Maximise outdoor revenue opportunities

SUMMER IS HERE! AFTER A LONG WAIT, CUSTOMERS ARE DESPERATE TO SIT OUTDOORS AND ENJOY HAVING A DRINK IN THE SUNSHINE. SO, WHAT ARE YOU DOING TO MAXIMISE THE REVENUE OPPORTUNITIES IN YOUR OUTDOOR SPACE?

Get Them Through The Door

A good-looking outdoor space is a great advert for your venue to passers-by, and gives your establishment a competitive advantage. Customers will actively choose pubs or bars with visible or known outdoor space on sunny days. The British public don’t want to miss a minute of sunshine, which provides hospitality operators with a huge opportunity to capitalise on!

Amplify your frontage with outdoor tables and brightly coloured plants and parasols; all of this can add to the eyecatching nature of your venue and make it seem bigger, standing out from your local competitors.

Optimise Your Capacity For The Best Revenue Generation

Even if you don’t have the biggest outdoor space, there are easy ways to make the most of your space and increase capacity for drinkers and diners.

Line your walls and fences with long bench seating and small side tables for drinks, or put wide shelves along walls with bar stools to create extra seating for drinkers.

CAN YOU INCREASE YOUR CUSTOMER DWELL TIME TO GAIN MORE REVENUE FOR YOUR VENUE?

The more relaxed your customers feel in your your establishment, the longer they are likely to stay, and also return in future. Provide comfortable seating, outdoor heat and light in the evenings, drinks options in buckets or jugs to limit trips to the bar or offer food collection points outdoors. Another great way to keep guests engaged longer and visiting again is by hosting outdoor events to ensure they don’t want to leave.

For more outdoor optimisation ideas talk to Woodberry Outdoor Furniture specialists on 01926 889922 www.woodberry.co.uk