‘Let’s Get Digital’ Digital Media Plug-in Plans B2B & Corporate
2020
Let’s Get Digital
Seamlessly add digital communications to existing activity & significantly increase engagement & awareness. DIGITAL PLAN BOLT-ONS
ENGAGE & ACQUIRE
ELEVATE & EDUCATE
HOT PROSPECTS
Inspire, activate & convert new people
Increase awareness of brand & message
Re-target & engage existing prospects
Result: Hundreds of relevant people clicking a specific call to action.
Result: Thousands of new people recognising your brand & message.
Result: Increased engagement from your existing network.
A wealth of experience from international clients Since 2014 we have driven results through digital media with leading organisations across the B2B and corporate sector. ENGAGE & ACQUIRE
Campaign targeting senior industry professionals resulting in a 48% increase in event ticket sales. Clients include:
ELEVATE & EDUCATE
HOT PROSPECTS
Campaign targeting energy and tech Campaign targeting MPs and key affiliates generating 350,000+ quality fin-tech spokespeople generating brand impressions. 350+ FCA Consultation responses. Further case studies online here.
Strategic digital targeting configured to meet your objectives 2020 has disrupted the business landscape and how companies communicate with their network. Now more than ever, digital media is a primary source of news and information so it is vital that online channels are included in communication strategies. To help ensure that your business is effectively engaging with your network in this new landscape we have developed three unique plans that maximise creative content and paid media. These plans leverage digital tactics that plug seamlessly into existing comms and marketing activity to explicitly increase results. Our digital communications specialists are highly experienced in corporate content marketing and social media intelligence. We build custom audience profiles to maximise online reach and engagement. COMPONENTS:
A unique blend of Digital tactics designed by
and configured for the corporate world
Paid Media:
Advanced audience profiles in specific sectors:
Owned Media:
Website
Google Display
Technology
Energy
Retail
Newsletters
Native
MessageSpace
Finance
Insurance
Pensions
DIGITAL PLAN PLUG-IN
Seamlessly add digital communications to existing activity
The Cicero/amo digital team works closely with your marketing and communications teams, optimising existing content that is then distributed via owned and paid digital media to engage your network. Digital plan plug-in:
Existing Communications & Marketing activity. Choose which digital plan you wish to plugin to your marketing and communications strategy and a Cicero/amo representative will activate and manage the appropriate digital channels.
Digital plan roll-out:
Digital set-up: ENGAGE & ACQUIRE
Content Optimising 1
ELEVATE & EDUCATE
Audience Profiling 2
HOT PROSPECTS
Creative & Design 3
Digital Channel Mix
ENGAGE & ACQUIRE
Content
ELEVATE & EDUCATE
Content
HOT PROSPECTS
Content
A content toolkit designed by award winning creatives Professionally designed content and media for release online. All products are created in-house and designed to reflect the overall objective. CREATIVE OPTIONS
Products we design:
Specific products are included in each ‘Let’s Get Digital’ Plan. Wider options are available either as standalone projects or as part of a monthly account.
Infographics
Videos
Animation
Websites
Reports
Newsletters
Social Assets
Display Banners
Creative content developed by award winning designers
Choose from three Digital account plans that follow unique campaign models designed to plug seamlessly into existing comms and marketing activity. PLAN ONE
ENGAGE & ACQUIRE
PLAN TWO
ELEVATE & EDUCATE
PLAN THREE
HOT PROSPECTS
ENGAGE & ACQUIRE
Account plan 1: Inspire, activate & convert new people A measured distribution of content designed to guide people through a marketing funnel towards a specific call to action (eg. contact form submission).
PLAN DETAILS
Account roll-out:
Minimum campaign:
Three months
Channel mix:
Measurement: Conversions Emotive content Content
Content:
INSPIRE
3x animated videos. 4x smaller ‘bitesize’ assets per month.
Value-add content
ACTIVATE
CONVERT
Two
Three
Expertise unique to
Content
Configuration:
Social media profile access required. Adverts managed by Cicero/amo through relevant advertising dashboard.
Educative content
Content
Content Month:
One
Result: Hundreds of relevant people clicking a specific call to action.
ELEVATE & EDUCATE
Account plan 2: Increase awareness of brand & message Your content distributed online to relevant people outside of your current network, raising recognition, trust and knowledge of your brand and message.
PLAN DETAILS
Account roll-out:
One month
Channel mix:
Measurement: Reach/Impressions Content
Content:
1x animated video or infographic. 4x smaller ‘bitesize’ assets per month.
AWARENESS
Expertise unique to
Content
Configuration:
Social media profile access required. Adverts managed by Cicero/amo through relevant advertising dashboard.
Emotive content
Target audience
Minimum campaign:
Content
Content
Content Month:
One
Two
Result: Thousands of new people recognising your brand and message.
Three
HOT PROSPECTS
Account plan 3: Re-target & engage existing prospects You provide a list of stakeholders and we undertake an online activity audit to outline your existing key prospects. Personalised content is then distributed to these people through ‘look-a-like’ and behaviour based targeting.
PLAN DETAILS Minimum campaign:
Three months
Account roll-out: Channel mix:
Measurement: Engagement
Content:
Content
1x animated video or infographic. 4x smaller ‘bitesize’ assets per month.
RE-ACTIVATE
Expertise unique to
Content
Configuration:
Social media profile access required. Adverts managed by Cicero/amo through relevant advertising dashboard.
Personal content Content
Content
Content Month:
One
Two
Result: Increased engagement from your existing network.
Three
The service is excellent. Great flexibility and understanding of the end goals.
The Cicero digital team are always willing to go the extra mile. They come at problems armed with fresh solutions and feel like a member of the team!
The team deliver excellent service at all times.
Increase results with digital Creative content when distributed strategically through online channels, significantly increases engagement and awareness. ‘Let’s Get Digital’ account plans:
The key for businesses and corporates going forward isn’t to rewrite the communications rule book, but instead to think more strategically about their channel mix and how to maximise activity through digital media. Kris Makuch Director of Digital kris.makuch@cicero-group.com
ENGAGE & ACQUIRE
ELEVATE & EDUCATE
HOT PROSPECTS
Inspire, activate and convert new people
Increase awareness of brand & message
Re-target and engage existing prospects
Each of our three ‘Let’s Get Digital’ plans follow unique campaign models designed to plug seamlessly into existing comms and marketing activity, delivering specific results aligned to your campaign objectives. Configuration
STRATEGIC TARGETING
Content & Design
+
CREATIVE TOOLKIT
Previous Projects
+
UNIQUE EXPERTISE
=
INCREASED RESULTS
Each plan uses strategic targeting, includes content from our award winning creative team, and is founded on a wealth of experience with international organisations.
The best part about our Digital offer is that it plugs seamlessly into all client activity, not only adding fantastic value but offering quantifiable results at a time when ROI is vital! Iain Anderson Chairman