START BRAND CONCEPT
TRUST BUILDS
TRUST
POSITIONING: TRUST BUILDS TRUST
START BRAND CONCEPT
TRUST BUILDS
TRUST
RESPECT
REWARD
COOPERATION
ENTERTAINMENT
POSITIONING: TRUST BUILDS TRUST BRAND VALUES: COOPERATION, ENTERTAINMENT, RESPECT AND REWARD
BUILD A TRUE PLACE
COOPERATION
TRUST BUILDS
TRUST
RESPECT
BRAND CONCEPT
ENHACE ENGAMENT
REWARD
START
ENTERTAINMENT BALANCE NEIGHBOUR’S RELATIONSHIP
IMPROVE GOVERNMENT EFFICIENCY
POSITIONING: TRUST BUILDS TRUST BRAND VALUES: COOPERATION, ENTERTAINMENT, RESPECT AND REWARD BRAND MISSION: ENHACE ENGAMENT, BALANCE NEIGHBOUR’S RELATIONSHIP, IMPROVE GOVERMENT EFFICIENCY, BUILD A TRUTH PLACE
START BRAND CONCEPT
People live individual lives inside their homes surrounded by others in a similarcontext
START BRAND CONCEPT
People live individual lives inside their homes surrounded by others in a similarcontext
However
START BRAND CONCEPT
People live individual lives inside their homes surrounded by others in a similarcontext
However
They need to cooperate to build a community and increase individual well-being
START BRAND CONCEPT
People live individual lives inside their homes surrounded by others in a similarcontext
However
They need to cooperate to build a community and increase individual well-being
Then
START BRAND CONCEPT
People live individual lives inside their homes surrounded by others in a similarcontext
However
They need to cooperate to build a community and increase individual well-being
Then
START BRAND CONCEPT
People live individual lives inside their homes surrounded by others in a similarcontext
However
They need to cooperate to build a community and increase individual well-being
Then
Trust is essential to link their skills, behaviour and needs. Reviving a collective instinct
Building community