Innovation & Creativity Toolkit - Part Two

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Your innovation and creativity tools


2.1 Quick and dirty 2.1.1 Use the most simple firstxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx


2.1.2 Ask six great ‘What, Why, Where, When, Who, and How’ questionsxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx


2.1.3 Be negativexxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx


2.1.4 Ask the question ‘Why’ five timesxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx


2.1.5 Do a ‘Pre-mortem’xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx


2.1.6 Use PR savvy prompt questionsxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx



2.1.7 General prompt questionsxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx


2.1.8 60 Second Soapboxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx



2.2 Mechanically working with your problem tools – to get you to explore and unearth your situation 2.2.1 Matrixxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx



2.2.3 DNA listsxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx


2.2.4 Brand Cameos – it’s not one size fits allxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx


2.2.5 Use an unrelated process modelxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx


2.3 Out of your rut/Exotic mind travel – get you looking at things differently 2.3.1 Random word/object/image/soundxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx


2.3.2 Metaphorsxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx


2.4 Strategic tools


2.4.1 Top-down thinking: Snakes and laddersxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx


2.4.2 Bottom-up thinking: Creating your own Ideas bankxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx





2.4.3 Create a Mindmap to enable you to see the ‘Bigger Picture’xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx



2.5 Evaluation tools


2.5.1 Quick and dirtyxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx


2.5.2 Evaluator toolsxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx


2.5.3 Idea Nurturers: 4-3-2-1 Ideas agent – what do I do next with my ideas?xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx





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