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Hubspot Workshop Series #2
Content Creation Host Chuck Chaoke National Vice President Customer Experience for Organisations
Monday, 18th Jan, 8pm
Recap
Content is essential in every part of inbound marketing.
Inbound
Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.
By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love.
What is content?
Brand Model Personality Benefits Functional
Emotional Essence
Positioning
brand benefits
Benefits
Functional Our Talents •
Functional Our Service
International talents with the right attitude
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Diverse cultural and academic background Pipeline for your leadership positions
Note
Visa and accommodation support
Functional Our Network •
Low hiring risk •
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Access to AIESEC network of young people
Intern cultural and social integration
Functional Organisational effect •
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English/ multi-language working environment
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Position your company as an international company
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Open new markets overseas
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Provide the necessary manpower for projects
Access to AIESEC’s stakeholders network
Fast and flexible process
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Cost effective
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Customised recruiting
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Market your opportunities and make your company a brand
Positive influence on company culture
Emotional Satisfaction of working with you •
Taking the responsibility to enable youth leadership
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Using the positive brand of AIESEC
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AIESEC understands youth since it’s from youth and for youth
When communicating these benefits, take into account the need of your target company. For example , a start up will not really care about all of the organisational effects as benefits, rather these will appeal more to a MNC.
Resources Cotent Marketing
https://www.youtube.com/watch?v=BXZet0SYJnA
https://www.youtube.com/watch?v=NJnP2wsgnoA
http://contentmarketinginstitute.com/top-content-marketing-blogs