Trust - Community Engagement Game

Page 1


START BRAND CONCEPT

TRUST BUILDS

TRUST

POSITIONING: TRUST BUILDS TRUST


START BRAND CONCEPT

TRUST BUILDS

TRUST

RESPECT

REWARD

COOPERATION

ENTERTAINMENT

POSITIONING: TRUST BUILDS TRUST BRAND VALUES: COOPERATION, ENTERTAINMENT, RESPECT AND REWARD


BUILD A TRUE PLACE

COOPERATION

TRUST BUILDS

TRUST

RESPECT

BRAND CONCEPT

ENHACE ENGAMENT

REWARD

START

ENTERTAINMENT BALANCE NEIGHBOUR’S RELATIONSHIP

IMPROVE GOVERNMENT EFFICIENCY

POSITIONING: TRUST BUILDS TRUST BRAND VALUES: COOPERATION, ENTERTAINMENT, RESPECT AND REWARD BRAND MISSION: ENHACE ENGAMENT, BALANCE NEIGHBOUR’S RELATIONSHIP, IMPROVE GOVERMENT EFFICIENCY, BUILD A TRUTH PLACE


START BRAND CONCEPT

People live individual lives inside their homes surrounded by others in a similarcontext


START BRAND CONCEPT

People live individual lives inside their homes surrounded by others in a similarcontext

However


START BRAND CONCEPT

People live individual lives inside their homes surrounded by others in a similarcontext

However

They need to cooperate to build a community and increase individual well-being


START BRAND CONCEPT

People live individual lives inside their homes surrounded by others in a similarcontext

However

They need to cooperate to build a community and increase individual well-being

Then


START BRAND CONCEPT

People live individual lives inside their homes surrounded by others in a similarcontext

However

They need to cooperate to build a community and increase individual well-being

Then


START BRAND CONCEPT

People live individual lives inside their homes surrounded by others in a similarcontext

However

They need to cooperate to build a community and increase individual well-being

Then

Trust is essential to link their skills, behaviour and needs. Reviving a collective instinct



Building community


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