Brand guideline book

Page 1







Let us be a part of creating the fascination with precious memories of each of your special moments.


A Index

A Introduction A1 Background B Basic design elements B1 Massion logo B2 Minimum size and Staging area B3 Typography B4 Corporate colors C Applications C1 Elements C2 Stationary C3 Business forms C4 Uniform

Massion

Brand guideline

Number page 8

A Introduction A1 Background

10 11

B Basic design elements B1 Massion logo B1.1 Massion logo and Logotype B1.2 Massion logo Gurid scale B1.3 Massion logo Variations B2 Minimum size and Staging area B2.1 Recommended Minimum size and Staging area B2.2 Incorrect use B3 Typography B3.1 Corporate Typeface, alphabet B4 Corporate colors

12 13 13 14 15 16 16 17 18 18 19

C Applications C1 Elements C1.1 Pattern C1.1 Pattern incorrect use C2 Stationary C2.1 Business cards C2.2 Letterhead C2.3 Envelopes C2.4 Bill C2.5 Bill holder C2.6 Perfume tester C2.7 Perfume sample C2.8 Paper bag C2.9 Package 30 ml. C2.10 Package 50 ml. C3 Uniform C3.1 Female staff C3.2 Female manager C3.3 Male manager

20 21 21 22 23 23 24 25 26 27 28 29 30 31 32 33 33 34 35



A Introduction A1Background

Massion

Brand guideline

Number page 10


11 Number page

Brand guideline

Massion

The scent affects the mood and feelings of the person who smells it. And more importantly, the scent can bring back memories of each moment. The scent is therefore the most special in all five senses because it is not tangible, but it can enable the person who smells it to restore memories with all five senses. This is the origin of the massion perfume brand that wants to present the story of each fragrance in a different concept, telling the story through the experiences of people who have been through various stories, all of which are valuable memories. We therefore want our fragrances to be a part of the existence of that precious memory through scents that keep users in the moments of special memories, along with our fragrances.

A


B Basic design Elements

Massion

Brand guideline

Number page 12


13 Number page

Brand guideline

Massion

B B1 Massion Logo

B1.1 Massion logo And logotype Combination marks

Letterforms

For flexible use combination marks can be used in a variety of different ways.

Use the first letter of the fashion name as a letter of beauty.

Logotype The words are arranged in a font that feels strong and elegant.


B

Massion

Brand guideline

B1 Massion Logo

B1.2 Massion logo Gurid scale

Letterforms

Combination marks

Use the first letter of the fashion name as a letter of beauty.

For flexible use combination marks can be used in a variety of different ways.

Logotype The words are arranged in a font that feels strong and elegant.

Number page 14


15 Number page

Brand guideline

Massion

B B1 Massion Logo

B1.3 Massion logo Variations CMYK

Black C0 M0 Y0 K0

RGB

Black R0 G0 B0

CMYK

Black C0 M0 Y0 K0

RGB

Black R0 G0 B0

CMYK

Black C0 M0 Y0 K0

RGB

Black R0 G0 B0

Logo variations Logo has been designed in color for use on the following backgrounds.


B

Massion

Brand guideline

Number page 16

1M

B2 Minimum Size and Staging area

1M

15 Mm

B2.1 Recommended Minimum size and Staging area Recommended minimum Size and staging area Minimum staging area the minimum staging area specification relates to the clear space around the logo which must be free from type and graphics. It is also an indication of the minimum distance from an edge that it can be placed On a product or print item. The minimum clear space for the logotype is 0.5 Of the height of the letter ‘m’.

1M 1M

10 Mm

8 Mm

1M 1M


17 Number page

Brand guideline

Massion

B B2 Minimum Size and Staging area B2.2 Incorrect use

Incorrect use of the logo Change color

Low quality file

Rotated

Distorted

Change position

Cropped

Below are just a few examples of incorrect usage of the logo.


B

Massion

Brand guideline

Number page 18

Head line

ABCDEFGHIKLMNOPQRSTVXYZ 1234567890 ()!@#$%^&*+?}{'";:/

Sub Head

A B C D E F G H I K L M N O P Q R S TVX Y Z

Body Text

ABCDEFGHIKLMNOPQRSTVXYZ abcdefghiklmnopqrstvxyz 1234567890 ()!@#$%^&*+?}{‘“;:/

B3 Typography B3.1 Corporate Typeface, alphabet

Carentro DEMO It’s a font that feels strong but also feminine.

Hoefler Text italic It is a font that gives a feminine feel.

DB Helvethaica X It is an easy-to-read font suitable for body text that must be readable and comfortable on the eyes.

abcdefghiklmnopqrstvxyz

1234567890 ()!@#$%^&*+?}{‘“;:/


19 Number page

Brand guideline

Massion

B B4 Corporate Colors Colors

Massion black CMYK

Black C0 M0 Y0 K0

RGB

Black R0 G0 B0

Massion white CMYK

White C0 M0 Y0 K0

RGB

White R255 G255 B255

Gradient

Black to white

Use the main colors of white and black to create a luxurious mood and feeling. And for flexibility in selling the perfume, each collection has a different spine, therefore choosing a white and black color that can be compatible with all colors, giving good flexibility in use.


C Applications

Massion

Brand guideline

Number page 20


21 Number page

Brand guideline

Massion

C C1 Elements

C1.1 Pattern

Pattern The logo was arranged in a corporate pattern to create a brand identity and can be used in other branded media.


C

Massion

Brand guideline

Number page 22

C1 Elements C1.1 Pattern Incorrect use

Incorrect use of the Pattern

Distorted

Change color background

Placed type on pattern

Placed directly over an image

Low quality file

Rotated pattern

Below are just a few examples of incorrect usage of the logo


23 Number page

Brand guideline

Massion

C C2 Stationary

C2.1 Business cards 8

Size

3.5

9 X 5 cm

Stock

Daimon white , good quality smooth paper, 200 gsm. 1

Color

Logo,pattern and type printed one colour process.

Typeface

3

2.5

3 1.5

Name Carentro DEMO 19 Point

1.5

Title,department Hoefler Text 7.5 Point 9 point

2

Detail Hoefler Text 7 Point 9 point


C C2 Stationary C2.2 Letterhead

Massion

Brand guideline

1.5

7.5

Number page 24

1.5

7.5

1.5 1.5 1.5 2

Size

21 X 29.7 Cm

3.5

Stock

Daimon white , good quality smooth paper, 100 gsm.

2

Color

Logo,pattern and type printed one colour process.

Typeface

DB Helvethaica X

2

3.5


25 Number page

Brand guideline

Massion

C C2 Stationary

C2.3 Envelopes

10

1.5

Size

10

23.4 X 10.8 Cm 3

1.5

Stock

Daimon white , good quality smooth paper, 160 gsm.

Color

Logo,pattern and type printed one colour process.

Typeface

DB Helvethaica X 5.5

3


C C2 Stationary C2.4 Bill

Massion

Brand guideline

Number page 26

4.5 0.5

1.5

Color

Logo,pattern and type printed one colour process.

1.5

Typeface

DB Helvethaica X

4

1.5

1 0.5 0.5


27 Number page

Brand guideline

C

Massion

C2 Stationary

C2.5 Bill holder

18.5

3

4.5

3.5

5

Size

3.5

0.5

1.5

0.5

1

12 X 22 cm

Material

Grey leather


C

Massion

Brand guideline

Number page 28

C2 Stationary

C2.6 Perfume tester 5.5

3

0.5

Perfume tester 1 Size

1 0.5

9 X 2.3 Cm

1

Stock

Daimon white , good quality smooth paper, 160 gsm.

Typeface

Hoefler Text italic DB Helvethaica X

1

3

2

1

1

0.5

1

1

Top Notes Violet Lea

Perfume tester 2 Size

5 X 5.4 Cm

Stock

Daimon white , good quality smooth paper, 200 gsm.

Typeface

Hoefler Text italic DB Helvethaica X

Middle Notes

Violet | Iris | Orris Root

2

1.5

3.5

BLOOM JUST FOR YOU

1.5

Oil Based Perfume

Base Notes Sued

1.5 1


29 Number page

Brand guideline

C

Massion

C2 Stationery

C2.7 Perfume sample

7

1.5

1

1.5

7

0.5

4

0.5 1

11 X 9 cm 1

name of perfum e

2.5

name of

Size

1

0.5 1

Violet Lea

Middle Notes

collection

6

Base Notes Sued

Oil Based Perfume

0.5 0.5

Typeface

Carentro DEMO Hoefler Text italic DB Helvethaica X

Violet | Iris | Orris Root

2.5

Stock

Daimon white , good quality smooth paper, 200 gsm.

Top Notes

2

Graphic

Graphic element Of collection

1.5


C

Massion

Brand guideline

Number page 30

C2 Stationery C2.8 Paper bag

Size

78 X 32 cm

Stock

Daimon white , good quality Smooth paper, 160 gsm.

3

2.5

3

2.5

3

2.5

3

2.5 3.5

1.5

Graphic

Graphic element Of collection

12.5

Typeface Hoefler Text italic 10


31 Number page

Brand guideline

C

Massion

C2 Stationery

C2.9 Package 30 ml. 4

3.5

3.5

Size

31.5 X 22 cm 5

NAME OF PERFUME

NAME OF PERFUME

1

5

24.5

2.5

Graphic

Graphic element Of collection

Stock

Daimon white , good quality smooth paper, 200 gsm.

Typeface

Carentro DEMO Hoefler Text italic

Packaging cover Size

10 6

32.5 X 11.5 Cm

Graphic

Brand graphic elements 2 8

Stock

Daimon white , good quality Smooth paper, 200 gsm.

Typeface

Carentro DEMO Hoefler Text italic


C

Massion

Brand guideline

Number page 32

C2 Stationery

C2.10 Package 50 ml. 6

6

5

Packaging Size

7

22.5 X 26.5 Cm

Graphic

Graphic element Of collection

NAME OF PERFUME

1

Stock

Daimon white , good quality smooth paper, 100 gsm.

7

Typeface

Carentro DEMO Hoefler Text italic

Packaging cover Size

24.5

2.5

10 6

37 X 16 cm

Graphic

2

Stock

8

Brand graphic elements Daimon white , good quality Smooth paper, 200 gsm.

Typeface

Carentro DEMO Hoefler Text italic

OIL BASED PERFUM E 50 ML. 1.6 FL.O Z.

NAME OF PERFUM E


33 Number page

Brand guideline

Massion

C C3 Uniform

C3.1 Female staff

Female staff uniform A grey knee-length dress for Modesty and a pattern to the dress to enhance the brand idendity and a logo brand pin on the left chest.


C C3 Uniform

C3.2 Female manager

Female manager uniform A white women’s suit adds credibility and a pattern to the skirt to enhance the brand idendity and a logo brand pin on the left chest.

Massion

Brand guideline

Number page 34


35 Number page

Brand guideline

Massion

C C3 Uniform

C3.3 Male manager Male manager uniform Grey suit put the pattern on the tie to reinforce the brand idendity and the logo brand pin on the left chest.



Let us be a part of creating the fascination with precious memories of each of your special moments.





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