ABCDE LEARNING SITE ILLUSTRATION WORKSHOP
WHAT IS AN ABCDE LEARNING SITE?
At the City of Launceston an Asset Based Community Driven Effort (ABCDE) Learning Site enables a community to identify their assets, build connections, and create change in the heart of the community with a focus on ‘what’s strong, not what’s wrong.’
WHO IS INVOLVED?
This is a partnership between the City of Launceston as the Community Connector, the Bank of I.D.E.A.S as the creators of the model and motivated local Community Builders.
The ABCDE Learning Site occurred in Invermay from July 2022December 2023. The Big Picture School is based in Invermay and students were invited to participate in the creation of illustrations for Invermay street banners.
This booklet was created for the students to acknowledge their involvement as a crucial part of the big picture.
THE WORKSHOP
The Launceston Big Picture School is located at Inveresk and helps students engage with learning through innovative learning environments and educators.
Big Picture School students of Invermay were invited to become ‘Community Builders’ for a day and participate in an illustration workshop.
The brief was to create a series of illustrations that celebrate the people, places and events that make Invermay such a vibrant and dynamic part of our city.
Facilitated by local creative agency Clever, students worked collaboratively to create illustrations that were in the spirit of the Launceston Place Brand.
STUDENT PARTICIPANTS
• Grace Dearling
• Aria Van Mourik
• Abbie White
• Amira Barker
• Lilly Brown
• Logan Gore
• Nikita Rose
• Freya Carter
• Caitlyn Towns
• Franky Perez
• Abbe-Lee
Waugh-Lucas
Additional students from the Big Picture School participated in the workshop.
THE LAUNCESTON PLACE BRAND
The Launceston Place Brand celebrates our distinctive story and sparks pride.
The brand empowers anyone with an interest in Launceston’s future to talk about their city and tell their stories: artists, makers, growers, thinkers, do’ers are invited to step into the spotlight and share their tale.
There’s something that lies beneath the surface here that defines us as a city. You may not see it at first, but the moment you step foot here, you feel it. You sense it in the architecture, in the streets, out in nature, between the people — an undercurrent — born from generations of hardwork, curiosity, community, resilience, independence.
OUR CITY IS MADE NOT BY WHAT MEETS THE EYE, BUT BY THE STUFF THAT DOESN'T
The meeting place of three waterways, our beautiful city has been a cultural hub and gastronomic centre for more than two thousand generations.
The first to love this land were the Tasmanian Aboriginal people, who have one of the oldest continuing cultures in the world. Today, around 110,000 people call Launnie home. There are no tourists here – just locals and temporary locals still discovering their true north.
Our city is human scale. A series of green and wild spaces linked by heritage streetscapes and thoughtful adaptions. A real blend of old-world and new, tradition and innovation. We’ve honed our craft
and aren’t scared to experiment either – there’s always something exciting bubbling away.
Our natural and built heritage, food, wine (and spirit) have drawn together a diverse community of makers, artisans, storytellers and nature lovers from all over the world. Culture takes many forms, and we’ve made life’s simple pleasures an art.
We aren’t much into big-city swagger, but you’ll find plenty of charm. Our close-knit community always has time for people, time to connect. Here, the farm gate is the local store, nature is our playground, and the cellar never runs dry.
Visit www.launnie.com.au to access photos, design tools and more.
ILLUSTRATION
Illustrations are a great way to add spirit and playfulness to our city. They can be used to add personality to our designs or where we want to be a little bit more unexpected and offbeat.
Our illustration style is expressive, simple and understated, laid-back and loose. Drawn as single line sketches, sometimes with a pop of colour, they capture the spirit of our city: curious characters navigating unexpected and charming scenes.
CONCEPT TO ILLUSTRATION TO BANNER
Urban habitat
Kanamaluka / River Tamar brings abundant and diverse wildlife to this part of our city. Urban life meets native habitat. Perhaps animals and humans are not that different after all.
1. Conceptual illustration showcasing the river and the animals that call it home.
2. Finished illustration with emphasis on native animals that frequent the area.
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3. Installed Street Banner within the Inveresk Precinct.
CONCEPT TO ILLUSTRATION TO BANNER
Anyone for coffee?
Invermay is renowned for it’s cafe and dining options and in this eclectic part of the city, food and drink often involves so much more.
1. Conceptual illustration featuring a coffee cup and shopping basket as a metaphor for the area and the vast array of dining and entertainment options available.
2. Finished illustration capturing the excitement and variety of options on offer within the precinct.
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3. Installed Street Banner within the Inveresk Precinct.
CONCEPT TO ILLUSTRATION TO BANNER
Growing our community
Invermay’s community gardens are a place to form friendships, both with nature and each other and to grow the community.
nature.
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1. Conceptual illustration showcasing how community gardens bring people of all ages together to enjoy
2. Finished illustration highlighting connectedness to nature and produce.
3. Installed Street Banner within the Inveresk Precinct.
CONCEPT TO ILLUSTRATION TO BANNER 1
Team colours
At the centre of Invermay is Northern Tasmania’s shrine to all things AFL. It brings us together, no matter which colours we display.
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1. Conceptual illustration showcasing how football brings people together.
2. Finished illustration showing our love for football and each other.
3. Installed Street Banner within the Inveresk Precinct.
CONCEPT TO ILLUSTRATION TO BANNER 1
All aboard!
Trams are iconic to the area and remind us how the city used to be connected.
1. Conceptual illustration showcasing how trams were central to every day life.
2. Finished illustration highlighting that whilst trams may no longer play a practical role in our city, they can still be enjoyed in a playful manner.
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3. Installed Street Banner within the Inveresk Precinct.
CONCEPT TO ILLUSTRATION TO BANNER
Invermay wordmark
The Invermay wordmark inspired by playful and eclectic illustrations brings to life a dynamic design that encapsulates the diversity and vibrancy that is Invermay.
1. Playful wordmarks appeared across most illustrations.
2. Finished design capturing the essence of the student designs.
3. Application of Invermay wordmark paired with the Launceston Place Brand Wordmark across all banners.
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THERE’S SOMETHING THAT LIES BENEATH THE SURFACE HERE THAT DEFINES US AS A CITY. YOU MAY NOT SEE IT AT FIRST, BUT THE MOMENT YOU STEP FOOT HERE, YOU FEEL IT.
www.launnie.com.au
www.launceston.tas.gov.au/LearningSites
