DOWN TO BUSINESS REGIS
Online solutions Introducing two companies that can help you extend your online reach this season and beyond... BENCHMARK Voted number one for customer service by PC Magazine, Benchmark offers powerful yet powerfully simple email marketing solutions. The company enables small businesses to keep up with retail giants thanks to its easy-to-use portfolio of email services. Key features include customer list management tools, which help you easily segment and grow your database. If you feel you need to improve this area, there’s the option of adding a sign-up form that will automatically fit into any space it’s embedded – making it simple to capture more data online. Meanwhile, Benchmark allows businesses to automate customer purchase cycle campaigns and send out targeted emails to uncover their most engaged audiences. This means that you can interact with those clicking on specific links or products or even re-engage or remove inactive subscribers. For those 42 | boutique. | March 2016
who are keen to see how well their campaigns are working, you can also view live reports in real time to track opens and clicks. Moreover, users can also track open times and use clickheat maps to vastly improve sending schedules and email design. CONTACT: Tel: 020 7193 4202 E: sally.beers@benchmarkemail.com Benchmarkemail.com
UKP WORLDWIDE Perfect for online boutiques that regularly ship to the US, UKP Worldwide offers a fully managed outbound shipping and returns service for e-commerce parcels. As one of a very few approved direct entry wholesalers accredited by the United States Postal Service (USPS), it delivers via a tracked service within five to seven working days. Its service takes care of EU export declarations, manages the clearance and eliminates the stress associated with cross-
border e-commerce. The UKP Return service is a simple and logical answer to a well-known problem for online retailers. The company’s returns portal provides US customers with a US return address, ensuring they only pay domestic rates to return their goods. Alternatively, if you want to offer your customers free returns, it can offer that service too. The company’s returns portal captures return information via a bespoke online form, which then generates a returns shipping label. This returns portal simplifies the process and improves customer experience, reducing end-to-end shipping costs as well as providing clarity for the online retailer. It enables etailers to gauge how many returns they are expecting, optimise inventory and also assists in highlighting defects and faulty goods by SKU. CONTACT: Tel: 0845 644 4137 E: info@ukpworldwide.com Ukpworldwide.com
R EG IS TER TO DAY for FR EE ENTRY TH E VI S UAL M E RCHAN D I S I N G & D I S P L AY S H OW, 20 th -2 1 st APR I L 201 6 at th e B US I N E S S D E S I G N C ENTR E , LO N DO N The only exhibition that brings together the visual merchandising and display industry all under one roof. With the very best collection of suppliers showing Mannequins, Props, Fabrics, Hangers, Christmas, Point of sale, Print, Graphics, Lighting, Lifestyle, Design, Creativeness, Ideas, Acrylics and much more. Feature Areas include the Underground Network, Designer Network, Graduate Challenge and Graduate Showcase. We look forward to seeing you there. You can register today for free entry at www.vmanddisplayshow.com Or just call 01945 420 068 or email enquiries@rvmww.com