820 Maisonette Proposal

TheMaisonette

York.NY

2022

Why Christie's?

Christie?sissynonymouswith the world?smost coveted art and luxury items, and Christie?sInternational Real Estate leveragesits connection to theiconic auction houseto benefit our clientsin anumber of ways.

Artfully Aligned

Since 1766, Christie?s world renowned auctions and private sales have captivated a global audience of luxury collectors and aficionados. Today, the venerable institution has a physical presence in 46 countries with flagship international sales hubs in New York, London, Hong Kong, Paris, and Geneva In recent years, Christie?s has achieved the world record price for an artwork at auction, a single collection sale, a work by a living artist, and an NFT sale Christie?s International Real Estate maintains a close partnership with Christie?s, creating unique marketing opportunities and synergies between the worlds of high end real estate, art and luxury goods

Curated Network of Real Estate SpecialistsRepresenting

Exclusive Properties: Christie?sInternational Real Estate Success

Through its network of leading real estate brokers and its New York City brokerage, Christie?s International Real Estate is the global authority in the marketing and selling of luxury residential properties Network achieved approximately US$500 billion in sales over the last five years and more than 52 million website visits annually Corporate offices in New York, London, Hong Kong, and Los Angeles

SignificantSalesintheNewYork

MetropolitanRegion

One Beacon Court PH 51&52 I New York, NY I US$30,500,000

The New York penthouse of a famed financier, One Beacon Court sold with the expertise and guidance of Christie's International Real Estate's New York brokerage.

After being listed with multiple firms, our team sold the penthouse for over $30 million making it one of the highest priced sales in Manhattan in 2021.

Darlington Mansion I Mahwah, NJ I US$26,000,000

Constructed in 1907 for the Crocker Family, founder of the Pacific Railroad and Wells Fargo Bank, this 50,000 square foot manor on 12.5 acres underwent a 7-year restoration. Sold in December 2021, the property was a record for the most expensive sale in New Jersey

Abingdon Mansion | New York, NY | US$33,500,000

A full service mansion condominium, custom designed for entertaining and showcasing important art Palatial and sophisticated, this 9,600 square foot, 5 bedroom residence is located at The Abingdon, the most coveted boutique prewar condo conversion in the heart of the West Village

Mount Morris Park West | New York, NY | US$6,350,000

A meticulously restored 6 level, 24 foot wide townhouse with 7,000 square feet, 5 bedrooms, and 5 baths and landscaped rear garden

CurrentlyListedbyEdwardF.Joseph, Christie'sInternationalReal EstateGroup, NYC

135 East35thStreet I NewYork, NY

A magnificent 6 floor historic & private mansion encompassing 17,000 square feet US$33,000,000

1020 FifthAvenue12th Floor I NewYork, NY

3 bed, 3 bath coop in a coveted Fifth Avenue building US$71,000,000

SoldListingsRepresentedbyEdwardF.Joseph

The IM PeiTownhouse 111Sutton Place

The legendary architect's private townhouse. This 4 bed, 3 bath residence spanning 4 floors included with rare access to Sutton Square Gardens townhouse US$8,600,000

312West71stStreet I NewYork, NY

A fully restored four story 4 bed, 4 bath townhouse built in 1900 on a prime Upper West Side Block US$5,800,000

The Maisonetteat 820 Fifth AvenueNew York, NY

Located at 820 Fifth Avenue, one of the most prestigious cooperative buildings in Manhattan?s Lenox Hill, is the second floor maisonette, home of the late Donald and Barbara Jonas Renowned for their philanthropy supporting nursing, veterans and children?s healthcare, The Jonasesran Lechter?sHousewares, which operated 490 stores throughout the United States The Jonasesalso amassed an important collection of abstract and expressionist art, most of which adorned the walls of the maisonette, until they were sold for charity at Christie?s in 2005.Well maintained and cared for, the Jonas maisonette is a tribute to their legacy and is a wonderful opportunity for its next steward to transform this one-of-a-kind residence, into one for the ages

Encompassing approximately 4,000 square feet of living space and accessed by both an elevator and private entrance off the building?s lobby, the Jonas maisonette offers elegant and grand living spaces ideal for both entertaining and everyday living High ceilings accentuate its spaciousness and large windows facing Central Park flood the rooms with light Upon entry off the second floor elevator vestibule, or up the winding staircase from the lobby, is a large gallery hall running the entire length of the apartment The hall with herringbone floors connects all rooms, both public and private, while providing ample space for displaying art and fine furnishings At the front of the apartment is a lovely wood paneled library with a bar, full bath, and direct views of Central Park Adjacent is the formal living room with a marble wood burning fireplace, built in shelves, architectural details and park views Further along is the primary suite with large closet, full bath and a jack and jill bath connecting to the second bedroom doubling as a sitting room At the end of the hall is a generously sized dining room with a butler?spantry and the kitchen with two staff rooms

Constructed in 1916 by Starrett & Van Vleck in the Neo Italian Renaissance style, 820 Fifth Avenue is a white glove cooperative located at 63rd Street and one of the supreme residential addresses in the world This stately building is accentuated by its façade of balustraded balconies, rounded columns, and four sections of stringcourses. The building haslush sidewalk landscaping and a handsome canopied entrance flanked by bronze lanterns 820 Fifth is within close proximity to transportation, designer shops and department stores, fine dining and entertainment

OurExperienced Team

Edward F. Joseph

Edward Joseph brings to each transaction not only incomparable service, but a long list of accomplishments in real estate sales. Edward has been recognized as a frequent "Broker of the Month", as well as one of the top NYC listing agents. His reputation in the luxury market is beyond reproach. Edward's townhouse sales have set records for the highest prices in the industry. His knowledge of the townhouse market and his skillful pricing have created a loyal client base who reach out to him again and again. Edward brings the same enthusiasm to the sales of co-operatives and condominiums. Most of all, Edward is regarded as a consummate professional, and a broker who makes the buying and selling process not only less stressful, but truly enjoyable. In 21 years in real estate, Edward has sold townhouses on the Upper West Side, luxury apartments on Park and Fifth Avenues, condos in Midtown, and penthouses and lofts in Tribeca and SoHo.

LicensedAssociate Real Estate Broker

Christie's International Real Estate Group Inc. New York, NY

Smitha Ramchandani

Licensed Real Estate Salesperson

Director ofInternational Partnerships

Christie's International Real Estate Group Inc. New York, NY

With a thriving business both in New York and New Jersey, Smitha Ramchandaniis regularly recognized as one of the top salespeople across the region Smitha has been featured in Forbes, Business Insider, Real Estate Business Magazine, Apartment Therapy, and countless other local and regional media outlets.

With her tremendous success, deep experience and affiliation with Christie's International Real Estate, Smitha is able to utilize Christie's superior marketing resources and their unmatched customer service to guide clients at every step of the real estate process.

Smitha was born in Mumbai, India and immigrated to the United States in her 20s. She came armed with an American dream and the entrepreneurial drive to succeed in growing a world-class business. Smitha is fluent in five Indian languages and offers a global reach to her clients. She is licensed in New York, New Jersey and California and has been named in the Wall Street Journal's Top 1000 Real Estate Professionals list in the United States.

Seth Watsky is Vice President of Christie's Services for Christie's International Real Estate. An 11-year veteran of Christie's, Seth began his career as a Senior Client Service Representative in the Client Service Department from 2010-2014.

In September 2014, Seth joined Christie's International Real Estate as the Affiliate Services and Marketing Coordinator for the Northeast Region. As of April 2018, he was appointed to Associate Vice President, Client Relationship Manager. Most recently, he was promoted to his current role of Vice President, Christie's Services, where he will manage the relationship between the auction house and real estate network.

Originally from Westchester County, NY, Seth graduated from Pace University s Manhattan campus with a degree in Theatre Arts and is a licensed New York Real Estate Salesperson.

Seth Watsky Vice President, Christie's Services Christie's International Real Estate, New York, NY

Our Bespoke Marketing Program

Reserved for exclusive homes in the top 10 percent of a market, properties enrolled in our Bespoke Marketing Program benefit from high impact marketing opportunities that reach Christie?s clients and qualified potential buyers around the world With marketing tailored to each property, our campaigns tell a unique story for each property in a way that is original, eective, and broadly appealing

From personalized introductions to potential buyers from auction house specialists to prominent exposure on video screens at salerooms, these properties receive privileged attention and incomparable global exposure Our ability to make personal introductions between clients of Christie?s and Christie?s International Real Estate creates a synergy between the worlds of art and real estate, and is the foundation of our world class platform for the highly targeted marketing of noteworthy properties

OCTOBER

Advertising

Advertising campaign in high profile publications While this campaign will be finalized after listing, magazines we are considering for this opportunity are the following:

Modern Luxury New York

Architectural Digest

Luxe Magazine

Financial Times

Programmatic Digital Banner Ad Campaign syndicated to the Google Display Network Advertisements displayed on the New York Times, Financial Times & Wall Street Journal*

Monthly coop advertising featured in the Wall Street Journal, Financial Times & New York Times 1month with a large spotlight ad on the property in all publications Monthly starting September 2022

Public Relations

Press release to be completed at time of listing Followed by ongoing public relations support throughout duration of listing with the assistance of PRpartners in NYC and London following initial announcement ***

NOVEMBER

Custom Brochure

CIREto create a 8 page brochure, highlighting provenance of apartment and featuring hi res images and property description Brochure will be distributed to Christie?s offices and salerooms worldwide, and to headquarter offices of exclusive CIRE affiliates internationally

Christie?s Client Outreach

In partnership with Christie?s client development department we will identify and target top clients through a direct mail campaign

Christie?s Auction House Exposure

Ongoing throughout duration of listing term Property Brochure displayed at New York, King Street London & Hong Kong Salerooms October 2022*

DECEMBER JANUARY

Christie?s Auction House Exposure

Pull up banner of property displayed in the lobbies of Christie?s Rockefeller, King Street & Dubai salerooms

DECEMBER

Christie?s Auction House Exposure

Inclusion of property in the Christie?s International Real Estate top client newsletter; sent to 15,000 Christie?s clients

Inclusion within Art & Walls:a newsletter sent to Christie?s top business getters worldwide

ONOVEMBER CTOBER

OCTOBER

Photography

Professional photography including virtual staging & alternate floor plans taken of property to be used in marketing collateral and CIREdigital initiatives

Videography

Custom cinematic video tour of the property to be featured on the CIRE website & CIREYouTube, Vimeo Channels, and social media*

Christie?s Auction House Exposure

Property video clip on large screens at Christie?s Rockefeller Center, New York; Christie?s King Street London; and Christie?s Alexandra House, Hong Kong*

Full page property ads in Christie?s Sale Catalogues**

Editorial feature on property published to the Christie?s Stories online magazine

through the Christie?s site **

Digital Search engine optimized property web page on the CIREwebsite (christiesrealestatecom) WebAd will include hi res images, property description, features, video, and virtual tour,and contact information Boosted search results on Google and other search engines***

Property included within Featured Properties section, which is linked directly from the ChristiesRealEstatecom homepage ***

15 ? 20 second video clip featured on homepage image carousel***

A ?Featured Property?callout on Search Results page ***

Preferred placement on the Search Results page for the property location ***

Enhanced property web ad on Christie?s International Real Estate website This search engine optimized web ad to include embedded full length property video, high resolution images, property

description and contact details***

Promotion on CIRElifestyle blog, Luxury Defined wwwluxurydefined com, with original content produced by skilled in house writers***

Promotions on corporate social media channels such as:Facebook, Twitter, Instagram and Pinterest ***

Full length property video embedded featured on the Christie?s International Real Estate YouTube and Vimeo channels***

International Syndication to Partner Websites

Property promotion on premium partner websites sent from CIREWebsite***

Wall Street Journal: WSJcom, Europewsjcom, Asia wsjcom, Mansion Global (English, Chinese, Spanish)

CountryLifeco uk

Propgoluxurycom (US and Asia)

NYTimescom Cn nytimescom (China)

Financial Times Zaobao (China)

FALL & WINTER

Christie?s Global Event Exposure

2 page spread in custom Christie?s International Real Estate (CIRE) Luxury Living event booklets distributed to Christie?s clients at the upcoming auctions & event shown below:

Christie?s Dubai Sales

Islamic Art London Sales

Hong Kong Spring Sales

Geneva Spring Sales

Contemporary Indian Art Sales

Russian Art Summer Sales

Concours d?Elegance Auto Week: Pebble Beach, California

Mumbai Indian Art Sales

20/ 21Maqrquis Week

The Collection of Paul Allen

Other event exposure with materials on property provided as available

DECEMBER JANUARY FEBRUARY MARCH APRIL

BespokeMarketing Plan

An exact timeline of the noted marketing initiatives will be determined upon start of listing agreement Dates listed are approximate

SPRING

Christie?s Global Event Exposure

2 page spread in custom Christie?s International Real Estate (CIRE)

Luxury Living event booklets distributed to Christie?s clients at the upcoming auctions & event shown below:

Christie?s Dubai Sales

Islamic Art London Sales

Hong Kong Spring Sales Geneva Spring Sales

Contemporary Indian Art Sales Russian Art Summer Sales Concours d?Elegance Auto Week: Pebble Beach, California Mumbai Indian Art Sales

Other event exposure with materials on property provided as available

Magazine Standing recurring full page ads in Christie?s International Real Estate Quarterly magazine Distributed throughout CIREaffiliate network, 45,000 subscribers, and to Christie?s Inc global salerooms and offices

Q1 January ? March 2023

Q2 April ? June 2023

Q3 July ? September 2023

Q4 October December 2023

6 page editorial feature on the property in the CIREQuarterly Magazine:

NOVEMBER DECEMBER JANUARY

FEBRUARY MARCH APRIL

MAY

JULY JAUGUST UNE SEPTEMBER OCTOBER

Christie?sAuction HouseDisplays

The Maisonette at 820 Fifth Avenue will be prominently displayed through banners, video montages and Luxury Living booklets at important auctions and salerooms worldwide

Print Collateral

We will showcase The Maisonette at 820 Fifth Avenue within the following publications:

Christie?s International Real Estate Magazine: A quarterly magazine sent to 45,000 subscribers.Luxury Edition:An annual publication dedicated to the most significant properties and sent to 6,000 top Christie?s clients

Custom Dedicated Property Book: Designed by CIRE?s team of graphic designers, we will create a custom property book which will be distributed to top Christie?s clients identified as prospective buyers

8 page Property Brochure: To be displayed at Christie?s salerooms worldwide and distributed to CIREaffiliate offices internationally

Digital Promotion

The Maisonette at 820 Fifth Avenue can be showcased on the following sites and platforms: christiesrealestatecom luxurydefined com christiescom Luxury Living newsletters Facebook Twitter Instagram Pinterest LinkedIn

Targeted Public Relations & Advertising Strategies

Should a public relations campaign become a part of our strategy for the Maisonette at 820 Fifth Avenue, properties in our portfolio, especially those with great stories to tell such as this property, are routinely chosen for features in the world?s leading publications

Events

In partnership with Christie?s, we can arrange special events or client previews at the property

We also participate in luxury lifestyle events internationally Wherever we are present, can showcase Maisonette at 820 Fifth Avenue in our collateral and video presentations

PIN I

September 28th, 2022

The Estate of Donald Jonas

820 Fifth Avenue

New York, NY 10065

Thank you so much for the opportunity to discuss your property at 820 Fifth Avenue.

We as a team have recently sold over fifty million dollars in estates in the past couple years. Included are several iconic properties such as the Estate of famous architect IM Pei at 11 Sutton Place, the Estate of Pouran Aryeh at 635 Park Avenue, the Macarthur Estate at 1020 Fifth Ave, the Miriam Warner Estate at the Beresford 211 CPW, and the Estate of Helen Sonnenberg in the prestigious Studio Building at 131 East 66th Street.

Our success with the aforementioned estates can largely be attributed to the dedication of our real estate and marketing team as well as the renowned reputation we have at Christie’s International. With 140 affiliates from all over the world, Christie’s visibility is unmatched. Our unique network of esteemed professionals brings endless, unimaginable opportunities.

We can assure you that with our connections, we will bring in only the most qualified buyers. Staying on the cutting edge of technology, we have made ourselves available where other agents are not. On top of our local buyers, we also attract both relocation and out-of-state buyers by leveraging apps like FaceTime and Skype, instant chat on our website, and via immersive 3D virtual tours.

We will work in tandem with our dedicated marketing team to make sure that your invaluable home is displayed in both digital and print advertisements. In terms of our digital presence, the Christie’s website reaches millions of buyers. Your home will be showcased digitally through our social media channels on Facebook and Instagram, as well as through our owned and operated website and blog. Professionally designed postcards, flyers, newsletters, brochures, and our own quarterly magazine will all be custom-made for your property. Our mailings reach thousands of qualified, local buyers, as well as our vast and diverse agent and buyer contact lists. We work with professional photographers to capture the beauty of your home from every angle.

This is all merely a glimpse into what we can do for your estate. To fully appreciate everything we can do for you, we would love to meet in person or virtually with our entire marketing and Real Estate team as well as a representative of Christie’s auction house.

Sincerely,

Edward Joseph Smitha Ramchandani

917-821-6225 973-953-7777

EJoseph@Christiesrealestategroup.com

Smithar@Christiesrealestategroup.com

Fifth Avenue Sold Properties

* 950 Fifth Avenue Maisonette: This property was listed for $11 million. It was on the market of 331 days before being taken off market. It was not sold. The property included 5-bedrooms, 5 bathrooms, and 10 rooms total. It was approximately 4000 square feet which would mean about $2750 per square foot if it was sold for the listed price.

884 Fifth Avenue 9A: This property sold for $11 million. It closed on 4/6/22 after 411 days on the market. The home was in good condition and included 3 bedrooms, 3.5 bathrooms, and 8 rooms total. It also had great views of Central Park West.

*

960 Fifth Avenue 1/2B: This property sold for $9.8 million. It was on the market for 310 days and closed on 9/17/21. It was in excellent condition and had 4-bedrooms, 3.5 bathrooms, and 9 rooms total

*

1035 Fifth Avenue 4C: This property was sold at $6.995 million after 304 days on the market. It was in good, original condition. It is approximately 4000 square feet with 4-bedrooms, 5.5bathrooms, and 12 rooms total. This means that it is approximately $1749 per square foot.

1035 Fifth Avenue 12: This property was sold at $6.95 million after 147 days on the market. It has 6-bedrooms, 5-bathrooms, and 10 rooms total.

1050 Fifth Avenue 11EF: This property sold at $10.55 million after 52 days on the market. It was in great condition, fully updated, with gorgeous views of Central Park. It has 5-bedrooms, 4.5 bathrooms, and 10 rooms total.

Park Avenue Sold Properties

635 Park Avenue 2: This property sold for $9.7 million. It was on the market for 235 days and closed on 8/4/2022. It was in good condition with 3-bedrooms, 4.5 bathrooms, and 10 rooms total. It is approximately 4500 square feet which leads to about $2155 per square foot

Fifth Avenue Active Listings

* 935 Fifth Avenue Maisonette: This property is listed for $7.4 million It has 3-bedrooms, 5.5bathrooms, and 9 rooms total. It has been on the market for 11 days.

920 Fifth Avenue 11B: This property is in excellent condition and is priced at $8.9 million. It has no park view. 3 bedrooms 3.5 bathrooms, 8 rooms total. It has been on the market for 16 days.

927 Fifth Avenue 1N: This property is listed at $9.995 million. It has been on the market for 1000 days. It is in original condition and has no views. There are 3-bedrooms, 3.5 bathrooms, and 7 rooms total.

1020 Fifth Avenue 9: This property is listed at $9.5 million. It has been on and off the market for a year. It has 4 beds, 4.5 bathrooms, 9 rooms total with Central Park views over the museum.

1035 Fifth Avenue 14C: This home is asking $8.99 million. It is approximately 4000 square feet 5-bedrooms, 5-bathrooms and 10 rooms total. It has been on the market for 356 days. If sold at asking price it would be about $2248 per square foot.

Park Avenue Active Listings

812 Park Avenue 5/6D: This duplex home has been on the market for 10 days and is listed at $11.5 million. It has 4 bedrooms, 5.5 bathrooms, and 14 rooms total. It is approximately $2875 per square foot.

950 Park Avenue 11B: This property is listed at $8.995. It is in excellent condition and has Park Ave views. It is approximately 4500 square feet, $2000 per square foot. It has 5 bedrooms and 5 bathrooms. It has been on the market for 3 days.

Fifth Avenue In Contract

* 950 Fifth Avenue 6B: This property had an asking price of $8.8 million. It is in good, original condition and has Park Ave views. There are 5-bedrooms, 5 bathrooms, and 10 rooms total. It was on the market for 17 days.

1035 Fifth Avenue 14C: This property is in contract and was listed at $8.99 million. It has 5bedrooms, 5-bathrooms, and 10 rooms total.

* 1040 Fifth Avenue 7/8B: This property had an asking price of $7.995 million. It was on the market for 15 days and is now in contract. It is not in good condition. There are 3-bedrooms, 4.5bathrooms, and 10 rooms total.

In summary, the properties that stand out to us in relation to 820 Fifth Avenue are the following:

• 950 Fifth Avenue Maisonette

• 960 Fifth Avenue 1/2B

• 1035 Fifth Avenue 4C

• 935 Fifth Avenue Maisonette

• 950 Fifth Avenue 6B

• 1040 Fifth Avenue 7/8B.

What is evident is that the properties that were in good condition or correctly priced were either sold or in contract. We are in a real estate market where buyers think they have the edge to

choose due to rising interest rates, and uncertainty in the economy and global markets. The good news is that these uncertainties tend to drive buyers away from the stock market and into the real estate market. Looking at the comparables above, and given our knowledge of the real estate market, 820 Fifth Avenue is a desirable apartment. Having said that, this apartment needs a total gut renovation; with construction costs as high as they are, we believe a renovation would be about two million dollars, as well as at least two years of construction.

820 Fifth affords the savvy buyer with size, views of the park, and a spectacular building. Although we have not measured it, our rough estimate is about 4000 square feet. To achieve an acceptable sales price for 820 Fifth, we believe this should be priced at about $2000 per square foot. Given the above, we would price 820 Fifth between $8 and 8.5 million. We hope you find this helpful.

We would be honored to be chosen to list the estate of Donald Jonas. We hope the next step in this process would be to meet with us in person or virtually to further expand what we have expressed above. Looking forward to a further conversation with you.

All the best,

Sincerely,

Edward Joseph Smitha Ramchandani

917-821-6225 973-953-7777

EJoseph@Christiesrealestategroup.com

Smithar@Christiesrealestategroup.com

Conclusion

We trust this proposal expresses our commitment to the sale of your property Our entire team would like to assure you that we will apply our superlative standards toward achieving the highest results on your behalf and making this sale process as seamless as possible

Any successful real estate sale involves an ongoing and open dialogue, and we look forward to further discussing the ideas we have for positioning the maisionette for the market with you..

London

8 King Street, St James?s London, SW1Y6QT, UK +44 20 3824 1951 New York 20 Rockefeller Plaza New York, NY, 10020, USA +1877745 5574

Chicago

806 N Peoria St Suite 100 Chicago, IL, 60642, USA +1312 254 0200