Vertical_Integration

Vertical Integration

According to Fortune Magazine Sony had revenues of ÂŁ48 Billion in 2010.

How does Sony make money?

Vertical Integration Vertical integration is the degree to which a firm owns its upstream suppliers and its downstream buyers.

Vertical integration is when one firm owns and controls different parts of production.

Vertical Integration: The Film Industry When one company owns and controls: PRODUCTION: (the studios, the stars, the crew) DISTRIBUTION: (has global distribution networks - gets films to the cinemas) EXHIBITION: (owns the cinemas) What areas does Sony own and control?

Choose a couple of companies. Are they vertically integrated?