THE BRAZILIAN ORANGE JUICE SECTOR Presentation to Representatives of the European Commission November 29th, 2011 Christian Lohbauer | Executive President
About CitrusBR • CitrusBR was founded in June 2009 by the biggest Brazilian producers and exporters of citrus juices and derivatives. Together, they represent 98% of the Brazilian citrus exports.
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Our Products
NFC – Not-fromconcentrate Orange Juice
By-products: Essential oil, Citrus pulp pellets, Dlimonene, Terpene and others.
FCOJ – Frozen Concentrate Orange Juice
Brazilian Orange Juice Exports Brazilian Exports of Orange Juice in tons of FCOJ Equivalent to 66° Brix
1 .600.000 1 .400.000 1 .200.000
Tons
1 .000.000 800.000 600.000 400.000 200.000
66%
72%
72%
68%
72%
66%
64%
62%
68%
66%
2000 2001
2002
2003
2004 2005 2006 EU-27 Others
2007
2008
2009
69%
70%
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* 1 st. Semester
201 0 201 1 *
Brazilian Orange Juice Exports 1 st. Semester of 201 1 * In FCOJ Equivalent to 66º Brix Total: 534 thousand tons of FCOJ equivalent
8,0% 5,5%
EU
7,9%
8,1 %
USA
70,4%
Japan China Others
Source: Secex 201 1
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Challenges for the Sector • Greening • Consecitrus – Reorganization of the Brazilian Citrus Chain
• Global Consumption – Orange juice consumption in its 40 main markets has decreased -1.6% per year during the last decade
• Others
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Brazilian Association of Citrus Exporters www.citrusbr.com/en
|
citrusbr@citrusbr.com