COJ Communications Style Guide

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PRESENTATIONS SLIDESHOW (POWERPOINT) GUIDELINES Provided below are some helpful tips to consider before compiling a slideshow presentation. • Keep it Simple: Avoid overloading your audience with too much information. Your slides should provide informative, but brief and concise information on your presentation. • Limit the number of words on each screen: Use key phrases and include only essential information. • Use a consistent look and feel: When possible, use the provided guidelines for posters and flyers. • Limit punctuation and avoid putting words in all capital letters. • Use contrasting colors for text and background: Light text on a dark background is best. Avoid patterned backgrounds that can reduce readability of text. • Avoid the use of flashy transitions: These features may seem impressive at first, but are distracting and dated. • Do not overuse special effects: Overusing animation and sounds in your presentation can detract from the overall messages. • Use quality images that reinforce and complement your message: Ensure that your image maintains its impact and resolution when projected on a larger screen. Some useful resources for images include: - City of Jacksonville Flickr account: https://www.flickr.com/photos/cityofjax/ - Pixabay: https://pixabay.com/ - Stockvault: http://www.stockvault.net/ - Wikimedia Commons: https://commons.wikimedia.org/wiki/Main_Page • Limit the number of colors on a single screen: This helps to keep a unified and professional appearance. • Limit the number of slides: Presenters who constantly change slides are likely to lose the interest of their audience. A good rule of thumb is to use one slide per minute. • Do not read from your slides: The content of your slides is for the audience, not for the presenter. A SAMPLE SLIDESHOW PRESENTATION CAN BE FOUND AT WWW.COJ.NET/GRAPHIC-ARCHIVE.

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CITY OF JACKSONVILLE COMMUNICATIONS STYLE GUIDE


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