Let us be a part of creating the fascination with precious memories of each of your special moments.
A Index
A Introduction A1 Background B Basic design elements B1 Massion logo B2 Minimum size and Staging area B3 Typography B4 Corporate colors C Applications C1 Elements C2 Stationary C3 Business forms C4 Uniform
Massion
Brand guideline
Number page 8
A Introduction A1 Background
10 11
B Basic design elements B1 Massion logo B1.1 Massion logo and Logotype B1.2 Massion logo Gurid scale B1.3 Massion logo Variations B2 Minimum size and Staging area B2.1 Recommended Minimum size and Staging area B2.2 Incorrect use B3 Typography B3.1 Corporate Typeface, alphabet B4 Corporate colors
12 13 13 14 15 16 16 17 18 18 19
C Applications C1 Elements C1.1 Pattern C1.1 Pattern incorrect use C2 Stationary C2.1 Business cards C2.2 Letterhead C2.3 Envelopes C2.4 Bill C2.5 Bill holder C2.6 Perfume tester C2.7 Perfume sample C2.8 Paper bag C2.9 Package 30 ml. C2.10 Package 50 ml. C3 Uniform C3.1 Female staff C3.2 Female manager C3.3 Male manager
20 21 21 22 23 23 24 25 26 27 28 29 30 31 32 33 33 34 35
A Introduction A1Background
Massion
Brand guideline
Number page 10
11 Number page
Brand guideline
Massion
The scent affects the mood and feelings of the person who smells it. And more importantly, the scent can bring back memories of each moment. The scent is therefore the most special in all five senses because it is not tangible, but it can enable the person who smells it to restore memories with all five senses. This is the origin of the massion perfume brand that wants to present the story of each fragrance in a different concept, telling the story through the experiences of people who have been through various stories, all of which are valuable memories. We therefore want our fragrances to be a part of the existence of that precious memory through scents that keep users in the moments of special memories, along with our fragrances.
A
B Basic design Elements
Massion
Brand guideline
Number page 12
13 Number page
Brand guideline
Massion
B B1 Massion Logo
B1.1 Massion logo And logotype Combination marks
Letterforms
For flexible use combination marks can be used in a variety of different ways.
Use the first letter of the fashion name as a letter of beauty.
Logotype The words are arranged in a font that feels strong and elegant.
B
Massion
Brand guideline
B1 Massion Logo
B1.2 Massion logo Gurid scale
Letterforms
Combination marks
Use the first letter of the fashion name as a letter of beauty.
For flexible use combination marks can be used in a variety of different ways.
Logotype The words are arranged in a font that feels strong and elegant.
Number page 14
15 Number page
Brand guideline
Massion
B B1 Massion Logo
B1.3 Massion logo Variations CMYK
Black C0 M0 Y0 K0
RGB
Black R0 G0 B0
CMYK
Black C0 M0 Y0 K0
RGB
Black R0 G0 B0
CMYK
Black C0 M0 Y0 K0
RGB
Black R0 G0 B0
Logo variations Logo has been designed in color for use on the following backgrounds.
B
Massion
Brand guideline
Number page 16
1M
B2 Minimum Size and Staging area
1M
15 Mm
B2.1 Recommended Minimum size and Staging area Recommended minimum Size and staging area Minimum staging area the minimum staging area specification relates to the clear space around the logo which must be free from type and graphics. It is also an indication of the minimum distance from an edge that it can be placed On a product or print item. The minimum clear space for the logotype is 0.5 Of the height of the letter ‘m’.
1M 1M
10 Mm
8 Mm
1M 1M
17 Number page
Brand guideline
Massion
B B2 Minimum Size and Staging area B2.2 Incorrect use
Incorrect use of the logo Change color
Low quality file
Rotated
Distorted
Change position
Cropped
Below are just a few examples of incorrect usage of the logo.
B
Massion
Brand guideline
Number page 18
Head line
ABCDEFGHIKLMNOPQRSTVXYZ 1234567890 ()!@#$%^&*+?}{'";:/
Sub Head
A B C D E F G H I K L M N O P Q R S TVX Y Z
Body Text
ABCDEFGHIKLMNOPQRSTVXYZ abcdefghiklmnopqrstvxyz 1234567890 ()!@#$%^&*+?}{‘“;:/
B3 Typography B3.1 Corporate Typeface, alphabet
Carentro DEMO It’s a font that feels strong but also feminine.
Hoefler Text italic It is a font that gives a feminine feel.
DB Helvethaica X It is an easy-to-read font suitable for body text that must be readable and comfortable on the eyes.
abcdefghiklmnopqrstvxyz
1234567890 ()!@#$%^&*+?}{‘“;:/
19 Number page
Brand guideline
Massion
B B4 Corporate Colors Colors
Massion black CMYK
Black C0 M0 Y0 K0
RGB
Black R0 G0 B0
Massion white CMYK
White C0 M0 Y0 K0
RGB
White R255 G255 B255
Gradient
Black to white
Use the main colors of white and black to create a luxurious mood and feeling. And for flexibility in selling the perfume, each collection has a different spine, therefore choosing a white and black color that can be compatible with all colors, giving good flexibility in use.
C Applications
Massion
Brand guideline
Number page 20
21 Number page
Brand guideline
Massion
C C1 Elements
C1.1 Pattern
Pattern The logo was arranged in a corporate pattern to create a brand identity and can be used in other branded media.
C
Massion
Brand guideline
Number page 22
C1 Elements C1.1 Pattern Incorrect use
Incorrect use of the Pattern
Distorted
Change color background
Placed type on pattern
Placed directly over an image
Low quality file
Rotated pattern
Below are just a few examples of incorrect usage of the logo
23 Number page
Brand guideline
Massion
C C2 Stationary
C2.1 Business cards 8
Size
3.5
9 X 5 cm
Stock
Daimon white , good quality smooth paper, 200 gsm. 1
Color
Logo,pattern and type printed one colour process.
Typeface
3
2.5
3 1.5
Name Carentro DEMO 19 Point
1.5
Title,department Hoefler Text 7.5 Point 9 point
2
Detail Hoefler Text 7 Point 9 point
C C2 Stationary C2.2 Letterhead
Massion
Brand guideline
1.5
7.5
Number page 24
1.5
7.5
1.5 1.5 1.5 2
Size
21 X 29.7 Cm
3.5
Stock
Daimon white , good quality smooth paper, 100 gsm.
2
Color
Logo,pattern and type printed one colour process.
Typeface
DB Helvethaica X
2
3.5
25 Number page
Brand guideline
Massion
C C2 Stationary
C2.3 Envelopes
10
1.5
Size
10
23.4 X 10.8 Cm 3
1.5
Stock
Daimon white , good quality smooth paper, 160 gsm.
Color
Logo,pattern and type printed one colour process.
Typeface
DB Helvethaica X 5.5
3
C C2 Stationary C2.4 Bill
Massion
Brand guideline
Number page 26
4.5 0.5
1.5
Color
Logo,pattern and type printed one colour process.
1.5
Typeface
DB Helvethaica X
4
1.5
1 0.5 0.5
27 Number page
Brand guideline
C
Massion
C2 Stationary
C2.5 Bill holder
18.5
3
4.5
3.5
5
Size
3.5
0.5
1.5
0.5
1
12 X 22 cm
Material
Grey leather
C
Massion
Brand guideline
Number page 28
C2 Stationary
C2.6 Perfume tester 5.5
3
0.5
Perfume tester 1 Size
1 0.5
9 X 2.3 Cm
1
Stock
Daimon white , good quality smooth paper, 160 gsm.
Typeface
Hoefler Text italic DB Helvethaica X
1
3
2
1
1
0.5
1
1
Top Notes Violet Lea
Perfume tester 2 Size
5 X 5.4 Cm
Stock
Daimon white , good quality smooth paper, 200 gsm.
Typeface
Hoefler Text italic DB Helvethaica X
Middle Notes
Violet | Iris | Orris Root
2
1.5
3.5
BLOOM JUST FOR YOU
1.5
Oil Based Perfume
Base Notes Sued
1.5 1
29 Number page
Brand guideline
C
Massion
C2 Stationery
C2.7 Perfume sample
7
1.5
1
1.5
7
0.5
4
0.5 1
11 X 9 cm 1
name of perfum e
2.5
name of
Size
1
0.5 1
Violet Lea
Middle Notes
collection
6
Base Notes Sued
Oil Based Perfume
0.5 0.5
Typeface
Carentro DEMO Hoefler Text italic DB Helvethaica X
Violet | Iris | Orris Root
2.5
Stock
Daimon white , good quality smooth paper, 200 gsm.
Top Notes
2
Graphic
Graphic element Of collection
1.5
C
Massion
Brand guideline
Number page 30
C2 Stationery C2.8 Paper bag
Size
78 X 32 cm
Stock
Daimon white , good quality Smooth paper, 160 gsm.
3
2.5
3
2.5
3
2.5
3
2.5 3.5
1.5
Graphic
Graphic element Of collection
12.5
Typeface Hoefler Text italic 10
31 Number page
Brand guideline
C
Massion
C2 Stationery
C2.9 Package 30 ml. 4
3.5
3.5
Size
31.5 X 22 cm 5
NAME OF PERFUME
NAME OF PERFUME
1
5
24.5
2.5
Graphic
Graphic element Of collection
Stock
Daimon white , good quality smooth paper, 200 gsm.
Typeface
Carentro DEMO Hoefler Text italic
Packaging cover Size
10 6
32.5 X 11.5 Cm
Graphic
Brand graphic elements 2 8
Stock
Daimon white , good quality Smooth paper, 200 gsm.
Typeface
Carentro DEMO Hoefler Text italic
C
Massion
Brand guideline
Number page 32
C2 Stationery
C2.10 Package 50 ml. 6
6
5
Packaging Size
7
22.5 X 26.5 Cm
Graphic
Graphic element Of collection
NAME OF PERFUME
1
Stock
Daimon white , good quality smooth paper, 100 gsm.
7
Typeface
Carentro DEMO Hoefler Text italic
Packaging cover Size
24.5
2.5
10 6
37 X 16 cm
Graphic
2
Stock
8
Brand graphic elements Daimon white , good quality Smooth paper, 200 gsm.
Typeface
Carentro DEMO Hoefler Text italic
OIL BASED PERFUM E 50 ML. 1.6 FL.O Z.
NAME OF PERFUM E
33 Number page
Brand guideline
Massion
C C3 Uniform
C3.1 Female staff
Female staff uniform A grey knee-length dress for Modesty and a pattern to the dress to enhance the brand idendity and a logo brand pin on the left chest.
C C3 Uniform
C3.2 Female manager
Female manager uniform A white women’s suit adds credibility and a pattern to the skirt to enhance the brand idendity and a logo brand pin on the left chest.
Massion
Brand guideline
Number page 34
35 Number page
Brand guideline
Massion
C C3 Uniform
C3.3 Male manager Male manager uniform Grey suit put the pattern on the tie to reinforce the brand idendity and the logo brand pin on the left chest.
Let us be a part of creating the fascination with precious memories of each of your special moments.