Welcome to our zine, where we explore the fascinating story behind the Victoria & Albert Museum's exhibit of Katy Perry lashes, which is a part of "Rapid Response Collecting”.
After taking a closer look at the social and economic issues surrounding the production and consumption of false eyelashes We chose to use the way of rebranded the packaging to highlight the issues that lie beneath the surface of this seemingly innocuous item. we examine the false eyelash phenomenon through a new lens and uncover the hidden stories behind the glitz and glamour.
We hope that this zine encourages critical thinking and awareness about the social and economic implications of the beauty industry, and inspires readers to challenge the status quo and advocate for change.
Introduction
Postion of YAO
What's behind the false eyelashes?
This packaging design pays homage to the brand's rich history and heritage. Inspired by the old advertisements from 1990, the packaging features a vintage aesthetic that captures the brand's classic and timeless essence.Eylure in Cwmbran was the world's first ever factory to mass produce fix-on eyelashes. It was founded by the Aylott brothers – David and Eric, who were originally two professional film make-up men who opened a factory in Cwmbran in the sixties.
But since then, the brand continuously lead the trend of this uncomfortable, unhealthy beauty product for many decades
What's behind the false eyelashes?
This satirical Eylure False Eyelashes packaging design serves as a critique of the stark income inequality that exists between the brand's celebrity collaborator, Katy Perry, and the workers who produce the product.
The design features a stark contrast between a three-story building and a tiny pea, symbolizing the massive income gap between Perry and the workers who create the product. The imagery is intentionally jarring, aiming to draw attention to the absurdity of the vast income disparity between those who create the product and those who profit from it..
What's behind the false eyelashes?
This Eylure False Eyelashes packaging design reveals the uncomfortable truth behind the product's production by highlighting the location of the manufacturing facility in Purbalingga, Indonesia - one of the lowest minimum wage places in the world.
The packaging design features bold typography and graphic elements that draw attention to the product's origin, highlighting the stark economic disparity between the location of production and the consumers who purchase the product. The design statement is clear: while the product may be glamorous and desirable to some, its production is deeply rooted in exploitation and inequality.
What's behind the false eyelashes?
This Eylure False Eyelashes packaging design inspired by the "Obey" clip from the movie "They Live," is a bold critique of the consumerist culture that underlies the false eyelashes industry. The packaging design features bold typography and graphic elements that are reminiscent of the movie's iconic imagery, including the "Obey" command. The design statement is clear: false eyelashes, and the beauty industry as a whole, can often manipulate consumers into conforming to societal beauty standards and perpetuate the cycle of consumption.
Overall, the design aims to challenge the viewer's perception of the product and encourage them to consider the broader societal implications of their consumption.
What's behind the false eyelashes?
The parodying Eylure False Eyelashes packaging design takes inspiration from the original Katy Perry Colour Pop Lashes design and highlights the ethical issues surrounding the production of false eyelashes in Indonesia, as discussed in The Guardian article.
by revealing the human cost of production, the product becomes less desirable and less glamorous.
What's behind the false eyelashes?
The design aims to challenge consumers to think critically about their purchasing decisions and to consider the ethical implications of their consumption. By putting name of the person who made the product, the design encourages empathy and solidarity with workers who are often invisible in the global supply chain.
Overall, the parodying Eylure False Eyelashes packaging design aims to challenge the glamorization of the beauty industry and to encourage consumers to think more critically about the products they purchase. By using bold imagery and messaging, the design invites the viewer to reflect on the broader social and economic implications of their consumption, and to consider the impact of their choices on workers and communities around the world.
Eylure
MAKES YOUR EYES SAY THE TRUTH.
halloween special lashes inside!
Exploitation
"Quite astonishing pieces of craftsmanship."
"Discovering the conditions in which they were made had convinced him that the museum should help to deepen the public's understanding of the process. ”
Do we have a choice? Mirror mirror on the wall,
HOW WE MAKE IT!
who’s the fakest of them all.
Rebranding to maintain the position & the original feel of the brand.
To reflect the heritage & quality of the brand.
CELEBRITIES’ toP CHOICE. LASHESEylure
Katy Perry’s
