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DIVE INTO KOPPARBERG’S BEHIND THE BAR DIGITAL PLATFORM, DESIGNED TO HELP BUSINESSES GROW – FROM THE INDUSTRY, FOR THE INDUSTRY.

Kopparberg, the family owned, Swedish drinks brand, famous for its bold and fruity cider and spirits ranges, has launched a digital hub for its trade stockists. The website, kopparbergbehindthebar.co.uk, aims to provide all the tools needed for its customers to grow their businesses –including point of sale, product information, ranging advice and more.

In an increasingly challenging industry, Behind the Bar has been designed to equip bar managers and owners with the knowledge and tools to drive behaviour change. Kopparberg’s new dedicated website features brand and category insights, digital assets, recipes, serving tips and product information with the aim of driving footfall, increasing dwell time in venue, encouraging trade up to ultimately drive sales.

A key function of the site, which focuses on helping customers grow their business, provides stockists with sales information and tools to make the most of Kopparberg in their bar. Additionally, the Kopparberg point-of-sale hub will simplify access to POS by allowing venue owners to request and have items delivered directly as and when they need it.

Whilst the site features ways to boost Kopparberg sales, the premise is really about venue owners and managers being able to drive overall sales, with Category Insights and Serving Tips covering the whole BWS category.

As the bestselling1 & most loved2 fruit cider brand in the UK, and with more young adult drinkers than any other brand3 (18-24-year-olds), Kopparberg is perfectly positioned in the marketplace to launch this platform; giving venue managers the tools to unlock this key audience and drive sales in their venue. And as industry leaders in the fruit cider category, Kopparberg can also offer advice and insights for their venues.

During this challenging period, 18-34 year olds are nearly 50% more likely to drink out of home than 35+ year olds4, making them a key consumer to get into venues and stocking the right brands is key in capturing their sales. Kopparberg Behind the Bar also aims to provide further insights on how to further capitalise on this age groups increased propensity to drink out of home.

Rob Salvesen, Head of Marketing at Kopparberg, says: “Launching Behind the Bar is our way of giving back to the trade. Focusing on growth can be difficult when in the day-to-day of managing a venue so we wanted to provide an easy to use platform that could support new and existing customers as well as provide helpful and useful advice.”

To sign up for free, head to Kopparbergbehindthebar.co.uk.

Sources:

1. IRI, IRI Marketplace, Total Cider, 52we 22/01/23

2. Savanta, Top 100 Most Loved Drinks Brands report, n=96,000, Jul ’21- Jun ’22

3. Gusto Research, Internal Brand Tracking, All UK adults (2,108) weighted base, omnibus survey 22nd to 24th April 2022.

4. CGA, Cost of Living Consumer Pulse (1,030 UK&I Consumers), November 2022