Service initiative prototype

Final reiteration to systems 3.0

In scaling down my project, I reiterated my systems proposal to three key aspects: � A marketing campaign to re-look at health in a more holistic way � A proposal for how existing healthcare services can be delivered in a more patient-centred way � Rebranding of an existing government-led health app: ‘eHealth’

1. Behavioural change

A purposeful, efective social campaign to emphasise wellness and holistic health to the community, rather than depending on care. Ultimately, it will aim to encourage proactivity in maintaining health, and of course, individual selfresilience.

2. Patient-centred service design

Emphasising empathy in the heart of healthcare service delivery, another aspect of my system will propose change in key service touchpoints, loosely based on the Rainbow Model discussed in the cultural benchmarking of healthcare systems around the world. Hypothetically, this could be prototyped in the form of service blueprints, a staf training manual, or Rainbow Model framework.

[ CURRENTLY PROTOTYPING ]

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3. Digitalisation

For the sake of feasibility, I decided to only prototype a rebranded and redesigned version of eHealth, a government-led app. A platform that serves as an Electronic Record Sharing system, eHealth is an existing solution that aims to alleviate the social burdens on public healthcare. This would emphasise patient agency, allowing individuals to take charge of their own health even beyond the clinic.