FRONT DESK

The front desk operations saw dramatic improvements this fiscal year. Revenue for registrations and reservations had a combined average increase of 180% over the previous fiscal year (+231% for registrations and +130% for reservations). Then, the total number of registrations and reservations also saw a year-over-year increase, with an average combined fiscal year total that was 228% higher than the previous fiscal year. In January 2022, an online reservation system for ramada rentals was softly deployed, with an official marketed launch in March 2022. Since then, online ramada reservations have accounted for 33% to 45% of monthly ramada reservation totals.The last two quarters of the fiscal year consisted of the rollout of a new fee assistance program, aptly named the Mesa Recreation Scholarship (MRS). The MRS discount recorded significantly higher participants than preceding fee assistance programs, with 2,474 unique members by June 30, 2022 (comparatively, the preceding fee assistance program had 1,163 unique members during the same period of the previous year).