MARKETING COLLATERAL FLYERS, POSTERS AND OTHER PRINT PRODUCTS When designing flyers or posters, strive for simplicity. In general, use clean, sans serif typefaces. Ornamental typefaces should be used sparingly. Be consistent in the use of a typeface within a document, unless the varying type is used as an illustrative concept. Avoid adding type on photos and other graphics, unless it is clearly readable and the type does not interfere with the subject below it. For example, text in a large area of sky or simple area is more acceptable than type over a person's image. In general, make sure the type is readable and there is enough contrast between the type and the color or image below. Readability of type includes the avoidance of drop shadows. Avoid huge blocks of type, or small, unreadable type. If the document contains a lot of information, try to break up the type into easily digestible areas with creative use of lines, color, or graphics. If using more than one color, try to use complimentary color combinations. Provide enough space to clearly display the City of Jacksonville seal logo, so that there is a clear presence and understanding of City of Jacksonville involvement or sponsorship. For sensitive subject matter, do not use bright colors, photos, or graphics.
Some useful resources for graphic design include: - Canva: https://www.canva.com/ - Freepik: http://www.freepik.com/ - DaFont: http://www.dafont.com/
CITY OF JACKSONVILLE COMMUNICATIONS STYLE GUIDE
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