CIRCUIT MAGAZINE ISSUE 56
How much are you really worth? By Harlan “Hucky” Austin
I hate to be the bearer of bad news, but there are no extravagant schemes or methods for earning more money in executive protection. In fact, it comes down to a single thing: Never cut your rates. As simple as this sounds, anyone who has been in the close protection business will know there always seem to be compelling reasons to reduce your rates. But when you do so, you create a landslide of difficulties barring access to increased future earnings. Most of us have experienced the disappointment of purchasing 60
an item or service at full price only to find the same item from the same provider days later for substantially less money. When this happens, it doesn’t take much to figure out that the seller was offering the item far above market value in the first place. Whenever this happens, you immediately feel taken advantage of. This is the same thing that occurs in your client's mind when they realize your rates were always open to a downward adjustment.
