Greener pastures

WITH SO MUCH EMPHASIS ON HOSPITALITY VENUES REDUCING THEIR CARBON EMISSIONS, IT’S ALSO IMPORTANT FOR BRANDS WHO SUPPLY PRODUCTS TO THESE VENUES TO HIGHLIGHT WHAT THEY’RE DOING TO SAVE OUR PLANET. WE BRING YOU AN EXCLUSIVE INTERVIEW WITH CHARLOTTE STAINFORTH, MARKETING AND BRAND MANAGER AT FROBISHERS, WHO DETAILS THEIR PLAN TOWARDS A SUSTAINABLE FUTURE.

WHAT CAN THE DRINKS SECTOR DO TO HELP THE WORLD’S FIGHT FOR A SUSTAINABLE FUTURE?

“Sustainability is a key issue within the soft drinks industry, challenging the way we look at all aspects of the supply chain. At Frobishers, we believe it is our responsibility to preserve the planet for future generations, and we are continuously adapting our practices to become more efficient and innovative to reduce our environmental impact. This is so important to us, as a brand, and should be to everyone within the drinks industry.”

PLEASE EXPLAIN THE INITIATIVES THAT FROBISHERS TAKE TO BECOME MORE ECOFRIENDLY…

“As a carbon neutral company, we have taken steps to reduce our carbon footprint and have offset the remainder using carbon credits on approved projects. We track our carbon footprint officially, and it is calculated under the WRI Green House Gas Protocol Corporate Reporting and Accounting Standard.

“We have joined the United Nations Race to Zero campaign via the SME Climate Commitment. This is recommended by the government for SMEs, and is aligned with the Science Based Targets Initiative (SBTi) net zero trajectory.

“SMEs that make the SME Climate Commitment will be recognised by the

United Nations Race to Zero campaign, and join a wide range of governments, businesses, cities, regions, and universities around the world that are committed to achieving net zero carbon emissions.”

TELL US MORE ABOUT THE SME CLIMATE COMMITMENT…

“Every brand or company that is involved with the association, makes a pledge; a list of promises that are core drivers for their business. Our pledge to the SME Climate Commitment states that:

“Recognising that climate change poses a threat to the economy, nature and society at large, Frobishers commits to take action immediately, in order to:

1. Halve our greenhouse gas emission before 2030

2. Achieve net zero emissions before 2050

3. Disclose our progress on a yearly basis

“It is also important to understand the impact of change we can implement through Corporate Social Responsibility and Biodiversity, with them being key pillars of our sustainability commitments. It’s not always easy to know where to start, so we’d recommend community support, charity donations, and wildlife projects.” www.frobishers.com