Solutions to Transform Lives™
From left: Patricia Guerra, Kyle Nekrash, Luna Pang-Reid, Peta Kelly
The Secret Science of Skin How to hydrate, illuminate & rejuvenate. p 6
Stunning “Before” & “After” Transformations More than 1,200 pounds gone. Chiseled physiques. Changed lives. p 13
Ignited from the START Your guide to sharing Gen Y freedom. p 58
HOW TO GO
GLOBAL! 5 Easy Ways to
Get Started in Another Country IsaNews | Fall 2013 | Isagenix.com
1
n o i t a r b e l Ce 4* 1 0 2 *
san diego, ca
August 23 – 26, 2014 san diego convention center
To reserve tickets, go to your back office
ISANEWS Fall 2013
A publication of Isagenix International, LLC
Toll-Free Order Line 1-877-877-8111 Hours M–F 5 a.m.–6 p.m. Sat. 6 a.m.–2:30 p.m. (U.S. Pacific Time) Customer Service 877.877.8111 / 480.889.5777 Support@IsagenixCorp.com International Offices Australia / New Zealand (02) 8705 8900 China 8620 2911 7100 Hong Kong 852 2774 7700 Malaysia 603 2167 0399 Mexico (01) 800 800 51 51 Singapore 65 6499 0688 Taiwan (011) 852 2779 02222 U.S. / Canada / Puerto Rico 480.877.8111 Event Inquiries Events@IsagenixCorp.com “Isagenix Health” Blog IsagenixHealth.net Success Stories Success@IsagenixCorp.com Isagenix news IsaFYI.com ISANEWS COMMENTS IsaNews@IsagenixCorp.com isagenix World Headquarters Tours Chandler, AZ Fridays at 11:30 a.m. For reservations call: 480-889-5747, ext. 0 For a full list of contacts, visit the “Business Training” section of your Back Office Library Scientific Advisory Board John Anderson, Isagenix Founder and Master Formulator Suk Cho, Ph.D., Chief Science Officer Bill Andrews, Ph.D. Dennis Harper, D.O. Harry Preuss, M.D., FACN, CNS Michael Colgan, Ph.D. Nicholas Messina, M.D. Wayne Bidlack, Ph.D. Zhaoping Li, M.D., Ph.D.
table of
contents
FALL 2013
41
6 FeaTURED STORIES
06 The Secret Science of Rejuvity
How to hydrate, illuminate & rejuvenate.
22 Fueled For Success
Olympic Gold Medalist & a former NFL player choose Isagenix.
13 52
24 They’ve Got It
Tips for creating your own success story from people who’ve done it.
41 GO GLOBAL! 5 easy ways to get started.
52 The Science Behind Isagenix The scientific keys that set our products apart.
In Every issue
04 New Products Warm up your Shake Day and try a new snack.
1 3 Stunning IsaBody Transformations More than 1,200 pounds gone. Chiseled physiques.
58 Ignited from the START
Your guide to sharing Gen Y freedom.
66 Awards & Recognition See if your name made these prestigious pages.
58
$500MILLION TOGETHER WE WILL
Dear Isagenix® Family, Just over 11 years ago, Isagenix didn’t exist. Just over 11 years ago, we were retired, not even considering another business venture. It took one decision to change it all. Think of all of the lives that have been transformed because of that one decision. You have the same choice with the same opportunity to transform countless lives. It only takes one decision to make it happen.
You are the heartbeat of Isagenix and we are so inspired by the stories we hear from you every day. Your freedom is why we made the decision to pursue Isagenix. Eleven years later, we are on the ride of a lifetime and we are proud to partner with you on this exhilarating journey. To Your Success,
Together We Will! By April 27, 2014, Isagenix will hit $500 million in global annual revenue and if you hit your personal target when we hit ours, you’ll secure your ticket for two on the trip of a lifetime to Paris, France with us—valued at more than $10,000! Stay laser-focused and consider this: how many times has the Isagenix story been told today? This is YOUR business and YOUR opportunity to change your life and your decisions will determine your success.
4
IsaNews | Fall 2013 | Isagenix.com
Jim, Kathy and Erik Coover Co-Founder & President, Co-Founder & Executive Vice President and Senior Director of Field Development
ISANEWS Fall 2013
A publication of Isagenix International, LLC
Editorial Board Jim and Kathy Coover, Kevin Adams director of corporate communications & Publications Chris LaFleur Creative Director Mary Ragsdale Art direction Sally Mattioli Saia communications manager Jennifer Pinner senior editor Mary Mendoza Production coordinator Alicia Keltner Creative Michael Dorval, Kirsten Carter, Kiet Randolph, Romeo Van Buiten Staff Writers Hyun Kim, Arthur Milano, Christine Whitton, Amanda Day Photography Credits Dave Tevis Disclaimers †DSHEA Disclaimer: These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. *Weight Loss Disclaimer: The weight loss testimonials presented apply only to the individuals depicted, cannot be guaranteed, and should not be considered typical. A 2008 university study showed a statistically significant weight loss of 7 pounds during the first 9 days of the Cleansing and Fat Burning System. **Income Disclaimer: Earning levels for Isagenix® Independent Associates that appear in this publication are examples and should not be construed as typical or average. Income level achievements are dependent upon the individual Associate’s business skills, personal ambition, time, commitment, activity and demographic factors. For average earnings, see the Isagenix Independent Associate Earnings Statement found at www.IsagenixEarnings. com. Isagenix Millionaires are those Associates who have cumulatively earned more than a million dollars in commissions, bonuses, and retail profits since joining Isagenix. As of the date of this publication, more than 90 have earned the title of Isagenix Millionaire. Becoming an Isagenix Millionaire takes dedication and considerable time and effort. Average monthly incomes shown based on sixmonth averages (Apr. 2012 - Sept. 2013). Safety Disclaimer: If you are pregnant, nursing, diabetic, on medication, have a medical condition, or are beginning a weight control program, consult your physician before using Isagenix® products or making any other dietary changes. Discontinue use if adverse reaction occurs.
IsaNews is published semi-annually by Isagenix® for Associates and Preferred Customers. ©2013 Isagenix. All rights reserved.
aa note note from from
Kathy
This is an exciting, exhilarating time to be part of Isagenix® and experience the feeling of momentum; this is only the beginning! But, all of this success doesn’t spell “slow down,” it means keep up the consistent pace through the holidays and the new year, when it’s tempting to take a break. If you want to have a solid first quarter of the year and drive Isagenix (and yourself!) to $500 million in cumulative sales and achieve our $500 Million Together We Will challenge to get your ticket to Paris, it is up to YOU to stick with your 90-day game plan and push through the distractions. The best part of all of this astounding growth is that more and more lives are being changed every day! You are helping Isagenix accomplish its vision to impact world health with each and every person you share these incredible products and unmatched opportunity with! Prepare to be inspired by this issue of IsaNews magazine. The stories enclosed will lift your spirit, get you fired up and bring home the reality of how Isagenix is transforming lives every day. Learn more about our ground-breaking new Rejuvity® Skincare System on page 6. Turn to page 13 to see how a flight attendant left unhealthy eating habits and stress behind and embraced the IsaBody Challenge®, earning $25,000 in cash. Discover how you can think globally and act locally with our CEO Kevin Adams’ tips for growing your business abroad starting on page 41. Find out more about the science behind every Isagenix product on page 52. Isagenix has Solutions to Transform Lives™ and we are proud of each and every life that is being impacted by your efforts in North America and worldwide. Thank you from the bottom of our hearts for all that you do! We can’t wait to celebrate your success at 2014 “Together We Will” New Year Kick Off, January 9-11. Together We Will! To Your Success,
Kathy Coover Isagenix Co-Founder & Executive Vice President
CHECK OUT LIVE OUT LOUD Celebration 2013 Recap
64
New Products
Valuable products to add (and keep!) on Autoship
Natural Wild Berry Isagenix Snacks! Your Perfect Dairy-Free Cleanse Day Companion Looking to go dairy-free? Then our Natural Wild Berry Isagenix Snacks!™ is for you! These great–tasting wafers are packed with pea and hemp protein to help curb unhealthy cravings. Dairy-free Natural Wild Berry Snacks! is ideal for those who are lactose intolerant and can also be enjoyed by anyone who simply wants a yummy new snack. Natural Wild Berry Snacks! is the perfect complement to the dairy-free IsaLean® Shake in Natural Berry Harvest and comes as an option in all 30-Day Cleansing and Fat Burning Systems.
• Naturally curbs appetite • Good for any day of the week • Maximizes weight loss wholesale 60-count bottle $24 - 20BV
IsaLean Shake in Black Sesame Warm up to a cool new shake A delicious meal replacement that can be enjoyed hot or cold. This savory, flavorful shake is a terrific gluten-free meal. IsaLean Shakes are formulated to have 24 grams of the highest-quality undenatured whey and milk protein from grass-fed dairy cows not treated with hormones or antibiotics and raised on the pristine pastures of New Zealand. Best of all, at only 240 calories and less than $3 a meal, an IsaLean Shake is the perfect, well-balanced complete meal, no matter your lifestyle.
• Burn fat, build and support lean muscle • Reduce cravings and keep you full longer • Increase energy and recovery wholesale 14-serving canister $39.95 - 26BV
Go to 6
IsaProduct.com
IsaNews | Fall 2013 | Isagenix.com
for more information.
t+™ Chai A delicious hot or iced tea prepared in a snap Stay calm and improve your mood with t+ Chai, an Adaptogen-rich tea with benefits. Each snap pack offers a delicious chai-flavored black tea concentrate containing a soothing blend of Adaptogens, called Adapto+™, which help calm the mind, provide balanced mood and clarity. Decaffeinated with no artificial flavors or colors, t+ Chai can be enjoyed any time of the day. Unique, convenient and ready-touse snap packs make it easy to have anywhere, any time.
easy-snap servings
• Helps maintain clarity and alertness • Helps fight stress; maintains health and mental performance • Supports balanced mood; promotes calmness and control wholesale 30-count snap pack $30 - 20BV
Butternut Squash IsaLean Soup A classic favorite Bring back memories with this savory meal. IsaLean® Soup is a warm meal replacement that supports weight loss and lean muscle maintenance with a perfect balance of nutrients. Packed with 23 vitamins and minerals, low-glycemic carbohydrates and healthy fats, Butternut Squash IsaLean Soup provides complete and balanced nourishment. Digestive enzymes and additional lactase have been added to maximize your ability to efficiently break down and absorb nutrients, enabling your body to get the best of what IsaLean Soup has to offer. Finally, you can enjoy delicious comfort food, guilt free.
• Burns fat and boosts metabolism • Supports lean muscle growth and maintenance • Keeps you feeling satisfied wholesale 14-count single serve pack $42.95 - 26BV
Isagenix Greens! Now Gluten Free
Add one more Isagenix product to the already long gluten-free list! wholesale 30 packets (30 servings) $35 - 25BV wholesale 30 serving canister $32 - 25BV
IsaNews | Fall 2013 | Isagenix.com
7
The Secret Science
of Skin Hydrate. Illuminate. Rejuvenate. Did you know that what you put on your skin could be opening a door that’s leaving your body vulnerable and weathering the appearance of your skin? IsagenixŽ explores the problem and offers a solution to keeping you safe from the inside, out and the outside, in.
The BREAKTHROUGH Years of research, a team of scientists and a clinical study with thousands of participants produced one incredible line of skincare products… and the astonishing results to go with them. Isagenix® is proud to call this breakthrough, Rejuvity®, the ultimate seven-product system designed to help you feel good and look incredible. Hydrate, illuminate and rejuvenate with cutting-edge, natural ingredients from all over the world that work in synergy to help invigorate your complexion like never before.
Revitalizing the Right Way With the addition of the Rejuvity Skincare System, Isagenix now has the opportunity to reach even more people and is a strong contender in the $105 billion worldwide skincare industry. Isagenix Co-Founder, Executive Vice President and skincare enthusiast Kathy Coover says Rejuvity is a huge step forward for the company. “The weight-loss industry is $20 billion annually; energy and performance is $11 billion in North America alone; healthy aging is $80 billion annually and now all of these trends are converging. Now we have Rejuvity, too,” shares Kathy. “These products are the very finest and a powerful addition to the Isagenix opportunity.”
Powering Up
“We examined a series of compounds from various botanicals and found marked improvement in cellular chatter and communication with the Swiss variety of crocus bulb,” shares Dr. Suk Cho, also a former member of the Society for Investigative Dermatology. “Each product was naturally formulated, and we are proud to say the new, innovative Renewal C2C Complex is exclusive to Isagenix.”
“We created this system to work in synergy, so even though each product works extremely well on its own, the true power is in the system.” -adriana lynch
Isagenix Vice President & Chief Marketing Officer
The Unique, Synergy Solution Rejuvity Skincare System is a complete replenishment system featuring seven key products, which combine the power of nature with your own unique biology to dramatically reduce the appearance of aging. In combination with Ageless Essentials™ Daily Pack, Rejuvity revitalizes your skin from the inside, out. Isagenix Vice President & Chief Marketing Officer Adriana “Adri” Lynch says each product is strong on its own, but together, it’s a force to be reckoned with.
Rejuvity is unlike any other skincare system on the market today and that’s because the scientists of Rejuvity understand how the environment, toxins and stress impact the aging process.
Careful consideration went into the development of each product. For instance, the exquisite Bamboo Exfoliator’s creation was born out of the desire to care for each of your pores.
While most skincare products only improve your complexion at the surface level, Rejuvity helps replenish your skin at its true power source; deep within the cell.
“We know many companies use salts and almond shards, but when you grind them, they’re sharp and can tear your pores apart,” shares Adri. “When you grind bamboo, that isn’t the case. Bamboo particles are smooth and gentle on your pores, allowing them to remove the dead skin from your face without the harsh irritation you normally experience with other ingredients.”
“You have 1 billion skin cells, but in a 24-hour period, you lose about a million of those skin cells. You’re constantly bombarded by free radicals; the sun, toxic chemicals and pollutants, and environmental factors. All of that makes your skin age faster.” -Dr. Suk Cho
She adds, “The Rejuvity Skincare System is simply the best.”
Isagenix Chief Science Officer
Waking Up Our skin cells send signals to one another when they are tired or need help. Rejuvity’s Direct Cell Communication helps field cell signals by answering each cell’s unique nutritional demands. This communication directly targets tired and stressed cells, sending help where necessary. Translation? Those newly awakened and refreshed cells result in more radiant, youthful-looking skin. Natural ingredients such as the crocus bulb, a beautiful flower found in the pristine, nutrientrich soil of Switzerland, provide the building blocks that are key to the innovative Renewal C2C Complex™, found in the illuminating Essential Youth Serum™.
IsaNews | Fall 2013 | Isagenix.com
9
quiz
What Do You Know About Skin Care? Put your knowledge to the test and see if you’re a skin savant or in need of skincare schooling.
1
Which of these impact your skin’s aging process?
a) UV rays
4
What should your skincare include to hydrate your skin?
b) Nutrition
a) Peptides and fruit nutrients
c) Stress
b) Sodium lauryl sulfate
d) All of the above
c) Cocoate d) Algae
2
What’s going on with our skin cells as we age?
a) Our cells slow down, which leads to weakened skin.
5
b) Our bodies quit producing new cells.
a) Exfoliate, hydrate, cleanse
In which order should you perform your daily skincare regimen?
c) Our cell communication slows, affecting elasticity and collagen.
b) Cleanse, exfoliate, hydrate
d) They get really lazy.
d) Cleanse, hydrate, exfoliate
c) Hydrate, cleanse, exfoliate
3
Which of these ingredients should be avoided in your skincare products? a) Phthalates b) Parabens d) All of the above
10
IsaNews | Fall 2013 | Isagenix.com
ANSWERS:
1. d 2. c 3. d 4. a 5. b
c) Fragrances
“I really believe that because of my early, consistent skincare habits, my skin has held up pretty well over time.”
Nicole Bryl Make-Up New York
Celebrity Makeup Artist Shares 3 Secrets for Glowing Skin Isagenix® Associate Nicole Bryl regularly beautifies celebrities such as Maria Menounos of Extra and Ivanka Trump for campaigns and red carpet events. She knows what you put inside your body— and on your skin—matters.
her secrets to skin perfection: Take Care of Your Eyes The skin underneath your eyes is extremely delicate, but it’s also where impurities, makeup and dirt like to accumulate. That doesn’t bode well for wrinkle- and blemish-prevention. Use a gentle cleanser to lift away the gunk at the end of the day, every day and then hydrate the skin with a high-quality, light-weight moisturizer. This is non-negotiable if you want to age gracefully. “I really believe that because of my early, consistent skincare habits, my skin has held up pretty well over time,” shares Nicole.
Watch Out for Skincare Junk It might be convenient to grab a bottle of this or that at the corner store because it’s cheap or smells nice, but make sure you take a very close look at the ingredients. “As a makeup artist, I look for skincare products that are free of any dyes and heavy smells,” shares Nicole. “It’s so important to have good quality; pure products in your kit that you know are not harsh And won’t cause any skin irritation or watery eyes before a shoot or red carpet event.”
Give Your Body the Right Nutrition Eating foods rich in omega-3 fatty acids (think salmon and tuna), antioxidants (examples: fruits and dark leafy greens) and drinking adequate amounts of water daily to stay hydrated are key components if you want to have healthy, glowing skin. Nicole can tell when someone is treating their body well and fueling it with quality nutrition. It shows on their face. In fact, she discovered Isagenix after speaking with a hairdresser during a photo shoot. “I asked her why her skin was looking so much clearer and she told me she had been using Isagenix,” explains Nicole. “i could really tell the difference.”
IsaNews | Fall 2013 | Isagenix.com
11
5 Ways to Rev Up Y ur Biz With Rejuvity The skincare industry worldwide is churning out $105 BILLION in sales every year. What does that mean for you? Opportunity!
Here’s how to illuminate your Isagenix business with Rejuvity® from top Isagenix® leaders:
1 SNAP
a “Before” Picture
“Grab your camera and take a ‘before’ picture, you know, the super close up. Chronicle your journey from the very start,” shares Isagenix Millionaire, 14-Star Platinum, 12-Star Crystal Executive and Field Advisory Board Member Susan Sly.
2 show
-susan sly
Off the Results
“Toss out your other products and buy from your Isagenix store,” advises Isagenix Co-Founder and Executive Vice President Kathy Coover. Susan agrees, adding, “Integrity is important in this business and you have to be a product of the product. Rejuvity is an incredible value for seven products; you’ll spend more on seven products at the grocery store.”
3 REDIRECT
the Spend
-kathy coover
Skincare is a huge market and everyone uses it in some way. “Ask everyone you know ‘do you use skincare?’ A lot of skincare contains parabens and phthalates, which are so bad for you. Rejuvity doesn’t!” coaches Isagenix Co-Founder & Executive Vice President Kathy Coover.
4 GET
Your Team on Rejuvity
“If you had 100 members using Rejuvity every month redirecting their spending, that would add an extra $11,000 to your business,” explains Isagenix Millionaire, 9-Star Platinum and 5-Star Crystal Executive Hilari Courtney. “What could you do with an extra $11,000 annually?”
5 SHARE
-Hilari courtney
Your Rejuvity Samples
Purchase a 10-pack of Rejuvity Samplers in your Back Office and always keep samples on hand. Each sampler envelope contains a 2 mL sample of each of the seven new Rejuvity products. “We always need to ask ‘how many times has the Isagenix story been told?’ These samplers are a fantastic way to have a conversation with someone,” shares Isagenix Millionaire, 14-Star Platinum and 10-Star Crystal Executive Lynn Hagedorn.
-lynn hagedorn
12
IsaNews | Fall 2013 | Isagenix.com
Rejuvity Samplers (10 ct) Each sample envelope contains 2 mL samples of each of the seven Rejuvity products.
Prosper Magazine Sample the Age-Defying Eye Cream and share the success of Isagenix with this 74-page, fullcolor magazine.
Rejuvity Brochure 12 full-color pages offering a comprehensive overview of the Rejuvity Skincare System including clinical trial results, “before” and “after” pictures and more!
IsaMovie.com Videos to educate and provide further insight into the entire line of Rejuvity products.
Tools to rejuvenate & Refresh your business Smooth out how you share Rejuvity with these top tools, available online and through IsaSalesTools.com!
Free Product Info Head over to IsaProduct.com for free, printable product sheets, usage instructions and more!
Rejuvity Closing Sheet Help your customer find the best fit for their business or skincare regimen with this guide; ideal for Launch Parties or one-on-one consultations.
Event Displays & More Whether it’s for a Launch Party or a tradeshow, Isagenix has you covered with pique interest cards, banners and table displays.
IsaNews | Fall 2013 | Isagenix.com
13
A Savory Whey To Warm Up Your Day Served warm, Butternut Squash IsaLean速 Soup is a savory meal replacement that supports healthy weight loss and lean muscle maintenance. IsaLean Soup combines a perfect balance of key nutrients and tasty old-fashioned goodness.
Visit
IsaProduct.com for more info.
Visit
IsaBodyChallenge.com and get ready to transform your body.
Transform Yourself. Over the past year, these IsaBody Challenge® participants have transformed their bodies and, in turn, their lives.
Flight Attendant Takes Off with Increased Energy Jet-Setting to Change
The Surprising Payoffs
At 40, Kelly Ann Zander had two kids under three when her weight hit 185 pounds.
Her daily commitment whittled her waistline from a size 16/18 to a size two,* a size she never thought possible.
While she never considered herself “big,” the last time Kelly recalls being a “normal” weight was around seven years old. Her job as a flight attendant made eating a balanced meal difficult. As a result, Kelly Ann became more and more lethargic. The Solution that Transformed Her Life Introduced to Isagenix by a friend, Kelly Ann was excited about the products and their convenience, which made them seem ideal for her onthe-go lifestyle. But, she admits being apprehensive at first. “Like any new user, I was still a bit skeptical,” she says. She decided to put the products to the test and forgo the gym for her first 30 days to focus solely on the nutritional benefits of the products. By her third month of using the 30-Day Cleansing and Fat Burning System, she had so much energy she had to go to the gym to burn it off. That’s also when she decided to join the IsaBody Challenge®.
Her sleek new physique caught the attention of those around her, which in turn, helped ignite her Isagenix business. Now the Challenge winner is on a new runway aimed at transforming her wealth. In addition to her $25,000 grand prize winnings from the Challenge, Kelly Ann has earned an extra $1,000** a month since May 2012 just from sharing her personal experiences. “My goal is to join the ranks of Lynn Hagedorn, Lisa DeMayo and Susan Sly to be a top-earning, female Isagenix Millionaire. They’re incredible women, incredible mentors and incredible business builders,” she says.
Kelly Ann Zander 2013 IsaBody Challenge Grand Prize Winner HOME: Toronto, ON RANK: Manager AGE: 41
LOST: 61 pounds*
IsaNews | Fall 2013 | Isagenix.com
15
ENERGY & PERFORMANCE Want to increase your lean muscle mass, boost your energy, and help your body achieve its peak performance? Let these IsaBody success stories inspire you.
Aaron Hairston
Angie Tomsha
Dr. Paul Biondich
HOME: New Britain, CT RANK: Director AGE: 36
HOME: Calgary, AB RANK: Crystal Manager AGE: 41
HOME: Oakville, ON RANK: Executive &
LOST: 38 pounds*
LOST: 38 pounds*
Challenge pushed me to “ The get into better shape after
retiring from arena football.”
16
IsaNews | Fall 2013 | Isagenix.com
The Challenge held me “ accountable. Now I live by the
motto ‘no excuses; no regrets.’”
1 Star Golden Circle AGE: 41
LOST: 32 pounds* Challenge proved I could forgo “ The cardio, focus solely on weight training and achieve six-pack abs thanks to the effectiveness of Isagenix products.”
Visit
IsaBodyChallenge.com and get ready to transform your body.
Nils Martinsen
Emily Scalf
Brandon Crowe
HOME: Charlotte, NC RANK: manager &
HOME: New Orleans, LA RANK: 1 Star Golden Circle &
HOME: North York, ON RANK: Manager &
1 star silver cricle AGE: 46
Crystal Executive
1 star silver circle
AGE: 30
AGE: 29
LOST: 13 pounds*
LOST: 13 pounds*
LOST: 25 pounds*
Challenge brought hope, “ The success and purpose to my life after losing my daughter to cancer.”
Challenge prepared me, “ The as a fitness competitor, for the most important show of my life—my wedding.”
Challenge pushed my body “ The to a new level of fitness and now I’m a bodybuilding champion.”
IsaNews | Fall 2013 | Isagenix.com
17
Weight Loss Take the stage with the IsaBody Challenge and let your best self shine through.
Michael Thorn
Breanna Berthelsen
Joe Martini
HOME: Ogden, UT RANK: Crystal Manager AGE: 42
HOME: Saint Paul, MN RANK: Consultant AGE: 32
HOME: Calgary, AB RANK: consultant &
LOST: 262 pounds*
LOST: 37 pounds*
AGE: 46
“ 18
The Challenge allowed me to live the life that, until now, I had only dreamt about! ”
IsaNews | Fall 2013 | Isagenix.com
“
The Challenge gave me the strength and courage to run my first half-marathon.”
1 Star Silver Circle
LOST: 55 pounds* Challenge proved to me “ The that Isagenix was not just another fad diet.”
Visit
IsaBodyChallenge.com and get ready to transform your body.
Christopher Bartolini
Shannon Kirkey
Richard Rabito
HOME: Tinley Park, IL RANK: executive &
HOME: Goffstown, NH RANK: manager &
1 star golden circle
HOME: West Kelowna, BC RANK: Consultant AGE: 34
AGE: 46
LOST: 30 pounds*
AGE: 42
LOST: 102 pounds* Challenge gave me the “ The recipe for success.”
“
The Challenge forced me to put myself first.”
1 star silver circle
LOST: 142 pounds* Challenge transformed me “ The into an inspiration and a role model for those around me.”
IsaNews | Fall 2013 | Isagenix.com
19
Healthy Aging Don’t fight age, defy it. Look as good as these IsaBody Challenge participants by combining routine exercise with the best nutrition on the planet.
Richard Boothby
Carolyne Rodrigues
Dr. David Noonan
HOME: Branchton, ON RANK: 2 Star Golden Circle &
HOME: Wasaga Beach, ON RANK: Isagenix Millionaire,
HOME: Redondo Beach, CA RANK: executive &
Crystal Executive
8 Star Platinum & 3 Star Crystal Executive AGE: 58
AGE: 50
AGE: 67
LOST: 12.5 pounds* Challenge helped me put “ The my health back on track.”
LOST: 6.5 pounds* Challenge boosted my “ The integrity with my team and the
Isagenix community as a whole.”
20
IsaNews | Fall 2013 | Isagenix.com
1 Star Golden Circle
LOST: 14 pounds* Challenge helped me get back “ The into shape after surgery.”
Visit
IsaBodyChallenge.com and get ready to transform your body.
Carol Guesno
Giovanni Redden
Belinda Sloan
HOME: Long Beach, CA RANK: Consultant AGE: 61
HOME: Oak Harbor, WA RANK: Manager AGE: 49
HOME: Shreveport, LA RANK: executive &
LOST: 27 pounds*
LOST: 115 pounds*
AGE: 53
“
“
The Challenge proved to me that age is just a number.”
The Challenge gave me the energy I needed to finally be able to play with my grandkids.”
1 Star Golden Circle
LOST: 45 pounds* Challenge reintroduced “ The me to my Isagenix business after eight years.”
IsaNews | Fall 2013 | Isagenix.com
21
International
“
Isagenix is growing globally and so is the Challenge. These Associates are setting the standard and helping broadcast it.
The Challenge helped get my pre-baby body back.”
“
The Challenge transformed Energy & Performance my life both physically and Weight Loss financially.” Healthy Aging
Lois Le brun
Australia
Australia
HOME: queensland, AU RANK: Consultant AGE: 66
HOME: western, AU RANK: 3 Star Golden Circle
LOST: 31 pounds*
AGE: 36
“
& 1 Star Crystal Executive
LOST: 37 pounds*
The Challenge gave me back control of my weight and ignited my international Isagenix business.”
Jennifer Sheppard
22
Glen O’driscoll
Hong Kong
“
The Challenge inspired me to have a better body and better health.”
Zhang Chen hao
HOME: Central hong Kong RANK: Associate AGE: 47
HOME: Keelung, Taiwan RANK: Associate AGE: 23
LOST: 23.8 pounds*
LOST: 22 pounds*
IsaNews | Fall 2013 | Isagenix.com
Taiwan
Transform Your Body. It Really Pays Off. Energy & Performance Weight Loss
Healthy Aging
Transform your life for the better—and have a body of evidence to prove it. The IsaBody Challenge® is your opportunity to attain the best shape of your life. You’ll also have the opportunity to win cash, prizes and show off a whole new you.
Visit
IsaBodyChallenge.com for more info.
Olympic Medalist Goes After New Gold Golden Opportunity
Nutritional Gold Comes Knocking
Natalie is no stranger to hard work and knows it takes focus to make dreams a reality. After just a handful of years playing volleyball, she received the call of a lifetime: did she want to go to the Olympics? Thus began her journey to five Olympic games playing sand volleyball.
Fast-forward six months after retiring from the sport. Carrying an extra 10 pounds from the “post-Olympic-eat-and-drink-whateveryou-want,” Natalie nearly tripped over an Isagenix box.
“I quickly found out that when you’re in a bikini, you can’t hide your weight,” remembers Natalie. “After we won bronze in Atlanta in 1996, we knew we needed to look at my weight to prepare for Sydney in 2000.” The world-class athlete cobbled together nutritional supplements and dropped 25 pounds, but it was time-consuming. Still, the weight loss and training worked. During the 2000 Olympic Games in Sydney, Australia she and her partner took home the gold, the first for Australia.
“My 20-year career in the sport of sand volleyball was driven by passion and the desire to win the gold medal. In my Isagenix business, I know if I want to reach Millionaire, it’s going to be a journey.”
“I saw the system and was so excited by it all. It was like health in a box,” shares Natalie. “You don’t have to make your own cocktail of nutrition. It’s all there.” Within days, she had released seven pounds.* Then, 20 people joined her for a cleanse. That’s when her Isagenix business started to explode. “I didn’t think I had earned anything,” laughs Natalie. “There were thousands of dollars in my account. It was a light bulb moment for me.”
The Gold Standard So what’s next for the gold medalist? Focusing on going for the equivalent of gold in her Isagenix business: Isagenix Millionaire. Together, she and her life partner Sarah Maxwell, are committed to transforming 1 million lives, with freedom as the ultimate goal.
NatalieCook.com
Natalie Cook was inducted into the Volleyball Hall of Fame October 2013, recognizing her contribution to the sport.
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IsaNews | Fall 2013 | Isagenix.com
Natalie Cook, 3 Star Golden Circle & Crystal Executive
Former NFL Wide Receiver Scores Big with Isagenix the man behind the mask At 5’10” and 160 pounds, everyone said JJ Birden was too small to play football.
The business model also afforded JJ and his wife, Raina, the time freedom they needed for their family.
But, after nine successful years as an NFL wide receiver for the Cleveland Browns (1988-1989), Dallas Cowboys (1989), Kansas City Chiefs (1990-1994) and the Atlanta Falcons (1994-1996), JJ proved his critics wrong.
Together, JJ and Raina have eight children: five nieces and nephews who they have adopted and three biological children.
“I guess the important thing is I am an example of what can be achieved if you want it bad enough and you’re willing to put in the work,” explains JJ. Now he’s applying that same philosophy to a new venture.
Life After Football After retiring from football in 1997, JJ did a brief stint in corporate America, but in 2007, he decided to embark on a career in network marketing with his wife, Raina. For the next six years, they had great success, but were ready for change and looking for a new network marketing company to join forces with. That’s when they discovered Isagenix. “I actually made a list of eleven requirements that my next company had to meet,” said JJ. “Isagenix met all of them, including my most important requirement—having premier products backed by science.”
JJ Birden, 4 Star Golden Circle & Crystal Executive
“Isagenix is the full package. They have been doing it right from day one and continue to do so. I don’t believe there is a more solid network marketing opportunity out there today.” The Ultimate Touchdown With all of the presentations, videos, sales and marketing tools completely accessible through Isagenix, JJ knew he’d found a company that “got it right.” In addition to the unique business model, enrolled Associates can earn as much as $5k in 5 weeks right from the start.** “The compensation plan is great. People can make great money up front and residual commissions kick in quickly after building your team. It’s amazing!” says JJ.
IsaNews | Fall 2013 | Isagenix.com
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BUSINESS SUCCESS
Six-Figure Makers
Discover True Freedom with Isagenix Angelike just wanted to trim down following the birth of her daughter. She noticed Isagenix on fellow fitness competitor Lori Harder’s website and messaged her asking if she was sponsored by the company. After Lori told her the company doesn’t do paid endorsements, Angelike decided to give the products a try after seeing Lori’s stunning results. Little did she know it would lead to so much more.
Catching the Vision After gracing the cover of Oxygen magazine looking her leanest ever thanks to Isagenix, Angelike began quietly pursuing her Isagenix business on top of working her six-figure, full-time job as an orthopedic sales representative. David, uninterested in the company or the products, would encourage Angelike to take her business calls in another room. It wasn’t until Angelike convinced him to try having two shakes a day that the personal trainer finally came around. “I didn’t realize it at first, but I wasn’t stopping for coffee anymore,” says David After attending New Year Kick Off, the couple solidified their commitment. Angelike turned to David and said “There’s no ‘if’ anymore; we will be on stage at Celebration telling our story.”
From Excellent to Explosive Thanks to coaching from their leaders, Lori and Chris Harder, and commitment, the couple has retired from the “three walls of a cubicle” and now enjoy traveling, and experiencing their daughter’s milestones as a family. They grew an astonishing 150 percent in 2013 alone and are now aiming for $250,000 as their annual income this year.**
“We’re designed to be free and fulfill our purpose and that’s what we’re doing with Isagenix. It has truly revolutionized our lives in every aspect.” - Angelike Gratitude in the Latitude For David, as the couple’s business has gained momentum, he says he’s most grateful for the unselfish leadership of Chris and Lori Harder and something he never received in his previous field: recognition. “Walking across the stage at Celebration and receiving the award for the second most consistent producers in the company meant a lot to me. It was the first time I had ever received an award,” shares David. Now the couple is focused on paying it forward by helping create more six-figure earners on their team so even more people can experience the freedom they’ve longed for.
Angelike & David Norrie
Age: 34 & 40 RESIDENCE: Charlotte, North Carolina Rank: 4 Star Golden Circle & 2 Star Executives Joined Isagenix: February 2012 average monthly Isagenix income: $17,000–$20,000**
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BUSINESS SUCCESS
tony mandarich
Age: 47 RESIDENCE: Phoenix, Arizona Rank: 2 Star Golden Circle & 1 Star Crystal Executive Joined Isagenix: January 2013 average monthly Isagenix income: $10,000–$12,000**
Calling the Play In 1999, Tony retired from professional football with a shoulder injury. He went on to marry his Michigan State University sweetheart, Char, and the two moved to Arizona in 2005. That’s where he met his now Isagenix sponsor Jill Bauman, and started on a 30-Day Cleansing and Fat Burning System. “Initially I was skepticical about the products and opportunity, but now people always ask me what kind of supplements I take while I am at the gym,” shares this father of four. “I tell them, Isagenix.” His passion for health and fitness made sharing the products a no-brainer. Little did he know he was inadvertently creating a fast-growing Isagenix business by sharing his love for the products at the gym.
“Isagenix has created a level playing field where everyone can succeed.” - TONY A Man in Motion
Former NFL Player
Shares His Passion for Health, Fitness and Photography Tony shot to fame in 1989 as the first-round draft pick for the Green Bay Packers. He was touted as being one of Michigan State University’s best football players and his performance received numerous accolades. He weighed 308 pounds, could bench press 225 pounds 39 times and was nicknamed “The Incredible Bulk” by Sports Illustrated magazine.
After receiving $500** from passively referring contacts to Isagenix, Tony was persuaded to put more time aside each week to build his Isagenix business. He started by opening his own professional photography studio to host regular opportunity meetings and share Isagenix with potential Associates. “I tell my team that if they get involved and want success, I will demand a lot of them,” explains Tony. “But, I will make sure they succeed.” Today, this 2-Star Golden Circle and 1-Star Crystal Executive puts in the same level of commitment and holds himself accountable as a leader by staying knowledgeable about the products and business. He does so by tuning into weekly podcasts, attending Isagenix events and staying in touch with his team frequently. The money he earns from his Isagenix business allows him to continue pursuing his passion, photography. “Education and effort are the keys to success and I really enjoy sharing my story and teaching people about how to get healthier,” adds Tony. “The money is a bonus.” IsaNews | Fall 2013 | Isagenix.com
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BUSINESS SUCCESS
Professional Swimmer Takes the Plunge With Isagenix
Patricia Guerra has achieved feats very few have as a professional open water swimmer. In 2004, she swam the near-equivalent of a full marathon when she tackled The English Channel, a 23.69-mile stretch of water that includes turbulent tidal conditions. A swimmer can expect at least 10 hours in the frigid, 50-degree temperatures—without a wetsuit per national regulations. To endure the icy waters, open water swimmers need to create their own natural “wetsuit” of sorts: a layer of body fat.
Shedding the “WetSuit” After 10 years of open water swimming and even braving the low, 40-degree waters of the Straight of Magellan (she’s one of very few swimmers to complete the 1.4-mile swim), Patricia decided to hang up her professional swim cap and start losing her “wetsuit.” Though her diet and nutrition had always been carefully monitored by a nutritionist, she was surprised by how difficult it was to lose the excess body fat after leaving the sport of open water swimming. Now, the professional swimmer is turning to the products not to shed more weight, but to maintain her energy and performance to swim for good causes, raising funds for organizations and awareness in her community.
“I was never able to completely lose all of the extra fat I had put on. Isagenix helped me finally lose that extra weight.”* - Patricia “I still use Isagenix products every single day,” explains Patricia. “The product quality is far superior to all other products available on the market and I’ve noticed a marked improvement in my performance. My recovery periods are much faster and my vitality is outstanding.”
An Unexpected Gain Beyond losing the excess weight with Isagenix, Patricia has gained something she didn’t expect: extra income. “Once people saw my results, they wanted to know more about the products. I shared the benefits of losing weight and eliminating toxins from our bodies and that was the start of my business,” shares Patricia. “People also love the energy they experience and how the products taste.” In fact, taste was one of the biggest factors that swayed Patricia to begin using Isagenix, especially after 10 years of using nutritional supplements as a professional athlete. “Isagenix protein has a great taste, it is very light and it contains more protein than all of the other products on the market,” Patricia says. “I can’t imagine using anything else.”
Patricia guerra Menéndez
Age: 41 RESIDENCE: Distrito Federale, Mexico Rank: 1 Star Silver Circle & Manager Joined Isagenix: June 2012 average monthly Isagenix income: $1,538 USD**
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BUSINESS SUCCESS
ontario couple
Turns work time to play time Prior to Isagenix, Shannon was a registered massage therapist who owned her own clinic and Chris was a licensed mechanic in charge of running his family’s garage. Isagenix was a way to supplement their income, but their love for networking and passion for the products quickly propelled their income to $1,000 a week, an unexpected financial opportunity.
Building a Partnership Over time, that steady stream of income allowed Shannon to let go of her clinic and focus solely on their Isagenix business. That time freedom also afforded her the ability to focus more on her family. “I grew my business in between the pockets of nursing and nap time,” jokes Shannon. Chris also works from home helping to grow their business. His family’s garage closed due to the economic climate just after the birth of their first child.
“We’ve built a greater sense of community and family by doing this. It’s not always all about work for our team. We get together regularly for barbecues and the occasional game night.” - SHANNON Managing Growth Wisely Chris’ presence at home has been a blessing for Shannon, who is now able to do a lot more in-home presentations and be more available for their team. The extra time has allowed her to refocus and ignite their business which has increased over time and today averages $10,000 a week.* “The most important lesson we’ve learned throughout this journey is persistence and patience pays off,” adds Shannon. By staying true to that simple strategy, this dynamic duo no longer worries about how they are going to pay the bills. Their income also allows them to send their children to private school—an added $30,000 a year expense.
Living the Dream They know their success would not be possible without the help of their team. “We learned early on that it’s not about enrolling one new person after another,” shares Shannon. “But, it is about us learning a new skillset to reinvest in our team.” The best part of their business? Turning work time into play time.
Shannon and Chris Fisher
Age: 34 & 37 RESIDENCE: Cavan, Ontario Rank: Isagenix Millionaires, 7 Star Platinum & 3 Star Crystal Executives
Joined Isagenix: December 2005 average monthly Isagenix income: $43,000**
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BUSINESS SUCCESS
Amy Dunlap
Age: 41 RESIDENCE: Troy, Missouri Rank: 3 Star Golden Circle & 2 Star Crystal Executive Joined Isagenix: July 2011 average monthly Isagenix income: $10,000**
Why Isagenix? At the time when Isagenix came calling, Amy was enjoying success with another network marketing company and had no interest in leaving. But, after taking a closer look, the marketer couldn’t say no to the “impressive payout” of the compensation plan and “incomparable culture” of the company.
“At Isagenix, I see that leaders do not break away from the organization. They stay with you the entire time. And the compensation plan is the most solid thing I have ever seen. I told my husband I know we can make six figures in our first year. - AMY more “me” time Isagenix has allowed Amy to enjoy true time freedom. She credits the strong marketing tools available to all Associates for enabling her to build her business without working a lot of nights and weekends away from home. “I’m able to work when I want and take off when I want with no fear of my income going down,” says Amy.
Hard-working Mom Enjoys True Time Freedom
When Amy received her IRS 1099 last year she cried. The experienced network marketer was surprised to see that even with a personal setback that took her away from her Isagenix® business, she had still earned a six-figure income. “I only had two events that year, but our combined income showed $156,000. When Kathy Coover says the compensation plan is built to support the Associate, that is absolutely the truth at every turn,” says Amy. **
The 3-Star Golden Circle mom recently brought her 18-year-old daughter into the family business and is coaching her on how to share the opportunity with the next generation of entrepreneurs. “I didn’t want to just hand her the business, so we’re working through her contact list. She’s telling them how they can make more money in a day with Isagenix than in a week in a regular job,” says Amy. “She really grasps the concept that if she finds leaders, she can multiply her business instead of just adding to it.”
IsaNews | Fall 2013 | Isagenix.com
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BUSINESS SUCCESS
Unemployed Mom Unlocks Hidden Passion
Jennifer Johnson is a new woman since discovering Isagenix two years ago. Not only is she down 65 pounds,* but this mother of two is running an Isagenix business that has grown exponentially in the last year.**
Finding Her Passion Before discovering Isagenix, Jennifer was jobless, due to health and personal issues, and was struggling with her weight. After getting her body and health back on the 30-Day Cleansing and Fat Burning System, Jennifer felt as if a hidden passion had been unlocked inside her. “I realized that I loved this product and couldn’t afford to do it every month unless I helped two people join my team. I just kind of built my business from there,” says Jennifer. “I discovered I had a burning desire to share this opportunity with everyone.” For those who are just getting started building an Isagenix business, Jennifer suggests scheduling a Launch Party right away. She has four accountability partners on her team and, together, they take turns leading weekly Launch Parties and conference calls. Jennifer is also a strong believer in attending Isagenix events.
“You have to know what you’re talking about. Yes, the product costs money, but the return on your investment is huge. Remember, anyone can do this business; you just have to see the future vision and take daily action.” - Jennifer her LIFE NOW Isagenix has given Jennifer the opportunity to work with her daughter, Erica, and travel to wonderful places. Best of all, it’s given her the confidence to stare down her fears. “I had a lot of self-doubt before Isagenix. I could never take that first step because I feared rejection,” says Jennifer. “Isagenix has opened up so many doors and totally transformed my life. I’m doing better in my 40s than I did in my 20s. It’s amazing.”
Jennifer Johnson
Age: 42 RESIDENCE: Rogers, Arkansas Rank: Manager & 1 Star Silver Circle Joined Isagenix: July 2011
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BUSINESS SUCCESS
Kari-Lyn and Shawn Owen
Age: 42 & 43 RESIDENCE: Nanaimo, British Columbia Rank: 4 Star Golden Circle & 1 Star Executives Joined Isagenix: August 2008 average monthly Isagenix income: $25,000**
How They Did It With no experience in network marketing, Kari-Lyn and Shawn dove head first by attending Isagenix events to learn more about the industry and how to build their business. “Network marketing is a learned skill and takes time to develop,” says Shawn. “We’ve invested thousands on personal development because your ability to do this business is directly related to your personal growth and having an unshakable belief that you can do it.” The husband and wife team stayed persistent and consistent, committing one to two hours every single day to Isagenix. Many times Shawn worked at night after the kids went to bed or in hotel rooms on the road. “That first year we made $13,000. But then the second year we made just under $90,000 and that really opened our eyes. We realized Isagenix was the vehicle we had been looking for,” says Shawn. “It’s an extraordinary opportunity because it doesn’t require a lot of start-up cash or specialized skill.”** Last year Shawn left his job to pursue Isagenix full time with Kari-Lyn. It was a huge leap of faith, but with hard work and mentoring from the Isagenix Sales Team at Isagenix World Headquarters, the Canadian duo has doubled their business in a little over a year.**
Husband & Wife Duo Balance Family and Business
Five years ago Shawn and Kari-Lyn Owen were trading serious time for dollars. Shawn was a top executive in corporate sales traveling three weeks out of the month, while Kari-Lyn was juggling a graphic design business and two kids, essentially on her own. The couple started to look deeper into the Isagenix business opportunity when they started getting paid just by sharing their results of renewed energy and weight loss.
“We’re doing everything as a family now. Our mission is to create healthy families and help others experience the same quality time to explore and live life to the fullest.” - Kari-lyn Creating Healthy Families Thanks to Isagenix, the couple and their two kids are now living a life full of purpose, excitement and travel. The foursome recently spent the winter working with their team in Australia and attending Top Achievers in the Bahamas.
IsaNews | Fall 2013 | Isagenix.com
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Tony Mandarich, Former NFL Player 2 Star Golden Circle & 1 Star Crystal Executive
+ e ®
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Former NFL player Tony Mandarich knows the importance of having the energy to reach his goals. That’s why he uses to build energy, muscle and his Isagenix business. entices new prospects, helps grow your business and energizes your day.
e+ energy shots are marketed to those ages 16+; adult supervision recommended for use with minors ages 12+ Even though the products are safe for the general healthy population, they are not intended for children.
BUSINESS SUCCESS
CayLa craft
Age: 26 RESIDENCE: Bakersfield, CA Rank: 5 Star Golden Circle & 3 Star Crystal Executive Joined Isagenix: June 2012 average monthly Isagenix income: $21,000**
The Turning Point Cayla committed to trying an Isagenix System with her friend Danielle and says she “fell in love with it. I didn’t feel like a zombie anymore.” That’s also the moment when she decided to take a look at the Isagenix compensation plan; the financial reward for helping others try Isagenix nutritional products. “I thought it was just unreal and started telling everyone I knew about my experience with the Isagenix products,” shares the 26-year-old of California. “Danielle and I linked arms and just went for it.” And it’s paid off.
“I stopped making this complicated and now just ask people to get on the products and see how it fits into their lives. Isagenix is an endless opportunity. There’s a solution for everyone. Anyone can do this business; you just have to be willing to do things others won’t do in order to be successful.” - Cayla A New Life
er nurse
jump-starts life with isagenix ER Nurse and mom of two Cayla Craft wasn’t looking for a business when her friend Danielle Thompson started sharing details about Isagenix with her. “She told me her sister Kelley (Dickerhoof) was doing it and I basically just said ‘I’ll do whatever you’re doing,’” laughs Cayla.
Now the 5-Star Golden Circle and 3-Star Crystal Executive decides when and how much time she’ll put in at the hospital thanks to the estimated $21,000** she earns in commissions and bonuses every month with Isagenix. But, Cayla’s not stopping there. Her ultimate dream is to retire her husband from his high-paying job so he can do what he loves: be a worship leader at their church without a salary. “He doesn’t think I’ve replaced our full income yet, so I tell him ‘we’re getting there, buddy,’” laughs Cayla. “I want both of our dreams to come true.”
Successful from the START Cayla credits her relationship with her best friend and START Ambassador Danielle as well as the entire GenY-centered START group for helping expand her vision of the possibilities available to her with her Isagenix business.
IsaNews | Fall 2013 | Isagenix.com
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BUSINESS SUCCESS
Aussie Student
Becomes a Successful CEO Success didn’t come without a few sacrifices for Peta Kelly. Before jump-starting her Isagenix business in August 2012, Peta deferred her graduate-level studies to open an integrated wellness business. Her determination to get her wellness business off the ground left her feeling exhausted, bloated and riddled with anxiety. That’s when her best friend, Jo, introduced her to Isagenix. Within two weeks, Peta noticed a significant improvement in her overall health.
Building with Belief Within one year, Peta had created a dynamic team of 20-somethings focused on changing the way the world sees network marketing. “Young people want money now,” shares Peta, a 2013 START Ambassador, an Isagenix business group for those 35 and younger. “The idea of retirement is a little far fetched for us, so outlining what is financially possible today is exciting.” Her key to success? Creating new business goals every 90 days. That action step has resulted in earning a staggering $17,000 a month for the Aussie native.** “You are the CEO of your own business,” adds Peta. “Always be honest with yourself and take 100 percent responsibility for everything that’s happening.”
“Start with the end in mind. You will see it when you believe it.” - Peta Why She Keeps Pushing Peta credits her team for her incredible success, but says it’s her mom’s unconditional love that keeps her pushing forward. While Peta was never privy to her family’s finances growing up, she knows it was a real struggle for her mom to manage it all. “My mom gives everything she has to anyone in need,” shares Peta. “To show my appreciation, I plan to pay off her mortgage and retire her by December 2014.” Today, she is one year closer to fulfilling that goal because of her savvy business-building skills.
Peta Kelly
Age: 25 RESIDENCE: Western Australia Rank: 7 Star Golden Circle & 7 Star Crystal Executive Joined Isagenix: September 2011 average monthly Isagenix income: $17,000**
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BUSINESS SUCCESS
Mike and Simone Webster
Age: 49 & 47 RESIDENCE: Atlanta, Georgia Rank: 2 Star Golden Circle & Crystal Executives Joined Isagenix: October 2012
Why Isagenix? After experiencing the unique culture up close at an Isagenix annual event, Mike and Simone knew Isagenix was it for them. Once they began building their business, the two were amazed by the company’s—and Co-Founders Jim and Kathy Coover’s—unwavering dedication and commitment to them and their team. “It never ceases to amaze us when we see how supportive the Coovers are and how hard they’re working to create a legacy company,” says Simone. “Every month we see something new that impresses us and makes us more solid in our decision.”
“We are extremely honored to have discovered such great founders. The Coovers are genuine and we really believe in their vision.” - SIMONE New Beginnings Thanks to Isagenix, Mike and Simone are now earning five figures monthly and have once again regained their peace of mind. They can now rebuild their network of contacts with confidence because they know they’re with a company that will be around for the long haul.**
veteran networkers Discover “Legacy Company” With Isagenix
When Isagenix found them, Mike and Simone Webster were going through a transitional period in their professional network marketing careers. After spending six years with the same company, the Georgia couple was struggling to find a new company with the solid leadership, culture and compensation plan they were craving.
Initially drawn to the business opportunity, Mike and Simone have become focused and proactive about their health because of the products. “I’m more motivated to work out and I’ve seen a transformation in my body and health thanks to e+ and IsaLean® Pro,” says Mike. “It’s an honor to be a part of a company that helps you change your overall health.” For the two network marketers, it’s been a blessing of time freedom and financial rewards. They know they will never stop learning in this profession but their Isagenix income has continued to keep them out of the 9-to-5 rat race. It also helped Mike surprise his wife with a new convertible for Valentine’s Day.
IsaNews | Fall 2013 | Isagenix.com
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International
A Vision Realized: Impacting World Health The journey to becoming a global force in the health-and-wellness industry
F
rom the beginning, Isagenix Co-Founders Jim and Kathy Coover set the tone for future expansion by creating a vision statement “to impact world health.”
“If you want to be a global leader in world health, you have to expand globally,” says Isagenix CEO Kevin Adams. “We have a responsibility to change lives in other places and we think we have something to offer the world.” And it shows in his passport. Australia. New Zealand. Taiwan. Hong Kong. Mexico. Singapore. Malaysia. China. Eight new countries added to the company’s international profile since Kevin joined the team, three of which opened in just the past six months. That’s only the beginning.
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IsaNews | Fall 2013 | Isagenix.com
ISAGENIX enrollment BOOMS in 2013 WORLDWIDE
+29% NORTH AMERICA & MEXICO
+27% HONG KONG
+158% TAIWAN
+34% Australia & NEW ZEALAND
+137%
Massive Opportunity in Malaysia On the ninth day, in the ninth month of 2013, Isagenix opened its ninth international country, Malaysia. The symbolism wasn’t lost on its people or Vice President and General Manager of Southeast Asia Dato’ Dr. Ronie Tan, who welcomed more than 250 Associates and guests to the new Malaysian office for an exciting launch event on September 9. “We don’t want to grow this company to $1 billion or $2 billion; we want to grow Isagenix to be the most successful company in the entire direct selling industry,” says Dato’. “We’ve already received an overwhelming response. This is truly a historic milestone for Isagenix.” The enormity of the opportunity in the Asian market is apparent when you examine the numbers, says Kevin. One in four Malaysians is involved in the direct selling industry. With a population of more than 29 million—about 6 million greater than that of Australia, despite being a smaller land mass—reaching the Malaysians with Solutions to Transform Lives™ will provide substantial growth for the company.
we want to grow Isagenix to be the most successful company in the entire direct selling industry. We’ve already received an overwhelming response. ” -DatO’ Dr. Ronie Tan Vice President & General Manager, Southeast Asia
IsaNews | Fall 2013 | Isagenix.com
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Reaching the People’s Republic Expanding into China was an obvious choice for the Isagenix Executive Team even if some may have initially questioned the move.
Pictured:
Isagenix executives and market managers from various international offices.
“Isagenix is honestly a perfect fit for China,” explains Kevin. “You don’t have to look far once you’re there to see the pollution, hear the concerns about food safety and discover the concern people have regarding the toxicity they’re exposed to.” In addition, the Chinese people often are “skinny fat,” meaning their bodies may seem to be normal in size, but they have high body fat percentages due to the foods they eat on a regular basis and contributing factors from toxicity. Research shows that by 2016, 60 percent of the world’s Type 2 diabetes will reside in China. With an estimated 1.3 billion people, China is primed and ready for a health-and-wellness revolution. “Our products and education will be impactful, especially in the quality of life for the Chinese,” says Kevin. “But all of the concerns countries like China face are global concerns. That’s why we need to offer Isagenix in the global market.”
Vamos a Colombia Next up, in early 2014, Isagenix will open in Colombia, another country extremely amenable to the direct selling profession. Nearly half of the population of Colombia is considered overweight and it’s the second most active Latin American country in the network marketing industry. Colombia is also experiencing the fastest economic growth in the entire region. Those two factors spell big potential for Isagenix: about $3 billion worth of potential. “Colombia is going to be a huge opportunity for us,” Kevin shares. “We are ready for this expansion internationally, but we also know that reaching those with Latin American roots here in North America will be the key to our growth abroad. It’s all about thinking globally, but reaching people locally.”
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IsaNews | Fall 2013 | Isagenix.com
“all of the concerns countries like China face are global concerns. That’s why we need to offer Isagenix in the global market.” -kevin adams Isagenix CEO
International From Fashion Design Consultant to Global Entrepreneur Luna Pang-Reid was living in Canada working as a fashion design consultant when Isagenix Millionaire Peter Greenlaw came knocking. She decided to trust him, take the plunge and pursue the network marketing profession full time. Now, nearly 10 years later, the self-made Isagenix Millionaire has taken two other “plunges,” marrying Isagenix Millionaire Ron Reid and expanding her business abroad. As one of the pioneers who has been instrumental in assisting with growth in countries such as Hong Kong, Luna, along with other Isagenix Millionaires such as Carole Taylor and Peter Oelmann, and Renata Lee and Bob Newnam says international expansion was on her radar within the first year of starting her Isagenix business, but today, she’s “more excited than ever.” Since expanding her business internationally, Luna estimates she has tripled her team. And yes, trips to Singapore or Hong Kong fire her up as she meets with her team members, conducts meetings in the home country’s language and trains, but she still keeps it in perspective.
“Isagenix is truly going global. And, with over 4 billion people in the Asia-Pacific region, Singapore and Malaysia are only the beginning. The sky’s the limit.” -luna pang-Reid
“Everyone should have a piece of international growth, but we first need to stabilize our local market,” explains Luna. “Ask for referrals to get going in Asia. In the end, everyone knows someone who lives there.” Kevin agrees. “The best way to grow your business globally is to make connections locally,” explains Kevin. “Get to know your Malaysian-American or Chinese-American neighbors; ask your friends who they know from those areas and go from there. You can find so many people with connections to other countries.” And, even if you aren’t able to get your business growing internationally, the worst case is you’ll build an even bigger business locally, he adds.
In It for the “Long Term” With three more countries poised to open in 2014, international expansion is not only on the radar for Isagenix, it’s a priority. However, Kevin says it often takes more time because Isagenix does it the right way for continuing, sustained growth. An example of this “quality rather than speed” focus is the preparation that went into the products launched in Malaysia. Isagenix took the time to ensure the products were halalcertified to fit the large Muslim population in that part of the world and also be poised for future growth in the region. “Generally, companies will expand internationally when they’ve topped out domestically, which is definitely not the case with Isagenix,” laughs Kevin. “We really take the time to customize the product for the market and focus on solid, quality customer service. It might take us longer, but we’re there for the long term.”
IMPORTANT DATES TO REMEMBER* Taiwan annual convention
OCTOBER 26, 2013
Guangzhou, China Office Opening & Ceremony
NOVEMBER 21, 2013
Colombia slated to open
JANUARY 27, 2014
*Please note, all dates are subject to change. Check your Back Office or IsaFYI.com/International for the latest news.
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Warm Up to a Cool New Shake
Served hot or cold, our new Black Sesame IsaLean速 Shake features an Asian-inspired flavor backed with premium nutrition. Packed with potent vitamins and nutrients, Black Sesame IsaLean Shake is a cool new way to heat up your morning.
Visit
IsaProduct.com for more info.
International
Kevin’s 5 Tips for Growing Your International Business Locally 1
Start Locally.
4
Meet people in your community that have connections internationally. Get connected with your colleagues, friends and neighbors and find out who they might know in Singapore, Malaysia, Hong Kong, Colombia or other Isagenix markets.
2
Study the Market & International Sponsorship Rules. Do your homework, know the rules for International Sponsorship, and know what to expect by visiting IsaFYI.com/ International.
3
Know Your Isagenix Resources. Get connected with Isagenix World Headquarters, ask questions and review all of the materials in your Back Office thoroughly. Take a look at the International Contact sheet located on IsaFYI.com/ International with the contact information for everyone in the international markets. They are your key Isagenix resources.
Use Events to Build. Educate your team members and help them get connected to the Isagenix vision by bringing them to local events. Events build belief and provide the education needed for success. Get people to events so they can experience the Isagenix culture.
5
Learn the International Support Requirements. Have a plan. Talk to people who have built international businesses. Talk to people at Isagenix World Headquarters who can help you with a game plan. Do not just jump on a plane without a plan.
“If you want to be a global leader in world health, you have to expand globally. We have a responsibility to change lives in other places and we think we have something to offer the world.” -Kevin adams Isagenix CEO
Visit
I s a FYI . c o m / I n t e r n a t i o n a l
for the latest international expansion news.
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A sensatIonal System
For Success Unlike starting a traditional business where you have to figure out payroll, sales tax and licenses during your spare time, partnering with Isagenix means much of the hard work is already done for you. The product and opportunity opens the doors for you to build relationships and a residual income at the same time. Isagenix has invested money and time in developing world-class websites and tools for Associates to share the business and the products. These websites are the key to success for thousands of Associates — many of whom have no prior network marketing experience.
“This company has got it right,” says Isagenix Millionaire Lisa DeMayo. “The compensation plan, the systems and the training make it so easy for the average person to become successful. The products work, and it’s easy to share your results.” Isagenix Millionaire Herb Cepeda says he’s seen everyone from housewives to professional athletes succeed with Isagenix. “In today’s social world, it’s natural to talk, which means that natural network marketing takes place,” Herb says. “With Isagenix, real people experience real results and share them with others, and then business takes off.”
Follow These Steps for Business Success
1
IsaMovie.com Recruiting System
IsaMovie.com is the perfect recruiting tool featuring videos that showcase excitement, emotion and relate to everyone. It’s so easy for Associates to share the Isagenix experience using these powerful physical and financial transformation stories. From working moms, baby boomers, Gen X/Y, athletes, health professionals and top income earners, learn what makes Isagenix different from any other company.
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-lisa demayo
-herb cepeda
2
IsaProduct.com Follow-Up System
The Isagenix product line is scientifically proven, but Associates don’t have to understand or memorize all of the details. Isagenix puts all of the product information in one easy-to-use, easy-to-understand format. Once someone is enrolled, IsaProduct.com coaches them through the next steps of using the products. In addition, the website shows new Associates how to step into the business by teaching them how to get their products paid for.
3
IsagenixBusiness.com Business Training System
The compensation plan and up-front bonus structure pays Associates quickly and generously. IsagenixBusiness.com provides up-to-date business training, including Kathy Coover’s steps to building a successful business. IsagenixBusiness.com uses a simple system called “You + Two, Them + 2” and shows people how to get their products paid for and more!
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Additional Tools to Tell Your Story
Launch Party!
While Isagenix has a stellar online presence and digital tools, another wildly successful approach is to share the Isagenix story in person. Many Associates are finding smashing success by inviting guests to home settings to learn about the products and the business opportunity at an Isagenix Launch Party. Isagenix has created everything to host a successful Launch Party in one simple kit, which can be purchased at IsaSalesTools.com. These proven methods have been refined to maximize results and minimize confusion.
“Isagenix has made it simple for Associates to follow the easy steps and succeed.” -Erik coover Senior Director of Field Development
1:1 & Home Presentations
Give Polished Presentations ANYWHERE or plugand-play into your home entertainment system. Just head to IsagenixToGo.com and download the Isagenix mobile app to your tablet device or smartphone. You’ll have complete online access to everything you need to share Isagenix — wherever and whenever you like!
use the tools
Wise Associates utilize the company’s Launch Party tools, websites and printed marketing materials when they join the Isagenix family and envision their prosperous future. With Isagenix, you are in business for yourself, but not by yourself with a simple and easy-to-follow game plan that will have you earning considerable residual or even full-time income within your first 30 days. Regardless of how you want to build your business — in-home Launch Parties, sharing videos, focusing on products — the systems are in place. Isagenix makes it simple and easy to follow the systems and find success.
Go to
IsaFYI.com to get more info on building your Isagenix business.
rest assured
Isagenix Brain and Sleep Support System ÂŽ
Combining the proven power of vigorous brain-boosting nutrients with a powerful melatonin and nutrient complex spray, means the Isagenix Brain and Sleep Support System™ is the ideal way to achieve restful sleep while supporting healthy brain function. Visit IsaProduct.com for more info.
newest millionaires (JANUARY 2013 - OCTOBER 2013)
Making Their Mark on Isagenix Visionaries? Yes. Risk takers? Definitely. Leaders? Without a doubt. What else do these top-earning business builders have in common? They have all earned more than $1 million dollars in cumulative commissions and bonuses with their Isagenix businesses. Congratulations on your incredible success!
Isagenix Millionaire
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#79
#80
#81
Isagenix Millionaires
Isagenix Millionaire
Bonnie Richards
Stryker & Robin Dunda
MCM GroupMarilyn Caldiero
Washington
Texas
New York
6 Star Golden Circle & 1 Star Crystal Executive
5 Star Golden Circle & 6 Star Crystal Executives
6 Star Golden Circle & Executive
Joined Isagenix: May 2002
Joined Isagenix: July 2007
Joined Isagenix: June 2007
“Like everybody, I experienced ups and downs, frustrations and discouragement along the way. What kept me going was my strong belief and passion for the lifestyle that network marketing offers and knowing that this company would not let me down.”
“We were determined that Isagenix was going to be it for us. We didn’t hope or wish; we were certain that this opportunity was going to work from the beginning. When we saw the success others were having, we knew if they could succeed, we could, too!”
“Once you help someone change their life, they want to help someone. The business grows itself from there.”
IsaNews | Fall 2013 | Isagenix.com
newest millionaires
Making Their Mark
Isagenix Millionaire
#82
Isagenix Millionaire
Uni Enterprises Inc.- Steve Lee
Sharlene May New Jersey
Hawaii
5 Star Golden Circle & 2 Star Crystal Executive
4 Star Golden Circle & 1 Star Executive
Joined Isagenix: April 2004
Joined Isagenix: March 2002
“There are those Associates that seem to get there overnight and others that take longer. It’s not a race. Just remember to keep the intent, stay in action, and it will come.”
Isagenix Millionaires
#83
#84 Rob & Nicole Stewart
“There’s no magic wand in this industry. It’s all about connecting yourself and your team to the right company with a proven success system, following what works and doing something about it every day.”
Isagenix Millionaires
#85 Kyle & Megan Nekrash
British Columbia
British Columbia
6 Star Golden Circle & 7 Star Crystal Executives
6 Star Golden Circle & 1 Star Executives
Joined Isagenix: March 2004
Joined Isagenix: June 2004
“We control our time and really our destiny now. We don’t have to answer to anyone but ourselves. To us that is true freedom.”
“Isagenix has allowed us to dream all over again. We have the freedom to do whatever we want because of that extra stream of income.”
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Isagenix Millionaires
#86
Isagenix Millionaire
Sherry Catlin & Michael Dudley
Philip Sasso
Massachusetts
California
5 Star Golden Circle & 6 Star Crystal Executives
5 Star Golden Circle & Crystal Executive Joined Isagenix: August 2002
Joined Isagenix: April 2008
“Isagenix has such a strong culture of integrity, vision, innovation and family, we were fortunate to have found it as our first company. Our motivation, passion and commitment are constantly reinforced by the support of our leaders and friends, the amazing products and the compensation plan!”
Isagenix Millionaires
#88
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“Failure is not an option. My decision to build my Isagenix business allowed me to travel the country for two months visiting family and friends and that’s something you can’t put a price tag on.”
Isagenix Millionaires
#89
Shannon & Chris Fisher
Pamela & Kevin Barnum
Ontario
British Columbia
7 Star Platinum & 3 Star Crystal Executives
5 Star Golden Circle & 6 Star Crystal Executives
Joined Isagenix: December 2005
Joined Isagenix: June 2008
“As a stay-at-home mom with a growing family, Isagenix has allowed me to grow my business in the pockets of my life.”
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#87
“Isagenix offered us a business model that allowed us to experience incredible growth both personally and financially. For us, financial freedom is family freedom—and for that we are very grateful to Isagenix and the people we have the privilege to partner with.”
newest millionaires
Making Their Mark
Isagenix Millionaire
#90
Isagenix Millionaires
Holly DeMott
Lori & Chris Harder
Arizona
California
6 Star Golden Circle & 2 Star Executive
9 Star Platinum & 5 Star Executives Joined Isagenix: July 2010
Joined Isagenix: March 2008
“I feel an overwhelming bliss to be surrounded by such an amazing Isagenix family that shares a mission to impact world health.”
Isagenix Millionaires
#91
#92
“We keep things as simple as possible. All people really want to know is the results. If you can explain how it benefits them, you’re good.”
Isagenix Millionaire
#93
Ron & Jo Ann Blackmon
Lisa DeMayo
Texas
New Jersey
4 Star Golden Circle & 6 Star Crystal Executives
8 Star Platinum & 11 Star Crystal Executive
Joined Isagenix: July 2007
Joined Isagenix: August 2011
“When you find something you love to do, you’ll never work another day in your life. And, that’s how we feel about Isagenix.”
“I became a top 20 income earner in my previous company in six years, but it never felt like home. I wanted a home base. From the compensation plan, to our products, the people, the transparency, the leadership and the Executive Team, this is it. There is no other place for me.”
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Isagenix Millionaire
#94
Isagenix Millionaires
Janna Sosensky
Irene & David Miller
Ontario
9 Star Platinum & 7 Star Crystal Executives
Joined Isagenix: January 2005
Joined Isagenix: January 2010
#96
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“My very first sales manager told me, ‘If you really want to be rich and successful in life, then help other people do the same and it will happen.’”
Isagenix Millionaire
#97
Jani Ehlo
Christa Schleicher
Washington
New York
6 Star Golden Circle & 9 Star Crystal Executive
5 Star Golden Circle & 2 Star Crystal Executive
Joined Isagenix: December 2007
Joined Isagenix: May 2007
“Most people are living at a tiny fraction of their given potential. It’s up to us as leaders to recognize those gifts, abilities and talents, then work to develop those into skillsets that move them toward their goals and dreams.”
52
Western Australia
5 Star Golden Circle & 7 Star Crystal Executive
“It doesn’t matter where you come from. What matters is what you do with what you know.”
Isagenix Millionaire
#95
“Be patiently persistent; once you stop growing, your business dies. You have to continuously be patiently persistent and stay in the game.”
The art of
Going Manager & developing a manager Paint-By-Numbers Steps To Success Michelangelo said, “If people knew how hard I worked to get my mastery, it wouldn’t seem so wonderful at all,” but Isagenix® begs to differ. Every business builder starts with basic brush strokes, and all the love and effort behind their masterpieces make them even more inspiring.
At NYKO 2013 Travis Garza, Isagenix Chief Sales Officer, presented a challenge: “Go Manager and Develop a Manager.” He asked every Associate, from January to June, 2013, to focus on achieving Manager rank or to help team members achieve Manager. The winners of this challenge know what it takes to mold their Isagenix businesses into masterpieces and beyond. Now you can too with these paint-by-number tips. Angelike & David Norrie 4 Star Golden Circle & 2 Star Executives
1
Artists Aren’t Born; They’re Made
Angelike and David know that being your own boss is a privilege, and mastering the art of self-discipline is a process that everyone needs to succeed. “Regardless of your prior profession and how much autonomy you had, you must welcome self-discipline into your life and work at it every day. The most successful people in this business are those who carry that hunger with them,” explains the duo.
Cathy Savage
7 Star Golden Circle & 8 Star Crystal Executive
2
Keep Your Inspiration Close
Every great artist has a great inspiration, and what’s a better reason than family? Cathy Savage says her family has helped motivate her success. “I want to make sure they are healthy, well-educated and understand the legacy we are building together as a family,” says Cathy.
Rob & Nicole Stewart
Isagenix millionaires, 6 Star Golden Circle & 7 Star Crystal ExecutiveS
3
Paint With Your Brain; Not Your Brush
Passion is crucial, but it must be paired with a system, patience and persistence to reach goals. Rob and Nicole have watched passionate “newbies” jump into business building without strategies, then become discouraged when they’re not overnight successes. The Stewarts agree that giving your “heart and soul” is as essential as a “commitment to being professional” and following the systems already set in place for you by your leaders.
Cory & Rob Cefoli
5 Star golden circle & 2 star crystal executives
4
Sketch Before You Paint
Your masterpiece should always be evolving, and great artists grow with each addition to their portfolio. The Cefolis have let their style evolve while growing their businesses with it. “To be successful, you cannot stay the same person you are at the beginning. All successful entrepreneurs developed along their journey into the success we see today. It’s important to work with trainers, coaches and teammates for the best success long term.”
Continue learning from these legends at IsaFYI.com/Recognition.
CMYK
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SCIENCE
The
Science
Behind Is genix Embracing the ambitious vision
of Isagenix Founder, Master Formulator and Product B™ Formula Developer John W. Anderson, our product development process includes diverse layers of scientific testing, research and development to create our no-compromise line of products. This process requires constant collaboration across a number of scientific disciplines with a unified commitment to quality. Every Isagenix product formula is extensively researched and tested—in all phases of development and manufacturing to ensure its quality, safety and efficacy.
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Research Isagenix goes beyond creating products that will sell based on market trends. The innovation process involves reviewing the latest scientific literature, investigating optimal dosage, and providing evidence of testing to ensure efficacy and safety.
Collaboration & Investigation Our team of dedicated scientists work with reputable universities and our own Scientific Advisory Board to identify & research health benefits of various ingredients. Hundreds of hours go into investigating the latest scientific evidence on ingredients, dosage, effectiveness and safety. Dozens of research scientists identify how various ingredients work synergistically to create new, innovative products with various health benefits.
Testing Raw materials are tested and must meet or exceed manufacturing guidelines outlined by the FDA and other international regulatory boards such as Health Canada, Therapeutic Goods Administration, and Ministries of Health. Isagenix spends more than 1 million dollars annually on testing raw materials and finished goods.
Quality Control Raw materials are tested for identity, purity, strength and composition, taste, color, odor and texture. Since our products are available internationally, we take great care to ensure that adjustments made to products in order to meet international regulations do not interfere with the integrity, safety, and effectiveness of the products.
Product Validation Each product undergoes rigorous thirdparty independent claims testing to ensure each one fully meets the label claims. Stability testing is conducted to ensure that the composition and strength of each product meets specified guidelines.
SCIENCE
A word from Dr. Suk Cho When Isagenix Founder and Product B™ Formula Developer John W. Anderson started this company with Jim & Kathy Coover, one of his main goals was to create the highest quality health-and-wellness products. Together, he and the Coovers established a mission to impact world health and free people from physical and financial pain by targeting these key areas:
Weight Loss Energy and Performance Healthy Aging Wealth Creation
$
Over the last decade, we have built a dedicated research development and quality team that has been key in bringing you quality no-compromise products. High-quality standards are integral in our QRTS (Quality, Regulatory, Technology, and Science) department, consisting of more than 30 scientists including nutritionists, dietitians, food scientists, chemists, organic chemists, microbiologists, toxicologists and biologists. Today we develop each new Isagenix product carefully through collaboration with John, the elite health professionals on the Scientific Advisory Board, and highly-respected universities to ensure that real results are at the heart of all of our products.
“Together, the company creates cutting-edge products that are innovative, backed by science, safe and effective.” -Dr. Suk Cho Isagenix Chief Science Officer
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Isagenix Welcomes our
2013-2014 Scientific Advisory Board Isagenix has attracted the best and brightest professionals in the fields of nutrition, medicine and health and wellness to serve on our Scientific Advisory Board (SAB). Collectively, they represent the leaders in their respective fields and the Isagenix commitment to excellence—to guide people safely along the path to optimal health and wellness. The SAB’s group of medical and health professionals lends their experience and expertise to maintain the integrity and efficacy of our no-compromise products. Together, the company creates leading-edge products that are innovative, backed by science, safe and effective. Anchored by Isagenix Founder, Master Formulator and Product B™ Formula Developer, John W. Anderson and Isagenix Chief Science Officer Dr. Suk Cho, the SAB is a vital part of the success of all Isagenix products.
Visit Isagenix.com for full biographies. FROM LEFT: Nicholas Messina, M.D., Wayne Bidlack, Ph.D., Dennis Harper, D.O., Bill Andrews, Ph.D., Zhaoping Li, M.D., Ph.D., John Anderson, Isagenix Founder, Master Formulator & Product B™ Formula Developer, Michael Colgan, Ph.D., Suk Cho, Ph.D., Chief Science Officer, Harry Preuss, M.D., FACN, CNS We would like to extend a sincere “thank you” to our past SAB panel for their commitment, dedication and everything they have done in their years of service to support Isagenix. (Patrick Bitter Jr., M.D., Mark Kimes, D.C., Marilyn Territo, C.E., C.M., Nicole Kafka, M.D., FACS, FASCRS, and Paul Anderson, M.D., DAAPM)
SCIENCE
adapt yourself:
The Never-Ending Benefits of Adaptogens We live in a high-pressure environment. Stress from relationships, finances and careers can pile on top of one another, and before we know it, we’ve become accustomed to living in a state of chronic stress. This can wreak havoc on our health and our ability to perform mentally and physically. Fortunately, Isagenix has a solution to help you destress and unwind.
What are Adaptogens and who needs them? Adaptogens are unique herbs and botanicals that strengthen the body’s capacity to resist and reduce stress as well as promote physical and mental performance while they play a normalizing role in the body’s defenses.
To be considered an Adaptogen, a plant must meet three criteria: 1 Be safe; pass testing for toxicity 2 Reduce harmful effects of stress 3 Help improve physical performance and endurance
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Which Isagenix products contain Adaptogens? With the addition of our newest Adaptogen-rich product, t+ Chai, Isagenix has three products that contain Adaptogens.
Ionix® Supreme is a potent daily
e+ ™ Natural Energy Shot is a
tonic that can help the body adapt to everyday stressors and support healthy aging. The Adaptogen blend, IsAdapt™, in Ionix Supreme promotes balance and homeostasis in the body. It truly is “Nature’s answer to Stress.” Recommended use is one to two servings per day, hot or cold.
quick and easy way to get a healthy energy boost with natural caffeine from green tea and yerba mate. The Adaptogen blend, Adapto+™, helps target physiological as well as mental stress, supporting focus and concentration. It is a great alternative to any energy beverage that can be high in sugar and calories. In fact, e+ has been shown to support weight loss on Cleanse Days. Consume no more than two per day for a morning boost, an afternoon pick-me-up, or pre-workout boost.
t+ ™ Chai contains the same Adaptogen blend as e+. However, it is paired with the calming properties of decaffeinated black tea and is formulated to specifically target cognitive function. t+ Chai gives you the calming focus and control you need. Enjoy t+ Chai warm or iced any time of day.
how & when you should take them When do I take these products? Try this suggested plan to help fill your body and your day with a healthy boost of Adaptogens.
Early Morning
Mid-Afternoon
Drink e+ as a coffee substitute or a quick energy boost to start your day.
Take a shot of e+ for a quick energy boost to get you through a mid-afternoon slump.
Enjoy 1-2 servings of Ionix® Supreme to combat stress and support healthy aging.
If you don’t need the naturally caffeinated energy boost of e+, drink t+ Chai to promote clarity.
Pre-Workout Take e+ for a natural energy boost that aids performance and recovery.*
Evening Enjoy 1-2 servings of Ionix® Supreme to help reduce the effects of daily stress. Drink a warm cup of t+ Chai while relaxing.
Late Morning Enjoy the soothing goodness of t+ Chai.
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Ignited
from the
“Young people are taking ownership of their lives. ‘Ownership’ is freedom; nothing owns you. More and more young people are realizing you can create your own life by helping others discover Isagenix and a job doesn’t have to own you.” -ERIK COOVER Senior Director of Field Development
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At 25, the typical college graduate is scraping by working the 9-to-5 trying to earn a decent living while paying off student loans and climbing the corporate ladder. Maybe by 50 they’ll hit six-figures so they can travel the world, enjoy more time freedom and drive a fancy car. Not so with many Isagenix START members who are igniting their success from the beginning. Emily and Hayden Vavra, both 26 of Minnesota, make close to $30,000 every month** and enjoy working remotely from coffee shops or boardwalks by the beach. Peta Kelly, age 25 of Western Australia, is making nearly $17,000 monthly** and traveling around the world to exotic locations and counting down the days to retiring her mother. These 20-somethings may be bucking the so-called “norm” of their 9-to-5 counterparts, but they’re part of a growing trend of Gen Y’ers who are discovering Isagenix and leading the lives most 50-somethings have worked decades for; minus the chains of the corporate job. Senior Director of Field Development Erik Coover says the more than 4,500 members of START are proof that this young demographic has discovered what it’s been craving: freedom.
Fueling the Fire PICTURED ABOVE: Twenty- and 30-something START leaders who are turning to Isagenix to make their dreams a reality.
To encourage the growth of this dynamic group of 18-to-35-year-olds, which connects regularly through Facebook, (Facebook.com/Groups/STARTYou) Erik says offering exciting incentives is key. One of the incentives the group raced after was to achieve Director by the end of August 4. To do that, they had to help six personally-enrolled team members become Consultants, which means helping each person enroll two people with the Isagenix products each. The prize (besides exploding their businesses)? Exclusive, VIP access to the 9,000-square-foot, Hugh Hefner Two Story Sky Villa at The Palms Casino Resort in Las Vegas, Nevada for a special START-members-only party, complete with a DJ and all-night dance party in the lavish, $40,000-per night suite.
It was a prize that stirred up excitement all the way until the last minute. “Everyone on my team wanted to get to that suite,” laughs 5-Star Golden Circle and 3-Star Crystal Executive Cayla Craft. “People were hurrying to qualify two days before the party. I had 20 of my team members there. It was so awesome and huge for my business.” For Quinn and Marie Moran, new Directors from Colorado, the incentive was the veritable “carrot” they needed to fire up their efforts and reach their goals. “It wasn’t an option to miss out on this,” shares 29-year-old Marie. “I mean, who doesn’t want to be in the Hugh Hefner suite?”
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Matching Success Audrye Moss, 22, was a hairstylist and a nanny when the parents of the kids she watched approached her about Isagenix. And who were their parents? None other than Isagenix Millionaires and 14-Star Platinums Patty and Herb Cepeda of North Carolina. “I said ‘no’ to them for 1.5 years,” laughs Audrye of Tennessee. But, after leaving for ministry school and gaining 75 pounds while she was away, Audrye was desperate to find a solution to her weight and went back to Patty and Herb. “I told them that if Isagenix actually worked that I’d share it with the world,” recalls Audrye. “I was also getting a taste of what freedom was like going on family vacations with them, so that was also really attractive.” Isagenix worked (she lost the weight*) and Audrye kept her promise, although, admittedly, it wasn’t that difficult to make good on it. “My parents used to say ‘if you can get a job in talking and get paid for it, you’ll be set for life,” jokes Audrye. “But seriously, now I am! I love talking to and meeting new people, and Isagenix is the perfect way to reach them.” START has been a key support for 2-Star Silver Circle Audrye as she’s built her business, especially after many other Gen Y friends initially said “no” to Isagenix. “My friends used to think I was crazy for pursuing Isagenix, but after seeing my success, they now want to be part of my team,” explains Audrye, who now makes about $5,000** monthly with Isagenix. Audrye is dreaming big, aiming to be the youngest Isagenix millionaire and wants to use Isagenix to travel the world and share her love for her faith. She now has the game plan to make it happen. “I wake up every day, make appointments, follow up and prospect,” says Audrye. “The freedom that comes with this business is amazing, but I’ve also worked very hard to get where I am.”
-audrye moss, 22 Knoxville, Tennessee
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And there’s much more in store for START in the coming year. With special, Gen-Y-specific trainings, events and even promotions planned, Erik says the next six months are going to be electric for START members. “I’m excited to watch more and more young people take ownership of their lives and create freedom so they can go out and do what they’re passionate about,” shares Erik. “Isagenix allows you to live the life you want and design your own life. You don’t have any limitations.”
A Generation of Ambassadors They’re STARTing a revolution. Six-figure earners who are spreading the message of health (and wealth!) to other Gen Y’ers and it’s leading to explosive success.
See who’s fired up and was recently recognized as 2013 START Ambassadors: Emily & Hayden Vavra - (26)
Minnesota
6 Star Golden Circle & 3 Star Crystal Executives Peta Kelly - (25)
Western Australia
7 Star Golden Circle & 7 Star Crystal Executive Kelley & Tyler Dickerhoof - (31 & 34)
Washington
7 Star Golden Circle & 5 Star Crystal Executives Lori & Chris Harder - (33 & 36)
California
9 Star Platinum & 5 Star Executives Emilie Tonkin - (33)
New South Wales
5 Star Golden Circle & 2 Star Executive Zach & Eden Slobin - (31 & 30)
California
Burning Up the Charts
3 Star Golden Circle & Crystal Executives
The future is bright with a handful of START members already on track to achieving $1 million or more in cumulative earnings by this time next year alone.
Ross & Danielle Thompson - (27 & 30)
California
4 Star Golden Circle & 2 Star Crystal Executives
$500MILLION TOGETHER WE WILL April 29, 2013 – April 27, 2014 Isagenix is one team with one challenge! Hit your individual target by April, 27 2014 and help the company hit $500 Million in annual revenue and you’ll enjoy the prize of a lifetime—a luxurious trip for two with Co-Founders Jim and Kathy Coover to Paris, France! Visit IsaFYI.com for full details.
Trip Valued at Over
$10,000! Your Paris Prize For Two Includes: • International Airfare • Luxurious Hotel
Accommodations • Elegant Meals • Transportation • $2,000 Spending
Cash!
president’s quest
The Quest It was smooth sailing for five lucky Associates, and a guest of their choice, as they joined Isagenix® Co-Founders Jim and Kathy Coover on a world-class voyage to the Western Mediterranean aboard the luxurious Seabourn Odyssey—the prize for winning the 2013 President’s Quest! Departing Piraeus (Athens), Greece, this elaborate Grecian getaway included seeing the dramatic volcanic cliffs of Santorini, walking on the spectacular beaches of Mykonos and visiting the archeological sites of Chios, Nissos.
“My business strategy was never about the trip, this year or last year. It was about helping my team grow with rank advancements and enrollments! I was mindful of enrolling at least five new people per month.”
“Share your story, enroll new people, train, coach, lead by example, learn from events, duplicate the process and have fun along the way, but never lose focus of your goals. That focus will help you achieve what you want and reward you along the way.”
Cathy Savage 7 Star Golden Circle & 8 Star Crystal Executive
Holly DeMott Isagenix Millionaire, 6 Star Golden Circle & 2 Star Executive
“Be in the game! Do income-producing activities every day. You will make huge gains in your business if you keep it simple by prospecting, enrolling and training.”
Emily & Hayden Vavra 6 Star Golden Circle, 3 Star Crystal Executives & 2013 START Ambassadors
“Make sure you’re as much of a business coach as you are an enroller. When you’re just getting started, you feel like you should be 75 percent enroller; 25 percent coach. But as your team grows, this too should grow to 50 percent enroller, 50 percent coach. Never stop bringing in new talent, and never stop coaching. Consistency is the absolute key.”
Lori & Chris Harder Isagenix Millionaires, 9 Star Platinum, 5 Star Executives & 2013 START Ambassadors
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“Anyone can earn this trip. Just consistently perform the actions that are required to build a strong foundation for your business—every single day. Find a mentor; someone who is already achieving what you would like to achieve, doing what you would like to do, and learn from them.”
Sarah & David Gilks 5 Star Golden Circle & 4 Star Executives
Simply the best. She leads with heart. She is focused on helping others. She is committed to transforming world health— and she’s making it happen. Thank you for leading by example, Kathy, and congratulations today and every day!
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You’ve always believed in your own goals and dreams and encouraged others to live theirs. Thank you!
- Bonnie P., UT, USA
There is no one more deserving of this award. I love you, Mom! -Erik C., AZ, USA
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We are so proud of you and the legacy you and your family have created! - Jennifer G., ON, CANADA
Kathy Coover Isagenix Co-Founder & Executive Vice President
“2013 Female Executive of the Year of Consumer Products Silver Stevie Award Winner”
Live2013Out loud Celebration Recap This year’s event was electrifying! Powerful business builders and a team of industryleading corporate executives taught nearly 6,000 Isagenix Associates at The Mirage Hotel & Casino how to live out loud. Just in case you were unable to attend, we captured some of the event’s most memorable moments! To find out how you can get recognized at 2014 “Together We Will” New Year Kick Off in January, visit IsaFYI.com. Select the “Recognition” tab and select “How to Get Recognized.”
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2 1. Jim & Kathy Coover award 2013 IsaBody Grand Prize winner Kelly Ann Zander. 2. Kelley & Tyler Dickerhoof receive the START Ambassador award at the START party in the Hefner suite. 3. Holly DeMott receiving her big check for being the top ELP earner in the 4-6 Star Pool. 4. Ron & Jo Ann Blackmon are recognized as one of our Top 100 income earners and Isagenix Millionaires. 5. Kathy Coover and new Crystal Executive, Lisa Deremer-Saia, at the Gala. 6. Leaders of the Year award recipients from around the world on stage at the Gala.
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7. Our $500,000 cumulative income earners proudly display their award certificates on stage. 8. Isagenix COO, Scott Luther is presented with the Employee President’s Award from Cofounders Jim & Kathy Coover. 9. Our Top Five 7-Star & Above Executive Leadership Pool Earners. 10. Ellen Bradley Ganus and Nancy Valen having fun before the start of the event. 11. Jill Birth announced as a Spirit of Isagenix award recipient. 12. 2013 Spirit of Isagenix award winner Elizabeth Martinsen and START member Sarah Rhew showing off their guns.
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13. The 2013 President’s Quest winners announced on stage at the Gala. 14. Tara Romano is recognized as one of our Top 100 income earners. 15. Kyle & Megan Nekrash are recognized as one of our Top 100 income earners & Isagenix Millionaires. 16. Jim Coover and new Crystal Executive at the Gala. 17. Lori & Chris Harder are announced as 2013 Couple of the Year. 18. Lynn Hagedorn announced as 2013 Woman of the Year. 19. Jim & Kathy Coover award Susan Sly with the Ambassador award. 20. Emily & Hayden Vavra receive the START Ambassador award at the START party.
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2013 celebration
awards & Recognition Their achievements, their attitudes and their drive took them straight to the top in 2013. We are proud to recognize a few of the top leaders who made a tremendous difference and exemplify what Isagenix is all about.
President’s Award
Irene & David Miller
Man of the year
Dave Mac Arthur
Woman of the Year
Lynn Hagedorn
leaders of the year Canada
Shannon & Chris Fisher 68
United States
Herb & Patty Cepeda
IsaNews | Fall 2013 | Isagenix.com
Mexico
Hector Bravo
Couple of the Year
Lori & Chris Harder
Australia/ New Zealand
Jen & Jono Patch
Ambassador award
Susan Sly
Hong Kong
Fengying, Ji
Above & Beyond
Michael S. Clouse
Taiwan
Yeh, Cheng Hao & Tsai Chih Chiao
PResident’s quest
1st
2nd
Lori & Chris Harder
3rd
4th
5th
Sarah & David Gilks
Cathy Savage
Emily & Hayden Vavra
Holly DeMott
impact award
Ron & Luna Reid
Renata Lee & Bob Newnam
Carole Taylor & Peter Oelmann
impact award
Kari-Lyn & Shawn Owen
Cathy Savage
Holly DeMott
Suzanne Skillen & Paul McAneny
spirit of isagenix
Doug & Myriam Wead
Airong Dong
Elizabeth Martinsen
Jennifer Corliss Trinkner
Jill Birth
Consistent produceR
leadership growth
persistence award
Top 3 recruiters
Top business builders
1st
Ryan & Heidi Englebert
Herb & Patty Cepeda
Cameron & Misty Howard
Nancy & Shane Reinhardt
Cathy Savage
2nd
Angelike & David Norrie
Lynn Hagedorn
Cheri Lynn Burk
Cory Kinnear & Rob Cefoli
Alexis Romano
3rd
Cyndi Walter
Siv & Jay Bennett
Camille Lawson
Jennifer Corliss Trinkner
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leadership poolS
(December 2012 - June 2013)
7 star & Above executives
FROM LEFT: Lynn Hagedorn, Lori & Chris Harder, Alexis Romano,
Herb & Patty Cepeda, Carole Taylor & Peter Oelmann
2-3 star executives
FROM LEFT: Deborah Kay, David & Sarah (not pictured) Gilks,
Kari-Lyn & Shawn Owen, Tara Romano, Kerry Guttilla
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4-6 star executives
FROM LEFT: Tara Romano, Cindy & Michael Hedges,
Holly DeMott, Jani Ehlo, Alexis Romano
1 star executives
FROM LEFT: Allison Harris, Mary Anne Carlson, Bob & Lisa Maciel,
Jessica Johnston, Erica Fetterolf
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Cassandra, 3 leukemia
I wish to be a ballerina
Help Grant Wishes. She points her toes and dances her fears away. Wearing a pink tutu and new ballet slippers, Cassandra doesn’t seem like a 3-year-old with leukemia. Her wish takes her twirling around a dance studio among ballerinas dressed in flowing blue tulle. Cassandra’s joy captivates the audience — they know this experience will change her life. You can help grant wishes for children like Cassandra, too. Simply visit your Back Office “Manage Autoship” section to add a $1, or more, donation to every order. For more information visit Isagenix.com. For more about Make-A-Wish America, visit wish.org or for more about Make-A-Wish Canada, visit makeawish.ca.