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Facts in focus • 62% of the UK population said they went to the cinema at least once a year, up from 60% in 2009. • 19% went to the cinema once a month or more. • The cinema audience for the top 20 ďŹ lms was predominantly young, with the 7–24 age group (22% of the population) making up 48% of the audience. • Asian and Black African/Caribbean audiences are more frequent cinema-goers than the population as a whole. • 80% of ďŹ lm viewing occasions are via television. • Total ďŹ lm viewing occasions numbered over 4.6 billion, which means an average of 81 ďŹ lm viewings per person in 2010.