Education

FEATURE #3 EDUCATION �

Social media

No doubt, social media is a powerful tool for influence. Some of the most followed KOLs (Key Opinion Leaders) all belong to the health and wellness category in Hong Kong. With more people staying home and unable to use the gym due to closures, home workouts have been on the rise. This mockup of an Instagram health platform is an example of how content can be curated by existing influencers and educated health experts alike.

PICTURES FROM EHEALTH, HONG KONG (2018)

Health expos

Prior to the pandemic, expos were popular events in Hong Kong that would attract consumers with big discounts, promotions and experiential marketing. Similar to ‘Black Friday’ sales, the idea of a pop-up expo can be transformed to an educational and commercial event, led by health experts from the public and private sector promoting health technology products.

LIHKG is an online platform likened to a Hong Kong version of Reddit. One of the most popular visited websites, forum sites can be managed as an educational tool to engage interactive forms of learning.

For example, certified health experts can contribute as a ‘verified’ author, to avoid information inaccuracy. These wireframes are a mockup of healthrelated thread topics.

Clubhouse is a recent popular app that provides a virtual conference/live podcast hybrid. Now gaining popularity in Hong Kong, users can discuss and host health-related events and learn from each other in a multidisciplinary way.

These Clubhouse ‘rooms’ for discussion can also be moderated by a health expert again, to ensure that no ill-informed health myths are avoided. Wireframes illustrate examples of relevant health topics.