CINARK
WILLA NORDIC – Light construction, flexible solutions, small customers
The all-encompassing building system or solution delivered
Company profile
from Willa Nordic is based on light prefab construction (wood
Willa Nordic (WN) was established as a housing
and plasterboards) offering flexible solutions to small, usually
manufacturer by the end of the 1980’s and today
private costumers. The following analysis is based partly on an interview with Sales Representative Kjeld Kielstrup from the
employs approx. 75 people of whom about 40 work in the production unit. The company offers unique individual housing solutions designed by architects
Danish division and partly on an earlier interview with
who are either associated with Willa Nordic
Mattias Hjälmeby, Sales Director at the main office in Sweden.1
or selected directly by the client. The final product
Furthermore, the project group has visited the factory twice
is primarily detached single-family homes but some
(2004 and 2008).
midsize semi-detached housing projects have also been done for developers. WN produces approx. 140 units per year. The primary target group is quality conscious private clients, who also weight other parameters than price, square metres and technical quality. Hence, the company does not compete with the cheapest housing manufacturers on the market which have the most standardised products. A modest vision is that everybody looking for a house designed by an architect should choose Willa Nordic. Presently, there is no special need for publicity, which is indirectly carried out by former clients and architects using the concept.2
Production in the factory, Willa Nordic. Photo: CINARK
Vibæk Jensen & Beim (2006), p. 149. This interview was made in connection with the CINARK research project Kvalitetsmål I den arkitektoniske designproces (Strategies and goals in the process of architectural design) Vibæk Jensen & Beim (2006). 1 2
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