The perfect post mix partner

DISCOVER PREMIUM MIXERS BY VIMTO®, A RANGE OF TOP-TASTING SOFT DRINKS TO HELP DRIVE SALES AND BOOST MARGINS.

As costs continue to rise for operators and consumers alike, Premium Mixers by Vimto® offers businesses the same great quality you’d expect from the leading brands, at a better price. Operators can save up to 29p per pint when serving the range, compared to the equivalent leading brand1

Made in the UK by Vimto, the range offers a tasty selection of colas, lemonades, tonics, energy drinks, juices and cordials on draught. Vimto Out of Home sells these alongside a fantastic range of top brands including Vimto, Coca-Cola, Pepsi, Sunkist, Old Jamaica and Ocean Spray.

As the key summer trading period approaches, this high-quality range of classic post mix drinks enables operators to provide consumers with additional choice to meet all budgets, from refreshing soft drinks to sophisticated long mixed drinks and creative cocktails.

James Nichols, Commercial Controller, Vimto Out of Home, said: “Our research shows 66% of consumers are more likely to purchase a drink at the bar if it’s clearly labelled ‘from the makers of Vimto®’ over an unbranded option2

“In addition to our Premium Mixers by Vimto® range, we also offer the biggest brands on post mix, giving operators the opportunity to have a variety of top-tasting soft drinks on their menu. This will not only help drive the bottom line, but having a wide offering on post mix will help speed up service during busy periods – reducing waiting times and therefore enhancing the overall customer experience.”

By opting for post mix supplied by Vimto Out of Home, operators can have up to eight brands or flavours on one post mix gun, which is twice the average, meaning that operators can benefit from a greater line-up of products, while saving on fridge space.

Post mix is also the sustainable choice for serving soft drinks, with a 10L bag-inbox being equivalent to serving around 300 glass bottles3 and saves approximately 2.56kg of PET compared to plastic bottles.

As part of the Nichols family, with over a century of experience in the soft drinks industry, Vimto Out of Home prides itself on its high-quality products and first-class customer service. Vimto Out of Home is the only UK provider that offers the choice of either Coca-Cola or Pepsi on draught, and are also the exclusive distributors of the well-loved Old Jamaica Ginger Beer in post mix. Their team of experts are passionate about delivering the very best service, support and innovation tailored to meet the demands of each and every business, available 24/7 across the UK.

For more information on Vimto Out of Home’s full range of soft drinks solutions, please visit vimtooutofhome.co.uk or follow them on LinkedIn.

Sources

1 Based on RRP in February 2023

2 Toluna consumer survey, October 2022

3 Equivalent to 320 200ml bottles