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Hubspot Workshop Series #5
Global Talent Organisations (iGIP) Host Chuck Chaoke National Vice President Customer Experience for Organisations
Friday, 29th Jan, 9pm
Content •
Traditional Customer Flow VS. New flow
•
Company Opportunities Portal
•
GTO Digital Ecosystem
•
How does Hubspot fits in?
•
Value delivery
Attraction
Consideration
Value Delivery
Brand Advocacy
How we work right now Attraction
•
Push sales
•
Cold calls
•
Company visits
Consideration
•
Meetings
Value Delivery
•
Company and EP servicing
Brand Advocacy
•
Company and EP servicing
How we want to evolve •
Push sales
•
Cold calls •
•
Company visits
•
Attraction
•
Pull sales
•
Digital marketing
•
Companies search on google and find AIESEC GTO program
Meetings
Consideration
•
We engage them digitally and physically
•
Company raise opportunities themselves
•
Or companies can look at COP
Company and EP servicing
•
Value Delivery
•
Company and EP servicing
Collect endorsments and reraise
Brand Advocacy
•
Companies and EPs create endorsement content digitally to further help attraction
Companies opportunity portal What is it? Like student OP, it serves as a open platform for companies to browse, search for students and post companies opportunity. It’s like a recruitment site. Having such platform, we bring transparency to our services and shape the companies’ behaviour to interact with us more actively, rather then passively.
aiesec.org/companies
Stranger
Visitor
Leads
Warmer Leads
COP
B2B Marketing
Operations
GTO B2B Ecosystem
Customer
GTO B2B Ecosystem Stranger
COP
B2B Marketing
Operations
Attracting stranger to our marketing funnel
Visitor
Leads
Warmer Leads
Customer
GTO B2B Ecosystem Stranger
Visitor
COP
B2B Marketing
Operations
Attracting stranger to our marketing funnel
Global Page aiesec.org/ companies
India Page aiesec.in/ companies
Leads
Warmer Leads
Customer
Stranger
Visitor
Leads
Warmer Leads
COP
B2B Marketing
Attracting stranger to our marketing funnel
Global Page aiesec.org/ companies
Sign up to COP
Want to know more
Operations
Global Pilot Flow
Leads assign: AI -> MC -> LC Email to Kasia
Explanation and convert them to COP sign up
Customer
GTO B2B Ecosystem Stranger
Visitor
COP
B2B Marketing
Attracting stranger to our marketing funnel
Global Page aiesec.org/ companies
Leads
Warmer Leads
Search and post
Showcase the talent pool
Sign up to COP
Want to know more
Operations
Global Pilot Flow
Leads assign: AI -> MC -> LC Email to Kasia
Explanation and convert them to COP sign up
Customer
GTO B2B Ecosystem Stranger
Visitor
COP
B2B Marketing
Attracting stranger to our marketing funnel
Global Page aiesec.org/ companies
Leads
Warmer Leads
Search and post
Showcase the talent pool
Sign up to COP
Want to know more
Leads assign: AI -> MC -> LC Email to Kasia
Explanation and convert them to COP sign up
LC sales
Operations
Global Pilot Flow
Customer
CRM
GTO B2B Ecosystem Stranger
Visitor
Leads
COP
B2B Marketing
Attracting stranger to our marketing funnel
India Page aiesec.in/ companies
Hubspot Sign up
Operations
India flow
MC leads nurturing
Warmer Leads
Customer
GTO B2B Ecosystem Stranger
Visitor
Leads
Warmer Leads
Customer
COP
B2B Marketing
Attracting stranger to our marketing funnel
India Page aiesec.in/ companies
Hubspot Sign up
MC leads nurturing
LC sales
Operations
India flow
CRM
GTO B2B Ecosystem Stranger
Visitor
COP
B2B Marketing
Attracting stranger to our marketing funnel
Global Page aiesec.org/ companies
India Page aiesec.in/ companies
Sign up to COP
Want to know more
Hubspot Sign up
Leads
Warmer Leads
Search and post
Showcase the talent pool
Leads assign: AI -> MC -> LC Email to Kasia
Explanation and convert them to COP sign up
MC leads nurturing
LC sales
Operations
Together
Customer
CRM
GTO B2B Ecosystem Stranger
Visitor
COP
B2B Marketing
Attracting stranger to our marketing funnel
Global Page aiesec.org/ companies
India Page aiesec.in/ companies
Sign up to COP
Want to know more
Hubspot Sign up
Leads
Warmer Leads
Search and post
Showcase the talent pool
Leads assign: AI -> MC -> LC Email to Kasia
Customer
Explanation and convert them to COP sign up
MC leads nurturing
LC sales
Operations
Hubspot Hubspot
CRM
Hubspot •
Attraction: visitors sign up to become a lead
•
Consideration: email marketing to nurture companies
•
Value delivery: CRM (Customer Relationship Management)
Hubspot •
Attraction: visitors sign up to become a lead
MC CX ICX
•
Consideration: email marketing to nurture companies
MC CX ICX
LC
•
Value delivery: CRM (Customer Relationship Management)
MC GTO/ BD
LC
Hubspot - Attraction Stranger
•
Visitor
MC CX ICX
MC Staff - Sean
COP
B2B Marketing
Operations
Attracting stranger to our marketing funnel
•
Purpose: through digital marketing strategy, attracting companies to visit aiesec.in to sign up
•
Format: blog, ebook, social post
•
Channels: Linkedin, FB
Global Page aiesec.org/ companies
India Page aiesec.in/ companies
Hubspot - Attraction
If your team want to contribute for B2B content, please add Sean on whatsapp now: +91 983 185 7050
Hubspot - Consideration • Leads
MC Staff - Sean
Warmer Leads
MC CX ICX COP
Search and post
Showcase the talent pool
B2B Marketing
MC leads nurturing
Operations
LC sales
•
Purpose: through email marketing strategy, convert a sign up to a physical meeting by a lc
•
Format: emails
•
Channels: direct emails
LC
Hubspot - Consideration
Leads
LC 1
LC 1 Nurturing
LC 1 Sales
LC 2
LC 2 Nurturing
LC 1 Sales
LC 3
LC 3 Nurturing
LC 1 Sales
MC BD
MC BD Nurturing
MC Sales
Hubspot - Consideration
Leads
LC 1
LC 1 Nurturing
LC 1 Sales
LC 2
LC 2 Nurturing
LC 1 Sales
LC 3
LC 3 Nurturing
LC 1 Sales
MC BD
MC BD Nurturing
MC Sales
MC CX ICX Nurturing
Hubspot - Consideration Enroll Lead in national list into Mumbai workflow If Lead(City) = Mumbai •
Enrol Lead to list: leads of Mumbai
If lead (City) = Bangalore •
Enrol Lead to list: leads of Bangalore
Enrol Lead in Mumbai list workflow Delay 2 hours •
Send email 1 to instruct about next step
Delay 2 days •
If email not opened
•
Send email 2 to instruct about next step
Campaigns and offers based on •
Peak cycle
•
EP supply
•
Holidays
etc. MC lead distribution
LC Basic flow
LC advanced flow
Hubspot - CRM Warmer Leads
COP
MC GTO/ BD
Customer
Showcase the talent pool
•
Purpose: Manager our customers
•
Format: using the hubspot CRM
B2B Marketing
Operations
LC sales
CRM
LC
Takeaways Attraction
Consideration
Value Delivery
If your team want to contribute for B2B content, please add Sean on whatsapp now: +91 983 185 7050
Start contacting COP sign ups and raise them, once raised , change status on EXPA, keep updating the tracker
Start using Hubspot CRM
Email marketing content preparation, and learn to write emails and create workflows under Hubspot