feel discover texture take it clean & dirty have some color wake up your senses
branding 22@district Carrer del Doctor Trueta 164 Barcelona
colect the brand try the Flexibility experiment Colour on change it express
graphics
Phisic
BRANDING REFERENCES
Flexibility + different feelings
moody A brand that its never static aplications that changes monthly
BRANDING CONCEPT
A manual process whith sissors and folded paper. Playing with symmetry done by a fold paper.
nd finally
Vectorial integration process
How? and finally BRANDING DEVELOPMENT&UNDERTANDING
BRANDING DEVELOPMENT&UNDERTANDING
BRANDING THE BRAND
BRANDING THE BRAND
sck & Thi
kech & ink
sck & Thi
Applic
BRANDING SCKECH&UNDERESTANDING
kech & ink
cations
BRANDING SCKECH&UNDERESTANDING
Packaing , Dinner S
BRANDING APPICATIONS
Service & Take Away
BRANDING APPICATIONS
grap applica
Sho
Always different d A graphic thats c
BRANDING APPLICATIONS
phic ations
op Stuff
designs to collect changes its mood
BRANDING APPLICATIONS
grap applica
Waiters & W
BRANDING APPLICATIONS
phic ations
Waitress Clothing
BRANDING APPLICATIONS
Taste
Taste
go HIde yourself
Taste
hide
or
Taste
Taste
or
Taste
play
or
play
Taste
or
Taste
play
or
play
hide
go HIde yourself
pee pee & poo poo
moody store
dare
or
dare
BRANDING APPLICATIONS
BLACK&THE MATERIAL TEXTURE
colour Applyment by SPRAY
graphic applications Space
STENCIL for the ground text Imperative: making a treasure game Strong: good visible Industrial forms: related with the city
typography OSTRICH SANS for the 3D doors Direct: a concept of entrance Light: to be balanced with contrast Also used in other applications
BRANDING APPLICATIONS
1800
3500
4000
9500
5000
8000
9500
13000
180 2200
2700
200 1800
1500
BRANDING APPLICATIONS
1300 5000
00
00
BRANDING APPLICATIONS
Distrito 22@ Carrer del Doctor Trueta, 164 www.moody.com 973.465.925 FB. Moody Bar
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Distrito 22@ Carrer del Doctor Trueta, 164 www.moody.com 973.465.925 FB. Moody Bar
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Distrito 22@ Carrer del Doctor Trueta, 164 www.moody.com 973.465.925 FB. Moody Bar
Distrito 22@ Carrer del Doctor Distrito 22@ Trueta, 164 Carrer del www.moody.com Doctor Trueta, 164 www.moody.com 973.465.925 973.465.925 FB. Moody Bar FB. Moody Bar
Distrito 22@ Carrer del Doctor Trueta, 164 www.moody.com 973.465.925 FB. Moody Bar
Distrito 22@ Carrer del Doctor Trueta, 164 www.moody.com 973.465.925 FB. Moody Bar
using clean fonts as: OSTRICH SANS & GILL SANS
MenĂş
grap applica
Pap
Always changing, differ A graphic thats c
BRANDING APPLICATIONS
phic ations
pers
rent designs to collect changes it’s mood
BRANDING APPLICATIONS