Evaluation The project in hand was to create an upcoming music magazine. I explored two different looks, settling for the ‘poster look’. I did this because it is the launch for the magazine and the focus is mainly one subject. However there are other key artist/bands that feature in the magazine. The whole idea of having this artist on the front cover is because he is one of the busiest artists around. He was hard to get and so became very important for the magazine because it was the magazines goal reached.
The masthead is purposely bad in grammar because in creative terms I wanted the word ‘amped’ (Which you use for metal/rock and is very loud) to sound bigger than life. I wanted to make sure the consumer would know it is a music magazine so by placing ‘amped’ larger than the ‘r’ it will tell the audience this. (Without losing the whole word ‘ramped’). The main sell is placed in boxes which are not all the same in size. This is because I wanted it to look pasted on top like a college. This makes it stand out and easier to read. Also I believe it makes the whole ‘Skar’ icon look more exciting. (This is because normally thing that are in boxes are important). The iconic image is meant to be dark, glaring and slightly freaky to portray the attitude and intentions of this character. I used white card for the background and the lamp head one to create high contrast and shadow. I have made sure the masthead and main sell are the same colour as the background (maybe a shade lighter) so it is easy on the eye and so the colours sing well together. I choose this colour palette because it is simple yet gives attitude. I believe the poster look back this up well.