Hotel Magazine February 2024 by Cogent Multimedia Ltd

FEBRUARY 2024

THE LEADING PROFESSIONAL JOURNAL FOR HOTELIERS

BIOLOGICAL BEAUTY BIO-ADVANCED CLINICALLY PROVEN FORMULAS INTERESTED IN ALCHEMY? EMAIL MAGGIE.GRIFFITHS@GROWNALCHEMIST.COM

EDITOR’S NOTE

FEBRUARY 2024

t may be a new year but we are very much seeing a selection of trends from 2023 be carried through. With the last few years seeing the rise of technology and holistic treatments, we know that the landscape of spa and wellness in hotels is ever-changing. In line with this, our February issue explores consumer demands surrounding wellness sharing what we can expect to see throughout 2024. Paving the way for adapting to these tendencies, we look into the work of Calcot and Spa and Bath’s famous Royal Crescent, each in a spa-focussed Venue Profile. Perfectly complementing our Spa, Wellness and Amenities feature is our extensive focus on The Bedroom. Kicking the edit off with an Essential 5, we highlight five ways to nail your hotel bedroom layout and design, keeping functionality and aesthetics in mind. Comments from industry experts allow us to explore what should be considered when enhancing the guest experience through amenities and technology in bedrooms, including the likes of coffee machines, smart TV’s and sound systems. Recognising the importance of an in-room mini bar, a short piece also delves into how you can perfect this feature to maximise revenue at your overnight stay venue. This edition features some iconic hotels as the esteemed Royal Palm Beachcomber Luxury is in the spotlight as our Hotel Around the World and the simply stunning and newly launched Le Grand Mazarin features us February’s Hotel of the Month. As ever, we hope you enjoy the read and we look forward to hearing your thoughts.

JADE EVANS, EDITOR

© 2024 TGM Publishing Limited, 1st Floor, Saphir House, 5 Jubilee Way, Faversham, Kent, ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to TGM Publishing Limited. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

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CONTENTS

6 INDUSTRY UPDATE

The best spot to find out about the hospitality sector’s latest industry events, news and advances.

11 SPA, WELLNESS AND AMENITIES

Looking ahead, with the help of experts, we share details on consumer demands surrounding Spa and Wellness in hotels and what we expect to see for the remainder of 2024.

43 THE BEDROOM

We delve into what should be considered in order to enhance the guest experience through amenities and technology.

54 PERFECTING YOUR MINIBAR

As part of the wider bedroom focus, we highlight how to nail your in-room minibar.

60 HOTEL OF THE MONTH Our February issue sees the latest property from Maisons Pariente take centre stage as our Hotel of the Month…. Head to page 50 to read all about Le Grand Mazarin and how the family-run team navigated the expansion of the portfolio.

72 UKHOSPITALITY

60 EDITOR

Jade Evans jevans@cimltd.co.uk

EDITORIAL ASSISTANT Ailsa Newgreen ailsa@cimltd.co.uk

PUBLICATION MANAGER Declan Wale dec@cimltd.co.uk Tel: 01795 509 112

ACCOUNT MANAGER Jazmine Davis jazmine@cimltd.co.uk Tel: 01795 509 112

As a fantastic source of expert guidance and insight, we are delighted to share another guest column by UK Hospitality’s Kate Nicholls.

ACCOUNT MANAGER

DESIGN AND PRODUCTION

ADMINISTRATION MANAGER

James Taylor james@cimltd.co.uk

Manjeet Griffiths manjeet@cimltd.co.uk Tel: 01795 509 112

Natalie Murray admin@cimltd.co.uk Tel: 01795 509 103

CREDIT FACILITIES MANAGER Gwen Lee creditcontrol@cimltd.co.uk Tel: 01795 509 103

Grant Waters grant@cimltd.co.uk

SALES DIRECTOR Tom Woollin tom@cimltd.co.uk

CHIEF EXECUTIVE John Denning

MARKETING MANAGER Lucas Payne lucas@cimltd.co.uk

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INDUSTRY UPDATE

Top Ayrshire hotel to launch new sea view spa in 2024

yrshire’s leading hospitality group, SimpsInns, has announced its plans to open a new sea view spa, first floor resident gym and 17 extra guest rooms in 2024. Located just 40 minutes from Glasgow, The Waterside Hotel at West Kilbride is undergoing a major transformation over the winter months, which will begin in Spring 2024. The new spa will feature an indoor sauna and steam room, spa lounge and an outdoor hydro pool. The Waterside, which offers panoramic views over the Firth of Clyde towards the Isle of Arran, has already established itself as one of the region’s leading hotels, leisure and wedding venues since opening its doors in 2013. SimpsInns is the driving force behind The Waterside Hotel, as well as the group’s flagship venue, The Gailes Hotel & Spa, which is located just 20 minutes’ drive away in Irvine. For more information on The Waterside Hotel, go to www.watersideayrshire.com

Morgans Originals, Sanderson London and St Martins Lane Hotels Appoint New Area General Manager

organs Originals, the curators of independent hotels and part of the Ennismore brand, have appointed Hasham Soliman as Area General Manager for both St Martins Lane (the boutique five-star hotel in London’s West End) and Sanderson London (the luxury lifestyle hotel in Fitzrovia). Soliman brings with him an impressive 30 years’ experience in the London luxury hotel industry, where he has been involved in a total of seven new hotel openings, with him assuming the role of General Manager within four of those; all of which have built expertise that translates effortlessly to ensuring the ongoing success of both St Martins Lane and Sanderson London. Soliman joins the team from his previous role as Cluster General Manager for Dominus Real Estate, where he successfully opened Lost Property – St Paul’s (a Curio Collection hotel by Hilton) and The Dixon – Tower Bridge (an Autograph Collection hotel by Marriott). Other career milestones include tenures at the Park Plaza Westminster, where Soliman managed one of the busiest hotel operations in the UK with 1019 bedrooms and 35 meeting rooms, as well as feasibility for The Black Book Consultancy for Svart-Norway (the world’s first energy positive hotel and soon to become a Six Senses Hotel) – where Soliman worked on hotel configuration, operations, sustainability and five-year business plan. In addition, Soliman also worked alongside teams in both hotels to develop restaurant and bar concepts, in keeping with each venue and market trends. Hasham Soliman, Area General Manager for Sanderson

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London and St Martins Lane said: “I couldn’t be more thrilled to be a part of the Morgans Originals team. Being able to work across both the iconic St Martins Lane and luxury Sanderson London, both famed for their individuality and style, not only excites me, but inspires me too. After a tumultuous few years for hospitality, where we saw the industry change drastically, it’s so thrilling to be back at full force and welcoming guests from all around the world. This, teamed with the energy and vibrancy of both hotels, makes for a great platform that I’m excited to build on.”

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INDUSTRY UPDATE

Hotel Effie Sandestin Announces Partnership with Associated Luxury Hotels International (ALHI) for Unprecedented Event and Travel Experiences

otel Effie Sandestin, a distinguished luxury property located within Sandestin Golf and Beach Resort, is thrilled to announce its latest partnership with Associated Luxury Hotels International (ALHI). This collaboration is set to redefine luxury experiences and further elevate Hotel Effie’s portfolio of exceptional offerings for event and travel enthusiasts. Associated Luxury Hotels International (ALHI) serves as a global sales organization (GSO) for its exclusive membership of the world’s most distinguished independently operated or owned hotels and resorts, cruise ships, and destination management companies within the meeting, incentive, convention, and exhibition (MICE) marketplace. With a dedicated GSO team of nearly 80 professionals located among 26 offices across North America and Europe, ALHI delivers personalized service and connectivity to a select membership of over 250 luxury properties located worldwide. “ALHI is such a distinguished name in the luxury industry,” said Laurie Frank, Executive Director of Sales for Sandestin Golf and Beach Resort and Hotel Effie. “Our partnership with ALHI brings a wealth of experience and a portfolio of prestigious brands

that align perfectly with the exclusivity and genuine hospitality that define Hotel Effie. This opens up new horizons for meeting planners who are accustomed to unprecedented levels of service and sophistication, who are looking for a unique venue for their next meeting or event. We couldn’t be more excited about this, knowing that we can take our group and guest offerings to new heights, making every meeting or stay at Hotel Effie a memorable one.”

The North’s leading boutique hotel, Seaham Hall, wins an AA Best UK Spa Award

he 5 red-star luxury, boutique hotel and spa Seaham Hall is delighted to announce that it has been awarded an AA Best UK Spa Award. The award is a new addition to the AA Hotel Scheme, which highlights noteworthy spas across the UK that offer unparalleled luxury and wellness experiences. The win is testament to its unrivalled spa experiences and guest service at its 5 Bubble-rated Serenity Spa, an impressive 44,000 sq ft spa offering treatments from its spa partners Temple Spa and ishga, offering guests a blissful location for a relaxing British weekend or a midweek escape in the north east. Spas winning the AA Best UK Spa Award are recognised for their dedication to providing guests with transformative wellness experiences that go beyond the traditional spa offering. Paired with luxury accommodation, whether it be by countryside or coast, chosen spas are recognised for implementing cuttingedge wellness practices and innovative spa treatments that focus on relaxation and rejuvenation, ultimately offering a wellness oasis for guests to retreat to. Ross Grieve, Managing Director of Seaham Hall, said “We’re thrilled to have won AA’s new award that recognises leading spas across the country, which I am

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proud to say is due to our dedicated team at Serenity Spa. Our team is made up of determined and dedicated teams that are passionate about hospitality and offering an unrivalled guest experience.” Serenity Spa has taken top titles at other various prestigious spa awards, including Spa of the Year (Western Europe & Scandinavia) 2022 at the World Spa and Wellness Awards and winning Spa Team of the Year 2022 at The Boutique Hotelier Awards.

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SPA, WELLNESS & AMENITIES’

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SPA, WELLNESS AND AMENITIES

KEEPING YOUR HEAD ABOVE WATER Looking ahead, we lean on industry experts to share details on consumer demands in line with Spa and Wellness in hotels and what we expect to see for the remainder of 2024.

n the ever-evolving landscape of hospitality, the year 2024 has witnessed a seismic shift in the priorities of hotel guests. With an increased emphasis on holistic wellbeing and rejuvenation, the hospitality industry has embraced a transformative approach to cater to the wellness needs of its discerning clientele. This paradigm shift has elevated the significance of spas, wellness facilities and amenities within hotels, redefining the guest experience. In this era of heightened consciousness towards health and self-care, we have noticed how hotels have become more than just a place to stay. They have evolved into sanctuaries that offer a harmonious blend of opulence and wellness, providing guests with an immersive experience focused on revitalisation and relaxation. This piece delves into the dynamic landscape of spas, wellness programs, and amenities in hotels in 2024. It

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explores the innovative trends, cutting-edge technologies and experiential offerings that have revolutionised the way guests perceive, and indulge in, wellness during their stays. From state-of-the-art spa facilities incorporating advanced therapeutic treatments to curated wellness programs tailored to individual needs, hotels are setting new benchmarks in promoting holistic wellbeing. Linden Beattie, General Manager at Down Hall Hotel, Spa and Estate, sees how the post-pandemic trend in increased demand for wellness entering the hotel industry is continuing to gain momentum, as he said: “What began as a trend for the leisure traveller is now as important to the business traveller, and also to corporate groups. Guests across all sectors are looking for ways they can look after their body and mind: there is more demand for experiential wellness.” Technology can go hand-in-hand with a hotel’s spa and

SPA, WELLNESS AND AMENITIES

“The key is defining your offering and finding a technology that works for your business.” wellness services, and Linden explained how there are dozens of options, from technology offering cold water therapy through to fitness apps where you can upload your own classes. He believes: “The key is defining your offering and finding a technology that works for your business: or, for some, realising they don’t need any technology at all.” As the landscape surrounding health and fitness is changing, it’s essential that hotels are looking at how they can expand their wellness offerings beyond traditional spa treatments. Linden thinks that it is about working with your venue to find opportunities where wellness can be incorporated into your offering: “This can be a redundant or underutilised space that can be converted into a wellness room, or it can be as simple as offering a well thought out menu for a corporate group. If you’re unsure where to begin, partnering with an expert is a great place to start. “The benefit of any wellness offering is that it can be

applied to all your business sectors, whether leisure, corporate or MICE bookings. Once you have a blueprint that works for you, it can roiled out across all sectors of your clientele.” Down Hall partner with ESPA and offer an array of products that are FSC certified and approved by the vegetarian and vegan society. The hotel’s spa amenities have moved away from single-use products throughout, and they are rolling this out in bedrooms. Linden said: “Our spa and wellness menus focus on locally sourced products and, where possible, ingredients from our one-acre kitchen garden are used. “Guests are offered our very own Down Hall tea, which is picked exclusively for us from the Radella Estate, and, for those looking to be more indulgent, we have crafted our very own Down Hall Garden Gin, distilled from botanicals across our estate.” Further partnerships with specific wellness brands, www.thehotelmagazine.co.uk

SPA, WELLNESS AND AMENITIES

“Guests want to experience the full 360 degrees of wellness during their visit.” experts, or influencers, can work to enhance a hotel’s offerings and credibility in the wellness space, and Down Hall has experienced this through their work with Glow Well, with Linden labelling the partnership as “a key to our success.” Camilla Sheeley heads up Glow Well and is a YMCA accredited Hatha yoga teacher, qualified for teaching breath work skills. She is also a holistic therapist who specialises in crystals and reflexology – something which has been popular amongst guests. In terms of emerging trends in wellness travel within the hotel industry for 2024, Ross Grieve, Managing Director at Seaham Hall, explained how he has seen an increase in desire and requests for multi-sensory wellness experiences: “Guests want to experience the full 360 degrees of wellness during their visit, and they want all five senses to be engaged, creating a full immersive and holistic experience.” Wellness hotels, and leading hotel spas, are becoming more desirable than ever as destination retreats. Incorporating technology into spa and wellness services is another tendency being carried through to 2024, with a plethora of advancements in apps, wearable devices and other tech-driven solutions working to enhance guest experiences. Ross sees that the balance between using technology for good and overusing technology, leading to negative effects, is a fine one to reach and said: “We find there is a real need for technology that helps us put our health first, and we

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must use it in a positive way, rather than just adding it to our many hours of screen time each day. “Examples of positive technology include in-suite applications and fitness and wellbeing apps that can provide direct connections between spa and wellness. We are exploring how we can use these to match up our guests’ hotel stay with their wellness experience in a seamless and productive way.” Despite there being trends present throughout wellbeing in hotels, it is important to ensure you’re catering to individual guest needs in their wellness programmes. Ross told us how at Seaham Hall’s Serenity Spa, the wellness experiences are all about personalisation, but there are certain wellness elements that come up time and time again for their guests: “For that reason, our wellness experts deliver authentic practices that focus on holistic healing, preventative care, self-healing and social awareness, resulting in an optimal state of wellbeing - these are the elements that we find our guests are requesting the most.” Seaham Hall has partnered with a number of wellness brands that match the venue’s coastal location and ethos. One of these is Doctor Seaweed, whose supplements allow the team to take their wellness experiences one step further, focusing on guest internals to match the offering of touch therapies: “It’s a great enhancement to our already established ishga partnership, which perfectly suits our beach location.”

SPA, WELLNESS AND AMENITIES On a different track, Sarah Walters, Director of Marketing at Sales at The Vineyard, sees that a big trend this year is ‘Sleep Wellness’. Sarah explained how travellers in 2024 will prioritise hotels that can give them a good night’s sleep. She added: “There is also an increased interest in products and brands aligning with the ‘better-for-you imperative’ in personal wellness. Both of these trends tie in well with The Vineyard, as our hotel is made for relaxing in and for guest comfort.” Sarah agrees that wellness goes beyond just the spa experience and, more and more, it is about a holistic approach: “It is about enjoying the outdoors, eating well, but having healthy, nutritious and delicious food, testing oneself with a new physical or mental challenge, sleeping better or even reconnecting with loved ones or friends.” All of this is integral to the team at The Vineyard and, in line with this, they offer an all-encompassing wellness experience; from giving guests a restful night sleep, through providing great F&B experiences, to art tours, to ensure guests really benefit from their stay. With sustainability being high up on many consumer’s lists when looking for wellness treatments, the team at The Vineyard pride themselves on their partnership with well renowned natural skincare brand, Irene Forte Skincare products. As a Certified B Corp, Irene Forte Skincare believes beauty is more than just skin deep. The business model is intentionally designed to benefit the local community and environment. With a zero-waste mission, all ingredients are sustainably sourced from Irene Forte’s own organic farm in Sicily. Sarah told us how products are stored in glass refillable bottles and are also vegan friendly: “Which aligns well with our sustainability ethos.” Head of Wellbeing at The Mandrake London, Maria Lodetoft is an Intuitive Reader, Sound and Energy Healer, and is pleased about the direction of the trends within the hotel industry for 2024, as they include a focus on holistic wellbeing beyond the physical body. The Mandrake, as the first hotel globally to introduce an in-house Spiritual Concierge, exemplifies this trend. Continuously evolving, and expanding its offerings, the hotel has seen significant growth in its in-room spiritual concierge menu, incorporating new and deeply healing sessions and psychic readings, experiences that cater to the wellness of the body, mind and soul. In line with the importance of catering to the individual needs of guests within hotel wellness programs, prioritising flexibility is key. Maria revealed how the approach at The Mandrake involves providing a range of pre-designed sessions, allowing guests to choose activities that align with their preferences and requirements. “We also offer fully tailored experiences, collaborating closely with clients to understand their specific needs and desires. This way, we ensure that our wellness programs are not only diverse, but also customisable, ensuring each guest receives a personalised and fulfilling experience, aligned with their unique wellness goals.” Gemma Barrett, Group Spa Director at Daniel Thwaites, thinks we’ll see an increase in the integration of wellness amenities and activities designed for individual wellbeing this year, things like private meditation spaces, personalised fitness programs and curated solo adventures. “There is also a bigger emphasis on the importance

of social connections and community experiences in enhancing overall wellness. Hotels are adapting by creating inviting and dynamic social spaces where guests can come together, fostering a sense of connection and shared experiences.” In line with this, Gemma revealed how her team are looking into the idea of more wellness workshops for their guests, to create meaningful connections. “Hotels can offer personalised wellness plans, or consultations, by strategically placing knowledgeable staff throughout their spa facilities. This enables natural consultations to occur as guests move through the spa. The benefits include tailored recommendations, addressing specific wellness needs, and enhancing the overall guest experience,” said Gemma. “This approach fosters a seamless integration of personalised wellness into a guest’s journey, promoting individualised care and maximising the positive impact on their wellbeing.” When asked how the team are adapting their wellness services to cater to the needs of business travellers, Gemma said: “We are prioritising an inviting gym space for quick and effective workouts, transforming it into a dedicated wellness area. “Additionally, we offer seasonal offers such as the “Taste of Wellness” packages which include 25-minute pick-meup treatments, catering to those with time constraints. To enhance the spa experience, we provide the “Bath Butler” package, allowing guests to order spa-inspired products to be delivered to their rooms, bringing the wellness experience directly to them.” These initiatives ensure business travellers have accessible and tailored wellness options that seamlessly integrate into their busy schedules. www.thehotelmagazine.co.uk

SPA, WELLNESS AND AMENITIES

“Hotels can offer personalised wellness plans or consultations by strategically placing knowledgeable staff throughout their spa facilities.” Speaking on a certain type of customer, Aline Peters, Marketing Manager at Clermont Hotel Group, confirmed how she believes we will be seeing the rise of business travel, known as ‘bleisure’ travel, with the lines blurring between work and leisure trips: “This trend is reshaping everything from hotel amenities to destination choices, and hoteliers should expect to cater to the needs of this modern traveller.” In harmony with this, The Clermont hotels in Victoria and Charing Cross partner with FLY LDN to offer guests a range of virtual, on-demand ‘Wellness Workout’ classes, available via their in-room TVs, meaning they can access them whenever suitable. The content includes a Release Trilogy and Release for Sleep sessions, which help guests to decompress and unwind after a busy day, as well as an Upper and Lower Body Workout, a low-impact strength and conditioning class. “By incorporating alternative health and wellbeing options into a guest’s stay, hoteliers can demonstrate to guests that their wellness is a priority and encourage repeat visits,” Aline finished. The modern hotel is no longer just a place to rest one’s head; it has transformed into a sanctuary that caters to the mind, body and soul. Cutting-edge spas now integrate

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advanced technologies with ancient healing practices, offering tailored treatments that address individual needs. From the introduction of in-room classes to personalised fitness routines guided by virtual instructors, guests can embark on transformative journeys designed to rejuvenate and revitalise. Moreover, the concept of wellness has expanded beyond the spa walls. Hotels are curating immersive experiences that encompass healthy dining options, mindfulness activities and nature-inspired settings. Wellness-centric architecture and design elements prioritise natural light, green spaces and ergonomic layouts, creating environments that promote tranquillity and relaxation. As hotels continue to adapt to evolving guest preferences, the fusion of wellness, technology and exceptional service will remain pivotal. The future of hospitality lies in the seamless integration of personalised wellness journeys, eco-conscious initiatives and unparalleled luxury, ensuring that guests leave not just rejuvenated, but transformed, by their stay. In 2024, hotels will become catalysts for holistic wellbeing, offering not just a temporary escape, but a pathway to a healthier, more balanced lifestyle: by keeping up with this demand, your venue will flourish.

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SPA AND WELLNESS – VENUE PROFILE

AHEAD OF THE GAME As advocates for offering unforgettable wellness experiences for guests, we caught up with The Royal Crescent’s Spa and Leisure Manager, Helen Griffiths, to find out about their recent partnership with The Amethyst Trust and how they are navigating consumer demands surrounding spa and wellness.

Tell us about when The Royal Crescent opened and when the spa was established.

The Royal Crescent Hotel & Spa is a luxury hotel located in Bath, built between 1767 and 1775 by the designer John Wood. The Bath House Spa is actually located within the original coach house and stables, which were first occupied in 1775. To the best of the knowledge, the spa as we know it, opened in 1998, to become one of the most famous in the area thanks to its rich history.

With the growing demand for wellness only looking to expand further, how have you navigated this consumer tendency in order to stay present?

We don’t follow any trends here at The Bath House, the wellness aspect will always remain a very organic experience for us. Great skincare, therapist expertise and a passion for

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service delivery - these things will never go out of fashion and these are therefore something we constantly pride ourselves on.

The Royal Crescent Hotel & Spa was one of the first hotel’s to launch customisable treatments for guests who are immunocompromised or suffering from cancer – partnering with The Amethyst Trust – can you expand on this and the idea behind it?

When you consider that one in two people will now be touched or affected by cancer, this can be 50% of your guests visiting the spa. I have always felt so, so sad saying to someone suffering the effects “I cannot treat you, you cannot have any of the treatments on offer”. These are the very people that need the comfort of human touch and pampering the most. It is a passion of mine to make this a fully inclusive

SPA AND WELLNESS – VENUE PROFILE

experience and quite frankly, a privilege to be able to treat those with the greatest need. The partnership has been received greatly by our clients and we are over the moon to be able to say we are and inclusive spa.

You offer a spa membership; can you tell us about this and the benefits this has presented to the venue. The membership is quite exclusive - we only have 150

members, and this keeps things a bit more intimate. We know all of our members, which feels more like a little community and creates a great vibe. The members benefit from discounted treatments and dining at the hotel. This often means that they will bring guests into experience ‘their club’ and this is great for business. We also email offers and create special promotions for members during quieter times in the year, to help boost revenue and to also reward their loyalty. @royalcrescent_hotel www.thehotelmagazine.co.uk

SPA AND WELLNESS – VENUE PROFILE

TRADITIONAL LUXURY Home to a team of pioneers in wellness is Calcot Hotel and Spa. Marketing itself as a Cotswolds Playground, the venue offers the perfect balance of serenity and indulgence. In an intimate conversation with Francesca Rowland, Spa Director, we learn about how the spa continues to be positioned as a leader, despite the changing landscape of wellness.

Tell us about when Calcot Hotel & Spa opened and when the spa was established.

Calcot was first converted to a hotel from a small redundant farmhouse in 1884. The spa was added in 2003 with six treatments rooms, a 16m pool, a gym and studio, and has fast become a central part of the hotel’s success. It has operated with a fully subscribed membership since those very early days. The latest development phase seeks to separate out, and enlarge, the fitness elements into a new space created from a redundant grain store. The vacated space in the

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existing spa will be converted to provide more relaxation space pre and post treatment, and a café area.

As a venue, how are you responding to the changing landscape of wellness as we see more consumers looking for holistic or personalised treatments?

Our approach to treatment focuses on addressing the overall wellbeing of our guests. Many will choose a treatment to support their mental wellbeing just as much as their physical.

SPA AND WELLNESS – VENUE PROFILE

Our treatment menu has a choice of powerful Aromatherapy Associates treatments all geared to support and enhance physical, mental, and emotional wellbeing. Top treatments include those which support effects of menopause, sleep, grounding, and stress relieving. Everyone is unique and our needs vary day-to-day depending on their environment, stress levels and fluctuating hormones. We encourage our therapists to be intuitive in how they deliver their treatments so they will always leave with a treatment that’s personalised to them. We have responded to the increasing demand for wellness offerings and have invested substantially in this side of our business for 2024. We are due to launch our brand-new fitness facility, The Grain Store. This new facility will home our new Technogym gym, Fitness Studio, Holistic Studio, Spin Shed, outdoor gym, café serving healthy snacks, outdoor terrace, and access to our rewilding walk with 220 acres to explore. We offer a Spa Membership to our local guests, which has been fortunate enough to run at capacity since opening in 2003, and with this healthy appetite for membership in mind, our new facility will open new membership opportunities as well as significantly enhancing our current hotel guest experience. It’s good to see that wellbeing is no longer considered a luxury but a necessity for everyday life. So often we put our energy into others, whether that’s looking after loved ones, raising a family, dedication to our work, and thankfully we have come to understand that we need to maintain a healthy lifestyle for ourselves.

In a competitive industry, how do you uniquely market your spa and wellness offering successfully? For Calcot Spa we stay true to who we are. We believe in delivering classic treatments which deliver on results and offer facilities which provide the ultimate in relaxation. We avoid the gimmicks and let our reputation do the talking. With wellness at the heart of what we do, a series of wellbeing themed talks will commence from February focusing on a range of important and topics which will

appeal to our local clients as well as Calcot overnight retreats focussing on fitness, relaxation, mindfulness, nutrition, digital detox, and stress relief.

Tell us about the importance of brand partnerships surrounding spa and wellness, the product houses you work with and why you chose them.

The spa partnerships are incredibly important, and we build these relationships with those who support our vision and ethos. Our longest standing partnerships are with Aromatherapy Associates who we have worked with since day one in 2003. We believe they offer the ultimate in great British excellence when it comes to high quality, results driven products and treatments. We are really excited to form new partnerships for 2024 with Comfort Zone and Proverb. Comfort Zone will offer a range of beautiful results driven facials and Proverb will bridge the gap between Spa and fitness delivering assisted stretch and work out facials. We are the first UK gym to home a stretch pod on the gym floor, emphasising the demand for wellness is not confined to the spa and we are excited to be able to spill wellness into our gym facility. Other partners include CACI, Jessica, 100 acres and Technogym.

How do you go about curating your treatment list in a way that it appeals to a wide variety of consumers?

It’s about knowing who your customers are and what they are looking for. Calcot caters to a range of clients including Calcot residents, day spa guests, spa members and local clients looking for their monthly treatments. We therefore need to cater for the complete relaxation treatments up to the targeted results driven treatments. We have tried many different brands and treatments over the years, and we now know what is well received by our guests and keep them coming back for more. @calcot_and_spa www.thehotelmagazine.co.uk

SPONSORED

BEYOND THE BASICS In the current hotel industry, there is a heightened emphasis on incorporating sustainable practices. While hotel cosmetics like soaps and shampoos offer comfort and service, they most of the time also contribute to substantial waste. With an increasing awareness of environmental issues, travellers are actively choosing hotels that demonstrate a sincere commitment to environmental responsibility. There are indeed positive examples, and here they are outlined. Partnerships Can Make the Difference

The Kapellerput Hotel in Heeze, Netherlands, showcases how hoteliers can adopt an environmentally conscious approach to hotel amenities. With an emphasis on recycling, waste reduction, energy efficiency, and ethical sourcing, the hotel ensures that amenities unused or partially consumed in the bathroom aren’t automatically discarded. In collaboration with ADA Cosmetics, the Kapellerput Hotel showcases the seamless integration of sustainability and a delightful guest experience. ADA Cosmetics, a global leader in hotel cosmetics and skincare, with exclusive fragrances and superior formulations, has consistently contributed to sustainable travel for decades. These eco-conscious partners team up with Clean the World, revolutionizing recycling in hospitality and repurposing what’s considered waste.

Partially used Hotel Cosmetics Supporting Hygiene in Needy Areas Worldwide

With every soap or accessory donated, Clean the World helps to reduce the impact of pollution and improve the lives of people around the globe. This initiative transforms used soap bars, dispensers, and bottles into vital, life-saving supplies for communities in need worldwide. Since its inception in 2009, more than 8,000 participants worldwide have participated in the Global Hospitality Recycling Programme, diverting more than 11 tonnes of waste while donating more than 80 million bars of soap. In their joint commitment, the partners not only complement but inspire each other, always aiming to create a healthy environment. Lutz Hübner, CEO of ADA Cosmetics, echoes this sentiment: “True to our credo ‘Conscious Choices - trip by trip’, we would like to win over more partners for our sustainable mission. By

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supporting outstanding initiatives such as Clean the World, and choosing sustainable hotel cosmetics, hoteliers can contribute significantly to environmentally conscious travel.” The collaboration between the hotel and the cosmetics provider illustrates the impact of small measures, dispelling the notion that sustainability initiatives require significant expenses. ada-cosmetics.com

ARgENTUM invites you to enter into a magical world of silver bath & body care, a world where you can find the beauty in balance. With formulations created to soothe and support body, mind, and soul, scented with the citrus and herbal notes of their signature fragrance, BECOME.

This extraordinary hotel collection offers a restorative and uplifting experience.

ADA Cosmetics International Ltd. sales.uk@ada-cosmetics.com · T: +44 1234 347 140 ada-cosmetics.com

putting beauty into travel surprising, sustainable & safe

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MAKING MOVES IN THE BEDROOM In VANITY GROUP’s latest column, Founder and CEO Paul Tsalikis reveals the power of brand partnerships, and how to recognise sustainable amenity collections.

Open the Door to Opportunities

In a crowded market, strong brand identity and rich storytelling are surefire ways to stand out. You’ve nailed your tone of voice, have beautifully curated art, the lighting in the rooms perfectly ambient, but is your amenity collection working as hard as it could be? Placing the bottles in the bathrooms is no longer the end of the journey with your amenity supplier. By weaving the guest cosmetics into the fabric of the hotel through impactful activations, accommodation packages, and thoughtful touchpoints, you have the potential to create a seamless experience that keeps guests coming back for more, increases revenue, and places your hotel at the centre of the cultural conversation. This is something we have pioneered at VANITY GROUP, creating incredible moments across the world in partnership with our hotels and brands.

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At Shangri-La The Shard London, in collaboration with their amenity partner, British fragrance house Jo Loves by Jo Malone CBE, we created a festive installation in their lobby featuring a scented 12ft Jo by Jo Loves Perfume and a tree decorated with repurposed mini Jo by Jo Loves bottles and their signature red bows. The collaboration continued throughout the hotel’s festive marketing calendar, with wreath making workshops scented with Jo Loves fragrances, and a meet and greet event with Jo Malone CBE herself. This series of festive activations offered an immersive experience for guests and garnered press that reached over 20 million people. When launching skincare disruptor Urban Jungle into YOTEL, we took over rooms in key cities around the world, transforming them into YOTEL’s own Urban Jungle featuring branded pillowcases, silk eye masks, towels, mugs, bespoke decals, digital skincare tutorials and Urban Jungle’s best-

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selling signature products. We invited influencers to “enter the jungle” resulting in 74 pieces of influencer coverage. Activations go beyond PR campaigns. Our team also work with hotel teams to provide comprehensive and engaging brand training, ensuring that those at the front line of guest service can confidently communicate the brand story and its relationship with the hotel. At art’otel, the KEVIN. MURPHY team headed to Battersea Power Station and Amsterdam for a brand immersion that involved styling challenges and product packs for all the team. This was further complimented with a KEVIN.MURPHY in-room styling channel whereby guests are able to recreate signature looks and request KEVIN.MURPHY’s core styling range from the hotel’s app. At PARKROYAL Collection Singapore, we created an accommodation package as part of a wider activation across digital channels, events, and food and beverage collaborations that generated over £200,000 in rooms revenue. From immersive installations to gifts for VIPs, the possibilities are endless once you find the right amenity partner who is willing to engage and invest in your growth and brand, with the knowledge that they will grow alongside you!

Sustainability – how to spot the real deal

In hospitality, green is the new black with guests’ expectations on hotel sustainability practices higher than ever before. Changing amenities to a sustainable solution is a simple yet impactful way to make a difference. But how can you tell if your amenities are doing good by the planet, its people, and inhabitants? Certifications may seem like the way forward, but not all certifications are made equal.

Here are the ones to look out for when choosing an amenity partner (and ones VANITY GROUP proudly holds):

• Vegan Certified – certification from The Vegan Society ensures that no animal-derived. ingredients are used in the products – an important value for many hotel guests • PETA – a universally recognized PETA approval ensures that the products have not been tested on animals. • B Corp – a global community of businesses that pledge to contribute to a more regenerative and equitable economy for all. B Corp certified businesses undergo extensive assessments and are monitored ongoing to ensure they are upholding the high standards of B Lab. • Global Recycled Standard – to achieve GRS, at least 50% of materials must come from recycled sources and that every point of the supply chain upholds ethical standards for employees and the environment. • FSC – The mark of sustainable forestry, the FSC mark ensures that any paper packaging is sourced from regenerative forestry programmes and not contributing to deforestation.

If you’re ready to create rich storytelling opportunities and unique hotel activations, then myself and our VANITY GROUP team is ready to hear from you. info@vanitygroup.com+44 2045 381787 www.thehotelmagazine.co.uk

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CHANGING LANDSCAPES In an exclusive interview with entrepreneur Brad Williams, the CEO and Founder of CLUB 100 Health Clubs, reveals why he believes the business will change the landscape of hospitality health and fitness services. What is CLUB 100 Health Clubs?

CLUB 100 is the only boutique health club service in the world that was created specifically for the hospitality industry, only offering 100 memberships per location. Our business model is very unique and was designed to partner with specific hotels that are looking to gain extra revenue with zero effort or disturbance to hotel guests. This is achieved through a percentage split of all memberships sold. We look to partner with hotels that currently have a fitness room/gym and ideally a swimming pool or wet area that is currently just for hotel guests. We then ‘open the doors’ to 100 exclusive memberships offered to local people in the area, which gives those members access to the facilities.

Where did the idea for CLUB 100 Health Clubs come from?

I have been in the fitness industry for over 18 years covering all roles from personal trainer to health club General Manager. I understood that some hotels are required to have a gym and other great facilities like changing rooms, saunas and swimming pools. All of which comes at a great cost to these hotels. My goal was to create a business model that can generate hotels that extra income for these areas without disturbing the hotel guests or costing additional fees.

What do hotels need to do?

In short, nothing… CLUB 100 provides the membership software and system which also gives the hotel access to view active members of the club within their facility.”. We manage all membership interaction via email and telephone communication. We provide the necessary steps for each hotel to gain the desired number of members as per the General Manager’s request (up to 100). As well as added income from the members, hotels benefit from our ‘Member Benefits’ offered within the membership. This offer is down to each General Manager and can include discounts off F&B, meeting rooms and bedrooms.

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Will the hotel gyms and pools become too busy?

We have proven figures that on average show with 75%-85% occupancy and we see less than 10 members a day, less than one an hour. We wanted to create that exclusivity factor at each of our locations while not being greedy. CLUB 100 also has a big sister; CLUB 100 + which allows us to have a larger number of memberships (e.g. 200 memberships) for a bigger facility. However, I would always want to have a membership cap as it keeps the clubs exclusive, we have seen our members really appreciate that.

Where can you operate?

We are based outside of London, however, we can operate our service anywhere in the world, which we have already

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Photos of CLUB 100 - Novotel Cambridge North, United Kingdom.

“We then ‘open the doors’ to 100 exclusive memberships offered to local people in the area.” started to do with locations open in and around the U.K. Amsterdam and Germany. This year we will also have our first few coming to the USA.

What does 2024 look like for club 100 health clubs?

We have recently acquired a global partnership with leading gym equipment manufacturers TECHNOGYM. This is something we are very excited about and has already proven

to open many opportunities for us. With TECHNOGYM’S new CRM system this allows us to offer our members much more and makes promoting both CLUB 100 and the hotels services very simple. If you would like to know more about what we can do for your hotel then contact - brad@club-100.co.uk www.club100healthclubs.com www.thehotelmagazine.co.uk

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A NEW DIMENSION OF WELLNESS In an era where wellness and fitness are no longer just personal pursuits but essential aspects of modern living, the hospitality industry is evolving rapidly to meet these new consumer needs. At the forefront of this evolution is Peloton, a revolutionary concept that integrates the world-renowned fitness brand into the heart of hotel wellness offerings. This article delves into how Peloton is redefining wellness in hotels, with a focus on their innovative ‘Hotel Finder’ feature and the tangible benefits it brings to properties listed on the platform.

Peloton: A New Dimension of Wellness in the Hospitality Industry

In an era where wellness and fitness are no longer just personal pursuits but essential aspects of modern living, the hospitality industry is evolving rapidly to meet these new consumer needs. At the forefront of this evolution is Peloton, a revolutionary concept that integrates the worldrenowned connected fitness experience into hotel wellness offerings. Hotels offering guests the game-changing Peloton

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experience also get to be listed in Peloton’s Hotel Finder booking platform.

Introducing Peloton for Hotels

The definition of wellness has shifted; it’s become more holistic and now encompasses fitness, sleep, recovery, nutrition and mindfulness. Omni-location wellness – at home, in the gym, the office and while travelling – is increasingly becoming the

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norm. Industry research* reveals 50% of travellers want their next trip to include a component of physical or mental wellness; they want to continue with their routines whenever they travel. Peloton, known for its advanced connected fitness experience and world-class content, offers hotels an upgraded wellness solution. Incorporating Peloton bikes into fitness centers or suites provides a unique workout experience, appealing to guests keen on maintaining their fitness routines during travels.

Make Peloton’s community your new guest list

Peloton survey found 93%** would choose a hotel with a Peloton Bike, over one without. 90% (or 9 out of 10) of Peloton Member travelers surveyed are more likely to stay at a hotel if it has a Peloton Bike. Peloton’s ‘Hotel Finder’ is a digital platform that allows guests to locate hotels offering Peloton equipment. Hotel Finder enables Members to search for their destination, and see a list of properties featuring Peloton Bikes. Hotel Finder also offers a direct booking option on the preferred hotel’s booking engine. This service not only benefits guests but also serves as a unique marketing tool for hotels, increasing their visibility among millions of Peloton Members.

The Impact of Wellness Amenities on Guest Choice

Research in Hilton’s 2023 Trends Report shows 50% of travellers want their next trip to have a component of physical or mental wellness and they want to continue their at-home routines when they travel. Wellness travelers spend 45-65% more during their stay than the average leisure traveler; and guests who most frequently make recommendations have all enjoyed spa or fitness experiences in the hotel in some way.*** Peloton is more than a fitness option; it is a strategic asset for hotels in a competitive market. Aligning with Peloton and leveraging the Hotel Finder can greatly enhance a hotel’s attractiveness to wellness-focused guests, fostering growth and guest satisfaction in the everevolving hospitality landscape. hotelfinder.onepeloton.com/en *Hilton news release: ‘Hilton Spotlights Travelers’ Changing Expectations as a Record Year of Travel Concludes’ ** Based on a survey of approx. 800 current active Peloton Members who travel 3+ times per year, conducted by Peloton in August 2022, *** Accor’s Health to Wealth Whitepaper

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INCLUSIVITY IS KEY As we explore trends surrounding wellness in hotels, we look at the importance of not overlooking the male customer when it comes to your spa offering.

he spa industry is undergoing a profound shift as societal norms surrounding masculinity evolve, and men increasingly prioritise selfcare. Overlooking the male customer base in this changing landscape not only misses out on a growing market but also neglects an important demographic seeking wellness and grooming solutions. Recognising the significance of catering to men is essential for spas looking to stay relevant and inclusive. Grown Alchemist, a brand synonymous with innovation and sophistication, understands the importance of tailoring spa experiences to meet the distinct needs of male clients. Their Regenerator Facial is a prime example of a treatment that not only aligns with the evolving demands of male grooming but also goes above and beyond in delivering exceptional results. The Grown Alchemist Regenerator Facial is designed to optimise skin longevity, offering a total skin reboot that goes beyond the surface. One key consideration for men is addressing the aftermath of shaving, which can often lead to skin irritation. This facial tackles such concerns using a potent combination of triple-weight Hyaluronic Acid and Peptides. These active ingredients work synergistically to encourage collagen production, improving skin firmness and texture. What sets this facial apart is not just its focus on addressing specific male skincare concerns but also the incorporation of advanced massage techniques. The beautifully flowing massage, coupled with tools like facial cupping and cryotherapy face rollers, provides a holistic experience that extends beyond traditional skincare. This approach helps release tension, promoting relaxation and mental well-being—elements that are increasingly important for men seeking spa treatments. Men often appreciate efficient yet powerful treatments, and the Regenerator Facial delivers instant results. The skin is left feeling sculpted, smoother, and more radiant, reflecting a rejuvenated and revitalized appearance. Grown Alchemist’s commitment to quality extends to the use of

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cutting-edge tools and techniques, ensuring that male clients receive a spa experience that not only meets but exceeds their expectations. For spas looking to attract and retain male customers, recognising the unique needs and preferences of this demographic is crucial. Grown Alchemist’s Regenerator Facial serves as a stellar example of a treatment that not only addresses specific male skincare concerns but also incorporates a luxurious and results-driven approach. By embracing such tailored experiences, spas can tap into the growing market of men seeking refined and effective selfcare solutions. Experience Grown Alchemist’s Regenerator Facial at locations such as; Nobu Hotel London Portman Square, The Goodwood Hotel Chichester, The Lowry Hotel Manchester, The Municipal Hotel M Gallery Liverpool or at their residency (until 1 March) at The Gleneagles Hotel Perthshire. For treatment demonstrations and new business enquiries, contact Maggie Griffiths, Spa Education + Business Manager at Grown Alchemist: maggie.griffiths@grownalchemist.com grownalchemist.com

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REVOLUTIONISING HOSPITALITY Hotels embrace experience management as told by Simon Bullingham, CEO, Journey. Hotels can finally offer guests a complete menu of experiences and open up a whole new world of revenue

In the Experience Economy, luxury hoteliers excel in creating moments that transcend typical service. Crafting exceptional experiences contributes to a hotel’s sentiment and reputation. To fully capitalise on this, hotel technology must evolve. Recent advancements in system performance and connectivity are ushering in a new era of software, opening up opportunities for increased profitability.

Consolidating on-site experiences

Traditionally, hotel technology has revolved around room bookings and Property Management Systems (PMS). The real potential lies in selling and optimising revenue from every guest. Enter the Experience Management System (EMS), a breakthrough solution that consolidates all on-site experiences – from spa and golf to leisure activities and facility rentals – into a single, integrated platform connected to the PMS. Seamless integration between EMS and PMS improves team efficiency, reduces silos, and minimises process duplication. The digital connectivity provided by this integration ensures a complete guest journey, enhancing both guest satisfaction and staff efficiency.

Building a unique offering

Hotels can further capitalise on the EMS by retailing a variety of products and services, aligning them with the property’s values and brand. Direct connections with the EMS enable hotels to retail a wide range of products, including events, experiences and self-service facilities, consolidating them into a single shopping cart. As hotels move beyond commodity-driven sales, the EMS becomes a central tool for presenting holistic, value-driven experiences digitally. It counters the commoditization of hotel rooms perpetuated by Online Travel Agencies (OTAs) and comparison sites, providing guests with a comprehensive itinerary and unlocking new revenue streams.

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If you can manage it, you can sell it

The EMS empowers hoteliers to be true experience-makers, seizing the opportunity to control and deliver every aspect of a guest’s itinerary. By embracing digital solutions that enhance the guest experience and open up new revenue channels, hotels can position themselves as leaders in the evolving landscape of the Experience Economy. journey.travel

EXPERIENCE MANAGEMENT SYSTEM

MANAGE YOUR EXPERIENCES, EASILY Our cloud-based Experience Management System helps hotels, spas and resorts to do more online.

Golf £

60 pp

Hot Tub £

12 ph Spa Treatment £

64.99 ph

MANAGE & MONETISE ANY EXPERIENCE BETTER EFFICIENCIES

INCREASED REVENUE

WHAT YOUR GUESTS NEED

You’ll save hours of staff time and offer better guest experiences with our easy-to-use system.

From poolside cabanas to falconry and tennis, increase revenue streams and value by offering guests additional experiences all in one place.

Guests can browse and book your experiences anywhere, all in one place. And you can easily manage occupancies, so there will be no disappointing double bookings.

JOURNEY JOURNEY.TRAVEL

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WATER QUALITY IN HOTELS When Roger Wiltshire, Managing Director and Founder of PureH2O, first introduced the concept of purified water and refill points back in 1991, he was laughed at by many facility managers. Today, more and more hotels and offices are adopting his innovative and clever designs. PureH2O are the only British manufacturer of water purification and bottling systems and they boast the lowest carbon footprint in the industry by several thousand miles and we share all the details.

he first water refill stations were installed in leading health food shops and delicatessens in London and the Home Counties in 1991 and became the most profitable product in the shop for many sites. PureH2O branched out into home and office delivery with refillable bottles and renting out the chillers. One of Roger’s notable designs is the HydreauBar™, designed in 2019 was the first and only bottle refill station to sterilise the internal surfaces of glass bottles being refilled. Until this point, companies have been refilling bottles without paying attention to the fact that there is no valid method for sterilisation between use. Dishwashers do not penetrate or kill the biofilm that grows on

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internal bottle surfaces when in constant recirculation. Each bottle served to a table can be handled by as many as six people, each may have used bathroom facilities during their dinner. Hands, whether washed or not, have tens of thousands of bacteria living on them, possibly coliform and pathogens and this is all transferred onto the bottle every time water is poured. Yuck! Bottles are then taken back to the kitchen where staff will refill them without washing thoroughly, and before you know it, a bottle becomes a delivery method for disease. It always surprises me to see people paying for good food and wine only to settle for substandard poor tasting water, usually tap water which, as we know, is full of impurities including metaldehyde, nitrates and other chemical compounds. Why anyone would taint great food with tap water is beyond my comprehension when the sensible solution would be to purify it. At PureH2O we’ve been manufacturing the world’s finest purifiers for decades and we can guarantee that the quality of PureH2O is purer than any bottled water brand in the world. Furthermore, PureH2O is bottled fresh on-site free from bacteria. Legislation in the UK permits bottled water brands to be sold with a count of 10,000 cfu (colony forming units), whereas the legal limit in tap water is only 100cfu. Contradictory? We think so. PureH2O manufacture a range of purification systems to meet all demand and many kitchens have their purified water throughout their appliances. Raymond Blanc, one of the earlier adopters at Le Manoir Quat Saison, couldn’t believe the appearance the water made to a cup of his favourite tea when Roger first introduced him to it. As a

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result, he had PureH2O plumbed to the tea and coffee machines, icemakers and steam ovens, even food prep. Investec Bank were so impressed they have the water plumbed throughout their offices in Gresham Street and they save over 35000 bottles every year since they started some 15 years ago. HydreauBar is a unique invention using clever filtration to sterilise reusable bottles in a continuous cycle that wastes no water, making it exceptionally environmentallyfriendly. A bottle of mineral water normally uses three times its own volume in the production process alone before food miles! Roger’s invention is so clever that it’s now being put forward as the answer to remote field surgeries where water is scarce. In just 20 seconds, the ozonated solution will sterilise a bottle (certified by German laboratories) and will have the same effect on hands whilst being kinder to the skin than alcohol gels, and yet the water can then be reprocessed without risk of contamination. HydreauBar™ Bottling Stations sterilises to log seven in a 20-second rinse (the only system on the market to offer this). Bottles can then be automatically filled with chilled still or sparkling water. The product range offers a one or two bottle fill station and can be expanded to meet guest requirements. Coupled with PureH2O’s RO systems, hotels and offices can offer the purest bottled water on the planet over and over without a bottle leaving the premises. We also make the only all-stainless-steel purifier on the market, which is truly unique with 90% less polymers than all other systems. The PurityPRO RO system is the most waterefficient and power-efficient system on the market using 75% less water and over 90% less power than RO systems. Unlike all other RO systems using plastic-coated storage tanks, PurityPRO™ is designed with an integral stainless steel storage tank, by far the best material for storage of water as it has no leachates. This preserves the wonderful taste of pureH2O. An additional benefit is the tank has no backpressure on the membrane so as it

fills, the differential pressure stays at its highest, whereas a normal RO system increases back pressure as the tank fills up rendering membranes less efficient in rejecting ionic impurities. The taste of PureH2O not only makes tea infinitely better in appearance but taste is vastly improved, and with no limescale or oily residue, the cup is clean once finished. PureH2O systems make sufficient water to replace all tap water in food preparation and cooking, so you’ll have complete peace of mind over the quality of everything you provide for guests. For further info, please email sales@pureh2o.co.uk or call 01483617 000

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THE FINISHING TOUCHES In an exclusive piece with Girbau, experts in manufacturing equipment for laundries, we reveal how to elevate the guest experience in line with spa and wellness.

our guests are happy to pay a premium to enjoy their spa and wellness experience. They’ve worked hard for it and deserve the opportunity to relax, refresh and recharge. You want to make their whole experience richly enjoyable and every little detail is important, including the quality and finish of laundered towels, robes and linen. With a pampered spa user likely to need considerable supplies, it pays to look at what measures can best help you to maintain an impeccable quality of finish while controlling operating costs. Investing in an on-premise laundry enables you to take 100% control of quality, turnaround times and stocks with the potential to cut laundry costs by 25-45%. Girbau supports the laundry needs of a wide range of luxury spas and leisure facilities, ranging from boutique independent operators to nationwide groups. The company offers energy efficient, high productivity laundry equipment for the ultimate in-house laundry operation. Its innovative new GENIUS Series Internet-enabled commercial washers feature a robust chassis design, high levels of water extraction and a 10-inch colour user interface. With GENIUS washers comes the easy-to-use Sapphire cloud-based management system that allows users to completely monitor, manage and configure a laundry, giving greater control for energy efficient operation, faster turnaround times and high-quality finishing. Sapphire allows you to check machine status and alarms as well as analysing data trends to spot how operational efficiency can be improved. Analysis can show what types of fabric are being processed and in what volume. You can also set up activity reports and use the alarms feature to show down times and check machine history. Building on Girbau’s legacy for manufacturing highly durable, reliable long-life machines with a low cost of ownership, Genius Series washers offer exceptional reinforced strength and durability for years of constant use.

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The high spin washers can achieve up to 450G extract force for outstanding levels of water extraction, leading to faster drying, lower energy use and higher laundry productivity. The new unique Care Plus Drum extends linen life and increases productivity by decreasing tangling. The drum perforations also provide faster dispersion of water. Girbau’s premium ED series dryers ensure all items including delicates are dried safely, uniformly, efficiently and cost-effectively. Designed to be more energy efficient than any other conventional dryer, ED Series feature Girbau’s Transflow technology. This is a combination of both radial and axial airflow for maximum efficiency, reduced cycle times and lower energy costs. Cabinet insulation and a double-glazed door prevent heat escaping. The highly reliable and accurate built-in humidity control system automatically senses when clothes are dry and activates the cool down process maximising energy efficiency and assuring textile care. The large drum’s unique Care Touch design and manufacture with no sharp edges prolongs linen life. Girbau’s full range of washers, dryers and ironers ensures you have the right equipment for a truly professional finish for all your towels, bath robes, bed linen and table linen. For a small to medium-sized establishment, a towel laundry is very often the best starting point. T: 01462 427780 E: sales.uk@girbau.com W: www.girbau.com

LUXURY FINISH that guests will love

Make energy and cost savings, take operational control and give your guests the highest level of luxury with a Girbau on-premise laundry

Our innovation is your quality and sustainability

Ask your local consultant how to take control of quality and costs with an on-premise laundry

01462 427780

sales.uk@girbau.com

www.girbau.com

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UNMATCHED AMBIENCE The Bolsius Professional Relight® range provides hotel operators with a long-lasting and versatile solution to candle ambience. The relightable and easy-to-replace features of the Relight® candles, and the 30-hour burn time ensures a long-lasting solution, reducing the need for frequent replacements and contributing to cost savings and we share all the details.

he extensive colour options in the Relight® range allow hotel operators to swiftly change the colour of the candles, catering to different moods and occasions. This versatility enhances the overall ambience of the spa and wellness space, providing a customised experience for guests. Relight® candles are odourless, preventing conflicts with signature scents or diffusers used in treatment areas. This helps hotels maintain a neutral ambience, ensuring that the atmosphere remains pleasant for all guests without overwhelming the senses. Candlelight is known to create a calming environment, making it an excellent tool for wellness practices such as meditation and mindfulness. The soft, flickering light encourages a slower, more relaxed pace, aiding guests in unwinding and de-stressing during their spa experience. The 30-hour burn time of the Relight® candles provides consistent illumination and ambience. In hotel settings, where a continuous, inviting atmosphere is desired, these candles offer a reliable source of light that burns brightly from morning to night-time. The longer burn time of the candles also contributes to cost reduction by minimising the need for frequent replacements. Additionally, the option to choose refill colours aligning with interior design and overall atmosphere emphasises sustainability by reducing waste. The stable flame of the Relight® candles makes them ideal for treatment rooms and quiet spaces where staff presence needs to be discreet and unobtrusive. The candles burn evenly and safely, ensuring a stable flame throughout their long burn time. The Bolsius Professional Relight® range can play a crucial role in enhancing the spa and wellness experience in hotels. They contribute to creating a welcoming and

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calming atmosphere, aligning with the primary goals of a hotel spa setting. For further details on the full range visit www.bolsiusprofessional.co.uk and to request a sample email horeca@uk.bolsius.com.

ESSENTIAL 5

GETTING THE MOOD RIGHT Creating a compelling ambience for Valentine’s Day requires careful planning and attention to detail. Bolsius Professional gives us the lowdown on what key five factors to focus on when creating a memorable and romantic atmosphere for Valentine’s Day in your hotel.

1 3

MOOD LIGHTING Mood lighting plays a pivotal role in setting the right ambience, especially for occasions such as Valentine’s Day. Adopt soft, warm lighting to create a cosy and intimate feel - use dimmers or adjustable lighting fixtures to control the brightness and create a relaxing ambience. Bolsius candles are the traditional choice for adding a romantic glow to any space; use tea lights for a delicate flicker, pillar candles for spotlighting an entrance or change of décor, and the Relight® range comes in so many colours, it’s incredibly easy to cater to different moods and occasions, allowing romantic themed hues to be incorporated into dining spaces.

SHARING MENUS Offer a bespoke Valentine’s menu so that couples can enjoy a romantic meal together. Highlight ingredients known for their aphrodisiac qualities and opt for dishes that our shareable and encourage intimacy and connection between diners. Recommended wine or drink pairings that complement the flavours of the dishes give that added value and premiumisation to the dining experience – and a whimsical ‘Valentines Champagne Cocktail’ can offer that playful touch. Don’t forget to include a candle as part of your restaurant tableware – Bolsius’ Relight® 30-hour burn time candle ensures steady illumination and romantic ambience for an entire week of dinner services.

2 4

ROMANTIC DECORATION The guest experience begins the moment they walk into your establishment, and focal centrepieces will grab their attention and set the tone. Decorate public spaces with lavish floral arrangements in red and pink hues and introduce subtle sweet scents such as rose, vanilla, or lavender in public areas and guest rooms to contribute to the romantic ambience.

PERSONALISED TOUCHES Making each guest feel unique is key, so add a personal touch to their visits; handwritten welcome notes addressed to the guests can create an instant connection and make them feel special upon arrival. Also, use the turndown service to surprise guests with thoughtful touches like placing chocolates on their pillows or leaving a personalised note for the evening. These can all leave a lasting impression and encourage guests to return and recommend your establishment to others.

GIFTS Whether presented at the start of the stay or at the end, gifts are a great way to keep your guests’ memories of their time with you fresh in their minds. It doesn’t have to be extravagant; forethought and attention to detail are frequently what make guests feel truly special. From a personalised baggage tag to a luxurious bath, candle, and fragrance gift bundle, a gift leaves a lasting positive impression making them feel valued and cherished.

Bolsius Group is the largest candle manufacturer in Europe and Bolsius Professional is a specialised unit within the group that services the catering and hospitality market in over 60 countries. Visit www.bolsiusprofessional.co.uk or email horeca@uk.bolsius.com to request a sample.

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ESSENTIAL 5

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THE BEDROOM

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THE BEDROOM – ESSENTIAL 5

GETTING THE BALANCE RIGHT Creating an excellent hotel bedroom layout involves balancing functionality and aesthetics to ensure a comfortable and visually appealing space for guests. Here are five key considerations to nail a hotel bedroom layout and design.

OPTIMISE SPACE UTILISATION Maximise the use of available space within the bedroom by incorporating multi-functional furniture like a bed with storage underneath, a desk that doubles as a vanity, or a foldable table and chairs. Once the furniture is decided, ensuring and maintaining a clutter-free environment is essential. This can be done by providing ample storage options like built-in closets, drawers, and shelves to help visitors appreciate the space of the room.

INCORPORATE AESTHETIC ELEMENTS Keep your venue’s branding, ethos and ambience in mind and introduce a cohesive colour scheme to the bedroom in line with these factors. Use artwork, mirrors, and decorative elements strategically to add personality and create a welcoming atmosphere without overwhelming the space. When scouting the internet or social media for somewhere to stay, often it is visual appeal combined with online reviews which will catch a potential customer’s attention, so, investing in aesthetics within a hotel room should be high up on your priority list.

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FOCUS ON COMFORTABLE BEDDING AND SEATING Guests, now more than ever, are looking for memorable experiences. Features such as the bed and its flourishes are key in leaving a lasting impression. Invest in high-quality mattresses, pillows, and bedding from reputable brands to ensure a restful sleep experience for guests. Include comfortable seating options like an accent chair or a small sofa, providing guests with a relaxing space within the room. To execute this, often trying before you buy is paramount.

PRIORITISE LIGHTING DESIGN Each guest will visit your hotel for a different purpose, whether it is a special occasion or simply a business stopover, so aligning the ambience with different visits is essential. Layer lighting to provide various options for different moods and activities. Include ambient, task, and accent lighting using a mix of overhead fixtures, bedside lamps, and wall sconces. We recommend integrating technology like dimmer switches or smart lighting controls to allow guests to adjust lighting levels according to their preferences.

ENSURE FUNCTIONAL AMENITIES AND CONNECTIVITY Offer essential amenities such as easily accessible power outlets, USB ports, and charging stations near the bed and work area for convenience – it will go a long way. Provide convenient connectivity with high-speed Wi-Fi and techfriendly features like easily accessible ports for devices, a Bluetooth speaker system, or a smart TV in order to really impress visitors.

THE BEDROOM – ESSENTIAL 5

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THE BEDROOM

A DIGITAL DIVE With help from industry experts, we look at how a guest’s experience can be elevated through introducing technology and amenities to the bedroom.

s consumer tendencies lean more towards a tech-fuelled lifestyle, overnight stay venues are no exception. Digitalisation is now often an expectation rather than a luxury when a guest visits a hotel, and enhancing the guest experience in a hotel bedroom through amenities and technology involves a thoughtful approach that considers various aspects, to ensure comfort, convenience and satisfaction. Portugal’s The Magnolia Hotel recently revealed that they

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have invested in an exclusive partnership with SleepHub® and their Sleep Restoration Experience, available as an add-on for all bookings in Standard Plus Rooms and Suites. Following the stress that many have felt over the course of the pandemic, The Magnolia Hotel recognises the vital role that rest and relaxation plays in staying happy and healthy, both mentally and physically. SleepHub® provides guests with an enhanced sleep experience using unique, scientific sound technology developed over more than ten years. With the use of the device, visitors to The Magnolia Hotel

THE BEDROOM

“When it comes to enhancing a guest’s experience, connectivity is key.” are sure to have a healthy and quality night’s sleep, and are ready to experience a relaxing wellness break in Quinta do Lago. Mark McSorley, General Manager at The Magnolia hotel, said: “The Magnolia Hotel at Quinta do Lago understands the importance of quality sleep on holiday. Away from familiarities and typical comforts, guests’ ability to retreat to their rooms for a restful night’s sleep is top priority, in order to relax and make the most of their holiday. “We partner with SleepHub®, a sleep device which uses scientific-based sound technology to aid falling asleep and improving sleep quality. There are four sleeping modes for guests to choose from. Falling into a deep slumber is made even more luxurious with our 300 thread count cotton sheets.” The GO Technology research from Zonal, reveals that there is a demand for technology in hotels, but only if it enhances the guest stay and creates a seamless experience. Stewart Moss, Managing Director of High Level Software, part of the Zonal family, continues to explain how innovations such as digital keys and in-room smartphone controls were all cited by guests as something they’d like to see more of in the future, with automated check in/out topping the list of features that consumers expect to see

in hotels in the coming years. But, it’s vital that this tech works: “Consumers want it to be easier and faster than conventional checking in and out, and they can easily get frustrated when it doesn’t work, especially when no staff are around to help. Therefore, consistency is key,” added Stewart. Additionally, with the research revealing a significant proportion of guests still show a preference for face-toface service, and 85% of consumers saying they would be unlikely to stay in a completely unmanned hotel due to the fact they prefer human interaction, there is a balance to be made in the use of tech alongside personal service. Stewart sees that hoteliers need to ensure they are offering guests a choice, and striking the right balance when it comes to technology in hotel rooms, ensuring that it complements, rather than diminishes, the option for human interaction. “When it comes to enhancing a guest’s experience, connectivity is key. We know from our research that 66% of guests say Wi-Fi is a must-have amenity in any hotel. Guests now expect to have internet access for a range of reasons; from keeping in touch with friends and family, streaming films or checking and sending emails for those on business trips. As this will likely be the very first experience of hotel’s tech capabilities, it is crucial hoteliers www.thehotelmagazine.co.uk

THE BEDROOM

get it right,” added Stewart. Stewart told us how they found that other popular in-room tech solutions included wireless charging points (77%), solutions for tasks such as ordering towels (72%), and mobile guides to the area (65%). Reliable technological solutions for guests in-room can become a key ingredient in creating a memorable and truly satisfying guest experience, providing convenience and turning a hotel into a seamless extension of a guest’s digital life. Stewart believes, by providing these offerings, hoteliers can attract tech-savvy guests and cater to the growing demand for convenient and personalised experiences, as well as standing out by offering a truly connected guest experience. It’s clear that in-room tech is welcomed by guests, especially if it makes the experience more streamlined. However, frustrations can easily arise when the technology fails, particularly in the absence of staff assistance, so this tech needs to function seamlessly, and Stewart agrees: “This is why it’s so important for hoteliers to stay ahead of the curve and consistently evaluate and update tech offerings to meet the needs of guests. By embracing this trend, hoteliers can create a hotel that feels modern, convenient and personalised, enhancing guest experiences and driving successful business growth.” While dining options often reside outside the bedroom, technology can bridge the gap, bringing the F&B experience closer to guests, enhancing their comfort and convenience, and providing a huge opportunity for hotels with on-site F&B to boost sales. Stewart offered a great example as he said: “Hoteliers can offer integrated ordering platforms, such as an app or in-room tablet, which seamlessly connect to the hotel’s PMS, restaurant EPoS and kitchen, allowing effortless ordering from any on-site

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restaurant directly to the room. With 47% people stating they order room service in a hotel, and with the younger generation already frequently using delivery apps in their everyday lives, there is a real opportunity for hoteliers to maximise this opportunity by offering ‘order to room’ options. “Hoteliers that integrate their EPoS and PMS systems will also be able to charge a guest’s tab to their room, making it easier for guests staying at the hotel to make use of the F&B offerings from the comforts of their own room.” This can also free up staff time – rather than spending time inputting orders and taking payments, staff can then prioritise providing an exceptional experience. By integrating technology in the bedroom to a hotel’s restaurant, hoteliers can not only boost revenue and drive spending per guest, but also create a more personalised and convenient experience for guests. When it comes to technology and amenities in hotel rooms, today’s guests crave convenience, seamless connectivity and personalisation. Fast, reliable Wi-Fi always comes on top of the list, with guests expecting uninterrupted access for work, streaming and staying connected while on their travels, as well as TVs and in-room amenities, such as high-quality bedding and toiletries, to maximise their comfort. With this being said, Aline Peters, Marketing Manager at Clermont Hotel Group, explained: “Guest expectations vary based on demographics, travel purpose and hotel category. Hoteliers must consider the target audience and their specific needs when choosing which technologies and amenities to prioritise. By staying ahead of the curve and meeting these evolving expectations, hoteliers can offer a truly comfortable and memorable stay for guests.” The Clermont hotels in Victoria and Charing Cross

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partner with FLY LDN to offer guests a range of virtual, on-demand ‘Wellness Workout’ classes, available via their in-room TVs. The content includes a Release Trilogy and Release for Sleep sessions, which help guests to decompress and unwind after a busy day, as well as an Upper and Lower Body Workout, a low-impact strength and conditioning class. The full timetable of FLY LDN classes are accessible at any point in the day, giving guests the option to continue their wellness routine during their stay at a time that works best for them. Aline told us how this is particularly appealing to guests who are travelling for bleisure (the blend of business and leisure), as they have the flexibility to access wellbeing services that work around their busy schedules: “By incorporating alternative health and wellbeing options into a guest’s stay, hoteliers can demonstrate to guests that their wellness is a priority, and encourage repeat visits.” Taking it one step further by personalising bedroom amenities can significantly enhance guest satisfaction and create a memorable experience. Comfort is always a top priority for guests, and hoteliers can ensure they are providing the best possible experience by offering a variety of options to ensure that their guests are as relaxed as possible during their stay. For example, at The Clermont Victoria and Charing Cross, the hotels ensure that guests have everything they need to create their own personalised night’s sleep. Blackout blinds, earplugs and eye masks are available on request, and the rooms are fully equipped with a kettle and selection of herbal teas to help guests unwind. Deluxe pillows are also available, with a selection of pillows tailored for individual needs from superbly soft and light options to pillows filled with anti-allergenic Estlon treated fibre, all

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which ensure a comfortable night’s rest. Aline advises hoteliers to also leverage guest data from booking notes. For example, if they know a guest is staying at the hotel to celebrate their anniversary, hoteliers can include special touches such as personalised notes or boxes of chocolates: “Hoteliers can also utilise data from loyalty programs or surveys to understand preferences, such as bedding (firm or soft), room temperature, desired amenities (yoga mat, aromatherapy diffuser), and even dietary restrictions for in-room snacks.” Bleisure travel is on the rise. Fuelled by the remote work revolution, hoteliers should take note of this trend and adapt to cater to these guests, offering work-life fusion with seamless convenience and a touch of leisure indulgence. Aline noted how robust Wi-Fi is no longer seen as a perk, but a necessity, particularly for the bleisure traveller. Hoteliers can meet those guests’ needs by thinking about providing flexible working spaces. Comfortable workstations with natural light, fast internet and businessfriendly amenities, such as printing facilities and meeting rooms, are key. Hoteliers can also consider bringing these workspaces outside of rooms, where these vibrant hubs can become more than just workspaces, blurring the lines between hotel guest and local resident. “By embracing the bleisure trend, and catering to the evolving needs of the modern traveller, hotels can unlock a world of opportunity.” By considering these factors, and aiming to create a balance between comfort, technology and personalisation, hotels can significantly enhance the guest experience in their bedrooms, ultimately leading to higher guest satisfaction and loyalty.

SPONSORED

REVOLUTIONISING REST In the ever-evolving landscape of hospitality, where a good night’s sleep is non-negotiable, Silentnight proudly introduces its latest masterpiece – the Lune Mattress. This premium pocket sprung marvel is meticulously crafted to redefine the standards of comfort and support in the realm of hospitality mattresses.

t the heart of the Lune lies Silentnight’s commitment to innovation, quality, and sustainability. The crowning glory of this creation is the revolutionary 3Mesh™ comfort layer, setting it apart from the ordinary. This cutting-edge mattress designed to transform the sleep experience, ensuring an extraordinary blend of comfort and support that resonates with the discerning needs of today’s hotel guests and housekeepers. The 3Mesh™ technology is a game-changer, redefining mattress breathability and elevating sleep quality to unprecedented levels. Engineered with precision, this innovative fabric facilitates optimal airflow, guaranteeing superior temperature regulation throughout the night, providing guests with a refreshing, uninterrupted sleep experience. One of the standout features of the Lune Mattress is the incorporation of a layer of mini springs that conform to the sleeper’s unique contours. This personalised touch enhances the overall sleep experience, providing a

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cocoon-like comfort that envelops the body and ensures a night of undisturbed slumber. The mini springs work in harmony with the 3Mesh™ layer, creating a synergy that caters to the diverse needs of guests, making each night a memorable and restful experience. In staying true to Silentnight’s commitment to sustainability, the Lune Mattress sets a new standard for eco-friendly hospitality solutions. Crafted with responsibly sourced materials, the mattress reflects the brand’s dedication to minimising its environmental footprint. From the innovative use of recycled fabrics in the mesh layer to the eco-friendly upholstery, every aspect of the Lune Mattress aligns with Silentnight’s eco-conscious ethos. And with enhanced durability over other mattresses on the market, it’s designed to last. The Lune Mattress is not just a mattress; it’s a testament to the dedication to redefining the standards of luxury and comfort, with detail crafted to meet the ever-increasing expectations of guests and hoteliers alike. silentnight.co.uk

Hospitality beds from the world’s most trusted sleep brands At Silentnight Group, we are on a mission to help everyone get a great night’s sleep in the world of hospitality.

Committed to sustainability

UK’s most trusted

Backed by science

We’re proud that Silentnight is the UK’s most trusted bed brand as voted for by the British public and a Superbrand for the 15th year running. This is a huge achievement and we’ll continue investing, innovating and producing quality products to make sure we continue leading the way.

We understand the science of sleep and the importance of getting a good night’s rest. Our in-house sleep scientists are continually researching and innovating to make sure your guests get the sleep they need to start the day right.

First class customer service Our knowledge and expertise can guide clients every step of the way, whether that’s helping with a full consultation process or simply dropping off your beds! Just let us know and we’ll be here to help.

We’re dedicated to having a positive impact on the planet and know how important this is to our hospitality customers and their guests. We will always ensure our products and service are created and delivered in a responsible and ethical way.

Handmade in the UK As a group we product over 800,000 mattresses per year and have 100 years of heritage behind us. We’re extremely proud that all our products are made in the heart of the UK.

For more information visit Silentnight.co.uk/hospitality

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06/02/2023 13:53

THE BEDROOM

RAISING THE BAR In this short piece, we share a guide to perfecting your minibar.

erfecting the in-room mini bar in a hotel involves strategic planning, understanding guest preferences, and balancing convenience with profitability. With consumers looking for those memorable experiences and often the majority of their time being spent in-room, a run-of-the-mill mini bar could be hurting your hotel’s overall satisfaction scores or preventing your hotel from recouping the cost of purchasing expensive amenities. To impress guests in the current climate, you need to be going one step further when it comes to what your mini bar is offering. Offer a diverse range of items that cater to various tastes and preferences. These should include alcoholic beverages, non-alcoholic drinks, snacks, and possibly local or unique products that guests might not find easily elsewhere. Be sure to refer to booking notes to find out details on any allergies your guest has and then work around this. In line with this, consider offering a complete personalised mini bar experience where guests can pre-select items they want stocked in their room before arrival. This could be done through a digital portal or communication with the concierge. Go the extra mile and highlight locally sourced or premium items to provide a unique and elevated experience. This could include local wines, craft beers, or artisanal snacks that reflect the area’s culture and flavours. Ensure pricing is clear and reasonable for visitors. High mark-ups can discourage guests from using the mini bar, so ensure you offer a reasonable variety. You may opt to display prices prominently, or you could alternatively offer a more subtle, luxury experience by providing items complimentary or at a fair price. Regularly checking and restocking the mini bar to ensure items are fresh and available for guests is essential, a halfeaten mini-bar will certainly encourage bad reviews. Look to implement a system to track inventory and consumption to avoid stock outs. Presentation and display is equally as important as what’s inside the fridge. Invest in aesthetically pleasing and functional mini bar setups. Organise items neatly and consider using attractive packaging or displays to enhance the visual appeal. Be sure to tease the items on your socials too, to entice guests. Collect feedback from guests regarding their preferences and their mini bar usage habits and then adapt the offerings based on this feedback to better meet their desires. Nowadays many guests will be interested in health-

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conscious options, with wellness now a priority to many. Offer healthier snack alternatives such as nuts, dried fruits, or low-calorie beverages to cater to health-conscious guests. By focusing on these aspects, you can enhance your inroom mini bar to better meet the needs and preferences of guests, providing a memorable and satisfying experience.

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LOOKING AHEAD In line with what’s been identified as hospitality’s top trend for 2024 - supply chain sustainability, Tom van der Neut, Business Unit Controller at Lanchester Wines, shares expert commentary on how to navigate the transportation of your wine, sustainably.

hile carbon offsetting is relatively mainstream, more and more businesses are looking at how they can introduce carbon insetting - when companies invest in carbon reduction projects within their own supply chain. By engaging in carbon insetting, companies are investing in making their own products, practices and supply chains more sustainable. The good news for hoteliers is that the wine trade has focused on insetting for centuries. As the wine industry spans (literally) the globe, insetting has to be apportioned to the different elements of the wine process. You can firstly start by looking at the winery; how its adapted to its environment and social surroundings, and used the resources available from water conservation to soil management, vineyard grazing through to community projects. Next, is the transportation of wine. Bulk shipping has many benefits, both monetary and sustainably: a Flexitank containing 24,000 litres will fit in a 20ft container, while the same volume in bottle would require two 40ft containers. With this comes a significant win on the environmental front, with CO2 savings of 37% (bulk vs bottled at source) which is around 2kg of CO2 per kilometre travelled. Then look at how your importer or merchant has implemented their insetting programmes. There’s no one size fits all solution to sustainability, so it’s important to understand what each business has done to minimise their own specific impact on the environment. At Lanchester Wines, we started our insetting programme back in 2011 with the installation of our first wind turbine and solar panels shortly after – we’ve now invested over £13million in renewable energy and heat generation projects at sites across the North of England and our business is powered almost completely by wind and solar. Lanchester Wines also actively seeks business partners and suppliers who share our vision to proactively improve their sustainability. Each of our wine suppliers has adapted to their environment and social surroundings, and used the resources available to them – from water conservation to soil management, vineyard grazing through to community projects. In simple terms, it’s absolutely vital that every business implements carbon reduction programmes as soon as

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possible. Depending on budget, depending on suitability – but it’s vital to do what you can where you can. Lanchester Wines has created a Sustainable Bulk Wine Partner Portfolio, which can be downloaded from our website and shows the commitment from each of our partners, so our customers can be assured the wine in their glass truly is sustainable. www.lanchesterwines.co.uk/what-we-do/sustainablewine-business/

Facts and Stats:

- Shipping wine in bulk can save 38% carbon / 2kg of CO2 per kilometre travelled compared to shipping wine bottled at source - Carbon insetting - when companies invest in carbon reduction projects within their own supply chain. - Lanchester Wines won the IWSC Green Wine Initiative award in 2023 for its sustainability programme

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OFFERING NEW EXPERIENCES The world’s first coffee pod machine designed for brewing specialty coffee pods; OPAL is a capsule brewer with a difference. A great choice for hotel rooms or low-volume commercial spaces, the range offers a simple way to introduce specialty coffee into your overnight stay venue and we have all the details.

Revolutionise Room Service with OPAL Pod Machines

In the world of luxury hospitality, exceptional room service is not just a feature, it’s a promise. OPAL Pod Machines can elevate this promise by transforming the in-room dining experience, with a touch of elegance and quality.

The New Era of In-Room Coffee Experience

Imagine offering your guests a coffee experience that rivals the finest cafes, right in their rooms. The OPAL Pod Machine, with its sleek design and advanced brewing technology, delivers a statement of quality and attention to detail.

Why OPAL for Your Hotel?

• Unmatched Quality: The OPAL Pod Machine specialises in extracting the best from specialty coffee pods, ensuring each cup is a gourmet experience. • Simplicity and Elegance: Its innovative design compliments any room décor, enhancing the luxury feel of your hotel. • Efficiency and Sustainability: Fast, easy to maintain,

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and eco-friendly, it meets the high standards of modern hospitality.

Transforming Guest Experiences

Hotels using OPAL Pod Machines report enhanced guest satisfaction. It’s not just about the coffee; it’s about providing a personalised experience. Guests appreciate the convenience of enjoying top-tier coffee at hand, adding a memorable touch to their stay.

A Future-Proof Investment

As guest preferences evolve, staying ahead is key. Integrating OPAL Pod Machines is more than an upgrade; it’s a step towards future-proofing your hotel’s room service offerings. In the realm of luxury hospitality, every detail counts. The OPAL Pod Machine is your partner in delivering excellence, one cup at a time. Embrace the future of room service with OPAL. trade.brewedbyhand.com

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HOTEL OF THE MONTH

A TRIBUTE TO FRENCH CLASSICISM This February sees Paris’s newly-launched Le Grand Mazarin feature as our Hotel of the Month. A member of Maisons Pariente, the family-run hotel group, the venue is the newest in the collection, and Kimberley Cohen, Co-Founder and Artistic Director of Maisons Pariente, speaks on the navigation of the brand’s expansion, and how the property aims to stand out.

aisons Pariente was very much a family affair after it was created in 2018 by Kimberley’s sister, Leslie Kouhana, her father Patrick Pariente, and Kimberley herself. Kimberley revealed how the trio begun the project with the idea to create the right balance between luxury and comfort, in order to offer a hotel where guests would feel at home, keeping in mind the family’s key values of personalisation and generosity. As a flourishing hotel group, rapidly growing in popularity, Maisons Pariente’s collection is now composed of four hotels: Crillon le Brave in Provence, Lou Pinet in St Tropez, Le Coucou in Meribel and Le Grand Mazarin in Paris. In terms of the group’s expansion, Kimberley said: “We don’t really have a planned map on how or where we want to expand. We are very opportunist in that way. We invest

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our own money and, therefore, are very selective about the project we choose.” The family did, however, always know that they wanted to open in Paris, and revealed that it was a case of waiting for the right location: “When the opportunity presented itself, we seized it. Le Marais was the right choice, and perfectly in line with our collection’s DNA,” Kimberley added. Pondering the question whether cohesion is important to the Maisons Pariente brand across the multiple venues, Kimberley revealed that each of the four hotels has a unique personality: “However, it was important to have consistency, and our core values, evident throughout the collection: high-end service, strong identity, authenticity, attention to details, ultra-personalisation, comfort, design, art and generosity.” As a venue which we can see oozes character, interiors are one of their specialities at Maisons Pariente. The team

HOTEL OF THE MONTH

“We want to create places where guests feel at home away from home.” pride themselves on looking meticulously for architects to fit each property, in order to imagine the perfect interior for the destination, while always keeping in mind what experience their guests are looking for. Kimberley recognises that consumers will not expect the same experience in Paris as they will in Meribel or Saint Tropez: “We want to create places where guests feel at home away from home, as if our properties are their own vacation homes. We always try to source the right materials for each location, as each location is different and tells a different story.” When it came to the furnishings for Le Grand Mazarin, because the family are Parisian, Kimberley explained that it was harder for herself and her sister to imagine the interior whilst creating a story. With this in mind, they, therefore decided create a timeless Paris, reminiscent of the early 20th century. “Le Grand Mazarin was envisioned as a private residence, owned by an elegant woman who hosted literary soirees, inviting friends, writers, artists and photographers. This woman, well-travelled and culturally enriched, filled her home with art and decorations collected from her journeys. While her residence possessed a classic charm, her vision was decidedly contemporary, infused with imaginative elements. Nonconformity defined her character; she held a deep appreciation for art and vibrant interiors. “Accustomed to playing the gracious host, the character’s house exuded warmth, hospitality, and comfort. This was

our baseline for the interior, which we worked on with Interior decorator Martin Brudzinski.” As well as nailing the overall aesthetics at the venue, there are a selection of food and beverage outlets on-site, which helps to offer a competitive edge. The hotel’s main restaurant, BOUBALE, is inspired by Eastern European cuisine: “We worked with the Israeli culinary group JLM to create this warm and cosy restaurant. “We decided to highlight an unknown and disregarded cuisine, and tweak it with valuable input from Michelin Star Chef, Assaf Granit. He introduced previously unknown dishes that he prepares unconventionally, with spices and flavours from the Middle East: giving a new twist to an Ashkenazi cuisine, which is too often referred to as ‘boring’,” added Kimberley. With the capital city being a competitive space for hospitality, it was important for Le Grand Mazarin to stand out. When we asked Kimberley if there are any specific marketing techniques that have been particularly useful, she said: “First of all, it was important for us to design a place for Parisians, and not a hotel for tourists. If our hotel and restaurant become the place to be for Parisians, the visitors will follow. This is natural.” Finishing the interview by speaking on goals, Kimberley explained that the short-term plan for the group is to consolidate their collection and management to become the most desirable French hotel collection. @maisonspariente @legrandmazarin www.thehotelmagazine.co.uk

HOTELS AROUND THE WORLD

A COMBINATION OF LUXURY AND REFINEMENT Royal Palm Beachcomber Luxury, Mauritius

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HOTELS AROUND THE WORLD

6,014 MILES FROM HOTEL HQ

“These partnerships help to keep Royal Palm Beachcomber in the limelight.”

he iconic Royal Palm Beachcomber Luxury is located in Grand Baie on the north coast of Mauritius. The venue first opened in 1985, and was the first in the country to become a member hotel of the prestigious Leading Hotels of the World. It is an intimate hotel with only 69 suites, including one private Royal Suite with a complimentary dedicated butler. The property combines luxury, refinement and discretion. Isabelle Bouvier, General Manager of Royal Palm Beachcomber Luxury since October 2021, is the first female to take the reins of the flagship of the country’s luxury hotel industry. She holds an MBA from the Ecole Supérieure de Commerce International de Fontainebleau, an international business school in Paris, and a degree in International Business. With 25 years of experience in the luxury hospitality sector, Isabelle started her career at the Sheraton Paris Airport Hotel in 1995, before moving on to some of the most prestigious hotel brands in the French capital, including Starwood Hotels & Resorts, The Peninsula Paris and the Lutetia Paris. The Royal Palm Beachcomber is marketed as offering ‘Luxury by Name and Nature’. We asked Isabelle what specifics contribute to this title, to which she said: “We offer a true sense of place in a real “Maison”, with ultrapersonalised service and tailor-made experiences, as well as a sense of detail and privacy. “Guests can enjoy three restaurants offering exclusive culinary experiences, a unique wine Cellar with an extensive selection of wines offered by our Sommelier and a round the clock in-room dining service.” Working in line with the growing demand for wellness,

Royal Palm Beachcomber boasts an extensive spa and fitness centre of 3000 sqm, daily activities as part of their wellness and fitness programme and existing wellness retreats for Yoga and Meditation and Detox and Wellbeing Experience. For 2024, the venue is set to launch new wellness retreats including Pilates and cycling, strength and conditioning, beauty and anti-aging, and a sleep retreat. These introductions go perfectly in hand with the venue’s ethos of luxury, serenity and epicureanism: “Our clear ethos creates a distinct and memorable brand identity and fosters customer loyalty,” added Isabelle. Speaking on unique selling points, Isabelle explained how Royal Palm Beachcomber has many aspects that set the venue apart, as she said: “All of the suites are elegantly decorated and offer a large terrace facing the ocean. The Royal Palm Spa is in partnership with Valmont, we have an incredible, spacious fitness centre with up-to-date equipment and a Helipad.” Along with these, the venue has previously worked on a range of partnerships, including one with French Chef, Cyril Lignac, which made a splash amongst visitors. For Isabelle and the team, it is important to create new experiences for their residents and local guests: “These partnerships help to keep Royal Palm Beachcomber in the limelight and front of mind for consumers, while also providing an opportunity for our employees to learn and gain additional skills, thanks to the exchanges.” We look forward to seeing what’s next for Royal Palm Beachcomber and the hospitality space in Mauritius. @royalpalmbeachcomber www.thehotelmagazine.co.uk

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GOOGLE GAINS In an age where digital marketing is essential to success, we share an insightful case study from St Michaels Resort which has worked with Clockwork Marketing to increase its online visibility with SEO.

4% of web searches in the UK are on Google. The most well-known search engine is ubiquitous and to reach new guests your business needs to be visible in online searches. But getting your hotel or spa found on Google can feel like an overwhelming task, especially if you’re used to the daily operations of running your venue. Search Engine Optimisation (SEO) for hotels is fundamental. Yet the additional time and technical skills needed to get your website working and ranking on Google can mean SEO is overlooked. As an independent hospitality marketing agency, we measure the impact of SEO marketing activity across the UK, and “Organic Search” (getting found on Google) is, in most cases, the main driver of direct booking revenue for hotels, attributing on average over 70% of revenue for most properties.

Success for St Michaels Resort

One such property is St Michaels Resort, a 4-star luxury spa hotel and resort in Falmouth, Cornwall, offering stunning sea views, 96 bedrooms, 23 self-catering beach apartments, state-of-the-art health club, award-winning spa, two restaurants and sub-tropical gardens. Clockwork Marketing works with St Michaels Resort to increase its online visibility with SEO. The hotel marketing agency is growing the resort’s keyword rankings for local ‘Falmouth’ search terms, and now expanding this to rank for regional ‘Cornwall’ hotel and spa search terms.

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Stuart Beveridge, Head of Marketing at St Michaels Resort, said: “We’ve seen a 45% increase in our organic search website traffic and an organic search revenue increase of 42%, since working with Clockwork on our SEO strategy. “We’ve focused on putting St Michaels Resort and our spa experiences in front of ‘high intent’ customers by improving our rankings on Google Search. “Guests proactively searching for hotel or spa experiences online can now find St Michaels in the top results, as the luxury spa of choice in the South West, and then easily make a direct booking with us on our website.”

Targeting high intent

St Michaels Resort has achieved these results by shifting its search strategy to target “high intent” key phrases. Search “intent” is the reason why a user types a particular query into a search engine. By identifying and targeting the right phrases and weaving this into engaging website content, the results can be staggering, because these new guests are proactively searching for spa hotels. Expert SEO strategy impacts outcomes, converting more direct bookings, compared to passive website visitors. If you need this expert support to grow your online visibility, get in touch with Clockwork Marketing at hello@clockwork.co.uk or www.clock-work.co.uk *Source: Statcounter 2023

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WELCOME TO DREAMLAND The Independent Hotel Show Amsterdam the business event for boutique, luxury and independent hotel sector returns from the 12th & 13th March for the fourth and most extensive edition in the Dutch capital. This year visitors are encouraged to take a respite from the ordinary and experience a dreamland of trend exploration, product innovation and networking at IHA24. Dreamland

This year, the theme chosen was Dreamland, a theme that fits well with this year’s hotel trends. Event manager Tess Suters: ‘Today’s hotel guest wants to be surprised by a combination of luxury and creativity. And that naturally also applies to the visitors to our event. We asked our designers to create a dreamworld where hoteliers are taken out of their daily reality for a moment and can be inspired. In any case, we live in a world where fantasy and reality are increasingly merging, partly due to artificial intelligence. This is a subject that will certainly also be covered in our extensive seminar programme, which is a hot topic hoteliers and designers want to explore further’.

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HRC 2024 HRC, part of Food, Drink & Hospitality Week, returns to ExCeL London on 25-27 March 2024 to reunite the hotel, restaurant and catering community for three busy days of networking, learning and product sourcing.

he show is divided into four specific sections for suppliers in hospitality tech, foodservice, professional kitchen and design, decor & tableware, allowing hoteliers and hospitality professionals to easily seek out a range of products and services to meet their business needs. A new addition for 2024’s event is the Light Equipment Pavilion, where visitors will have the opportunity to source products from suppliers including Signature, Contacto and Denby Pottery. At the centre of the show, the Vision Stage, designed by Harp Design, will be home to a range of insightful debates, discussions and presentations from business owners and operators, charities, associations and insight partners. Olajide Alabi. Brand Equality, Inclusion & Well-Being Partner at Turtle Bay, comments: “I was thrilled to join the 2023 HRC panel, engaging in dynamic conversations with passionate hospitality enthusiasts. Can’t wait for this year’s event to connect and share even more!” Meanwhile, in the Networking Hub, designed by Design Command, various associations including Arena, HOSPA and the Institute of Hospitality will be hosting networking events for industry professionals. Robert Richardson, CEO of the Institute of Hospitality, says: “We are delighted to be partnering with HRC for another year. Working with like-minded partners who

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strive for excellence and who help support the hospitality industry is a critical part of our work as the global professional body for over 15,000 people within the sector. We look forward to engaging with many hospitality professionals and our global hospitality family at the forthcoming edition of HRC again this year.” Another new addition for 2024 is an exciting partnership between HRC and Tech on Toast, a consultancy which helps hospitality businesses simplify the way they buy and manage their hospitality tech stack. As part of the partnership, Tech on Toast will be running three sessions on HRC’s Tech X stage, located in the Hospitality Tech section, and discussing some of the most important trends in the tech sector with leading hospitality and foodservice professionals. A returning feature of HRC this year is Chef HQ, curated by Chef Publishing, where a number of culinary superstars and leading UK and European chefs will be taking deep dives into various cuisines, dishes and ingredients and sharing their insights into the latest trends and innovations in the modern kitchen. HRC is part of Food, Drink & Hospitality Week, which includes IFE Manufacturing, IFE, The Pub Show and International Salon Culinaire. To find out more about everything happening at this year’s event, and to register for your complimentary trade ticket, visit hrc.co.uk.

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BALANCING THE SCALES How hotel pricing automation helps keep independent hoteliers competitive, as told by Michael McCartan, Area Vice President, EMEA Sales at IDeaS.

hen facing the immense resources of their big, branded competitors, it is easy for independent hoteliers to feel like the deck is stacked against them. However, advances in revenue management technology have helped independents shift the balance to a more level footing. Let’s explore three ways automated revenue management tools are changing the dynamic for independent hoteliers.

Making More with Less Labour

Many large chain or branded properties have the resources to provide entire teams dedicated to revenue management. That’s a luxury few independents have, with many turning to a single revenue manager to oversee a large portfolio of properties and many others without a dedicated revenue manager at all. For these independent hotels, automating their pricing strategy is often the most practical way to grow revenue while maximising the effectiveness of their potentially thin-stretched resources. Additionally, advanced demand forecasting capabilities can help inform operational planning and ensure properties are staffed and stocked appropriately.

Bolster Earnings

With tighter credit availability, there’s intense pressure on hoteliers to improve profitability. While some independent hoteliers may be wary of adding the expense of an advanced RMS, these tools are considered by investors to be some of the most effective options for improving the value of a property. By enabling improved revenue performance, these tools can help free up capital for property improvements, aid in securing better loan terms, and guard against unexpected market shifts with time-tested revenue-generating strategies. Independents, backed by a well-informed RMS, can compete with the substantial resources of a branded property thanks to accurate customer data and a greater ability to control costs related to revenue.

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Maintain Independent Freedom and Control

Despite the clear benefits of having large brand resources, independent hoteliers choose to branch out for a reason. The ability to maintain freedom and total control over their operations is often paramount—and that’s not just a personal preference, either. Branded properties often have less flexibility when generating room-type configurations, setting terms for corporate contracts, and navigating group business decisions. While brands have certainly developed a strong revenue management playbook, the rigidity of these processes can potentially stifle innovation in product offerings—and in turn—revenue maximisation efforts.

A Fairer Fight

In a “David versus Goliath” competitive landscape, independent hoteliers need their slingshot to give them a fighting chance. Advanced automated revenue technology serves as a great equalising force and one that should not be overlooked. With the right technology backing them, the competitive landscape is rebalanced just enough for independents to effectively show what makes them great, speak directly to their guests, and win on their own terms. www.ideas.com

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BUSINESS

UP TO STANDARD In yet another exclusive column from UKHospitality’s Chief Executive, Kate Nicholls, we explore a new report that a short-term lets’ registration scheme should be national and mandatory.

otels must meet rigorous standards, whether for health and safety, accessibility or food hygiene. It must be galling, then, when they see owners and operators of short-term lets failing to meet the same rigorous standards, while at the same time taking a chunk of their custom. What’s needed is a level playing field, and it’s very positive that the All-Party Parliamentary Group (APPG) for Hospitality and Tourism has said in a new report that a short-term lets’ registration scheme should be national and mandatory. The report into short-term lets and the visitor economy concludes the scheme would solve existing issues, including lack of short-term lets data and insufficient transparency about their location and function. Publication of the report, following an evidence session on the issue in October, concludes that it’s ‘essential’ for each short-term let to be regulated to the same standard as the wider accommodation sector, including hotels. The Government has already committed to introducing a scheme, a significant win for the sector, and it is now consulting on what that scheme looks like, so this report is timely indeed. The APPG makes three recommendations to Government: establish a national set of aggregated data on short-term lets in England; allow local authorities to enforce compliance of registered short-term let properties against health, safety and other relevant legislation; that the scheme should collect comprehensive data, including key property information, which can be used to enforce clear and proportionate penalties. APPG Chair Simon Jupp MP said: “The accommodation sector has seen such rapid change over the past 15 years, with digital platforms leading to a boom in the number of short-term lets operating.” He said implementing a national, mandatory scheme would bring short-term lets up to the legal standard required of other accommodation providers, particularly for health and safety. Ensuring these properties are safe for paying guests is the bare minimum this scheme should deliver. This is all the result of that October evidence session, which I was part of alongside Alistair Handyside, of The Professional Association of Self Caterers UK; Frontier

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Research’s Matthew Bell; Andy Fenner, from the UK Short Term Accommodation Association; and Booking.com’s Fiona MacConnacher. The APPG, which, for the purposes of the report, also consulted with stakeholders including Airbnb, Expedia, Tourism Alliance, and the Local Government Association (because local authorities would deliver enforcement). There’s no doubting that short-term lets provide some benefit to England’s wider visitor economy, but it’s essential that each one is regulated to the same standard as hotels. If not, hotels and other types of accommodation remain at a competitive disadvantage. Kate Nicholls Chief Executive UKHospitality

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Oliver Hemming

The Luxury Hospitality Collection