Innovation and Creativity Toolkit - Part One

Page 1


Foreword___________________________________________________________________________________

2


About the author of the Toolkit_____________________________________________________________________

3


The context____________________________________________________________________________________

4


Toolkit overview________________________________________________________________________________

Part One

Part Two

Part Three

Part Four

www.cipr.co.uk/creativity

5


Innovation: some fundamentals 1.1 We are all creative___________________________________________________________________________

6


1.2 What do we mean by being innovative and creative?__________________________________________________

7


1.3 Overcoming our inherent laziness________________________________________________________________

8


1.4 Overcoming the ‘I haven’t got time to be creative’ excuse: the 80:20 rule__________________________________

9


1.5 You need to start sparking_____________________________________________________________________

10


1.6 You need to recognise how you think in boxes______________________________________________________

11


1.7 Your thinking box strategies___________________________________________________________________

12


1.8 Strategy & tactics: recognise your box of thinking sits within a hierarchy of other boxes_______________________

 



  



 



 

 

 

 

13


1.9 It’s about recognising that there is always more than just one way_______________________________________

14


1.10 Idea nurturing: you need to tolerate ‘IdeaPoo’_____________________________________________________

15


1.11 You need to recognise we all have 2 types of thinking: Red and Green Thinking_____________________________

16


1.12 And recognising that creativity works like a machine: the five stage creative process_________________________

Stage 1. Information

Stage 2. Incubation

o o o

17


Stage 3. Illuminations

Stage 4. Integration

o o o o o

Stage 5. Illustration

18


o

o

o

o

19


1.13 And any problem you face is one of a type________________________________________________________

20


21


22


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.