PROJECT BOOK
illustrations
PROJECT BOOK
1.0 Research ..................................................................................................................... 1 1.1 Project Introduction ......................................................................................... 3 1.2 Differentiation ................................................................................................. 1.3 Competitive Review.......................................................................................... 1.4 SWOT ................................................................................................................ 1.5 Strategy ............................................................................................................ 2.0 Design Elements ........................................................................................................... 2.1 Static Mood Board ............................................................................................ 2.2 Dynamic Mood Board ....................................................................................... 3.0 Style Guide ............................................................................................................... 3.1 Narrative ........................................................................................................... 3.2 Logo Development .............................................................................................. 4.0 Media Mix ................................................................................................................. 4.1 Print Media ....................................................................................................... 4.2 TV & Radio Spot ................................................................................................. 4.3 Website & App .................................................................................................. 4.4 Rescuing Assets ................................................................................................ 5. Future Ideas ................................................................................................................. 5.1 Volunteer Campaign ......................................................................................... 5.2 TV & Radio Channels / Spot Ideas ......................................................................
1.0
research
1.0 research
Introduction Differentiation Competitive Review SWOT Strategy
research
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research
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research Human Emergency Lifeline Provider
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2.0
design elements Color Swatches Typography Imagery Textures
Dynamic Mood Board Background Music Rythm & Pace Sound Effects Transitions
2.0 design elements
Static Mood Board
design elements
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design elements
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design elements Human Emergency Lifeline Provider
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3.0
style guide Static Mood Board Color Swatches Typography Imagery Textures
Background Music Rythm & Pace Sound Effects Transitions
3.0 style guide
Dynamic Mood Board
style guide
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style guide Human Emergency Lifeline Provider
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style guide Human Emergency Lifeline Provider
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4.0
media mix Print Media Billboard Poster Ad
Helicopter & Drone T-shirts & Hats Water Bottle
4.0 media mix
TV & Radio Spot Website & App Rescuing Assets
media mix
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media mix Human Emergency Lifeline Provider
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5.0
future ideas Volunteer Campaign TV Channel Future TV Spots
Radio Channel
5.0 future ideas
Future Radio Spots
future ideas
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future ideas Human Emergency Lifeline Provider
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future ideas Human Emergency Lifeline Provider
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we are here to help.
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