Storytelling interviews

Turning user experiences into narratives

Storytelling interviews is a great way to uncover hidden insights from a more interactive approach. Being patient, asking the right questions and structuring the process from the ‘introduction’ of a problem to an ‘ending’ also made it easier for my users to provide valuable information. It also improved my own empathy and interpersonal skills. ✅ Approach with courtesy ✅ Identify myself, project and intent ✅ Explained value of research ✅ Received permission to use document research ✅ Received permission to use pictures, and when unable, to use placeholder images ✅ Established the scope of research and extent of use (FMP process, pitches, portfolio)

INTERVIEWEE 1*

ANISSA FROM NEW JERSEY

Interviewed by Maleela Hong

� Once contracted a virus that was difcult to manage � Lacks independence when it comes to healthcare � Experienced an emergency room situation due to food poisoning INTERVIEWEE 2

LOUISE FROM HONG KONG

Interviewed by myself

INTERVIEWEE 3*

CAMILA FROM BRAZIL

Interviewed by Laura Avedissian

� Medical student studying in Brazil � Has a brother with heart condition

Open minded to wearable technology � Can identify flaws in Brazilian healthcare system INTERVIEWEE 4

TIM FROM HONG KONG

Interviewed by myself

� Once had a kidney problem that led to hospitalisation � Wants to be more independent when it comes to healthcare � Doesn’t know anything about insurance but wants to learn

� Sufers from unhealthy habits and minor health issues � Lacks incentive or proactivity to safeguard personal health � Recently bought medical insurance which changed his attitudes to care

� Hospital care was not a comforting experience � ‘Exhaustion’ felt post-recovery � Negative COVID test threw her of

USER #2 - LOUISE (HONG KONG)

� Relies on primary care circle as support network � Goal is to be independent like her parents (self actualisation)

USER #3 - TIM (HONG KONG)

� Finds wellness habits most important when consistent � Describes consistency as ‘clarity’ � Values routine USER #3 - CAMILA (BRAZIL)

� Young medical student who sees potential with wearable technology � Sees cracks in the Brazil healthcare system