Empathy maps

Stakeholder mapping

My empathy maps were developed after conducting more interviews with slightly diferent users. Now equipped with enough understanding of my intended audience, I mapped out all the stakeholders with my audience in the middle. This puts the scope of influence on the table, and influence is something to be taken into account in my design considerations later on.

Audience Segmentation

To further define my audience, I split them into four segmentations that would be according to demographic, psychographic, geographic and behaviour. This helped me generate a clearer way to frame my audience that would limit its broadness, and highlight the most important similarities my users ultimately share.