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MARKETING
The Parks, Recreation and Community Facilities Department (PRCF) Marketing Team of two, provided more photography and videography of programs and events, bandwidth to train staff in using social media platforms and creating content, and in-house graphic design than ever before.
Increase of 11.10% from FY20/21
Total Impressions 7,518,860 Increase of 304.60% from FY20/21
Engagements 325,999 Increase of 317.20% from FY20/21
Engagement Rate 23.06%
Collective (AMP, CC, PRCF)
Followers 6,927 Increase of 47.80% from FY20/21
Impressions 401,214 Increase of 225.90% from FY20/21
Engagements 9,179 Increase of 48.50% from FY20/21
Engagement Rate 43.71%
Facebook Posts with the most Impression FY21/22
SVOG (Shuttered Venue Operators Grant) $1.8M: This grant was used to support ongoing operations for concerts in the Amphitheatre.
USTA (United States Tennis Association) $4,700: This grant was used to increase tennis participation among youth and adults at our facility.
Salt River Pima-Maricopa Indian Community- Lehi Sports Park $90,000: This grant was used to help build the Lehi Sport Park building. It houses restrooms, an office, utility room and storage.
Gila River Indian Community-Fun and Fitness Mobile Recreation Unit $20,100: This grant was used to expand the reach of our mobile recreation unit with the purchase of an additional trailer and more equipment.
Major League Baseball Players Association $5,000: This grant was awarded to us by the Mesa Hohokam Foundation and will be used to launch a pee-wee baseball league.
Foundation for Mesa Parks and Recreation $39,100: This funding provided making waves and positive play scholarships, supported an adaptive nutrition program and new programming like pee wee sports and teen activities, expanded Park Ranger engagement programming, contributed to transportation and event costs at summer camps, and more!
