Kiko lights x all hands by Chris Venning

Kiko Lights x All Hands

Cause-related Marketing

Major Studio Project

Chris Venning

Assessment 4

S2951053

Contents

08.

Website

16.

Brochure

20.

Posters

26.

Social Media

30.

Public Advertising

34.

Extra Swing Tag

36. 3

KL x AH Video

H O W T H E C O L L A B O R AT I O N W O R K S

When a natural disaster occurs the area is almost unfixable for the people in the area, especially in countries with a lower social economical community. These areas rely on help from others. The damaged location needs to rebuild a new infrastructure, buildings, homes and lives. Kiko Lights and All Hands Volunteers aim to work together to provide lighting fit outs from materials located within the disaster site. This will include up cycling materials that would usually go to waste, re-using them to bring the community back to life.

01.

CUSTOMER BUYS PRODUCT

02.

30% OF PROFIT WILL GO TO FUNDING BANK.

03.

WHEN DISASTER OCCURS FUNDS WILL B E U S E D TO G E T T H E K I KO L I G H TS RELEIF TEAM TO THE AREA.

BUT HOW DOES THIS BENEFIT BOTH BUSINESS AND CHARITY?

Kiko Lights will be able to sell more products by the using the 30% donation marketing technique. Psychologically people will feed better and be more motivated to buy a Kiko Light, knowing that what they are buying is pleasing them and making a difference at the same time. All Hands then gets a large section of there work taken care of and extra support for their relief team when needed. They also get exposure for more people to join as volunteers.

MORE SALES + POSITIVE EXPOSURE.

A win-win partnership between Kiko Lights & All Hands Volunteers.

GAINS EXTRA RELIEF SUPPORT + EXPOSURE FOR NEW JOINING VOLUNTEERS.

Website A separate site that joins both Kiko Lights & All Hands. By buying through a separate website it gives the customer a more satisfying and connected feeling when purchasing and donating the 30% towards the funding.

M A R K E T I N G S T R AT E G Y O N E

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Brochure The brochure contains all the details about the collaboration. It answers the main questions and makes the reader feel good about buying a light and supporting the cause. The back page is dedicated to pushing the reader to the social media platforms.

M A R K E T I N G S T R AT E G Y T W O

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KIKO LIGHTS X ALL HANDS VOLUNTEERS

A collaboration to get the community of a natural disaster area back on their feet.

To view all the progress and latest movements on our projects, please connect with us through our social media where we will regualerly post updates, images and live reports for the disaster sites. We will also share the impact of your donation.

Thank you for all your support. kikolights.com/allhands

kikolights

@kikolights

kikoxallhands

a. 987 Gold Coast Highway, Palm Beach, 4221, Queensland, Australia.

p. +61 431 954 432

e. allhands@kikolights.com.au

Kiko lights will ensure temporary and rebuilt spaces

To have the pleasure of working with All Hands

have necessary lights for each space. This will include

Volunteers allows us to stand by our values, combining

new designs from each material, electrical work and

materials that are usually segregated in our world. Our

What we do

interior placement.

products are designed and constructed by our team

Why support our work?

in the studio with a rigid analytical process, ensure

Support our ongoing work by purchasing a KIKO LIGHT,

the quality is at itâ&#x20AC;&#x2122;s highest. We are taking this same

30% of the profit will go directly to our emergency relief

approach when rebuilding communities in the disaster-

squad, in collaboration with ALL HANDS we will provid

aďŹ&#x201E;icted area.

support to those in need at the time of a natural disaster.

By simply purchasing one of our lights you have

Nearly 490,000 houses were destroyed in the recent

provided lighting systems for people in desperate need.

earthquakes, and another 267,000 were damaged.

Thanks to your support we can continue our venture to

An estimated 25,000 schools were destroyed, with an

Latest Projects

helping people get their lives back on track.

additional 10,000 needing repairs.

If you have already purchased a light and would like to

Kiko Lights and All Hands have joined forces to clear debris and create lighting around homes so that locals

us or visit our website. Every donation and purchase is

can rebuild their lives.

30%

You have made a difference

donate to the KIKO LIGHT RELIEF TEAM, please contact

greatly appreciated.

of the profit will go directly to our

Every donation and purchase is greatly appreciated.

emergency relief squad.

KIKO LIGHTS X ALL HANDS | a collabortaion to bring people in natural disaster areas back to life.

Please visit kikolights.com/allhands to purchase your light or make a donation.

Posters For the posters to be successful they had to have the ability to modify the numbers based on each project at the time. The posters are crucial to promoting the campaign information, engaging and informing the public about the progression of the current project.

M A R K E T I N G S T R AT E G Y T H R E E

20 20

PROJECT TITLE

0 0 0

Thank you for all your support.

JOB ACHIEVED

CA L A M I T Y C R E AT E D C R A F T S M A N S H I P

C A L A M I T Y C R E AT E D C R A F T S M A N S H I P

PROJECT NEPAL

1 0 8

Support our ongoing work by purchasing a KIKO LIGHT, 30% of the proﬁt will go directly to our emergency relief squad, in collaboration with ALL HANDS we will provide support to those in need at the time of a natural disaster.

1 3 1

Thank you for all your support.

INDIVIDUALLY BUILD LAMPS

30%

PROJECT NEPAL

7 3 5

Thank you for all your support.

OF PROFIT TO RELIEF WORK

CA L A M I T Y C R E AT E D C R A F T S M A N S H I P

Thank you for all your support.

TEMPORARY LIGHTING FIT-OUTS

CONNECT WITH US

30% OF PROFIT TO RELIEF WORK

POWERED BUSINESSES

CONNECT WITH US

30% OF PROFIT TO RELIEF WORK

CONNECT WITH US

CA L A M I T Y C R E AT E D C R A F T S M A N S H I P

C A L A M I T Y C R E AT E D C R A F T S M A N S H I P

CA L A M I T Y C R E AT E D C R A F T S M A N S H I P

PROJECT PHILLIPPINES

2 1 2

1 8 6

Thank you for all your support.

DOMESTIC POWERED HOMES

30% OF PROFIT TO RELIEF WORK

0 7 7

Thank you for all your support.

REPAIRS ON EXISTING LIGHTS

CONNECT WITH US

30% OF PROFIT TO RELIEF WORK

COMMUNITY STREET LIGHTS

CONNECT WITH US

30% OF PROFIT TO RELIEF WORK

CONNECT WITH US

Social Media Promotion As all the print media is focused on pushing the viewer to social media, Facebook, Twitter and Instagram have all be aligned with the campaign, which also helps to promote the message being delivered.

M A R K E T I N G S T R AT E G Y F O U R

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Public Advertising To ensure the message was delivered correctly, indoor and outdoor signage was implemented. This is to inform and reinforce the message. They incorporate the venture statement, results table, drive statement to website, and social media links.

M A R K E T I N G S T R AT E G Y F I V E

Extra Swing Tag The swing tag will be attached to the physical product. The secondary two tags explain the 30% contribution.

M A R K E T I N G S T R AT E G Y S I X

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of the proďŹ t from this light

to help in the event of a natural disaster.

will go directly to our emergency relief squad to help in the event of a natural disaster.

emergency relief squad

K N A

will go directly to our

THANK YOU.

30%

. U YO

30%

KL x AH Video The video captures and highlights the work that will take place at each disaster location. It tells the story of the current event, and also drives the viewer to purchasing a product, whilst also contributing to All hands Volunteers.

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vimeo.com/129338959

Thank you.