Kiko Lights Final Submission 2015 by Chris Venning

Kiko Lights

Major studio project

Chris Venning

Kiko Lights

Final submission document

S2951053

2015

04.

20.

ASSESSMENT ITEM 2

ASSESSMENT ITEM 3

PRODUCT DEVELOPMENT

BUILD A BRAND

58.

94.

ASSESSMENT ITEM 4

ASSESSMENT ITEM 2 EXTENSION

C A U S E - R E L AT E D M A R K E T I N G

FINAL PRODUCT RANGE

Section One ASSESSMENT ITEM 2 PRODUCT DEVELOPMENT

MAIN DESIGN FOCUS

As the project developed, the design concepts were modified to present a more astheticly pleasing and practical product. It was also crucial the product was compliant with the Australian/New Zealand wiring rules for it to be sold to a customer.

While conceptualising and physically designing the product my aims were to include line, texture, shape and colour while also maintaining a strong focus on the aesthetics and how the user would feel when the product was both active and in active.

INFLUENCE

Before I started designing and making my product I looked at other successful creators from around the world. Looking at Interior design, architecture, graphic design, art and photography gave me a broad overview and played a major role in helping me construct my final products.

Carpenter’s Daughter / Melbourne

Michael Wolf / Germany

INTERIOR DESIGN + ENTREPRENEURSHIP

ART + PHOTOGRAPHY

March Studio / Melbourne

Josef Müller-Brockmann / Switzerland

ARCHITECTURE

GRAPHIC DESIGN

THE SLIDER

The slider is a crucial element to the cradle design. It can be adjusted to suit the lamp shade depending on which design the buyer chooses. The structure is made from high quality Tasmanian Oak wood and finely sanded for a perfect smooth finnish.

Version 1 | T W I S T E D S Q U A R E

Version 2 | C I T Y U N D E R G R O U N D

Version 3 | T H E D O U B L E V E E

Version 4 | I N T E R S E C T I O N

Version 5 | T H E U -T U R N

Version 6 | T H E M O D E R N F L A G

Version 7 | PA R A L L E L L I N E W O R K

MILK BAR

BULLET

CYCLONE

THE DOUBLE VEE X BULLET

This design features a hand polished white caped bullet concrete shade. Black fabricated cord and a vintage style globe. The sliders support the double vee design made from copper tubing. The copper is also hand polished ensuring a clean shine.

7 Cradles 3 Shades 21 Options

CANDLES

The candles come in three sizes ranging from small to large. They can be purchased individually or as a set of three. They also have the option of adding a quarter colour from the pallet on the right.

Section Two ASSESSMENT ITEM 3 BUILD A BRAND

LOGO DEVELOPMENTS

BRAND WORDMARK

ICON DESIGN

B R A N D S TAT E M E N T

Kiko Lights was established in April, 2015. The lights are specifically designed and constructed to add to a space, enhancing creativity, productivity and positivity. The lights blend both urban and natural environments which compliments modern and vintage styled spaces. In a world full of mass production we believe there is nothing greater then a handcrafted product. All Kiko Lights are made using locally sourced materials.

STUDIO PHOTOGRAPHY

All photography has been shot in a studio environment, keeping the emphasis on the product, eliminating a distracting background. It highlights features and important aspects about the light.

S TAT I O N A R Y S E T

The stationary set consists of a double sided 90x54mm business card, an a4 double sided letterhead, which features the brand statement on the back, rolled upon delivery to the customer. An invoice is also included.

HAND BOUND BOOK W. D Y E C U T C O V E R

The product book is a 4 page hand bound book with a dye cut logo for a natural light display on page 2. It holds all the important information about the brand, your new product and where to find us.

D Y E C U T S W I N G TA G W. T W I N E

A custom dye cut swing tag from a textured uncoated stock to align with the aesthetics of the light. Held on by a short length of jute twine. When light is on, twine will then be attached to the fabricated cord.

HOME

N AV I G AT I O N

O U R S TO RY

F E AT U R E S

SHOP

FA Q

C O N TA C T

SOCIAL MEDIA FEEDS

F E AT U R E S F I L M

F E AT U R E S F I L M / 5 0 S E C

The features film highlights the parts of the lamp and the detailed work that goes into each light. It also shows the light both active and non active.

vimeo.com/126711829

INTERIOR DESIGN

The layout of the shop has been designed with an open plan setting. It is constructed with hardwood beams parallel to the entrance and clear glass windows for easy vision from the outside. Installed is individual shelfing for each light.

B R A N D & A U S T R A L I A P O S T PA C K A G I N G

The packaging accomodates for the lamp, cord and product book. The recycled board has been scored, folded and finnished with a white band. The walls are strong enough for Australia wide postage, however it will be posted in another Australian Post mail box for extra protection.

Section Three ASSESSMENT ITEM 4 BUILD A BRAND

H O W T H E C O L L A B O R AT I O N W O R K S

When a natural disaster occurs the area is almost unfixable for the people in the area, especially in countries with a lower social economical community. These areas rely on help from others. The damaged location needs to rebuild a new infrastructure, buildings, homes and lives. Kiko Lights and All Hands Volunteers aim to work together to provide lighting fit outs from materials located within the disaster site. This will include up-cycling materials that would usually go to waste, re-using them to bring the community back to life.

01.

CUSTOMER BUYS PRODUCT

02.

30% OF PROFIT WILL GO TO FUNDING BANK.

03.

WHEN DISASTER OCCURS FUNDS WILL B E U S E D TO G E T T H E K I KO L I G H TS RELEIF TEAM TO THE AREA.

BUT HOW DOES THIS BENEFIT BOTH

Kiko Lights will be able to sell more products by the using the 30% donation

BUSINESS AND CHARITY?

marketing technique. Psychologically people will feed better and be more motivated to buy a Kiko Light, knowing that what they are buying is pleasing them and making a difference at the same time. All Hands then gets a large section of there work taken care of and extra support for their relief team when needed. They also get exposure for more people to join as volunteers.

MORE SALES + POSITIVE EXPOSURE.

A win-win partnership between Kiko Lights & All Hands Volunteers.

GAINS EXTRA RELIEF SUPPORT + EXPOSURE FOR NEW JOINING VOLUNTEERS.

Marketing Strategy One WEBSITE

A separate site that joins both Kiko Lights & All Hands. By buying through a separate website it gives the customer a more satisfying and connected feeling when purchasing and donating the 30% towards the funding.

Marketing Strategy Two BROCHURE

The brochure contains all the details about the collaboration. It answers the main questions and makes the reader feel good about buying a light and supporting the cause. The back page is dedicated to pushing the reader to the social media platforms.

KIKO LIGHTS X ALL HANDS VOLUNTEERS

A collaboration to get the community of a natural disaster area back on their feet.

To view all the progress and latest movements on our projects, please connect with us through our social media where we will regualerly post updates, images and live reports for the disaster sites. We will also share the impact of your donation.

Thank you for all your support. kikolights.com/allhands

kikolights

@kikolights

kikoxallhands

a. 987 Gold Coast Highway, Palm Beach, 4221, Queensland, Australia.

p. +61 431 954 432

e. allhands@kikolights.com.au

Kiko lights will ensure temporary and rebuilt spaces

To have the pleasure of working with All Hands

have necessary lights for each space. This will include

Volunteers allows us to stand by our values, combining

new designs from each material, electrical work and

materials that are usually segregated in our world. Our

What we do

interior placement.

products are designed and constructed by our team

Why support our work?

in the studio with a rigid analytical process, ensure

Support our ongoing work by purchasing a KIKO LIGHT,

the quality is at it’s highest. We are taking this same

30% of the proﬁt will go directly to our emergency relief

approach when rebuilding communities in the disaster-

squad, in collaboration with ALL HANDS we will provid

aﬄicted area.

support to those in need at the time of a natural disaster.

By simply purchasing one of our lights you have

Nearly 490,000 houses were destroyed in the recent

provided lighting systems for people in desperate need.

earthquakes, and another 267,000 were damaged.

Thanks to your support we can continue our venture to

An estimated 25,000 schools were destroyed, with an

Latest Projects

helping people get their lives back on track.

additional 10,000 needing repairs.

If you have already purchased a light and would like to

Kiko Lights and All Hands have joined forces to clear debris and create lighting around homes so that locals

us or visit our website. Every donation and purchase is

can rebuild their lives.

30%

You have made a diﬀerence

donate to the KIKO LIGHT RELIEF TEAM, please contact

greatly appreciated.

of the proﬁt will go directly to our

Every donation and purchase is greatly appreciated.

emergency relief squad.

KIKO LIGHTS X ALL HANDS | a collabortaion to bring people in natural disaster areas back to life.

Please visit kikolights.com/allhands to purchase your light or make a donation.

Marketing Strategy Three POSTERS

For the posters to be successful they had to have the ability to modify the numbers based on each project at the time. The posters are crucial to promoting the campaign information, engaging and informing the public about the progression of the current project.

PROJECT TITLE

0 0 0

Thank you for all your support.

JOB ACHIEVED

CA L A M I T Y C R E AT E D C R A F T S M A N S H I P

C A L A M I T Y C R E AT E D C R A F T S M A N S H I P

PROJECT NEPAL

1 0 8

Support our ongoing work by purchasing a KIKO LIGHT, 30% of the proﬁt will go directly to our emergency relief squad, in collaboration with ALL HANDS we will provide support to those in need at the time of a natural disaster.

1 3 1

Thank you for all your support.

INDIVIDUALLY BUILD LAMPS

30%

PROJECT NEPAL

7 3 5

Thank you for all your support.

OF PROFIT TO RELIEF WORK

CA L A M I T Y C R E AT E D C R A F T S M A N S H I P

Thank you for all your support.

TEMPORARY LIGHTING FIT-OUTS

CONNECT WITH US

30% OF PROFIT TO RELIEF WORK

POWERED BUSINESSES

CONNECT WITH US

30% OF PROFIT TO RELIEF WORK

CONNECT WITH US

CA L A M I T Y C R E AT E D C R A F T S M A N S H I P

C A L A M I T Y C R E AT E D C R A F T S M A N S H I P

CA L A M I T Y C R E AT E D C R A F T S M A N S H I P

PROJECT PHILLIPPINES

2 1 2

1 8 6

Thank you for all your support.

DOMESTIC POWERED HOMES

30% OF PROFIT TO RELIEF WORK

0 7 7

Thank you for all your support.

REPAIRS ON EXISTING LIGHTS

CONNECT WITH US

30% OF PROFIT TO RELIEF WORK

COMMUNITY STREET LIGHTS

CONNECT WITH US

30% OF PROFIT TO RELIEF WORK

CONNECT WITH US

Marketing Strategy Four SOCIAL MEDIA PROMOTION

As all the print media is focused on pushing the viewer to social media. Facebook, Twitter and Instagram have all be aligned with the campaign, which also helps to promote the message being delivered.

Marketing Strategy Five PUBLIC ADVERTISING

To ensure the message was delivered correctly, indoor and outdoor signage was implemented. This is to inform and reinforce the message. They incorporate the venture statement, results table, drive statement to website, and social media links.

Marketing Strategy Six E X T R A S W I N G TA G

The swing tag will be attached to the physical product. The secondary two tags explain the 30% contribution.

of the proďŹ t from this light

to help in the event of a natural disaster.

will go directly to our emergency relief squad to help in the event of a natural disaster.

emergency relief squad

K N A

will go directly to our

THANK YOU.

30%

. U YO

30%

Marketing Strategy Seven KL X AH VIDEO

The video captures and highlights the work that will take place at each disaster location. It tells the story of the current event, and also drives the viewer to purchasing a product, whilst also contributing to All Hands Volunteers.

vimeo.com/129338959

Section Four ASSESSMENT ITEM 2 EXTENSION FINAL PRODUCT RANGE

Kiko Light | Range One | 3 Options FA B R I C AT E D 7 M M | S T R A I G H T C O R D

Range one offers a simple straight 7mm fabricated cord that comes in three options. White/grey, black/grey and black/dark grey. The colours align with the branding and supplement the light design.

2 KL BLACK & WHITE

3 KL WHITE & GREY

KL BLACK & DARK GREY

Kiko Light | Range Two | 3 Options FA B R I C AT E D 5 M M | T W I S T E D C O R D

Range two comes with a vintage twisted fabricated cord that comes in three colour options. The twisted fabric give the light a more aged, vintage aesthetic and also compliments the light structure and overall design.

5 KL TWISTED GREEN

6 K L T W I S T E D N AV Y

KL TWISTED YELLOW

100

101

102

103

Candles | 3 Options 30MM | 45MM | 80MM

The candles come in three sizes ranging from small to large. They can be purchased individually or as a set of three.

104

7 KL CANDLES X 3

30MM | 45MM | 80MM

105

106

107

108