Competitor benchmarking

MY SOLUTION

CLUE

DATA VISUALS

JOYSTER

GOAL TRACKING

BODYFAST

GOAL TRACKING

Unique selling point (USP) Top 3 Features

"The healthcare system in Hong Kong needs to be dramatically improved in its service design. This solution proposes a hybriddigital system to cultivate holistic health awareness, social innovation and ultimately selfresilience.”

"Cycle tracker that adapts to you and your unique cycle: the more you track, the more you learn, and the more you start to live in sync with your biology.” (Clue, 2021)

“…an interactive self-guided journal that teaches you the science of your well-being through data and reflection. It enables self-awareness by making positive louder through displaying your positive and negative influences in your life.” (Joyster, 2021)

“…boost your immune system and lose weight quickly. After a short time you will see results. The base for that is intermittent fasting – you take a break from eating in varying periods.” (Bodyfast, 2021)

COMPETITOR

1. User friendly digital integrations (even to novice users such as elderly) 2. Service localised to Hong

Kong market 3. Values: awareness, proactivity and selfresilience

1. User-friendly way to track period cycle 2. Well-designed icons and graphics, informative visuals, easy to navigate 3. Understand correlations between period + problems such as skin and sleep

1. Appealing design - aligns with aim of the app in positivity and lightness 2. Very user friendly 3. It has great info already, helping the user think about their own activities/habits/ etc.

1. Manage and track your fasting process efectively, straightforward interface 2. Additionally tracks water intake, weight and body measurements 3. Motivating coaching and meal planning tips

BENCHMARKING

Advantages

1. Feasibility: simple improvements to current service system 2. Smooth integration: wearable tech, Apple iOS, Whatsapp/messaging tools (accessible) 3. Friendly (reductionist) approach: like 'Designed to be Deleted' (Hinge), it's a service designed to be used less rather than more (burdened) 1. Implementation: infrastructure, cost and facing the adversity of policymakers who want to keep healthcare economy as liberalised as possible 2. Cultural sensitivity: implications of people reacting to changing attitudes (some of which are very stubborn)

1. Tracking tool: encourages proactivity for tracking important health information 2. Encyclopaedia feature: educate users from multi-disciplinary topics such as science/ biology to products to social trends 3. Algorithms to predict period cycles, further personalising experience (integration with

Apple health apps)

1. Positive reflection of day; allow realisations of events that may not have been perceived 2. Graph feature: nice to see the use of a line graph so user can visualise intersecting goals 3. Very user-friendly and easy to navigate, interface reflects the calm persona of the brand in general

1. Free features: diferent fasting plans, timer leading you, weight tracker and statistics, knowledge pool for intermittent fasting 2. Coach premium feature: additional integrations to received personalised support 3. For beginners and experienced fasters alike (accessible and usable for everybody)

Disadvantages

1. Limited algorithm: if you take a break, it continues to predict your patterns incorrectly 2. 'Intimate surveillance': inaccurate use of measurements being used to legitimise results (marginalising actual data points) 3. Lacks incentive beyond notifications to motivate users to continue tracking

1. Inaccurate measurement of data: quantifying random information (e.g. brother scored a 1.8 influence on stomach ache?) 2. First 5 days entry makes no sense. The "algorithm" might only make sense after a month in. 3. Little research seen behind the app

1. Coach plan may sound more appealing to some people but it is $1.35/week 2. Interface “clutter” lots of little boxes, not friendly for those who aren’t good with numbers 3. Success can be achieved via the basic plan but it takes a person with an ambitious mind to do it