Media and Collective Identity “Identity is complicated- everybody thinks they’ve got one”David Gauntlett
What do you need for the exam?
• social group as a case study- examples • at least two different media • understanding of and reference to theory/cultural critics
• your own voice!
What is ‘Collective Identity’? • Representation: the way reality is ‘mediated’ or ‘re-presented’ to us
• Collective Identity: the individual’s sense of belonging to a group (part of personal identity)
A level Media Specification
• A level
How do contemporary media represent different collective groups in different ways?
• focus today: young people • diverse representations including fiction, non-fiction and self-representation
• for the exam, your own examples from the group you are studying will gain you marks
How does contemporary representation compare with that of the past?
• today: young people on TV/online and in film- mainly contemporary
• examples needed for similarity and difference
• examples from the past
what are the social implications of different media representations of groups of people?
• stereotyping: what is its impact? • what power does the audience have to ‘resist’?
• how do we ‘measure’ the representations we encounter?
to what extent is human identity increasingly ‘mediated’ ?
• increasing media = increasing mediation? • re-presentation by others/by selves
• • • • • • •
Film Fishtank Andrea Arnold This is England by Shane Meadows Goodbye Charlie Bright by Nick Love Withnail and I by Bruce Robinson Quadrophenia by If by Lindsay Anderson Clockwork Orange by Stanley Kubrick
Youtube links • • • •
If http://www.youtube.com/watch?v=BqoGcC4S5jk Clockwork Orange http://www.youtube.com/watch?v=HI-mDTdeKR8 Quadrophenia http://www.youtube.com/watch?v=DYlSjawXzko Charlie http://www.youtube.com/watch?v=KXumx8W28fI
TV • Misfits • Inbetweeners • Skins • My Family – Janey, Nick, Michael
Representations of Young people-News • News coverage and moral panics: dual concerns:
• youth as ‘deviant threat’ • childhood ‘innocence destroyed’ by media
Contemporary moral panics • can you think of more recent examples?
Contemporary moral panics • the hoodie and youth as threat • hip hop/gangsta rap • Islamic ‘terrorists’ • videogame violence • sexualisation of children
Key Theorists
• youth cultures are subordinate groups Dick Hebdige
• youth cultures are symbolic and ritualistic
attempts to resist the power of the ruling class Stuart Hall
• Moral panics and folk devils Stan Cohen
Angela McRobbie • researches young women and subculture • feminist approach questioning ideas about representation and Identity
• http://www.theory.org.uk/mcrobbie.htm
Identity Online
Henry Jenkins •interpretive communities •fans as ‘cultural producers’ •cultural identity- something in which we actively participate
•cultural convergence
David Gauntlett
• other ways of reading ‘Identity’ • Gauntlett’s lego project
• perfect case study of collective identity • How do we construct our own identity on facebook?
• what are the consequences of this?
Facebook logo
• profile pic- what’s yours? • groups- what do you join? • campaigns- what do you believe? • friends- how many?
facebook logo
• campaigns: • Save Radio Six
Summary: what ‘Collective Identity’can mean
• not just representations by mainstream media
• self-construction by users of the media • communities formed from shared identity: age, gender, sexual orientation, ethnicity, cultural values, political ideas etc
Tackling exam questions
1 • What does the question mean? • What can you use for the answer? • How can you ‘meet the rubric’ of two media and past, present and future?
2 • SELECT your examples • ORDER your argument • PLAN
Advice on answers • know your case study • keep hunting out your own examples • adapt them to the question • look at both sides of any argument • refer to critics/theorists
Analyse the ways in which the media represent one group of people you have studied
• • • • • • •
case study of young people two or more media for examples: TV drama, film and news news and moral panics (past and present)Film: sympathetic portrayal but still ‘constructed’ (present) Comparison of TV portrayals both sympathetic and not Facebook, Youtube and self representation to what purpose are all these images constructed and for what audiences?
“the media do not construct collective identity, they merely reflect it” Discuss.
• what does collective identity mean? • what’s the difference between construction and reflection: mediation
• two or more media: Film (past), TV and online
• case study examples: construction of ‘chavs’ from Fishtank, Misfits and other TV
• audience understandings constructing meaning: ‘interpretive communities’
Markscheme
• 20 marks for Explanation, analysis, argument • 20 marks for use of examples • 10 marks for terminology (including ‘theory’)