Value proposition

Identifying brand values from initial concept

> At this stage, my systems design was yet to be at its most refined stage (still at 2.0) > My values mostly remained the same throughout the project, only now explored in more depth > Jobs to be done was a challenging framework to build upon > I later revisited ‘how’ through a reiteration of my prototype REFLECTION Determining my project’s value proposition was a key first step before considering my visual identity, brand personality and voice. Based on my previously identified problem scope, I established three core values that responds directly to the three problems at hand. Through breeding awareness through education and proactivity through gamification, self resiliency is the ultimate outcome I am aiming to help my target audience achieve.