STATE OF FLORIDA
DEPARTMENT OF CITRUS 605 EAST MAIN STREET/P.O. BOX 9010/BARTOW, FL 33831-9010 (863) 537-3999
NIELSEN RETAIL SALES OJ, GJ and OJ/GJ Beverages Monthly Topline Report (week ending 7/7/12)
STATE OF FLORIDA
DEPARTMENT OF CITRUS Week Ending 07/07/12 Report 10 of 11/12 Season
FDOC has purchased an enhanced data set from Nielsen and this is the second report to reflect the new data. The first table below shows the new expanded universe, xAOC. The second table below represents what we have been reporting for many years, FDM + Walmart, but with the new, enhanced data. Both will be reported for the time being, but we will begin using xAOC as our main way of communicating the retail numbers. For more information, please read the FAQ at the end of this report.
Expanded All Outlets Combined (xAOC)* - Nielsen Retail Sales Summary GALLONS
CURRENT 4 WEEK PERIOD PRICE DOLLARS
GALLONS
SEASON YEAR-TO-DATE PRICE
DOLLARS -2.5%
Total OJ
-5.4%
5.0%
-0.6%
-8.2%
6.2%
Ref NFC OJ
0.0%
4.7%
4.7%
-4.3%
5.1%
0.6%
Ref Recon OJ
-11.0%
2.8%
-8.5%
-12.3%
6.1%
-7.0%
Total GJ
-2.7%
2.1%
-0.7%
-7.8%
3.1%
-4.9%
Ref NFC GJ
-4.6%
3.7%
-1.0%
-8.2%
4.4%
-4.2%
Shelf Stable GJ
0.6%
-1.9%
-1.3%
-7.4%
0.0%
-7.4%
OJ Drinks
-24.3%
27.4%
-3.5%
-9.2%
17.0%
6.3%
OJ Blend Drinks
-4.3%
8.3%
3.6%
-7.7%
4.8%
-3.3%
GJ Cocktail
9.7%
-1.6%
7.9%
-1.0%
-0.4%
-1.4%
GALLONS
SEASON YEAR-TO-DATE PRICE
DOLLARS
FDM + Walmart** - Nielsen Retail Sales Summary GALLONS
CURRENT 4 WEEK PERIOD PRICE DOLLARS
Total OJ
-5.4%
4.7%
-1.0%
-8.5%
6.1%
-2.9%
Ref NFC OJ
0.0%
4.5%
4.5%
-5.0%
5.2%
-0.1%
Ref Recon OJ
-11.2%
2.2%
-9.3%
-12.2%
5.9%
-7.0%
Total GJ
-2.7%
2.1%
-0.7%
-7.7%
3.2%
-4.8%
Ref NFC GJ
-4.6%
3.7%
-1.1%
-8.2%
4.5%
-4.1%
Shelf Stable GJ
1.1%
-2.2%
-1.1%
-7.2%
0.0%
-7.2%
OJ Drinks
-24.0%
27.2%
-3.4%
-10.3%
17.0%
5.0%
OJ Blend Drinks
-4.3%
8.6%
3.9%
-8.6%
4.9%
-4.1%
GJ Cocktail
7.2%
2.2%
9.6%
-3.3%
1.9%
-1.5%
* Expanded All Outlets Combined (xAOC) is a new Nielsen retail universe. xAOC data are for U.S. grocery stores doing $2 million and greater annual sales, drug stores doing $1 million and greater annual sales, mass merchandisers, Walmart, club (Sam's and BJ's), dollar stores (Dollar General, Family Dollar and Fred's), and military/DECA. Walmart data is now point-of sale (POS) data; previously, it was panel data. All periods in this report have been restated with the new POS data. Reports prior to 6/9/12 will not be compatible with this report. ** Walmart data is now point-of sale (POS) data; previously, it was panel data. All periods in this report have been restated with the new POS data. Reports prior to 6/9/12 will not be compatible with this report.
Page 2 of 19
STATE OF FLORIDA
DEPARTMENT OF CITRUS Week Ending 07/07/12 Report 10 of 11/12 Season
FDOC has purchased an enhanced data set from Nielsen and this is the second report to reflect the new data. All periods have been re-populated with the new data. For definitions and explanations about the new data, please see the FAQ at the end of this report.
Report Highlights Orange Juice: At xAOC, NFC remains the strongest performer in the OJ category with revenue up 4.7% for the period ending 7/7/12. Total OJ dollar sales are down only 0.6% for the period and gallon sales are down 5.4%. Both dollars and gallons are making a strong comeback (dollar sales were down 7% and gallon sales were down almost 13% for the period ending 2/18/12). Average OJ price at retail is at an all time high of $6.38/gallon. Grapefruit Juice: TL GJ dollar sales at xAOC are down only 0.7% for the period and gallon sales are down 2.7%. Like OJ, GJ is making a steady comeback (dollar and gallon sales were down 9% and 12%, respectively, for the period ending 2/18/12). Average GJ price at retail is at an all time high of $6.85/gallon. Channel shares of the orange juice and grapefruit juice business in the new retail universe (for 52 weeks ending 7/7/12): xAOC Food Drug Mass Walmart CDM
OJ - Dollars 100.0% 70.8% 1.9% 2.4% 18.1% 6.8%
OJ - Gallons 100.0% 69.4% 1.3% 2.3% 19.8% 7.2%
GJ - Dollars 100.0% 80.9% 0.2% 1.8% 15.4% 1.7%
GJ - Gallons 100.0% 76.6% 0.1% 1.8% 19.2% 2.3%
Page 3 of 19
Florida Department of Citrus ORANGE JUICE SALES Expanded All Outlets Combined (xAOC)
Economic and Market Research Report
NIELSEN SCANTRACK (Gallons and Revenues in Millions) Report Ending Date: 07/07/12 Issue Date: 07/26/12 Report 10 of 11/12 Season Four Weeks Ending 07/09/11
01/21/12
02/18/12
03/17/12
04/14/12
05/12/12
06/09/12
07/07/12
% Change Latest 4 weeks vs. Similar 4 weeks Year Ago
Season-to-Date 2010-11
2011-12
% Change
NFC OJ Gallons Price/Gal ($) Revenues ($)
22.44 7.04 158.00
26.35 7.09 186.81
24.63 7.12 175.46
25.76 7.10 182.83
24.77 7.04 174.45
23.74 7.13 169.34
22.88 7.28 166.50
22.44 7.37 165.39
0.0% 4.7% 4.7%
257.29 6.78 1,745.12
246.22 7.13 1,755.62
-4.3% 5.1% 0.6%
17.04 4.99 85.07
19.26 5.02 96.65
17.75 5.03 89.32
17.49 5.11 89.34
16.29 5.10 83.07
16.05 5.07 81.42
15.11 5.14 77.74
15.16 5.13 77.83
-11.0% 2.8% -8.5%
197.13 4.78 942.19
172.90 5.07 876.62
-12.3% 6.1% -7.0%
39.48 6.16 243.07
45.60 6.22 283.47
42.39 6.25 264.78
43.25 6.29 272.17
41.06 6.27 257.52
39.79 6.30 250.76
37.99 6.43 244.23
37.61 6.47 243.22
-4.8% 5.1% 0.1%
454.42 5.91 2,687.32
419.13 6.28 2,632.24
-7.8% 6.2% -2.0%
2.55 4.76 12.15
2.78 4.80 13.36
2.51 4.79 12.03
2.52 4.75 11.96
2.38 4.76 11.36
2.36 4.73 11.15
2.25 4.79 10.76
2.25 4.80 10.77
-12.0% 0.8% -11.3%
29.47 4.56 134.33
25.35 4.76 120.77
-14.0% 4.5% -10.1%
0.21 7.18 1.50
0.16 8.21 1.29
0.16 8.36 1.34
0.16 8.34 1.29
0.15 8.48 1.29
0.16 8.42 1.31
0.14 8.66 1.21
0.13 8.44 1.07
-39.2% 17.5% -28.5%
2.19 7.31 16.03
1.55 8.37 13.00
-29.2% 14.5% -18.9%
42.24 6.08 256.71
48.54 6.14 298.13
45.06 6.17 278.15
45.92 6.21 285.42
43.60 6.20 270.16
42.30 6.22 263.22
40.38 6.35 256.20
39.98 6.38 255.06
-5.4% 5.0% -0.6%
486.09 5.84 2,837.67
446.03 6.20 2,766.00
-8.2% 6.2% -2.5%
RECON OJ Gallons Price/Gal ($) Revenues ($) Refrigerated OJ Gallons Price/Gal ($) Revenues ($) Frozen OJ Gallons Price/Gal ($) Revenues ($) Shelf Stable OJ Gallons Price/Gal ($) Revenues ($) Total Orange Juice Gallons Price/Gal ($) Revenues ($)
Most recent four-week-period is preliminary 2011-12 STD: 10/02/11 - 07/07/12 2010-11 STD: 10/03/10 - 07/09/11
Source: Nielsen
xAOC
Florida Department of Citrus; P.O.Box 9010; Bartow, FL 33831-9010 (863) 537-3999 http://www.fdocgrower.com
Page 4 of 19
GRAPEFRUIT JUICE SALES Expanded All Outlets Combined (xAOC) (Gallons and Revenues in Millions) Report 10 of 11/12 Season Four Weeks Ending 07/09/11
01/21/12
02/18/12
03/17/12
04/14/12
05/12/12
06/09/12
07/07/12
% Change Latest 4 weeks vs. Similar 4 weeks Year Ago
Season-to-Date 2010-11
2011-12
% Change
NFC GJ Gallons Price/Gal ($) Revenues ($)
0.93 7.13 6.62
0.95 7.11 6.77
0.93 7.30 6.79
0.95 7.24 6.87
0.94 7.14 6.70
0.90 7.24 6.52
0.80 7.28 5.80
0.89 7.39 6.55
-4.6% 3.7% -1.0%
9.82 6.94 68.08
9.01 7.24 65.25
-8.2% 4.4% -4.2%
0.04 5.50 0.24
0.04 5.80 0.26
0.05 5.75 0.26
0.05 5.92 0.28
0.05 6.46 0.29
0.04 6.48 0.29
0.05 6.52 0.30
0.04 6.43 0.29
4.1% 16.9% 21.7%
0.45 5.52 2.50
0.44 6.10 2.69
-2.6% 10.6% 7.7%
0.97 7.06 6.85
1.00 7.05 7.03
0.98 7.22 7.05
1.00 7.18 7.15
0.98 7.11 6.99
0.94 7.21 6.81
0.84 7.24 6.11
0.93 7.35 6.84
-4.2% 4.1% -0.2%
10.27 6.87 70.58
9.45 7.19 67.94
-8.0% 4.6% -3.7%
0.04 4.55 0.17
0.03 4.54 0.15
0.03 4.52 0.15
0.03 4.52 0.15
0.03 4.51 0.14
0.03 4.51 0.15
0.04 4.52 0.16
0.04 4.49 0.16
-7.4% -1.2% -8.5%
0.36 4.55 1.63
0.33 4.51 1.49
-8.0% -0.7% -8.7%
0.47 6.16 2.88
0.49 5.56 2.70
0.53 5.28 2.77
0.47 5.82 2.76
0.45 5.97 2.67
0.46 6.01 2.75
0.51 6.06 3.10
0.47 6.04 2.84
0.6% -1.9% -1.3%
5.16 5.73 29.58
4.78 5.73 27.39
-7.4% 0.0% -7.4%
1.48 6.71 9.90
1.52 6.52 9.88
1.53 6.50 9.97
1.50 6.69 10.05
1.46 6.70 9.81
1.43 6.76 9.70
1.39 6.74 9.37
1.44 6.85 9.84
-2.7% 2.1% -0.7%
15.79 6.45 101.79
14.56 6.65 96.81
-7.8% 3.1% -4.9%
RECON GJ Gallons Price/Gal ($) Revenues ($) Refrigerated GJ Gallons Price/Gal ($) Revenues ($) Frozen GJ Gallons Price/Gal ($) Revenues ($) Shelf Stable GJ Gallons Price/Gal ($) Revenues ($) Total Grapefruit Juice Gallons Price/Gal ($) Revenues ($)
Most recent four-week-period is preliminary 2011-12 STD: 10/02/11 - 07/07/12 2010-11 STD: 10/03/10 - 07/09/11
Source: Nielsen
xAOC
Florida Department of Citrus; P.O.Box 9010; Bartow, FL 33831-9010 (863) 537-3999 http://www.fdocgrower.com
Page 5 of 19
LESS THAN 100% OJ & GJ BEVERAGES Expanded All Outlets Combined (xAOC) (Gallons and Revenues in Millions) Report 10 of 11/12 Season Four Weeks Ending 07/09/11
01/21/12
02/18/12
03/17/12
04/14/12
05/12/12
06/09/12
07/07/12
% Change Latest 4 weeks vs. Similar 4 weeks Year Ago
Season-to-Date 2010-11
2011-12
% Change
OJ Drinks 0-39.99% Gallons Price/Gal ($) Revenues ($)
2.88 3.08 8.87
2.73 3.08 8.41
2.01 3.50 7.05
1.82 3.73 6.81
1.84 3.87 7.11
1.77 3.94 7.00
1.82 3.89 7.07
1.76 3.95 6.94
-38.9% 28.1% -21.8%
28.40 3.08 87.42
22.03 3.46 76.20
-22.4% 12.4% -12.8%
1.34 6.83 9.12
2.01 6.83 13.75
2.04 6.73 13.70
1.89 6.91 13.09
1.74 6.87 11.94
1.65 7.01 11.53
1.57 7.11 11.18
1.43 7.42 10.64
7.4% 8.6% 16.7%
15.20 6.43 97.66
17.59 6.90 121.39
15.8% 7.4% 24.3%
0.55 2.77 1.51
0.48 3.15 1.52
0.49 3.08 1.50
0.55 3.17 1.76
0.47 3.11 1.47
0.41 3.14 1.30
0.41 3.13 1.27
0.41 3.01 1.24
-24.4% 8.6% -18.0%
5.16 2.78 14.35
4.65 3.08 14.31
-10.0% 10.8% -0.3%
4.76 4.10 19.50
5.22 4.53 21.44
4.54 4.91 22.26
4.27 5.07 21.66
4.05 5.07 20.52
3.84 5.17 19.83
3.79 5.14 19.52
3.60 5.22 18.82
-24.3% 27.4% -3.5%
48.76 4.09 199.43
44.27 4.79 211.91
-9.2% 17.0% 6.3%
17.15 2.76 47.27
15.48 2.97 45.99
16.13 2.99 48.17
16.27 2.99 48.59
15.50 3.01 46.65
15.55 2.97 46.21
15.32 2.98 45.73
16.41 2.98 48.96
-4.3% 8.3% 3.6%
170.67 2.84 484.27
157.48 2.97 468.44
-7.7% 4.8% -3.3%
3.14 6.40 20.11
3.19 6.62 21.16
3.11 6.64 20.64
3.28 6.55 21.48
3.17 6.47 20.50
3.00 6.55 19.67
2.95 6.68 19.68
2.85 6.73 19.16
-9.4% 5.2% -4.7%
36.58 6.15 225.08
30.64 6.60 202.07
-16.3% 7.2% -10.2%
0.87 5.52 4.83
0.96 5.11 4.91
1.03 5.00 5.14
1.02 4.98 5.07
0.96 5.07 4.89
0.98 5.08 4.99
1.04 5.19 5.38
0.96 5.44 5.21
9.7% -1.6% 7.9%
9.87 5.13 50.64
9.77 5.11 49.95
-1.0% -0.4% -1.4%
0.20 6.39 1.31
0.28 5.13 1.42
0.33 4.76 1.58
0.25 5.53 1.39
0.22 5.89 1.29
0.21 6.01 1.27
0.23 5.88 1.36
0.21 5.94 1.28
4.9% -7.0% -2.4%
2.82 5.53 15.60
2.48 5.42 13.41
-12.2% -2.1% -14.0%
OJ Drinks 40-99.99% Gallons Price/Gal ($) Revenues ($) OJ Drinks - % not stated Gallons Price/Gal ($) Revenues ($) Total OJ Drinks Gallons Price/Gal ($) Revenues ($) OJ BL Drinks Gallons Price/Gal ($) Revenues ($) OJ BL (100% Juice) Gallons Price/Gal ($) Revenues ($) GJ Cocktail Gallons Price/Gal ($) Revenues ($) GJ BL (100% Juice) Gallons Price/Gal ($) Revenues ($)
Most recent four-week-period is preliminary 2011-12 STD: 10/02/11 - 07/07/12 2010-11 STD: 10/03/10 - 07/09/11
Source: Nielsen
xAOC
Florida Department of Citrus; P.O.Box 9010; Bartow, FL 33831-9010 (863) 537-3999 http://www.fdocgrower.com
Page 6 of 19
Florida Department of Citrus ORANGE JUICE SALES Food, Drug, Mass + Walmart NIELSEN SCANTRACK
Economic and Market Research Report
(Gallons and Revenues in Millions) Report Ending Date: 07/07/12 Issue Date: 07/26/12 Report 10 of 11/12 Season Four Weeks Ending 07/09/11
01/21/12
02/18/12
03/17/12
04/14/12
05/12/12
06/09/12
07/07/12
% Change Latest 4 weeks vs. Similar 4 weeks Year Ago
Season-to-Date 2010-11
2011-12
% Change
NFC OJ Gallons Price/Gal ($) Revenues ($)
20.95 7.12 149.09
24.55 7.16 175.82
22.93 7.20 164.98
23.96 7.19 172.28
23.10 7.11 164.31
22.07 7.21 159.13
21.31 7.34 156.45
20.94 7.44 155.73
0.0% 4.5% 4.5%
241.32 6.85 1,652.02
229.24 7.20 1,651.13
-5.0% 5.2% -0.1%
15.65 4.96 77.56
17.91 4.97 89.11
16.33 4.98 81.29
16.02 5.05 80.98
14.87 5.06 75.27
14.69 5.01 73.62
13.81 5.07 70.02
13.89 5.06 70.35
-11.2% 2.2% -9.3%
181.15 4.74 858.41
159.06 5.02 797.92
-12.2% 5.9% -7.0%
36.60 6.19 226.64
42.47 6.24 264.93
39.25 6.27 246.27
39.98 6.33 253.26
37.97 6.31 239.58
36.76 6.33 232.75
35.13 6.45 226.48
34.84 6.49 226.08
-4.8% 4.8% -0.2%
422.48 5.94 2,510.43
388.29 6.31 2,449.05
-8.1% 6.1% -2.4%
2.42 4.83 11.66
2.65 4.86 12.88
2.39 4.84 11.56
2.39 4.81 11.48
2.26 4.82 10.91
2.24 4.79 10.71
2.13 4.85 10.32
2.13 4.86 10.34
-11.9% 0.6% -11.4%
27.91 4.63 129.19
24.07 4.82 116.06
-13.7% 4.1% -10.2%
0.20 7.23 1.48
0.15 8.40 1.25
0.15 8.50 1.31
0.15 8.41 1.27
0.15 8.64 1.26
0.15 8.54 1.29
0.13 8.80 1.19
0.12 8.62 1.04
-40.8% 19.2% -29.4%
2.14 7.37 15.75
1.49 8.49 12.64
-30.3% 15.2% -19.7%
39.22 6.11 239.78
45.27 6.16 279.06
41.79 6.20 259.14
42.52 6.26 266.02
40.37 6.24 251.74
39.14 6.25 244.74
37.39 6.37 237.99
37.09 6.40 237.46
-5.4% 4.7% -1.0%
452.52 5.87 2,655.37
413.86 6.23 2,577.76
-8.5% 6.1% -2.9%
RECON OJ Gallons Price/Gal ($) Revenues ($) Refrigerated OJ Gallons Price/Gal ($) Revenues ($) Frozen OJ Gallons Price/Gal ($) Revenues ($) Shelf Stable OJ Gallons Price/Gal ($) Revenues ($) Total Orange Juice Gallons Price/Gal ($) Revenues ($)
Most recent four-week-period is preliminary 2011-12 STD: 10/02/11 - 07/07/12 2010-11 STD: 10/03/10 - 07/09/11
Source: Nielsen
FDM+Walmart
Florida Department of Citrus; P.O. Box 9010; Bartow, FL 33831-9010 (863) 537-3999 http://www.fdocgrower.com
Page 7 of 19
GRAPEFRUIT JUICE SALES Food, Drug, Mass + Walmart (Gallons and Revenues in Millions) Report 10 of 11/12 Season Four Weeks Ending 07/09/11
01/21/12
02/18/12
03/17/12
04/14/12
05/12/12
06/09/12
07/07/12
% Change Latest 4 weeks vs. Similar 4 weeks Year Ago
Season-to-Date 2010-11
2011-12
% Change
NFC GJ Gallons Price/Gal ($) Revenues ($)
0.92 7.14 6.59
0.95 7.12 6.74
0.92 7.31 6.76
0.94 7.25 6.83
0.93 7.15 6.67
0.89 7.25 6.49
0.79 7.29 5.77
0.88 7.40 6.52
-4.6% 3.7% -1.1%
9.76 6.94 67.73
8.95 7.25 64.94
-8.2% 4.5% -4.1%
0.04 5.50 0.24
0.04 5.80 0.26
0.05 5.75 0.26
0.05 5.92 0.28
0.05 6.46 0.29
0.04 6.48 0.29
0.05 6.52 0.30
0.04 6.43 0.29
4.1% 16.9% 21.7%
0.45 5.52 2.50
0.44 6.10 2.69
-2.6% 10.6% 7.7%
0.97 7.06 6.82
0.99 7.06 7.00
0.97 7.24 7.02
0.99 7.19 7.11
0.98 7.12 6.96
0.94 7.22 6.77
0.84 7.25 6.08
0.93 7.36 6.80
-4.2% 4.1% -0.3%
10.21 6.88 70.23
9.39 7.20 67.63
-8.0% 4.7% -3.7%
0.04 4.56 0.17
0.03 4.55 0.15
0.03 4.53 0.14
0.03 4.53 0.15
0.03 4.52 0.14
0.03 4.52 0.14
0.04 4.52 0.16
0.03 4.50 0.15
-7.3% -1.4% -8.6%
0.35 4.58 1.60
0.32 4.52 1.46
-7.4% -1.2% -8.6%
0.44 6.26 2.74
0.46 5.59 2.58
0.50 5.30 2.65
0.45 5.87 2.62
0.42 6.04 2.54
0.42 6.11 2.59
0.48 6.12 2.97
0.44 6.13 2.71
1.1% -2.2% -1.1%
4.85 5.79 28.09
4.51 5.79 26.07
-7.2% 0.0% -7.2%
1.44 6.76 9.73
1.48 6.55 9.73
1.50 6.54 9.81
1.47 6.73 9.88
1.43 6.75 9.64
1.40 6.82 9.51
1.36 6.77 9.21
1.40 6.90 9.67
-2.7% 2.1% -0.7%
15.41 6.48 99.91
14.22 6.69 95.16
-7.7% 3.2% -4.8%
RECON GJ Gallons Price/Gal ($) Revenues ($) Refrigerated GJ Gallons Price/Gal ($) Revenues ($) Frozen GJ Gallons Price/Gal ($) Revenues ($) Shelf Stable GJ Gallons Price/Gal ($) Revenues ($) Total Grapefruit Juice Gallons Price/Gal ($) Revenues ($)
Most recent four-week-period is preliminary 2011-12 STD: 10/02/11 - 07/07/12 2010-11 STD: 10/03/10 - 07/09/11
Source: Nielsen
FDM+Walmart
Florida Department of Citrus; P.O. Box 9010; Bartow, FL 33831-9010 (863) 537-3999 http://www.fdocgrower.com
Page 8 of 19
LESS THAN 100% OJ & GJ BEVERAGES Food, Drug, Mass + Walmart (Gallons and Revenues in Millions) Report 10 of 11/12 Season Four Weeks Ending 07/09/11
01/21/12
02/18/12
03/17/12
04/14/12
05/12/12
06/09/12
07/07/12
% Change Latest 4 weeks vs. Similar 4 weeks Year Ago
Season-to-Date 2010-11
2011-12
% Change
OJ Drinks 0-39.99% Gallons Price/Gal ($) Revenues ($)
2.74 3.06 8.38
2.62 3.06 8.02
1.89 3.48 6.59
1.70 3.72 6.35
1.71 3.86 6.62
1.66 3.92 6.51
1.73 3.86 6.67
1.68 3.92 6.58
-38.8% 25.7% -23.0%
27.42 3.06 83.84
20.92 3.43 71.80
-23.7% 12.2% -14.4%
1.29 6.88 8.89
1.93 6.84 13.21
1.95 6.75 13.16
1.82 6.95 12.64
1.68 6.90 11.57
1.59 7.03 11.15
1.51 7.15 10.81
1.38 7.45 10.31
7.0% 8.4% 16.0%
14.71 6.46 95.11
16.87 6.93 116.86
14.7% 7.1% 22.9%
0.46 2.86 1.32
0.42 3.16 1.32
0.42 3.15 1.33
0.49 3.26 1.60
0.41 3.17 1.31
0.36 3.16 1.14
0.35 3.18 1.11
0.35 3.06 1.08
-23.5% 6.9% -18.2%
4.50 2.84 12.80
4.04 3.13 12.64
-10.3% 10.0% -1.3%
4.50 4.14 18.59
4.97 4.54 22.55
4.26 4.95 21.09
4.01 5.13 20.59
3.80 5.12 19.49
3.61 5.21 18.80
3.59 5.18 18.60
3.41 5.26 17.97
-24.0% 27.2% -3.4%
46.63 4.11 191.75
41.84 4.81 201.30
-10.3% 17.0% 5.0%
15.21 2.70 41.09
13.63 2.94 40.02
14.07 2.96 41.60
14.28 2.94 41.94
13.63 2.96 40.37
13.69 2.91 39.86
13.49 2.93 39.53
14.56 2.93 42.70
-4.3% 8.6% 3.9%
151.59 2.79 423.33
138.55 2.93 406.05
-8.6% 4.9% -4.1%
2.88 6.37 18.34
2.94 6.60 19.41
2.81 6.63 18.62
2.98 6.57 19.58
2.93 6.47 18.97
2.78 6.54 18.18
2.74 6.68 18.32
2.65 6.73 17.86
-7.8% 5.7% -2.6%
33.90 6.10 206.78
28.21 6.59 185.81
-16.8% 8.0% -10.1%
0.70 5.84 4.10
0.78 5.37 4.20
0.84 5.19 4.34
0.79 5.41 4.26
0.75 5.49 4.13
0.77 5.51 4.25
0.82 5.63 4.63
0.75 5.97 4.49
7.2% 2.2% 9.6%
8.08 5.34 43.15
7.82 5.44 42.51
-3.3% 1.9% -1.5%
0.19 6.51 1.27
0.27 5.14 1.40
0.33 4.75 1.56
0.25 5.53 1.37
0.22 5.91 1.27
0.21 6.05 1.25
0.23 5.89 1.35
0.21 6.01 1.25
6.9% -7.7% -1.4%
2.76 5.55 15.34
2.43 5.43 13.21
-11.9% -2.2% -13.9%
OJ Drinks 40-99.99% Gallons Price/Gal ($) Revenues ($) OJ Drinks - % not stated Gallons Price/Gal ($) Revenues ($) Total OJ Drinks Gallons Price/Gal ($) Revenues ($) OJ BL Drinks Gallons Price/Gal ($) Revenues ($) OJ BL (100% Juice) Gallons Price/Gal ($) Revenues ($) GJ Cocktail Gallons Price/Gal ($) Revenues ($) GJ BL (100% Juice) Gallons Price/Gal ($) Revenues ($)
Most recent four-week-period is preliminary 2011-12 STD: 10/02/11 - 07/07/12 2010-11 STD: 10/03/10 - 07/09/11
Source: Nielsen
FDM+Walmart
Florida Department of Citrus; P.O. Box 9010; Bartow, FL 33831-9010 (863) 537-3999 http://www.fdocgrower.com
Page 9 of 19
Florida Department of Citrus ORANGE JUICE SALES FOOD ($2MM+ GROCERY)
Economic and Market Research Report
NIELSEN SCANTRACK (Gallons and Revenues in Millions) Report Ending Date: 07/07/12 Issue Date: 07/26/12 Report 10 of 11/12 Season Four Weeks Ending 07/09/11
01/21/12
02/18/12
03/17/12
04/14/12
05/12/12
06/09/12
07/07/12
% Change Latest 4 weeks vs. Similar 4 weeks Year Ago
Season-to-Date 2010-11
2011-12
% Change
NFC OJ Gallons Price/Gal ($) Revenues ($)
16.70 7.16 119.54
19.23 7.16 137.80
17.78 7.25 128.96
18.34 7.29 133.73
18.01 7.18 129.23
17.06 7.28 124.29
16.69 7.38 123.20
16.45 7.44 122.39
-1.5% 4.0% 2.4%
190.36 6.87 1,308.39
178.13 7.24 1,290.25
-6.4% 5.4% -1.4%
11.32 4.98 56.31
12.77 4.97 63.51
11.43 4.97 56.82
11.16 5.08 56.71
10.35 5.11 52.94
10.47 5.04 52.80
9.80 5.12 50.12
9.89 5.10 50.40
-12.6% 2.4% -10.5%
128.77 4.75 612.05
112.18 5.04 565.20
-12.9% 6.0% -7.7%
28.01 6.28 175.85
32.00 6.29 201.31
29.21 6.36 185.78
29.50 6.46 190.45
28.36 6.42 182.17
27.53 6.43 177.09
26.49 6.54 173.32
26.33 6.56 172.79
-6.0% 4.5% -1.7%
319.13 6.02 1,920.44
290.31 6.39 1,855.45
-9.0% 6.2% -3.4%
1.74 5.15 8.97
1.86 5.20 9.70
1.66 5.20 8.62
1.68 5.13 8.64
1.61 5.14 8.26
1.60 5.08 8.14
1.50 5.18 7.78
1.51 5.18 7.82
-13.4% 0.7% -12.8%
20.18 4.89 98.72
16.95 5.15 87.39
-16.0% 5.4% -11.5%
0.15 7.15 1.07
0.11 8.70 0.92
0.10 8.84 0.92
0.11 8.62 0.93
0.10 8.84 0.91
0.11 8.82 0.94
0.10 9.04 0.87
0.09 8.68 0.74
-42.5% 21.4% -30.2%
1.45 7.57 10.96
1.05 8.75 9.21
-27.2% 15.6% -15.9%
29.91 6.22 185.89
33.97 6.24 211.93
30.97 6.31 195.32
31.29 6.39 200.02
30.07 6.36 191.34
29.24 6.37 186.17
28.09 6.48 181.98
27.93 6.49 181.35
-6.6% 4.5% -2.4%
340.76 5.96 2,030.11
308.31 6.33 1,952.06
-9.5% 6.3% -3.8%
RECON OJ Gallons Price/Gal ($) Revenues ($) Refrigerated OJ Gallons Price/Gal ($) Revenues ($) Frozen OJ Gallons Price/Gal ($) Revenues ($) Shelf Stable OJ Gallons Price/Gal ($) Revenues ($) Total Orange Juice Gallons Price/Gal ($) Revenues ($)
Most recent four-week-period is preliminary 2011-12 STD: 10/02/11 - 07/07/12 2010-11 STD: 10/03/10 - 07/09/11
Source: Nielsen
Food
Florida Department of Citrus; P.O.Box 9010; Bartow, FL 33831-9010 (863) 537-3999 http://www.fdocgrower.com
Page 10 of 19
GRAPEFRUIT JUICE SALES FOOD ($2MM+ GROCERY) (Gallons and Revenues in Thousands) Report 10 of 11/12 Season Four Weeks Ending 07/09/11
01/21/12
02/18/12
03/17/12
04/14/12
05/12/12
06/09/12
07/07/12
% Change Latest 4 weeks vs. Similar 4 weeks Year Ago
Season-to-Date 2010-11
2011-12
% Change
NFC GJ Gallons Price/Gal ($) Revenues ($)
775.54 7.29 5,650.74
803.56 7.22 5,800.71
769.15 7.46 5,734.13
780.66 7.42 5,790.28
775.54 7.35 5,700.90
751.52 7.44 5,590.46
692.83 7.46 5,166.93
747.86 7.48 5,594.61
-3.6% 2.7% -1.0%
8,121.76 7.09 57,575.00
7,531.55 7.40 55,715.34
-7.3% 4.4% -3.2%
42.87 5.50 235.68
44.52 5.80 258.10
45.34 5.75 260.51
47.10 5.92 278.75
45.41 6.46 293.43
44.16 6.48 286.06
46.72 6.52 304.69
44.62 6.42 286.65
4.1% 16.9% 21.6%
452.76 5.52 2,497.19
440.85 6.10 2,689.06
-2.6% 10.6% 7.7%
818.42 7.19 5,886.42
848.08 7.14 6,058.81
814.49 7.36 5,994.64
827.76 7.33 6,069.02
820.96 7.30 5,994.34
795.68 7.39 5,876.52
739.54 7.40 5,471.61
792.48 7.42 5,881.26
-3.2% 3.2% -0.1%
8,574.52 7.01 60,072.19
7,972.41 7.33 58,404.41
-7.0% 4.6% -2.8%
17.98 5.01 90.08
13.73 5.27 72.38
13.17 5.28 69.52
13.63 5.25 71.52
13.25 5.21 69.08
13.55 5.22 70.72
14.58 5.25 76.59
14.66 5.17 75.75
-18.4% 3.1% -15.9%
173.57 4.92 853.37
137.69 5.22 719.23
-20.7% 6.2% -15.7%
324.95 6.44 2,091.31
307.27 6.33 1,943.86
334.55 5.87 1,965.24
293.54 6.44 1,889.03
287.83 6.40 1,841.10
294.70 6.47 1,906.85
337.60 6.47 2,184.06
307.71 6.46 1,986.76
-5.3% 0.3% -5.0%
3,417.32 6.23 21,276.81
3,011.05 6.35 19,129.58
-11.9% 2.0% -10.1%
1,161.34 6.95 8,067.80
1,169.07 6.91 8,075.05
1,162.20 6.91 8,029.41
1,134.92 7.08 8,029.58
1,122.04 7.04 7,904.52
1,103.93 7.11 7,854.09
1,091.73 7.08 7,732.27
1,114.85 7.13 7,943.78
-4.0% 2.6% -1.5%
12,165.42 6.76 82,202.37
11,121.15 7.04 78,253.21
-8.6% 4.1% -4.8%
RECON GJ Gallons Price/Gal ($) Revenues ($) Refrigerated GJ Gallons Price/Gal ($) Revenues ($) Frozen GJ Gallons Price/Gal ($) Revenues ($) Shelf Stable GJ Gallons Price/Gal ($) Revenues ($) Total Grapefruit Juice Gallons Price/Gal ($) Revenues ($)
Most recent four-week-period is preliminary 2011-12 STD: 10/02/11 - 07/07/12 2010-11 STD: 10/03/10 - 07/09/11
Source: Nielsen
Food
Florida Department of Citrus; P.O.Box 9010; Bartow, FL 33831-9010 (863) 537-3999 http://www.fdocgrower.com
Page 11 of 19
LESS THAN 100% OJ & GJ BEVERAGES FOOD ($2MM+ GROCERY) (Gallons and Revenues in Thousands) Report 10 of 11/12 Season Four Weeks Ending 07/09/11
01/21/12
02/18/12
03/17/12
04/14/12
05/12/12
06/09/12
07/07/12
% Change Latest 4 weeks vs. Similar 4 weeks Year Ago
Season-to-Date 2010-11
2011-12
% Change
OJ Drinks 0-39.99% Gallons Price/Gal ($) Revenues ($)
2,235 3.10 6,936
1,857 3.27 6,070
1,504 3.57 5,362
1,373 3.84 5,267
1,388 3.95 5,484
1,308 4.03 5,273
1,386 3.95 5,478
1,351 3.99 5,395
-39.6% 28.7% -22.2%
20,931 3.18 66,635
15,841 3.60 56,998
-24.3% 13.0% -14.5%
959 6.97 6,682
1,341 6.97 9,352
1,403 6.82 9,570
1,330 7.07 9,410
1,246 6.99 8,712
1,165 7.17 8,349
1,096 7.30 7,998
1,035 7.49 7,745
7.9% 7.4% 15.9%
11,007 6.57 72,324
12,303 7.02 86,404
11.8% 6.9% 19.5%
419 2.96 1,241
380 3.28 1,246
383 3.25 1,244
452 3.37 1,521
380 3.26 1,242
332 3.26 1,081
326 3.27 1,067
333 3.10 1,033
-20.4% 4.6% -16.8%
4,066 2.95 11,999
3,685 3.23 11,887
-9.4% 9.3% -0.9%
3,613 4.11 14,859
3,577 4.66 15,606
3,290 4.92 16,176
3,156 5.13 16,198
3,014 5.12 15,439
2,805 5.24 14,703
2,808 5.18 14,543
2,719 5.21 14,173
-24.7% 26.7% -4.6%
36,004 4.19 150,958
31,829 4.88 155,289
-11.6% 16.4% 2.9%
9,379 2.76 25,867
8,620 2.89 24,903
8,833 2.94 25,978
8,932 2.91 25,985
8,403 2.96 24,907
8,642 2.94 25,430
8,592 2.97 25,538
8,662 2.93 25,352
-7.6% 6.1% -2.0%
97,316 2.75 267,181
87,347 2.90 253,151
-10.2% 5.6% -5.3%
2,158 6.47 13,968
2,168 6.74 14,624
2,032 6.83 13,886
2,140 6.80 14,546
2,141 6.67 14,272
2,093 6.67 13,965
2,087 6.77 14,121
2,027 6.80 13,792
-6.0% 5.1% -1.3%
24,763 6.24 154,411
20,885 6.73 140,628
-15.7% 8.0% -8.9%
446 6.08 2,708
458 5.94 2,719
514 5.54 2,851
451 5.98 2,693
437 6.05 2,646
451 6.14 2,770
490 6.19 3,036
471 6.28 2,960
5.8% 3.3% 9.3%
4,891 5.65 27,653
4,535 5.99 27,168
-7.3% 5.9% -1.8%
131 6.70 876
153 6.01 922
204 5.19 1,062
144 6.11 878
135 6.24 846
130 6.46 840
147 6.18 908
129 6.32 814
-1.4% -5.7% -7.0%
1,703 6.07 10,340
1,390 6.11 8,499
-18.4% 0.7% -17.8%
OJ Drinks 40-99.99% Gallons Price/Gal ($) Revenues ($) OJ Drinks - % not stated Gallons Price/Gal ($) Revenues ($) Total OJ Drinks Gallons Price/Gal ($) Revenues ($) OJ BL Drinks Gallons Price/Gal ($) Revenues ($) OJ BL (100% Juice) Gallons Price/Gal ($) Revenues ($) GJ Cocktail Gallons Price/Gal ($) Revenues ($) GJ BL (100% Juice) Gallons Price/Gal ($) Revenues ($)
Most recent four-week-period is preliminary 2011-12 STD: 10/02/11 - 07/07/12 2010-11 STD: 10/03/10 - 07/09/11
Source: Nielsen
Food
Florida Department of Citrus; P.O.Box 9010; Bartow, FL 33831-9010 (863) 537-3999 http://www.fdocgrower.com
Page 12 of 19
Florida Department of Citrus ORANGE JUICE SALES WALMART
Economic and Market Research Report
NIELSEN SCANTRACK (Gallons and Revenues in Millions) Report Ending Date: 07/07/12 Issue Date: 07/26/12 Report 10 of 11/12 Season Four Weeks Ending 07/09/11
01/21/12
02/18/12
03/17/12
04/14/12
05/12/12
06/09/12
07/07/12
% Change Latest 4 weeks vs. Similar 4 weeks Year Ago
Season-to-Date 2010-11
2011-12
% Change
NFC OJ Gallons Price/Gal ($) Revenues ($)
3.46 6.72 23.23
4.19 6.85 28.72
4.07 6.71 27.28
4.41 6.59 29.05
4.04 6.59 26.65
3.94 6.68 26.30
3.72 6.93 25.77
3.66 7.13 26.09
6.0% 6.0% 12.3%
41.47 6.52 270.42
40.57 6.80 275.70
-2.2% 4.2% 2.0%
3.86 4.76 18.35
4.53 4.83 21.88
4.30 4.87 20.96
4.31 4.84 20.84
3.98 4.80 19.13
3.70 4.81 17.82
3.59 4.80 17.26
3.57 4.85 17.33
-7.4% 2.0% -5.5%
46.20 4.56 210.64
41.39 4.83 199.99
-10.4% 6.0% -5.1%
7.31 5.68 41.58
8.72 5.81 50.60
8.37 5.76 48.24
8.71 5.73 49.89
8.02 5.71 45.78
7.64 5.77 44.12
7.31 5.88 43.03
7.23 6.00 43.43
-1.1% 5.6% 4.4%
87.67 5.49 481.07
81.97 5.80 475.70
-6.5% 5.8% -1.1%
0.63 3.97 2.50
0.75 3.99 2.98
0.69 3.98 2.76
0.68 4.00 2.70
0.62 4.00 2.50
0.60 4.00 2.41
0.59 4.01 2.38
0.59 4.00 2.35
-6.7% 1.0% -5.8%
7.20 3.93 28.29
6.77 3.97 26.90
-6.0% 1.2% -4.9%
0.04 6.80 0.29
0.03 7.05 0.23
0.04 7.03 0.25
0.03 7.07 0.21
0.03 7.21 0.20
0.03 7.15 0.20
0.03 7.61 0.20
0.03 7.64 0.19
-40.9% 12.3% -33.7%
0.43 6.25 2.66
0.31 7.16 2.23
-26.8% 14.6% -16.1%
7.99 5.56 44.37
9.50 5.67 53.81
9.10 5.63 51.25
9.42 5.61 52.81
8.68 5.59 48.48
8.27 5.65 46.72
7.93 5.75 45.62
7.85 5.86 45.97
-1.8% 5.5% 3.6%
95.30 5.37 512.02
89.05 5.67 504.82
-6.6% 5.5% -1.4%
RECON OJ Gallons Price/Gal ($) Revenues ($) Refrigerated OJ Gallons Price/Gal ($) Revenues ($) Frozen OJ Gallons Price/Gal ($) Revenues ($) Shelf Stable OJ Gallons Price/Gal ($) Revenues ($) Total Orange Juice Gallons Price/Gal ($) Revenues ($)
Most recent four-week-period is preliminary 2011-12 STD: 10/02/11 - 07/07/12 2010-11 STD: 10/03/10 - 07/09/11
Source: Nielsen
Walmart
Florida Department of Citrus; P.O.Box 9010; Bartow, FL 33831-9010 (863) 537-3999 http://www.fdocgrower.com
Page 13 of 19
GRAPEFRUIT JUICE SALES WALMART (Gallons and Revenues in Thousands) Report 10 of 11/12 Season Four Weeks Ending 07/09/11
01/21/12
02/18/12
03/17/12
04/14/12
05/12/12
06/09/12
07/07/12
% Change Latest 4 weeks vs. Similar 4 weeks Year Ago
Season-to-Date 2010-11
2011-12
% Change
NFC GJ
129.02 6.21 801.70
117.61 6.49 762.93
123.84 6.45 799.13
129.40 6.32 817.18
131.45 6.06 796.29
118.23 6.20 733.13
81.84 5.92 484.77
109.56 6.83 748.23
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Revenues ($)
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Gallons
129.02 6.21 801.70
117.61 6.49 762.93
123.84 6.45 799.13
129.40 6.32 817.18
131.45 6.06 796.29
118.23 6.20 733.13
81.84 5.92 484.77
109.56 6.83 748.23
18.99 4.13 78.51
18.23 4.01 73.00
18.73 4.00 74.98
18.70 4.01 74.98
17.79 4.00 71.24
18.53 4.00 74.12
20.52 4.00 82.08
108.67 5.66 615.33
150.77 4.05 610.24
162.01 4.05 655.37
149.87 4.71 705.18
128.99 5.19 669.80
127.65 5.23 667.80
256.69 5.83 1495.53
286.61 5.05 1446.17
304.58 5.02 1529.48
297.97 5.36 1597.34
278.23 5.53 1537.33
264.42 5.58 1475.04
Gallons Price/Gal ($) Revenues ($)
-15.1% 9.9% -6.7%
1,403.42 6.10 8,567.50
1,171.64 6.38 7,470.92
-16.5% 4.5% -12.8%
0.00 0.00 0.00
0.00 0.00 0.00
-15.1% 9.9% -6.7%
1,403.42 6.10 8,567.50
1,171.64 6.38 7,470.92
-16.5% 4.5% -12.8%
19.60 4.00 78.35
3.2% -3.3% -0.2%
174.79 4.24 741.89
184.75 4.00 739.36
5.7% -5.7% -0.3%
144.35 5.27 761.29
131.02 5.29 693.16
20.6% -6.6% 12.6%
1,378.40 4.64 6,389.03
1,463.16 4.56 6,673.92
6.1% -1.6% 4.5%
246.71 5.38 1328.14
260.19 5.84 1519.74
1.4% 0.3% 1.6%
2,956.60 5.31 15,698.42
2,819.55 5.28 14,884.21
-4.6% -0.6% -5.2%
RECON GJ Gallons Price/Gal ($) Refrigerated GJ Price/Gal ($) Revenues ($) Frozen GJ Gallons Price/Gal ($) Revenues ($) Shelf Stable GJ Gallons Price/Gal ($) Revenues ($) Total Grapefruit Juice Gallons Price/Gal ($) Revenues ($)
Most recent four-week-period is preliminary 2011-12 STD: 10/02/11 - 07/07/12 2010-11 STD: 10/03/10 - 07/09/11
Source: Nielsen
Walmart
Florida Department of Citrus; P.O.Box 9010; Bartow, FL 33831-9010 (863) 537-3999 http://www.fdocgrower.com
Page 14 of 19
LESS THAN 100% OJ & GJ BEVERAGES WALMART (Gallons and Revenues in Thousands) Report 10 of 11/12 Season Four Weeks Ending 07/09/11
01/21/12
02/18/12
03/17/12
04/14/12
05/12/12
06/09/12
07/07/12
% Change Latest 4 weeks vs. Similar 4 weeks Year Ago
Season-to-Date 2010-11
2011-12
% Change
OJ Drinks 0-39.99% Gallons Price/Gal ($) Revenues ($)
452.45 2.60 1177.75
730.46 2.41 1759.56
353.47 2.98 1053.31
296.81 3.09 917.64
293.45 3.34 980.77
321.44 3.36 1080.87
311.37 3.37 1048.65
284.62 3.40 969.08
-37.1% 30.8% -17.7%
6084.64 2.54 15461.16
4711.43 2.75 12963.29
-22.6% 8.3% -16.2%
274.62 6.57 1803.68
514.31 6.50 3342.00
479.43 6.50 3115.77
424.76 6.51 2766.09
380.21 6.51 2476.95
362.92 6.50 2358.39
363.85 6.55 2384.59
294.00 7.28 2140.87
7.1% 10.9% 18.7%
3084.37 6.07 18723.19
3922.28 6.57 25786.32
27.2% 8.3% 37.7%
33.51 1.71 57.16
32.77 1.80 59.00
32.93 2.02 66.56
31.39 1.88 59.07
26.42 1.85 48.94
21.04 1.80 37.86
12.28 1.91 23.40
12.60 2.18 27.41
-62.4% 27.5% -52.0%
354.76 1.69 601.10
271.88 1.82 496.17
-23.4% 7.7% -17.5%
760.58 4.00 3038.59
1277.53 4.04 5160.56
865.82 4.89 4235.63
752.96 4.97 3742.80
700.08 5.01 3506.65
705.39 4.93 3477.12
687.50 5.03 3456.64
591.22 5.31 3137.35
-22.3% 32.8% 3.3%
9523.77 3.65 34785.44
8905.58 4.41 39245.78
-6.5% 20.7% 12.8%
5638.74 2.55 14400.24
4805.87 2.96 14245.33
5047.52 2.92 14745.24
5153.78 2.92 15040.77
5043.82 2.89 14595.61
4873.15 2.79 13585.96
4741.93 2.80 13274.69
5751.05 2.89 16632.89
2.0% 13.2% 15.5%
52380.48 2.83 148365.20
49343.32 2.93 144487.78
-5.8% 3.4% -2.6%
616.18 5.98 3684.24
640.12 6.05 3874.26
646.32 5.92 3824.64
704.23 5.84 4109.42
666.16 5.80 3865.30
577.75 5.96 3441.09
559.75 6.17 3451.87
539.50 6.22 3356.90
-12.4% 4.1% -8.9%
7710.31 5.65 43594.93
6151.61 5.99 36859.20
-20.2% 6.0% -15.5%
215.35 5.27 1134.04
282.80 4.35 1229.98
282.58 4.39 1240.27
291.06 4.41 1284.59
277.54 4.39 1217.75
282.60 4.34 1225.21
291.73 4.54 1325.63
245.45 5.17 1269.08
14.0% -1.8% 11.9%
2754.64 4.65 12797.77
2878.29 4.44 12781.37
4.5% -4.4% -0.1%
62.45 5.95 371.38
117.20 3.94 461.65
122.38 3.94 481.99
102.63 4.66 478.40
79.01 5.31 419.47
75.61 5.32 401.89
81.10 5.32 431.15
76.77 5.32 408.66
22.9% -10.5% 10.0%
1030.20 4.50 4635.59
1032.63 4.44 4587.55
0.2% -1.3% -1.0%
OJ Drinks 40-99.99% Gallons Price/Gal ($) Revenues ($) OJ Drinks - % not stated Gallons Price/Gal ($) Revenues ($) Total OJ Drinks Gallons Price/Gal ($) Revenues ($) OJ BL Drinks Gallons Price/Gal ($) Revenues ($) OJ BL (100% Juice) Gallons Price/Gal ($) Revenues ($) GJ Cocktail Gallons Price/Gal ($) Revenues ($) GJ BL (100% Juice) Gallons Price/Gal ($) Revenues ($)
Most recent four-week-period is preliminary 2011-12 STD: 10/02/11 - 07/07/12 2010-11 STD: 10/03/10 - 07/09/11
Source: Nielsen
Walmart
Florida Department of Citrus; P.O.Box 9010; Bartow, FL 33831-9010 (863) 537-3999 http://www.fdocgrower.com
Page 15 of 19
Florida Department of Citrus ORANGE JUICE PROMOTIONS FOOD ($2MM+ Grocery Stores) NIELSEN SCANTRACK
(Prices in dollars and Promotion in %ACV) Report Ending Date:
07/07/12
Economic and Market Research Report
Issue Date: 07/26/12 Report 10 of 11/12 Season
Four Weeks Ending 07/09/11
01/21/12
02/18/12
03/17/12
04/14/12
05/12/12
06/09/12
07/07/12
% Change Latest 4 weeks vs. Similar 4 weeks Year Ago
Season-to-Date 2010-11
2011-12
% Change
NFC OJ Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp
6.47 93 39 34 91
6.37 96 38 29 91
6.54 95 37 30 90
6.66 95 40 31 92
6.47 95 42 31 92
6.54 96 39 31 93
6.65 94 39 32 90
6.70 93 38 29 90
3.6% 0.0% -2.6% -14.7% -1.1%
6.20 93 37 31 90
6.52 95 36 28 90
5.2% 1.4% -0.3% -7.8% -0.1%
4.56 90 27 28 78
4.41 90 20 23 77
4.47 91 24 29 80
4.70 90 21 27 83
4.75 88 17 24 72
4.67 92 27 27 82
4.71 89 17 27 82
4.77 87 19 26 81
4.6% -3.3% -29.6% -7.1% 3.8%
4.35 88 24 25 80
4.62 88 20 25 79
6.1% -0.1% -13.2% 0.8% -0.8%
5.81 97 45 45 96
5.69 98 43 39 95
5.78 97 44 43 93
6.08 97 45 44 94
6.00 97 47 43 96
5.90 98 47 45 96
6.06 98 43 44 94
6.11 97 43 43 93
5.2% 0.0% -4.4% -4.4% -3.1%
5.57 97 43 42 95
5.90 97 43 41 94
6.0% 0.6% 0.0% -1.7% -0.2%
4.33 45 1 1 11
4.71 39 1 1 17
4.66 39 1 4 13
4.42 41 1 2 17
4.30 42 0 4 13
4.14 45 1 1 10
4.60 48 0 2 10
4.42 44 0 2 14
2.1% -2.2% -100.0% 100.0% 27.3%
4.02 48 1 1 14
4.46 43 0 2 14
11.1% -10.5% -33.3% 81.8% -0.7%
6.52 34 2 3 23
7.71 26 1 2 15
7.60 27 1 2 12
7.24 36 2 2 25
7.88 38 0 3 14
7.31 29 3 2 17
7.39 17 2 2 17
7.10 30 3 3 12
8.9% -11.8% 50.0% 0.0% -47.8%
7.25 31 2 4 14
7.57 29 1 2 15
4.3% -5.5% -23.5% -45.7% 12.6%
5.78 97 45 46 96
5.68 98 44 42 95
5.77 97 44 45 93
6.05 98 45 45 94
5.97 97 47 46 96
5.85 98 48 47 96
6.03 98 43 46 94
6.08 98 43 45 93
5.2% 1.0% -4.4% -2.2% -3.1%
5.54 97 44 44 95
5.88 98 43 43 95
6.2% 0.6% -0.9% -2.3% -0.3%
RECON OJ Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp Refrigerated OJ Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp Frozen OJ Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp Shelf Stable OJ Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp Total OJ Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp
Most recent four-week-period is preliminary 2011-12 STD: 10/02/11 - 07/07/12 2010-11 STD: 10/03/10 - 07/09/11
Source: Nielsen
Food-Promotions
Florida Department of Citrus; P.O. Box 9010; Bartow, FL 33831-9010 (863) 537-3999 http://www.fdocgrower.com
Page 16 of 19
GRAPEFRUIT JUICE PROMOTIONS FOOD ($2MM+ Grocery Stores) (Prices in dollars and Promotion in %ACV) Report 10 of 11/12 Season Four Weeks Ending 07/09/11
01/21/12
02/18/12
03/17/12
04/14/12
05/12/12
06/09/12
07/07/12
% Change Latest 4 weeks vs. Similar 4 weeks Year Ago
Season-to-Date 2010-11
2011-12
% Change
NFC GJ Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp
6.63 69 4 6 57
6.26 69 5 5 48
6.79 65 3 6 42
6.80 72 4 6 52
6.65 74 3 7 50
6.68 70 3 7 41
6.71 65 2 4 35
6.77 62 5 6 50
2.1% -10.1% 25.0% 0.0% -12.3%
6.40 69 4 7 49
6.67 68 3 6 44
4.2% -2.3% -2.9% -13.8% -11.6%
3.72 3 0 0 0
6.63 8 0 0 0
5.51 7 0 0 0
7.00 6 0 0 0
9.90 2 0 0 0
14.40 2 0 0 0
9.98 2 0 0 1
7.14 3 0 0 0
91.9% 0.0%
4.88 6 0 0 1
7.61 4 0 0 0
56.0% -21.8%
6.59 71 5 6 57
6.27 71 5 5 48
6.76 67 3 6 42
6.80 73 4 6 52
6.66 74 3 7 51
6.71 71 3 7 41
6.72 65 2 4 35
6.77 63 5 6 50
2.7% -11.3% 0.0% 0.0% -12.3%
6.36 71 4 7 49
6.67 69 3 6 44
4.9% -2.5% -5.6% -13.8% -11.5%
3.93 10 0 0 0
4.48 3 0 0 0
4.67 3 0 0 0
4.33 3 0 0 0
4.40 4 0 0 0
4.53 4 0 0 0
4.20 2 0 0 0
4.57 3 0 0 1
16.3% -70.0%
4.04 7 0 0 0
4.37 3 0 0 0
8.2% -54.2%
5.42 56 1 3 19
5.20 63 2 3 22
4.69 60 6 7 26
5.30 55 0 4 22
5.38 55 1 2 25
5.19 55 2 2 14
5.26 49 1 2 26
5.28 50 1 3 14
-2.6% -10.7% 0.0% 0.0% -26.3%
5.15 51 2 6 17
5.26 56 1 3 20
2.1% 10.9% -12.5% -46.4% 17.5%
6.29 85 5 9 68
6.02 82 7 8 57
6.07 81 9 13 51
6.51 83 4 10 59
6.39 84 5 9 62
6.34 83 5 9 47
6.33 78 3 6 55
6.43 76 6 8 57
2.2% -10.6% 20.0% -11.1% -16.2%
6.07 82 5 12 56
6.32 81 5 8 53
4.2% -1.3% 0.0% -28.2% -6.4%
RECON GJ Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp
-81.8%
Refrogerated GJ Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp Frozen GJ Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp
0.0%
Shelf Stable GJ Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp TL GJ Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp
Most recent four-week-period is preliminary 2011-12 STD: 10/02/11 - 07/07/12 2010-11 STD: 10/03/10 - 07/09/11
Source: Nielsen
Food-Promotions
Florida Department of Citrus; P.O. Box 9010; Bartow, FL 33831-9010 (863) 537-3999 http://www.fdocgrower.com
Page 17 of 19
LESS THAN 100% OJ & GJ BEVERAGES PROMOTIONS FOOD ($2MM+ Grocery Stores) (Prices in dollars and Promotion in %ACV) Four Weeks Ending 07/09/11 OJ Drinks 0-39.99% Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp OJ Drinks 40-99.99% Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp OJ Drinks - % not stated Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp Total OJ Drinks Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp OJ BL Drinks Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp OJ BL (100% Juice) Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp GJ Cocktail Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp GJ BL (100% Juice) Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp
01/21/12
02/18/12
03/17/12
04/14/12
05/12/12
06/09/12
07/07/12
% Change Latest 4 weeks vs. Similar 4
Report 10 of 11/12 Season Season-to-Date 2010-11
2011-12
% Change
2.90 86 18 31 71
3.21 78 13 20 53
3.48 86 12 21 67
3.45 83 14 23 67
3.54 83 14 26 66
3.63 80 14 29 62
3.43 85 16 32 70
3.42 80 16 32 65
17.9% -7.0% -11.1% 3.2% -8.5%
3.04 83 14 26 61
3.36 81 12 25 61
10.6% -3.1% -11.4% -6.4% -0.2%
6.44 60 7 6 44
6.46 76 11 10 60
6.34 69 15 11 63
6.63 73 12 13 62
6.49 78 15 12 61
6.41 65 10 10 58
6.68 67 13 11 56
6.90 71 7 13 58
7.1% 18.3% 0.0% 116.7% 31.8%
6.06 67 8 8 48
6.49 71 11 11 58
7.1% 6.8% 38.0% 46.1% 19.7%
2.87 14 1 9 6
3.38 14 0 5 3
3.08 17 1 5 7
3.22 13 1 5 3
2.97 9 1 7 3
2.89 9 1 7 4
2.78 10 1 7 6
2.50 11 1 8 5
-12.9% -21.4% 0.0% -11.1% -16.7%
2.67 18 1 7 4
2.91 13 1 6 4
9.1% -29.4% 16.7% -6.0% 0.0%
3.80 93 25 40 82
4.91 92 24 31 77
4.95 94 25 34 80
4.88 93 25 35 81
4.85 92 27 39 80
4.76 90 24 39 78
4.74 91 28 43 81
4.71 90 22 45 78
23.9% -3.2% -12.0% 12.5% -4.9%
4.13 92 21 36 76
4.77 91 23 37 78
15.4% -0.3% 7.6% 2.5% 2.6%
2.28 94 30 61 70
2.48 93 19 45 65
2.60 94 28 55 59
2.42 94 29 57 68
2.56 94 24 59 69
2.53 94 33 64 78
2.61 94 35 65 70
2.52 94 28 64 67
10.5% 0.0% -6.7% 4.9% -4.3%
2.25 93 21 54 55
2.48 94 25 56 66
10.2% 0.6% 21.5% 4.5% 20.3%
5.96 83 9 18 63
6.21 84 9 10 60
6.40 86 9 11 65
6.24 83 11 10 72
6.10 80 11 11 69
5.95 82 11 14 62
6.08 83 9 13 53
6.16 82 8 13 71
3.4% -1.2% -11.1% -27.8% 12.7%
5.80 85 11 12 69
6.20 83 9 11 63
6.8% -3.2% -20.2% -11.5% -8.9%
5.25 60 2 10 13
4.96 75 1 10 8
4.63 72 4 18 22
4.90 70 2 12 12
5.25 69 3 9 27
5.24 70 1 10 17
5.39 66 1 12 16
5.37 68 2 12 13
2.3% 13.3% 0.0% 20.0% 0.0%
4.66 63 2 10 13
5.10 70 2 11 15
9.6% 11.1% 26.7% 12.4% 11.4%
5.54 40 1 4 16
4.93 44 3 3 19
4.38 50 5 6 34
5.06 48 1 5 17
5.42 44 1 2 33
5.31 38 1 2 13
4.95 32 1 2 23
5.18 43 1 2 11
-6.5% 7.5% 0.0% -50.0% -31.3%
5.05 40 3 6 15
5.16 44 1 3 19
2.2% 10.6% -48.0% -51.7% 29.9%
Most recent four-week-period is preliminary 2011-12 STD: 10/02/11 - 07/07/12 2010-11 STD: 10/03/10 - 07/09/11
Source: Nielsen
Food-Promotions
Florida Department of Citrus; P.O. Box 9010; Bartow, FL 33831-9010 (863) 537-3999 http://www.fdocgrower.com
Page 18 of 19
FREQUENTLY ASKED QUESTIONS (FAQ) What's new and different about the orange juice and grapefruit juice data? FDOC has purchased an enhanced data set from Nielsen that incorporates additional channels (club, dollar stores and military) and Walmart POS data. Previously, Walmart data were estimated from household panel data and referred to as “Walmart 4th Channel�. The accuracy of the data is improved and the view of the retail market place is broader. Previous FDOC Retail Universe Food Drug Mass Walmart 4th Channel
New FDOC Retail Universe Food Drug Mass Walmart POS Club Dollar Military/DECA
When will the enhanced data be available? The report ending 6/9/2012 (report #9 of the 2011-12 season) is the first topline report to include the new enhanced data. All periods in the report have been updated and restated, including season-to-date totals and % changes. Is the new data in the topline report compatible with previous reports? No, although in some cases there may not be much difference. The only channel that remains fundamentally the same is Food (also called $2mm Grocery), but all data were refreshed so there may even be small differences when comparing Food data in this report to previous toplines. What is the definition of Food? Food was formerly called $2mm Grocery. Food consists of POS (point of sale) data for U.S. grocery stores doing $2 million and greater annual sales. Nielsen now compiles most Food data by census (POS data for all stores in a chain) rather than sample (POS data from a representative of 10% of a chain's stores, then projected to the full chain). Thus, the Food data is more accurate than previously reported. What is the definition of FDM + Walmart? FDM + Walmart = Food, Drug, Mass + Walmart. FDM + Walmart data consists of POS data for U.S. grocery stores doing $2 million and greater annual sales, drug stores doing $1 million and greater annual sales, mass merchandisers (like Target) and Walmart. What is the definition of xAOC? xAOC = Expanded All Outlets Combined. xAOC data consists of POS data for U.S. grocery stores doing $2 million and greater annual sales, drug stores doing $1 million and greater annual sales, mass merchandisers (like Target), Walmart, club (Sam's and BJ's), dollar stores (Dollar General, Family Dollar and Fred's), and military/DECA. What is the definition of CDM? CDM = Club + Dollar + Military. CDM includes club (Sam's and BJ's), dollar stores (Dollar General, Family Dollar and Fred's), and military/DECA. Page 19 of 19