n an exclusive interview with Bar Magazine, UK Ambassador for Campari’s Italian Spirits Portfolio, Loris Contro, has revealed a few details about the newly launched seminar initiative brought to the hospitality industry by Campari Academy UK.attitude that will inspire newcomers.

He continues: “We have created the seminars around something quite intangible and we are going to work together to make it tangible – we want participants to take away those soft skills that they can implement in their own bar the very next day, allowing them to deliver those unforgettable experiences that people want.”

With the first class taking place this month, the second one in July and third in September, the content will live beyond the face-to-face sessions – which will also be available to join via Campari Academy UK digital channels – and will stay accessible on the Academy’s website.

For more information, please visit www.campariacademy.com

Rob Sandall, On Trade Sales Director at Thatchers, says: “We will work closely with the winning pubs to implement the new design in time for the summer season, to create the perfect pub garden for the perfect pint of Thatchers.”

The cider maker’s continued investment into pub support follows its Pledge campaign during the COVID restrictions, which saw over 6,000 pubs receive a free keg of cider.

For full information on the competition, please visit www.thatcherscider.co.uk/pubgarden-makeover