SNOW QUEEN Style Guide

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nc euponat i me ,t he r ewasabe aut i f ulgi r lname dSophi a. Asac hi l d,s hedr e ame daboutt hepos s i bi l i t yofs e e i ngs now. Bor nandr ai s e di nNe w Or l e ans ,he rpos s i bi l i t i e sofs e e i ng s now we r eal mos ti mpos s i bl e . Onedays hewokeupandal lhe rdr e amsc amet r ue . Shes aw s now f ort hef i r s tt i meandhe re ye st wi nkl e dl i kes t ar s ! At15ye ar sol d,s hec oul dn’ twai tt opl ayi nt hes nowy s t r e e t sofFr e nc hQuar t e r . Buts ome t hi ngunb e l i e va b l ehappe ne d. Sudde nl y ,af t e rt ouc hi ngt hef r e s handwhi t es now, i tt ur ne di nt ode l i c i ouss c oopsofc ol or f uli c ec r e am! Fr om t hatdayon,t hepe opl eofNe w Or l e ansname dhe r : Sophi a,“TheSnow Que e n”. Andhe r ei swhe r eours t or ybe gi ns …

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Ou r St o r y urgoali st oi ns pi r ebe aut yt hr ought heus eofbr i ghtc ol or s . Snow Que e n’ se s s e nc ede l i ve r sani nvi t i ngands ophi s t i c at e d appr oac ht oourc l i e nt s .Mor et hani c ec r e am, i t ’ samagi c alandc l as s i ce xpe r i e nc e . Ouri c ec r e am i sde l i c i ous ,c ol or f ul ,s we e tanduni que . Wear et heonl yc ompanyi nNe w Or l e anst hatmake s e di c ec r e ams ; s out he r nde s s e r tf l avor whynotmakei tl ookf ant as t i c ? Snow i nNe w Or l e ans ? I ti saf ant as ybutdon’ tpani c ! Snow Que e nwi l lmakeyougue s s : Doe si tr e al l ys now i nNe w Or l e ans ? Byi nt e gr at i ngFr e nc hQuar t e ri nourads , wear enotonl ypr omot i ngt hei c ec r e am butal s o t our i s mt owar dst hemos tf amousMar diGr asCe l e br at i on! Andnow,i ti sourpl e as ur et of or mal l yi nt r oduc eyout o:

Sn o wQu e e n

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Me e t t h e Qu e e n “ Ih a dad r e a m. Is a ws no wf l a k e sc o mi ng d o wnt h es k yo fNe wOr l e a ns . –“ I ti sami r a c l e ”–Lo c a l ss a y . I twa s n’ twa r ma ny mo r e , s no wa c c umul a t e do ns i d e wa l k s a nds no wme nwe r eq ui c k l yb ui l t o ne v e r yc o r ne ro f Fr e nc hQua r t e r . ”

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ROYALEMBL EM Ve r s i on1

w w w

w

w w w

Us eVe r s i on1oft heRoya lEmbl l e m whe nt he r ei sane e dt obemor ee xpl i c a t i ve , s uc ha s : St or eEnt r a nc eSi gn, Pr i nt , Ra di oa ndTVMe di a . Ri ghta moungofwhi t e s pa c ei nt heba c kgr ounda nda r oundt hee mbl e mi ss pe c i f i e dwi t ht hel e t t e r“ w” oft hewor d“ Snow” . I nt e r msofc ol or s , “ Snow Que e n”mus tr e ma i npi nk, howe ve r , t her e s tc oul dbea l t e r na t e dde pe ndi ngont hec ol orc hos e nf r om t heCol or e dSc oop.

Ve r s i on2

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2

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Sol i dRoya lEmbl e m #1mus tbeus e donBl a c ka ndWhi t ePr i ntMe di a . Sol i dRoya lEmbl e ms#2t o#5mus tbeus e dona l lCol or e dPr i ntMe di aa nd mus tma t c ht hec ol oroft heba c kgr oundus e dwhi l ema nt a i ni ngnot a bl ec ont r a s t .

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Me e t t h e Qu e e n Ia mEl egant. “ Myna mei sSno wQue e n. I ’ mc l a s s ya nds o p h i s t i c a t e d l i v i ngi nt h eh e a r to fNe wOr l e a ns . Myd r e a msc a met r ue . It r a ns f o r me ds no wi nt ot h emo s t d e l i c i o usi c ec r e a m. I nmys p a r et i me , Ip uto nmyma s q ue r a d ema s k a ndd a nc et ot h er h y t h mo f Be e t h o v e n’ sc o mp o s i t i o ns . ”

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Conc e pt ua l i z e : OurSnow Que e ni saRoya lMa da m, Cl a s s i c , Be a ut i f ul , Expe ns i ve&Gr a c e f ul . Us et hef ol l owi ngt ype f a c e st oma i nt a i na nd pr e s e r veourQue e n’ sr e put a t i on.

TI TL ES

Ed w a r d i a nSc r i p t ITC Ti t l e smus ta l wa ysus epi nk; noe xc e pt i onsa l l owe da st hi si sour Que e n’ sf a vor i t ec ol or . I na ddi t i on, t he ymus tbebi gge rt ha ns ubhe a ds .

s ubheads perpetuati tl i ng MT Col or sofs ubhe a dsc oul dbemodi f i e dus i ngt heCol or e dSc oopsPa l e t t ea nd mus tma t c hwi t ht hec ol oroft heba c kgr oundbe i ngus e d.

Bodytext BookAnt i qua

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Me e t t h e Qu e e n Ia mCol orful . “ I nmyd r e a m, s c o o p so fs no wwe r e t r a ns f o r me di nt oc o l o r f ul s c o o p so fi c ec r e a m. Iwa sa b l et os e e , f e e la ndt o uc h t h eb e a ut yo ft h er a i nb o w t h r o ug ht h et a s t eo fs no w t r a ns f o r me di nt o i c ec r e a m. ”

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col ored s coops * Us egr a yf orbodyt e xt ; r e s tofc ol or sa r ef ort i t l e s , s ubhe a dsa ndphot of i l t e r s .

CMYK: 7 3 , 1 0 , 1 9 , 0 RGB: 2 6 , 1 7 3 , 1 9 9

CMYK: 4 4 , 3 6 , 3 7 , 2 RGB:1 4 9 , 1 4 9 , 1 4 9

CMYK: 4 3 , 0 , 4 2 , 0 RGB: 1 2 6 , 2 4 2 , 1 8 3

CMYK: 3 0 , 0 , 8 , 0 RGB: 1 4 9 , 1 4 9 , 1 4 9

CMYK: 7 3 , 1 0 , 1 9 , 0 RGB: 2 6 , 1 7 3 , 1 9 9

CMYK: 2 1 , 8 3 , 0 , 0 RGB: 2 5 5 , 2 2 , 3 0


Me e t t h e Qu e e n Ia mCUL TURAL . “ Ie nj o y h a v i ngg ue s t si nmyCa s t l e , wh e r et h e r ei sp l e nt yo f i c ec r e a mf o re v e r y o ne . Ie nc o ur a g ey o ut ono to nl y v i s i tmyCa s t l e , b uta l s ot ov i s i tmywh o l e Ki ng d o mo f Ne wOr l e a ns . ”


KI NGDOM PHOTOS At t r a c tt our i s m, ma ket he m vi s i tt hehi s t or i c a lne i ghbor hoodwhe r e Ma r diGr a sor i gi na t e d. Fore ve r yphot o, us ea na ppr opi a t ef i l t e r a c c or di ngt ot heof f i c i a lCol or e dSc oopsPa l e t t e . Re me mbe rt oma t c h t hephot of i l t e rwi t hSubhe a dsa ndRoya lEmbl e m; ma i nt i t l e ss t a ypi nk.

L oves : Cr own Al wa ys OnTop Of“ Q”

I nc l ude Snow On Eve r y Phot o

Us e Whi t e Ba c kgr ound Be hi nd Logo

Us e Appr opi a t e Phot o Fi l t e r

DOES N’ TL OVE: Do Not Us e Re a l Col or s

Do Not St r e t c h The Phot o

Donot Shr i nk The Phot os

Do not For ge t Cont r a s t


Queen

I mpres sthe

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Onawhi t e ba c kgr ound, a ppl yl i ghtbl ue wi t hPhot os hop’ s Br us hTool1 , 0 0 0 px a r oundc or ne r s

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Addf i r s tne wl a ye r ofs now wi t hBr us h Toola t6 5px-Sof t Ar ounds e l e c t i on.

2 Se l e c tvi br a nt bl uec ol orf r om ourCol or e dSc oops a nda ppl yove r c or ne r sa nds i de s .

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Se c onda ndThi r d La ye r sofSnow us i ng 1 0 0pxa nd2 0 0px Sof t Ar oundBr us h Tool .

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Adds omepur pl e a ndpi nka r ound c or ne r sa nds i de s , c ol or sf r om Col or e d Sc oopspa l e t t e .

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AddKi ngdom Phot osofFr e nc h Qua r t e r . Thi ss t e p i sopt i ona l .

4 Us eFi l t e r-Re nde r -Le nsFl a r et oa dd 5 0 3 0 0mm Zoom a t9 3 % br i ght ne s s onr i ghtt opc or ne r .

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Conc l udeyoura d wi t ht her i ghtPhot o Fi l t e r , Cl a s s i c Type f a c e sa ndI c e Cr e a mI ma ge r y .

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Fa l l i nl o v e onceagai n

Thi sVa l e nt i ne ’ sDa y , vi s i tusa nde x pe r i e nc e ourde l i c i ousSout he r n Fl a vor e dI c eCr e a ms .

s nowque e n. c om

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