P.I.P.E. PROGRAM As stewards of taxpayers‘ dollars, the City of Jacksonville does not traditionally advertise to promote its services and programs. Instead, the Public Affairs Office uses strategic communications practices to build awareness and credibility with the public. To connect with audiences, while increasing the flow of information, the Public Information Partners Exchange (P.I.P.E.) program was launched in 2016. The City of Jacksonville is the largest city in the state of Florida, both by landmass and population. With nearly 1 million residents, and thousands of city employees, every day reveals a new opportunity to communicate positive stories about the good work the City is doing throughout Jacksonville. It's the role of the P.I.P.E. team to identify and share those stories. A team member is selected from each City department to serve as the point of contact between that department and the Public Affairs Office. P.I.P.E. team members are tasked with continually updating the Public Affairs Office with positive, uplifting and inspiring news stories that can be shared both internally and with the public. P.I.P.E. submissions must adhere to the following criteria: • Timely – Information needs to be current (1-2 weeks). NOTE: When requesting media coverage for an event, please submit your request at least 7 business days before the event date and indicate your request for news media or city audio/visual services. • Unique – Each submission should contain a special element that makes it different or newsworthy. • Comprehensive – Submissions should include as much information as possible (date, time, location, names, the purpose of the event, award names, qualifications, etc.) • Visual – Don't just tell a story, show it! Submissions should include a high-quality photograph. If you have any questions or concerns, please contact the Public Affairs Office.
P.I.P.E. PROGRAM FAQS How do I find out who is my department‘s P.I.P.E. team member? The following departments have P.I.P.E. representatives: • • • • • •
Employee Services Finance and Administration Jacksonville Fire & Rescue Jacksonville Public Library Military Affairs & Veterans Services Neighborhoods
• • • • •
Office of Economic Development Parks, Recreation and Community Services Planning and Development Public Works Sports & Entertainment
*Contact the Public Affairs Office for the assignee. What is the role of a P.I.P.E. team member? P.I.P.E. Team Members play a critical role in sharing information with the public. Each City agency that reports to the administration will have a staff member tasked with soliciting and sharing information from their office. Their role is to provide the Public Affairs Office team with information about the unique events, accomplishments, and success stories from their agency. 50
CITY OF JACKSONVILLE COMMUNICATIONS STYLE GUIDE
