate.com