Seoul Shopping

Seoul Shopping

Seoul: The Shopper’s Paradise

CONTENTS

KEY TO SYMBOLS

Seoul, All About Shopping .............................................. 4 Top 10 Items to Buy In Seoul ............................................ 8

Shop .

Must Visit Shopping Destinations in Seoul.................. 14 Seoul: The Shopper's Paradise....................................... 18 The No.1 Place to Shop in Seoul : City Center....................... 20 Myeong-dong · Euljiro, Namdaemun Market

A Shopping Area Filled with History and Tradition : Palace Quarter.................................... 30

Shopping Mall Major Tourist Attractions

.

Museum / Exhibition Hall Theater Performance Hall Casino

Insa-dong, Samcheong-dong · Bukchon

Club

The Center of Korea’s Fashion Industry : Dongdaemun & Around................................................................. 40

Hotel

Dongdaemun Market

A Center of Creative Arts and Culture : University Quarter... 50

City Tour Bus Airport Limousine

Hongik Univ. Area, Sinchon · Ewha Womans Univ. Area

Tourist Information Center

Seoul’s Cosmopolitan Town : Yongsan................................... 60

Duty Free Shop

Itaewon

Gangnam Style Streets : Gangnam........................................... 68 Apgujeong-dong · Cheongdam-dong, Sinsa-dong Garosu-gil Area

Mall Complexes Nearby Subway Stations............................ 82 Other Areas

Themed Shopping ........................................................... 85 - Traditional Markets to Visit in Seoul - Socially Responsible Products

Seoul Travel Information ............................................... 90 Index .................................................................................. 95

Seoul Free Wi-Fi * Restaurant School Post Office Police Station Embassy Craft Studio Bank * Seoul Free Wi-Fi Available Area

Travel information about Seoul: Call 120 and then press 9 when you hear a recorded message in Korean. (You can choose from the following languages : English, Chinese, Japanese, Vietnamese and Mongolian.)

Seoul: The Shopper’s Paradise Publishing Date January 2014 Published by Seoul Metropolitan Government, Tourism Business Division Planning & Design Design Soomokwon Illustration by Natsko Seki * For further information on Seoul tourism, visit www.visitseoul.net or download the mobile application iTourSeoul. · The shops recommended in this guide book have been carefully selected by a panel of experts and consultants in the field. · Copyrights to content and images in this book belong to Seoul Metropolitan Government and pertaining organizations and individuals. This book may not be reproduced in part or in whole without the express permission of the copyright owners.

Seoul, All About Shopping Just as each person has his or her own distinct personality, so do they each have their preferences when it comes to shopping.

Some look for the very best bargains, others look for highquality items, and still other shoppers look for the most unusual items. Seoul is a city that will satisfy all of these personalities.

Introducing Seoul, a veritable shopper’s paradise where every kind of shopping is possible.

Four Seasons and Four Big Sales In Seoul, new seasons begin together with shopping. Spring, summer, fall, winter - the four distinct seasons of Korea - are the defining characteristics of Seoul’s fashionistas and shoppers. As each new season approaches, so does the need for more shopping, since trends change every year. However, it isn’t just the new items that receive all the spotlight: shoppers who chase the latest trends take the opportunity to look for new items for the upcoming season, 4

while bargain shoppers wait until the end of the season so they can take advantage of end-of-season prices. Shoppers looking to complement their own personal styles say that their favorite season is between seasons because it is the ‘sale’ season.

- Main department stores and shopping centers hold gigantic sales four times per year - The longest sales take place before and after the Lunar New Year and Chuseok holidays - In the summer there is a Seoul Summer Sale, and in the winter there is a Korea Grand Sale - There are very big sales for cosmetics in December 5

Smart Shopping in Seoul In Seoul, there could be a thousand opinions on how to buy a single item. There are also many outlets where shoppers may find high-quality brand goods at a discount.

The outlets mostly sell end-of-season goods at up to 70% off regular prices. They are ideal for hardcore shoppers that like to compare prices and bargain, since outlets are organized like a big department store featuring individual boutiques within.

- Know your Korean size before shopping for clothing (see p94) - Bargaining can be a fun part of shopping.

Try it at traditional or wholesale markets - Shop for electronics, cosmetics and accessories and explore specialty markets where such goods can be found - Visit traditional markets where you can shop, experience local culture, and dine all in the same place

VAT (Value Added Tax) Refund Service for Foreigners Conditions for refund - For purchases on any item priced above 30,000 won at tax free shops - For tourists staying in Korea for less than six months or for overseas Koreans (green card holders with Korean passports) staying less than three months

How to receive refunds 1. Be sure to get the receipt form for purchases on any item priced above 30,000 won at participating Tax Free stores in Seoul 2. Present your goods and passport at customs and receive the official stamp on the receipt form 3. Upon receiving confirmation from customs for exports, use the automated machines at the airport or request the refund through the Internet

Refund Counters at Incheon International Airport Galleria Department Store ⓒKorea Tourism Organization

Namdaemun Market ⓒKorea Tourism Organization

- Global Blue Third Floor Duty Free Zone near Gate 28, Open 7am to 9pm - Global Tax Free Third Floor Duty Free Zone near Gate 28, Open 7am to 9pm

Dongdaemun Market

6

Yongsan Electronics Market ⓒKorea Tourism Organization

- Ktis Passenger Terminal Third Floor, Gates 1—4 near Customs, Third Floor Duty Free Zone near Gate 27, next to Plus Palm Pharmacy/ Open 24 hours

7

Top 10 Items to Buy in Seoul What are the things that all visitors want to buy as souvenirs or presents?

From handicrafts full of Seoul’s culture and history to fashion props that can’t be found anywhere else in the world, we have made a list of the top items to buy in order to commemorate your trip to Seoul.

•The following list was compiled from a survey of 300 foreigners studying Korean in Seoul. ⓒKorea Tourism Organization

ⓒKorea Tourism Organization

8

ⓒKorea Tourism Organization

Korean Food

Cosmetics

At a time when people the world over are seeking to eat more healthily, Korean food culture is making its global mark. Some of the most popular souvenirs are Korean tteok (rice cakes) or alcohol made from rice, dried natural products that can be eaten conveniently on the go, as well as snacks good for your body. You can spot a wide selection of well-packaged food souvenirs at supermarkets or in the food section of department stores. However, out of all the products available, one of the most popular is “well-being” cookies. These beautifullypackaged cookies, good enough to be offered as presents, are made only with the finest, non-harmful ingredients or are entirely organic. They are also easily purchased at any convenience store nearby at affordable prices, making them very popular.

One frequently-heard remark by international visitors to Seoul is that most Koreans are pretty and have good skin. Nowadays however, these same visitors have also learned the Korean secret to flawless skin: BB Cream. This magical cream takes away blemishes and leaves in their place a clear and lively skin. A Korean cosmetic staple, BB Cream has become so popular worldwide that even luxury brands are using it to benchmark their own products. However, there are other must-buy cosmetics in Seoul. In Myeong-dong, one of Seoul’s leading shopping districts, there are countless cosmetics boutiques all clustered together where shoppers can get personalized skin consultations and test any product before they buy. Because there are so many boutiques competing ferociously for shoppers, prices tend to be quite competitive.

Where to buy?

Where to buy?

Myeong-dong (see p21) Namdaemun Market (see p26)

Sinchon·Ewha Womans Univ. Area (see p56) Myeong-dong (see p21)

9

Hanbok and Traditional Korean Accessories

Traditional Handicrafts Traditional handicrafts from any country usually make excellent travel souvenirs since they represent that region’s history and culture, and are not available for purchase anywhere else. This is the case with the many traditional handicrafts that can be frequently spotted in Insa-dong or Bukchon.

Some perennially-popular items include dolls wearing hanbok (traditional Korean dress), mother-of-pearl keychains, and humorous folk facial mask sets. The traditional fan is another popular item because it is beautifully crafted and can serve as a decorative piece in addition to its usefulness in hot weather. It is also a gift of great significance, since the fan is traditionally offered to loved ones and is very environmentallyfriendly.

Koreans can still be seen wearing hanbok, the traditional Korean garment, on special occasions such as Lunar New Year or weddings. Most of the hanbok that Koreans wear on those days are custom tailored, but offthe-shelf hanbok are also available. With curves that flow like ripples in the water and woven in a rich tapestry of colors, the hanbok is a thing of splendid, yet simple, beauty, which may explain why it has recently given so much inspiration to many of today’s top fashion designers. Hanbok are also accompanied by various traditional accessories, such as hair pins or brooches, both of which are usually delicate and intricate works of art, making them popular souvenirs in and of themselves. If you want to get all the attention at a special event, try wearing a hanbok rather than a dress.

Perhaps you will be the starlet on that special day.

Where to buy?

Clothing and Shoes

Hallyu Goods

When choosing garments, look for the “Made in Korea” tag to be sure of their caliber. Anyone who tries on a Korean-made garment falls in love with its quality fabric, intricate patterns and prints, and meticulous needlework. The garments are stylized and designs are incredibly diverse, making them great value for money. This also applies to shoes, socks, and T-shirts: of these, couple T-shirts and character socks are two mustbuy items in Seoul. Foreign visitors to Seoul often recount seeing couples dressed exactly alike as being among the most surprising of the city’s sights, and couple T-shirts make excellent and unique souvenirs, not to mention being difficult to find elsewhere.

Character socks meanwhile, or socks bearing famous characters such as Korean stars, are witty and incredibly cute, and even those who are not fans of the Korean Wave will appreciate them. What these items have in common is their ability to make anyone smile.

There is a famous saying among die-hard fans of Korean celebrities, in particular the musicians: “He is not a singer. He is a way of life.” This saying goes a long way toward demonstrating the undying ardor of hallyu, aka Korean Wave fans. The phenomenon is not limited to just Koreans; there are countless fans from all over the world that visit the city in order to see their favorite stars, waiting in line from dawn in order to attend a broadcast, performance or an autographsigning session. Hallyu fans will treasure their gifts of just-released Korean CDs, DVDs, or autographed stills. Thus anyone who is a fan of Korean dramas or K-pop must visit one of the hallyu souvenir shops, often operated by entertainment agencies or the family members of celebrities.

Where to buy?

Dongdaemun Market (see p41) Sinsa-dong Garosu-gil (see p77)

Namdaemun Market (see p26) Insa-dong (see p31)

10

Everysing Apgujeong Branch Map p71 C1 Myeong-dong Branch Map p21 B3 Incheon International Airport Branch (Inside Shilla Duty Free Shop, Third Floor) YG Shop Map p21 A2 K-Story Map p21 B3 Star Avenue Sogong-dong Main Store Map p21 A2 Jamsil Branch Map p82 Coex Branch (Inside Lotte Duty Free Shop, Coex InterContinental Seoul B2)

ⓒKorea Tourism Organization

Where to buy?

Insa-dong (see p31) Samcheong-dong·Bukchon (see p35)

Where to buy?

Hallyu Souvenir Shops

ⓒKumdanje Hanbok

ⓒKorea Tourism Organization

ⓒKorea Tourism Organization

11

Postcards and Stationery

Accessories A Seoul shopping guide would not be complete without a few words on where to buy fabulous accessories. Accessories are musthaves when it comes to defining a personal sense of style. Visitors may find an assortment of standard accessories, from earrings, necklaces, and bracelets to expensive pieces of jewelry. There are also many different places to shop for items that only cost a few thousand won at Namdaemun Market for example, to rare luxury brand antiques at Garosu-gil. They can also be found at countless street stalls, and around the Hongdae district, where shoppers will often find young designers eagerly selling their own hand-made jewelry directly on the street.

These original and unique accessories are a perfect fit for fashion-conscious shoppers in pursuit of their own unique styles.

Photos of landmarks, or just unique and distinctive postcards, make excellent presents or keepsakes, and are also light and inexpensive. Some postcards show off Seoul’s major landmarks, while others are emblazoned with traditional patterns, paintings or cultural assets. There are also specialized shops that sell postcards arranged by subject. Stationery also make great souvenirs, and range from those featuring cute characters appealing to kids, to those made with high-quality materials and design. You can find a large variety of stationery from Korea and around the world at large bookstores throughout Seoul.

Where to buy?

Myeong-dong (see p21) Insa-dong (see p31)

Where to buy?

Namdaemun Market (see p26) Sinsa-dong Garosu-gil (see p77)

Books

12

Another good souvenir is travel books written in foreign languages about Seoul or Korea. Some visitors buy books in Korean in order to study the language, but other shoppers will enjoy books that are less languagedependent such as photo-rich cookbooks, maps, and coffee-table design hardbacks, all of which have been suggested by our contributors. Even if one is not interested in buying books, Seoul’s mega-bookstores often sell a variety of stationery, souvenirs and music, so be sure to have a good look around. For visitors with an interest in rare and second-hand books that cannot be found anywhere else, Pyounghwa Market, located near the Cheonggyecheon (Stream), is recommended. Seoul residents also like to sell their used books every Saturday in front of the former Seoul City Hall, which is now a library.

Tableware

Where to buy?

Where to buy?

Insa-dong (see p31) Hongik Univ. Area (see p52)

Namdaemun Market (see p26) Insa-dong (see p31)

Traditional tableware, such as plates, spoon and chopstick sets, and teacups, is another way to explore Korean culture, not to mention local dining customs. These are made from a variety of materials, such as earthenware, aluminum, and wood. Korean tableware is as beautiful as it is functional, and comes in such a huge variety that those with an interest in household items will have just as much fun as the fashionistas in pursuing the latest trends. There are even collectors who take an interest in Korean ceramics produced using traditional methods because of the high degree of perfection that goes into their construction. Recently the focus has shifted to producing highlyfunctional modern tableware using lighter and more modern materials.

13

Must Visit Shopping Destinations in Seoul The best way to shop in Seoul depends on both time and place since each district has a distinct personality. There are places where the latest trends can be bought at low prices, traditional luxury “streets”, and even places to experience traditional Korean culture. This guide introduces the very best destinations in Seoul for shoppers to shop to their hearts' content.

14

Luxury Brand Goods

Traditional Markets Full of History and Culture Around Myeong-dong Namdaemun Market see p26

Shilla Duty Free Shop

Cheongdam-dong Fashion Street ⓒKorea Tourism Organization

Around Myeong-dong Lotte Department Store (Main) see p25 Lotte Department Store Avenuel see p21 Shinsegae Department Store (Main) see p25

Around Jongno Gwangjang Market see p86 Tongin Market see p86 Seoul Yangnyeong Market see p87

Around Gangnam Sinsa-dong Garosu-gil see p77 Apgujeong Rodeo Street see p70 Cheongdam-dong Fashion Street see p71

Around Yongsan Itaewon Comme Des Garçons Street see p63 Shilla Duty Free Shop see p93 Gyeongnidan-gil see p62

Tongin Market

15

Shopping Areas with Traditional Culture and Art

Latest Fashion and Beauty Trends

Rising Designer Boutiques & Street Brands

Household Goods and Accessories, Food

Around Jongno Insa-dong Street see p31 Samcheong-dong Street see p35 Bukchon Hanok Village see p35 Itaewon Comme Des Garçons Street

Samcheong-dong Street ⓒKorea Tourism Organization

Insa-dong Street ⓒKorea Tourism Organization

16

Hongdae Street ⓒKorea Tourism Organization

Itaewon

Gwangjang Market ⓒKorea Tourism Organization

Around Dongdaemun

Around Hongik Univ.

Around Myeong-dong

Dongdaemun Shopping Complex see p43 Pyounghwa Market see p47 Dongdaemun Fashion Town see p41

Hongdae Street

Around Yongsan

Namdaemun Market see p26 Lotte Mart (Seoul Station Branch) see p28

Around Gangnam

Itaewon Comme Des Garçons Street see p63 Gyeongnidan-gil see p62

Sinsa-dong Garosu-gil see p77 Apgujeong Rodeo Street see p70

Around Dongdaemun

Around Yongsan

Dongdaemun Shopping Complex see p43 Dongdaemun Fashion Town see p41

see p53

Around Jongno Gwangjang Market see p86 Tongin Market see p86

Itaewon Comme Des Garçons Street see p63 Shilla Duty Free Shop see p93 17

Seoul: The Shopper’s Paradise - The No.1 Place to Shop in Seoul : City Center Myeong-dong · Euljiro, Namdaemun Market - A Shopping Area Filled with History and Tradition : Palace Quarter Insa-dong, Samcheong-dong · Bukchon - The Center of Korea’s Fashion Industry : Dongdaemun & Around

Dongdaemun Market

- A Center of Creative Arts and Culture : University Quarter Hongik Univ. Area, Sinchon · Ewha Womans Univ. Area - Seoul’s Cosmopolitan Town : Yongsan Itaewon - Gangnam Style Streets : Gangnam

Apgujeong-dong · Cheongdam-dong, Sinsa-dong Garosu-gil Area

- Mall Complexes Nearby Subway Stations

18

Other Areas 19

Namdaemun-ro

Kookmin

Myeo ng-d Shop ong Und 명동 ping Ce ergroun 지하 d 쇼 nter

터

터

핑센

Noon Square 눈스퀘어

Hadonggwan 하동관

Maki

엠플라자

3

Haechi Hall

명동교자 본점

l ong 8-gi

Myeongd

7

Savoy Silk Button

l

실크버튼

Migliore

20 4 밀리오레 명동점 (B1-2F)

State Tower Namsan

포앤파이브 (4F-5F)

Gyeseong Girls' High School

Youth's Dreaming Shop

3

꿈꾸는 청년가게 명동점

Seoul Global Culture & Tourism Center (5F)

Gogung

Woori

고궁 -gil

Myeongdong 8ga

Sejong

Tabby Mall 타비몰

CGV

Hallyu Souvenir Shop

Myeongdong

명동

Toegye-ro

Prince

Myeongdong Station Underground Shopping Center

신세계백화점 본점

명동대성당

Myeongdong Kyoja

M-Plaza

에이랜드 명동본점 16

ong 4-gi

IBK

Line 4

Shinsegae Dept. Store

Aland

Myeongd

Nutrition Chicken 영양센터

gil

ong 8na-

Myeongd

Myeong-dong Cathedral

19

15

17

13

마몽드 명동 플래그십스토어 1

2

마키

Hallyu Souvenir Shop 6

Post Tower

12 10

8

2

명동교자

Mamonde Flagship Store

명동거리

il

Myeongdong Kyoja

Woori

Myeong-dong Street Overseas Chinese Primary School

-g ong gd on e My

올리브영 라이프스타일 체험센터

Shinhan

UNESCO House

Embassy of the people’s republic of China

딘타이펑

5

18 9

명동돈까스

Nanta Theater Myeong-dong

Seoul YWCA

Seoul Royal Olive Young Lifestyle Experience Center

Myeongdong Tonkatsu 11

CGV

Din Tai Fung

nk Ba The

4N5

명동역지하쇼핑센터

4 Namsan Elementary School

Woori

Pacific o 18 ye-r

0

75m

150m

il

20-g

Toe g

-ro

e-ro

y Toeg

-gil

Namdaemun Market ong

Namdaemun Market is commonly referred to as the “even has the kitchen sink market”. While it is small, there are countless small vendors that sell clothing, groceries, flowers, and other items both retail and wholesale all congregated in the same place. Many tourists seek out this market, which opens at night and where the lights are never switched off.

14

Hallyu Souvenir Shop

롯데백화점 영플라자

Myeong-dong is a shopping destination filled with inexpensive cosmetic boutiques and specialty apparel boutiques. As one of Seoul’s leading tourist attractions, it contains many boutiques with multilingual staff ready to guide and assist you. Myeong-dong is typically crowded, and at times there are more overseas shoppers here than Koreans.

Ibis Ambassador Myeong-dong

Korea Federation of Banks

오설록티하우스 명동점

명동예술극장

Sog

Myeong-dong Cathedral Myeongdong Theater Sungnyemun Gate Namsan (Mountain) Culture Station Seoul 284

M

O'sulloc Tea House

Myeongdong Theater

Lotte Duty Free Shop Lotte Dept. Store (9F-11F) 롯데백화점 본점 Hallyu Souvenir Shop 10 Corso Como

il

3-g

g1

don

ng yeo

타이홀릭

콴챈

Nearby Attractions

Tie Holic

t Stree qian Guan루거리

KEB Head Office Myeong-dong Tourist Information Center

Metro

Lotte Young Plaza

Line 2

을지로지하쇼핑센터

Lotte Lotte Duty Free Shop (2F)

회현

Namdaemun Market Myeong-dong Street Department Stores (Lotte·Shinsegae)

Eulji-ro Underground Shopping Center

Sogo n Shopg Underg 소공 ping Ce round 지하 쇼핑 nter 센

This is Seoul’s leading shopping district. In this area are located two of the most popular destinations for tourists – Myeong-dong and Namdaemun Market. There are also two department stores and malls that sell all the premium private labels and eight underground shopping arcades that offer many unique items that can be visited regardless of the weather.

1

IBK

T.um

Hana

Euljiro 1(il)ga 을지로입구

d roun derg n Un ter hyeo Cen Hoeopping 핑센터 Sh 지하쇼

Recommended Courses

Hana

10꼬르소꼬모(5F)

Getting There

Myeong-dong·Euljiro Line 2 Euljiro 1(il)ga Station Line 4 Myeongdong Station 6001, 6015, 6701 Namdaemun Market Line 1 Seoul Station Line 4 Hoehyeon

(Namdaemun Market) Station,

Seoul Station A'REX Seoul Station Gyeongui Line Seoul Station 6001, 6015, 6702

을지로입구지하쇼핑센터

Lotte Cinema Avenuel

B. Namdaemun Market

Euljiro 1-ga Underground Shopping Center

Hanbit Media Gallery

Myeongdong 11gil

A. Myeong-dong· Euljiro

Mirae Asset Center One Bldg.

Ferrum Tower

9-gil

Myeong-dong · Euljiro + Namdaemun Market

A. Myeong-dong · Euljiro

Nampo Myeonok

gdong

City Center

C

남포면옥

of Ko rea Jun ctio n

1

B

Myeon

The No.1 Place to Shop in Seoul:

The Main Shopping Area

A

20

A

B

C

21

4N5

A. Myeongdong • Euljiro

포앤파이브 Map p21

A4, Map p27

D1

4N5 is Korea’s largest contemporary fashion house. All in one place, visitors can shop from a selection of over 40 Korean and international luxury brands. The breathtaking interior of the boutique was designed by Jeffrey Hutchison, who designed the sales floors of Barneys New York. Located on the fourth and fifth floors of Shinsegae Department Store’s new wing.

4N5

Open 10:30pm to 8pm, Friday to Sunday until 8:30pm.

Closed once a month. 1588-1234

10 Corso Como 10 꼬르소꼬모 Map p21

A2

An exclusive international boutique, 10 Corso Como has so far made Seoul its exclusive home in the Asian region. Carla Sozzani, the boutique’s founder, once remarked that she became infatuated with the unique liveliness of Myeong-dong; leading to a new branch of 10 Corso Como in the district. Located on the fifth floor of Lotte Department Store Avenuel.

Myeong-dong Street

Migliore (Myeong-dong Branch) 밀리오레 명동점 Map p21 B4 From casual to formal wear, this mall is packed with boutiques specializing in women’s apparel. The fifth floor is dedicated to accessories and lingerie, while the sixth is home to hand-made shoes and leather goods.

There is also a food court on the 7th floor.

Open 10:30am to 11pm. Closed Monday.

02-2124-1538

M-Plaza 엠플라자 Map p21

B3

A must-visit mall for those looking to buy the American brand Forever 21 and the Spanish brand ZARA. From the first through third floors, you can find specialty apparel stores and restaurants, cafes and on the fourth and fifth floors, a tourist information center.

Open 10:30am to 10pm.

22

02-752-0744

Noon Square 눈스퀘어 Map p21

A2

A good place to find special apparel labels such as ZARA, H&M, MANGO, and MIXXO, all of which are located on the first to fourth floors. On the fourth floor, shoppers can find street fashion stores, and on the fifth, local Korean shops. This shopping center is especially good for finding unique items with a youthful flair.

Open 11am to 10pm.

02-3783-5005

Tabby Mall 타비몰 Map p21

B3

This mall features Asia’s largest branch of Uniqlo. Many events of all sorts are regularly held here, including wedding expos.

Open 11am to 11:30pm. Closed Monday.

Open 10:30pm to 8pm, Friday to Sunday until 8:30pm.

Closed once a month. 02-2118-6098

Aland (Main Store) 에이랜드 명동본점 Map p21

B3

Aland is a “multi-shop” selling an enormous assortment of goods for all tastes, and in general is full of trendy and sensational clothing and accessories. From the first to fourth floors, there are famous brands aswell as new-and-upcoming brands, and also vintage goods well-presented from cornerto corner. Prices also can vary greatly.

Open 9am to 11pm.

Maki 마키 Map p21

1566-7477

10 Corso Como

Mamonde Flagship Store 마몽드 명동 플래그십스토어 Map p21

B3

A specialty store offering handmade goods based on the motifs of international illustrators. The first floor houses stationery, while the second floor sells home interior goods.

All of the items at this store are exquisite and make excellent gifts as well as souvenirs.

Open 10am to 10pm. Closed on Lunar New Year day and the day of Chuseok. 02-757-7947

B3

The flagship store of Amore Pacific’s cosmetics line, Mamonde. Mamonde has been making beauty products for 22 years and all of its knowledge and expertise can be found at this store. Everything for sale can be tested, and the store provides assistance and information for foreign visitors, as well as operating a gift-wrapping corner.

Open 9:30am to 10:30pm.

02-318-3695

23

Shops Endorsed by the Korea Tourism Organization

Olive Young Lifestyle Experience Center

Tie Holic 타이홀릭

올리브영 라이프스타일 체험센터

This specialty boutique is operated by a master tiemaker with over twenty years of experience. The ties are original and made of atypical materials such as wool and knitwear, and come with unique patterns including camouflage, ethnic and paisley. The store also sells boutonnieres, bow ties, tie pins, cuff links and other accessories that make good gifts for men.

Map p21

B2

Olive Young is a drugstore chain, where famous beauty and health care products can be found all in one place. In addition to makeup, fragrances, health foods, body care, and accessories, there is a mens’ corner that is especially popular.

Open 10am to 10:30pm.

02-736-5290

O’sulloc Tea House (Myeong-dong Branch) 오설록 티하우스 명동점 Map p21

B2

Map p21

B2

Open 11am to 9:30pm, Sunday 3pm to 9pm. Closed on Lunar New Year day and the day of Chuseok.

02-3789-2083

A modern teahouse operated directly by Amore Pacific.

Visitors can taste and purchase tea grown and picked from Jeju-do Island.

B3

A specialty store offering handmade silk accessories and scarves. There is a rich selection of gorgeous and elegant items, so the store is frequently mentioned on TV and in fashion magazines. The owner can also occasionally be seen working on her designs. Located in the Savoy Hotel.

Open 11am to 10pm.

02-778-3889

24

Accessorize (Myeong-dong Branch) 액세서라이즈 명동점 Map p21 B3 1 Fashion Accessories

Open 11am to 10pm, Sunday noon to 9pm.

Babara (Myeong-dong Jungang Branch) 바바라앤코 명동중앙점 Map p21 B3 2 Cosmetics Open 11am to 10pm.

Babara (Myeong-dong No.1 Branch) 바바라앤코 명동1호점 Map p21 C3 3 Cosmetics

Bean Pole (Myeong-dong Flagship Store) 빈폴 명동 플래그십스토어 Map p21 B3 4 Clothing Open 11am to 8:30pm.

Cheong Kwan Jang (Myeong-dong direct Store) 정관장 명동본점 A3 5 Cosmetics Open 10:30am to 8:30pm, Saturday and Sunday 11am to 7pm.

Map p21

Silk Button 실크버튼 Olive Young Lifestyle Experience Center

Etude House (Myeong-dong Chungmuro Branch) 에뛰드하우스 명동충무로점 Map p21 B3 6 Cosmetics Open 9am to 11pm.

Etude House (Myeong-dong No.1 Branch) 에뛰드하우스 명동1호점 Map p21 B3 7 Cosmetics Open 9am to 11pm.

Etude House (Myeong-dong No.2 Branch) Tie Holic

에뛰드하우스 명동3호점 Map p21 B2 9 Cosmetics Open 9am to 11pm.

Frisbee (Myeong-dong Branch) 프리스비 명동점 Map p21

B3 10 Apple Reseller

Open 11am to 9pm, Sunday until 8:30pm.

It’s Skin (Myeong-dong UNESCO Branch)

Open 11am to 10pm

Open 9am to 10:30pm, Friday and Saturday until 11pm.

02-774-5460

Map p21

1ST PREMIUM SHOPPING

Etude House (Myeong-dong No.3 Branch)

에뛰드하우스 명동2호점 Map p21 B3 8 Cosmetics Open 9am to 11pm.

잇츠스킨 명동유네스코점 Map p21 B2 11 Cosmetics Open 11am to 8:30pm.

Shops with Top Tourism Souvenirs

Duty Free Shops

Myeong-dong Tourist Information Center 명동관광정보센터 Map p21

B1 Open 9am to 10pm. Closed on Lunar New Year day and the day of Chuseok.

Lotte Duty Free Shop (Main)

Youth's Dreaming Shop (Myeong-dong Branch)

롯데면세점 본점 Map p21

Map p21

C3 Open 10am to 9pm. Closed on Lunar New Year day and the day of Chuseok.

B2 12 Shoes Open 11am to 9pm, Saturday and Sunday until 8:30pm.

Map p21

B2 13 Shoes Open 11am to 9pm, Saturday and Sunday until 8:30pm.

Map p21

Lesmore (Myeong-dong Branch) 레스모아 명동점 B2 14 Shoes Open 10:30am to 9:30pm.

Map p21

Levi’s Bodywear (Myeongdong Branch) 리바이스 바디웨어 명동점 Map p21

B3 15 Underwear

Open 10:30am to 10pm.

Resportsac (Myeongdong FSS Branch) 레스포색 명동FSS점 Map p21

B3 16 Bag

Open 11:30am to 9:30pm.

Tonymoly (Myeong-dong Chungmuro Branch) 토니모리 명동충무로점 Map p21 B3 17 Cosmetics Open 9:30am to 11pm.

Youth’s Dreaming Shop (Myeong-dong Branch)

B3 19 Cosmetics Open 9:30am to 11pm.

A2

Open 8am to 10pm.

Lotte Department Store (Main) 롯데백화점 본점 Map p21

A2 Open 10:30am to 8pm, Friday to Sunday until 8:30pm. Closed once a month.

Lotte Young Plaza 롯데백화점 영플라자 Map p21

Euljiro 1-ga Underground Shopping Center 을지로입구 지하쇼핑센터 Map p21

A1 Open 10am to 9pm. Closed Sunday and Holiday.

지하쇼핑센터 Map p21

A2

Open 11:30am to 9:30pm.

B1-C1

10am to 10pm. Closed Sunday and Holiday.

Hoehyeon Underground Shopping Center 회현지하쇼핑센터 Map p21

A3-A4, Map p27 D1 Open 9am to 10pm. Closed 1st and 3rd Sunday.

Shinsegae Department Store (Main)

Myeongdong Station Underground Shopping Center 명동역지하쇼핑센터

신세계백화점 본점

Map p21

Map p21 A4, Map p27 D1 Open 10:30am to 8pm. Closed once a month.

B4-C4 Open 9am to 11pm.

Myeong-dong Underground Shopping Center 명동지하쇼핑센터 Map p21

A2

Open 9am to 10pm.

Sogong Underground Shopping Center

Open 9am to 11pm.

Map p21

롯데면세점 로비점 Map p21

Euljiro Underground Shopping Center 을지로

Department Stores

B2 18 Cosmetics

Tonymoly (Myeong-dong No.5 Branch) 토니모리 명동5호점

Lotte Duty Free Shop (Lobby Branch)

Underground Shopping Malls

Tonymoly (Myeong-dong No.3 Branch) 토니모리 명동3호점 Map p21

A1

Open 9:30am to 9pm.

꿈꾸는 청년가게 명동점

Kumkang (Myeong-dong Branch) 금강제화 명동본점

Landrover (Myeong-dong Branch) 랜드로바 명동점

Lotte Duty Free Shop ⓒKorea Tourism Organization

Shinsegae Department Store (Main) ⓒKorea Tourism Organization

소공지하쇼핑센터 Map p21

A2 Open 8am to 10pm. Closed 1st and 3rd Sunday.

Who.A.U (Myeong-dong Branch) 후아유 명동점 B3 20 Clothing Open 11am to 10:30pm.

Map p21

Lotte Department Store (Main) ⓒKorea Tourism Organization

Myeongdong Station Underground Shopping Center

25

15

1

18

1 L in e

문로

Entrance 3 1

남대

Kookmin

19

20

Sungnyemun Junction

IBK

Namda

Woori Alpha

Sungnyemun Gate 22

숭례문

23

Chilpae-ro

Food Alleys

24

시장맛집

Sungnyemun Imported Goods Market

Woori

Daedo Shopping Tower

Kookmin

Namdaemun Market

Entrance 27-28

IBK

Fashion City

Namdaemun 패션시티 nsijang 4-gilMarket (Accessory) Namdaemu 남대문 액세서리전문상가 Entrance 7 Ladies Apparel Market l-ro Sowo

숙녀의류상가

2

Namdaemun Dokkebi Imported Goods Mall

Palace Rex

남대문도깨비수입상가

회

4

3

Toegye-ro 2-gil

Toegye-ro 4-gil

ro

e-

gy

gil

e To

o 8-

ye-r

Hana

포앤파이브 (4F-5F)

Toeg

e L in

4N5

a (N on 시 ye 대문 h e Ho 현(남

Entrance 5

3

신세계백화점 본점

Kookmin

Mano Accessories

un Ma r ke

Swedish Embassy Hana

Shinsegae Dept. Store

m

NH

27-2

1

마노액세서리상가 Entrance 6

장 da ) em

26

Payard

페이야드

Entrance 4

의류상가

남대문시장

25

삼익패션타운

Clothing Shops

Shinhan

메사

중앙상가

대도종합상가

숭례문수입상가

Tongil-ro

2

Entrance 1

Mesa

Samik Fashion Town

Jungang Shopping Center

알파문구

jang-gil

emunsi

Entrance 2

Hana

21

지

17

Shinhan

d

nd rgrou Unde unnog Center 터 m e 센 in da Nam Shopp 지하쇼핑

회현

B. Namdaemun Market

c

d roun derg r n Un ente hyeo g C 센터 Hoe Shoppin하쇼핑

B. Namdaemun Market

16

b

Namdaemunsijang 10-gil

14

A

t)

13

6gil

Lotte Outlets Lotte Mart

Culture Station Seoul 284

Seoul Station 서울역

4

Seoul Station Bus Transfer Center

문화역서울 284

A

Namdaemun Market 남대문시장 Map p27 Seoul’s oldest traditional market. This leading tourist attraction has 500,000 daily visitors and over 10,000 vendors offering their goods, and is especially known for children’s clothing, with the overall quality of the clothes offered at this market (sold by more than 6,000 vendors) at a standard which will appeal to overseas visitors. Besides clothing, there is an assortment of kitchen goods; folk art; locally-produced goods; agricultural and marine products; everyday goods; and imported goods. Many of the items can be purchased here at wholesale prices. The small alley restaurants, part of the market since its early days, are also recommended.

Open 9am to 5pm. Women’s clothing and children’s clothing stores are also open at night 10pm to 5am. Closed Sunday and during Lunar New Year day and Chuseok breaks. Please check the market’s operating hours between the end of July through mid-August for summer closing times before heading out.

Namdaemun Market Tourism Information Office: 02-752-1913

26

4 Sopa-ro

Dodong Junction

Kookmin

KTX Namdaemun Market ⓒKorea Tourism Organization

SK Namsan Bldg.

all it y W lC ou Se

롯데아울렛 롯데마트 서울역점 서울역점

Seven Luck Casino

Baekbeom Square

Millennium Seoul Hilton

b

c

Alpha 알파문구 Map p27

0

75m

150m

d

C1

A specialty stationery store, housing an astonishing variety of stationery, paper, art supplies, and related products. Everyone from amateurs to professionals will find all of their supplies here, especially any items related to photography.

Open 8:30am to 8pm, Sunday and Holiday 10:30am to 7pm. Closed during Lunar New Year and Chuseok breaks.

02-752-0096

Daedo Shopping Tower 대도종합상가 Map p27

C2

This shopping arcade groups together many vendors specializing in goods for interior and kitchen supplies. It is also known for its coffee-related products.

Open 9am to 5pm. Closed Sunday.

27

Shops Endorsed by the Korea Tourism Organization 1ST PREMIUM SHOPPING

Namdaemun Market (Accessory) 남대문액세서리전문상가 Map p27

C2

Here can be found intricately hand-crafted brooches for less than 5,000 won, earrings, rings and other accessories. Shoppers may find pretty accessories at surprisingly low prices browsing through the various tightlypacked stores.

아리랑쇼핑 Map p27 C1 1 Crafts & Souvenirs Open 8am to 8pm.

C2

This shopping center specializes in offering tableware and interior goods imported from around the world, including premier brands such as Wedgwood. Visitors may spend countless hours just browsing through their immense collection of unique merchandise.

Open 7am to 6pm. Closed Sunday.

Shinsegae Department Store (Main)

Kwanchenru Street Chinese Dining Including the Taiwanese Din Tai Fung Myeong-dong branch, this street offers authentic Chinese dining clustered around the Chinese Embassy.

Map p21 A4, Map p27 D1 Open 10:30am to 8pm. Closed once a month.

Outlet

Lotte Mart (Seoul Station Branch) ⓒKorea Tourism Organization

롯데마트 서울역점 Map p26

A4

This gigantic shopping complex was designed for foreign tourists: signs across the mart have been posted in English, Japanese, and Chinese; simultaneous interpretation services are offered; there is a special shopping zone gathering the 100 most-popular items purchased by international tourists.

International shipping is also possible for Japanese and Chinese tourists.

Open 9am to midnight. Closed 2nd and 4th Sunday.

02-390-2500

28

Mesa 메사 Map p27

D1

Also known as “Mesa Jewelry”, this shopping mall specializes in wholesale accessories. There are three floors (first floor and two basement levels) that sell various accessories made from silver, gems and other materials. Shoppers with an interest in hand-made goods should definitely pay Mesa a visit.

Myeong-dong Street Food ⓒKorea Tourism Organization

Myeong-dong Street Food Ice cream and fruit sticks, potato fries, fish cakes, and other seasonal street food.

신세계백화점 본점 Namdaemun Dokkebi Imported Goods Mall ⓒKorea Tourism Organization

Myeong-dong Street Food ⓒKorea Tourism Organization

Department Stores

Shinsegae Department Store (Main)

Lotte Mart (Seoul Station Branch)

Must-try Delicacies

Arirang Shopping

Open 7am to 5pm, Weekend & Holiday 7am to 2pm.

Namdaemun Dokkebi Imported Goods Mall 남대문도깨비수입상가 Map p27

OTHER TOURISM INFORMATION

Namdaemun Galchi Jorim Fresh and meaty hairtails are simmered in a spicy and sweet broth with radish, a specialty at Namdaemun Market.

Namdaemun Kalguksu Filling, hand-kneaded and chewy noodles in a smooth, clear and rich broth.

Events & Festivals

Lotte Outlets (Seoul Station Branch)

Global Myeong-dong Festival Held twice a year in spring and fall, the festival features traditional performances and B-Boy dance-offs.

롯데아울렛 서울역점 Map 26 A4 Open 11am to 9pm, Friday to Sunday until 10pm. Closed Monday once a month.

Seoul Friendship Fair Held every year in May, the festival celebrates multiculturalism, displaying foods and customs from around the world.

Underground Shopping Centers Namdaemunno Underground Shopping Center 남대문로지하쇼핑센터 Map p27 C1 Open 10am to 7pm. Closed 2nd and 4th Sunday.

Flea Market Myeong-dong Myeongnang Market 명동 명랑시장 A market where artists not only sell their own creations, but where shoppers can also buy home-grown produce and food. Visitors can also enjoy hands-on sessions making crafts with the artists, listen to indie bands, or watch artists as they work.

May to June: Open 2nd and 4th Sunday, 1pm to 6pm July to October: Every Sunday, 1pm to 6pm. Open until 9pm during summer Myeong-dong Korea Exchange Bank (Head Office) Square; 3 minute walk from Euljiro 1(il)ga Station (Line 2) Exit 5 or 6

Open 8am to 4pm. Closed Sunday and during Lunar New Year day and Chuseok breaks.

02-2128-5000 Namdaemunno Underground Shopping Center

Myeong-dong Myeongnang Market

Myeong-dong Myeongnang Market

29

A

A Shopping Area Filled with History and Tradition:

The Main Shopping Area

2

2

3

Woori

Hana 밀리미터밀리그람 안국점 5

안 uk7 Ang

6

Pungmoon Girls' High School

e L in

9

Anguk-dong Junction

3 10

13

56

Topohaus Art Center

Palace Quarter

Mokin17 Museum Balwoo Gongyang

Insa-dong + Samcheong-dong · Bukchon

60

21

Jogyesa Temple

뉘조

토독공방14

Ssamzie-gil

Isae

Ahwon19Gongbang 14 Yongjung Collection

13

Gana Insa Art Center

6

Insa-dong

Knife Gallery

22

16

Crown

용정컬렉션

가나인사아트센터

Information Center 61

15

23

62 Sopri 18

17

Mera Hatt

7

메라하트

24

Doore

19

솝리

두레

63

-gil ng 4

do

Insa

Nakwon Arcade

한국관광명품점

합

27-2 22

L in e

Standard Chartered

24

56

Kookmin

26

Chohyung Gallery

3

아름다운차박물관

Seoul Art Cinema

67 27-2

27-2

Insa-dong Street 인사동거리

Insado

56

68

57

69 Jongno Tower 59 Bandi & Luni’s

58

Jongno 1-ga Junction 60

Jonggak 종각

61

62

5

Line 1

63

65

Samilmun Gate

Woori

8

61

Entrance

Insa Cultural Plaza71

70

o

Tapgol Park

64

Standard Chartered

g -r

l

ng 3-gil

Jon

60

68

69

Jongno 2-ga Junction

4

1

Jonggak Underground Shopping Center 64

44

65

NH 9

45

Bosingak Belfry

67

46

보신각

68

69

44

45

종각지하쇼핑센터 66

A

70

47 0

71

B

3

o

25

Beautiful Tea Museum 66

57

Sachoom Theater

4

5

Seoul Art Center Gongpyeong Gallery

27-2 Violet23 Gallery

2

Woori

65

낙원상가

National Souvenir Center

Haap

28-gil

-daero

반짝반짝빛나는

21

District Tax Office

Samil

20

Twinkle Twinkle

26

il 0-g Jongno

o3

aer

il-d

Sam

-g i

30

2

20

17

National Museum of Modern and Contemporary Art, Korea Gyeongbokgung Palace The National Folk Museum of Korea Bukchon Hanok Village Unhyeongung Palace

Seoul’s Bukchon area consists of over 900 traditional Korean houses, or hanok. There are also galleries, craftsmens’ workshops, traditional Korean culture programs, or hanok guesthouses on offer. Nearby Samcheong-dong is a great shopping area where new and old traditions exist in harmony. Visitors can also find Korean restaurants inside hanok, cute cafeterias, and shops selling unique design goods. Those looking for handmade shoes will also find opportunities to buy them.

Kyodong Elementary School

12

yo-r

Nearby Attractions

59

11

Sup

Seoul Gyeongun Special School

Samil-daero

Insa-dong Street Bukchon Samcheong-dong Street

daero

Samil-

32-gil

아원공방

Ujeongguk-ro

Recommended Courses

Insa-dong in Jongno-gu, Seoul, is a shopping area full of Korean antiques such as old furniture or old books and handmade crafts. In addition, there are traditional Korean cafeterias and restaurants, and some traditional performances held on weekends.

Duksung Women's University

8

한과채

18

Shinhan

Jogyesa Junction

7

16

이새 안국점

NH 64

Unhyun Elementary School

Hangwachae

Gallery Lux

25

This is a tourist shopping area in Seoul where visitors can also experience the history of Korea. Visitors to the area will see numerous traditional Korean sights such as Joseon Dynasty palaces, old-style Korean houses, and traditional markets.

4

운현궁

Entrance

58Kyung-In Museum 10 of Fine Art

쌈지길

1

Unhyeongung Palace 12

15

9

인사동홍보관

조계사

Nwijo

Todok Gongbang

3

The Central Temple of Cheondogyo

지리산6

5

Relic Museum

Gallery Miz

Jirisan

발우공양

Templestay Information Center

8

Seoul Senior Welfare Center

11

Jogeum Hana Dongduk Art Gallery 57

국

The Korea-Arab Friendship Society 2

1

조금

Getting There

Insa-dong Line 1 Jonggak Station,

Jongno 3(sam)ga Station Line 3 Anguk Station,

Jongno 3(sam)ga Station Line 5 Jongno 3(sam)ga Station 6002, 6005, 6011 Samcheong-dong·Bukchon Line 3 Anguk Station 6002, 6011

Public Information and Cultural Center, Japanese Embassy

Mmmg

KEB

A. Insa-dong

4

Beautiful Store

아름다운가게 안국점

-daero

A. Insa-dong

1

C

Samil

B. Samcheong-dong· Bukchon

B

75m 48

C

150m 49

31

Nakwon Arcade

A. Insa-dong

낙원상가 Map p31

C3

A shopping complex dedicated to musical instruments, and the largest of its type worldwide which led to it earning a place in the Guinness Book of World Records. Sound-producing items, such as speakers and amplifiers, are also available. Professionals are on hand to provide customized recommendations, and will even repair damaged instruments if asked.

Open 10:30am to 7:30pm.

Closed Sunday. 02-743-4200

Ahwon Gongbang 아원공방 Map p31

B2

A workshop for Korean handcrafts. These include beautiful accessories, Korean spoons, candlesticks, and etc.

Ssamzie-gil ⓒKorea Tourism Organization

Ssamzie-gil 쌈지길 Map p31

B2

A 6-story shopping mall consisting of about 80 shops selling handmade crafts and designer goods.

Visitors can even make their own traditional Korean crafts on level B1.

Open 10:30am to 8:30pm.

Closed on Lunar New Year day and the day of Chuseok.

02-736-0088

아름다운가게 안국점 Map p31

Mera Hatt 메라하트 Map p31 B1

A recycling store in South Korea. There are several branches across the country, however the Anguk branch is especially known for the quality of its products. There is also a café consisting of recycled facilities such as donated coffee machines, and which offers fair-trade tea and coffee.

Open 10:30am to 8pm. Closed Sunday and Holiday.

02-736-0660

Isae (Anguk Branch) 이새 안국점 Map p31

B2

Stop here for traditional Korean fabrics, accessories, and clothes. These include hemp or hansanmosi fabricbased items, such as quilts, dresses, T-shirts and jackets all of very high quality.

Open 11am to 8pm, Sunday and Holiday noon to 7pm. Closed on Lunar New Year day and the day of Chuseok. 02-733-7326

Magazine Editors Recommend: Ssamzie-gil

A shopping mall full of fashion accessories 2 Various cultural events, performances, or exhibitions available 3 Traditional Korean products available for purchase 4 Authentic French food and some desserts in a hanok 1

B2

A lifestyle store based on the themes of naturalism, the handmade, and fair trade. It sells clothes, fabrics, natural bar soaps, and etc.

Open 11am to 8pm, Saturday and Sunday noon to 7pm.

02-722-5592

Mmmg (Anguk Branch) 밀리미터밀리그람 안국점 Map p31

B1

A stationery supplies store, popular for the modern designs of its wares. Items for purchase include pens, notes, bags, places, sofas, and etc.

Open 11am to 10pm, Sunday until 9pm. Closed on Lunar New Year day and the day of Chuseok.

02-3210-1604

National Souvenir Center 한국관광명품점 Map p31

B3

A shop selling goods made exclusively by Korean craftsmen (deemed intangible cultural heritages in Korea).

Visitors to the store will find various items such as traditional Korean souvenirs, foods, and etc. Duty-free purchases are also available.

Open 10am to 10:30pm. Closed on Lunar New Year day and the day of Chuseok. 02-756-3361

Sopri 솝리 Map p31

Ssamzie-gil Experience Workshop This arts & crafts workshop is located inside the Ssamzie-gil shopping complex in Insa-dong. There is a total of five workshops for making Korean pottery, mother-of-pearl crafts, Korean paper (hanji), woodcraft, fragrant candles, soap, and more. The workshop is especially popular for its low-participation costs and various programs with short running times.

Open 10:30am to 8:30pm. Closed on Lunar New Year day and the day of Chuseok. Time Required: 30 minute-3 hours Fee: 7,000-30,000 won.

Varies between each program. 02-2118-7093

32

Open 10:30am to 7:30pm.

Closed on Lunar New Year day and the day of Chuseok.

02-734-3482

Beautiful Store (Anguk Branch)

B2

A store selling traditional Korean wrapping cloths and sewing items. Every item is handmade, so prices are correspondingly high. The quality however is worth it.

Insa-dong Street ⓒKorea Tourism Organization

Open 10am to 8pm.

02-725-2996

33

5

3

4

B. Samcheong-dong·Bukchon

B4 Eyewear Open 11:30am to 10pm, Sunday from noon. Closed on Lunar New Year day and the day of Chuseok.

1

10

Arirang Master Crafts Shop

eo

3

wa

da

Yido 이도

e-

ro

11

Han Sang Soo Embroidery Museum

12

Sneaksoul

17

A2

A place to buy handmade stamps. Visitors can purchase stamps bearing their name or other engraved characters, all of which are very nicely-wrapped.

Open noon to 10pm, Thursday until 8pm. Closed on Lunar New Year day and the day of Chuseok. 010-8844-3812 21

Yongjung Collection 용정컬렉션 Map p31

15

16

Rice cakes Open 9am to 10pm.

2

Etude House (Insa-dong Branch) 에뛰드하우스 인사점 18

Kumkang (Jongno Branch) 금강제화 종로지점 Map p31

Shoes Open 11am to 9pm. Closed on Lunar New Year day and the day of Chuseok.

5

Sells antique watches. A range of luxury brands are available, including Cartier, Patek Philippe, and Longines.

Open 10am to 7pm. Closed Sunday and Closed during Lunar New Year day and Chuseok breaks. 02-735-2700 25

Shops with Top Tourism Souvenirs National Souvenir Center 한국관광명품점 Map p31

B3 Open 10am to 10:30pm. Closed on Lunar New Year day and the day of Chuseok.

Underground Shopping Centers

B4

Apple Reseller Open 11am to 9pm. Closed on Lunar New Year day and the day of Chuseok.

8

Jonggak Underground Shopping Center 종각지하쇼핑센터

Youngpoong Bookstore (Jongno Branch) 영풍문고

Map p31 B4 Open 10am to 10pm. Closed 1st and 3rd Sunday.

종로점 Map p31 A4 9 Bookstore Open 9:30am to 10:30pm.

Ssiat 씨앗

Chung Won San Bang

Myeongin Museum

Jaedong Elementary School

Bukchon-ro 5-gil

Art Sonje Center 23

24

3

Bukchon Traditional Culture Center

Dal 달

북촌문화센터

Gallery Dam

Lacquer Workshop

Shinhan

Intangible Cultural Properties of Seoul Bukchon Center

National Museum of Modern and Contemporary Art, Korea

서울무형문화재 북촌교육전시장

국립현대미술관 서울관

27-2

27-2

Polish Embassy Kumho Museum of Art

Stori

Duksung Girls' Middle School

Duksung Girls' High School

Constitutional Court of Korea

스토리

Beautiful Store

Gallery Hyundai

아름다운가게 안국점

Dugahun

두가헌

Mmmg

밀리미터밀리그람 안국점

Pungmoon Girls' High School

A

L in

Woori

Gwanghwamun Gate

34

이새 가회점

아원공방 삼청동점

통인가게 Map p31

Willy's 종로점 Map p31

Isae

Ahwon Gongbang

The Store from Tong-In

Willy’s (Jongno Branch)

근대화상회

Jinjooshell 진주쉘 북촌점

Gyeongbokgung Palace

Bronze ware Open 10am to 7:30pm, Sunday and Holiday 11am to 7pm.

B2 7 Crafts & Souvenirs Open 10:30am to 6:30pm.

26 Closed Tuesday and Lunar New Year day and the day of Chuseok.

Bukchon Art Center (Bongsanjae) Modern Marketplace

Jeongdok Public Library

Hakgojae Gallery

6

B2

2

Bukchon Chogo Workshop 'Godraetdol'

World Jewelry Museum

o 20

Gahoe Museum

삼청동4차원

Kukje Gallery 19

Woori Bitkkal Workshop

Donglim Knot Museum

더레스토랑

C4

Napcheong Bronzeware 22 Map p31 B2 Shop 납청놋전

차마시는뜰

Samcheong-dong Sachawon

The Restaurant

Map p31 B3 4 Cosmetics Open 9:30am to 9:30pm.

Cha ma si neun Ddeul

Gallery Biim

Gallery Jinsun

Bukchon Jeotdae (flute) Workshop

스닉솔

don gC ultu re S tree t

Sam che ong -

국립민속박물관

eong-r

Todok Gongbang 토독공방 Map p31

The National Folk Museum of Korea

Samch

Insa-dong Street ⓒKorea Tourism Organization

C3

1

Museum of Humanities

Gallery Doll

ng

B3 Crafts & Souvenirs Open 10am to 9pm. Closed on Lunar New Year day and the day of Chuseok.

14 빚은 인사동점 Map p31

Choongang High School

삼청동거리

Ch

2

Bizeun (Insa-dong Branch)

Asian Art Museum

1

아리랑 명품관 Map p31

13

북촌한옥마을

오설록티하우스 삼청점

Samcheong-dong Street

ALO 안경 종로2가점 Map p31

Bukchon Hanok Village

Bukchon Museum Old Fragrance O’sulloc Tea House

Cheong Wa 8Dae (Office of the President)

7

C

레페토 삼청동점

Community Credit Cooperative

ALO Eyewear Space (Jongno-2ga Branch)

9

B Repetto

Bukchon-ro

1

A

Shops2 Endorsed by the Korea Tourism Organization 1ST PREMIUM SHOPPING 6

B

4

e3

Hana

안 uk Ang

국

0

75m

C

150m

35

Modern Marketplace

B. Samcheong-dong • Bukchon

근대화상회 Map p35

C2

A store for household supplies. Korean handicrafts and traditional Korean household supplies are examples of its wares.

Open 11am to 8pm. Closed Tuesday.

02-798-2231

Repetto (Samcheong-dong Branch) 레페토 삼청동점 Map p35

B1

A store selling various kinds of ballet wear such as silk ballet shoes or pink tutus. It also sells flat shoes in a range of colors or fabrics.

Open 11am to 8pm, Weekend and Holiday until 9pm.

02-720-2065

Samcheong-dong Sachawon 삼청동4차원 Map p35 Samcheong-dong Street

Ahwon Gongbang (Samcheong-dong Branch) 아원공방 삼청동점 Map p35

B3

A workshop for Korean handcrafts. These include beautiful accessories, Korean spoons, candlesticks, and etc.

Open 10am to 7pm. Closed on Lunar New Year day and the day of Chuseok. 02-735-3482

Isae (Gahoe Branch) 이새 가회점 Map p35

C3

Sneaksoul 스닉솔 Map p35

C2

Sells all manner of Korean pearl craft, including jewelry boxes, business card boxes, mirrors, photo frames, and etc.

Open 11am to 6:30pm. Closed Sunday and Lunar New Year day and the day of Chuseok. 02-2253-7585

B2

A shoe store selling a wide range of choices in various brands, from Sperry Top-Sider, the world’s first boat shoe brand, to Birkenstock.

Open 10am to 8pm. Closed on Lunar New Year day and the day of Chuseok. 02-745-2260

36

Samcheong-dong Sachawon

Open 11am to 9pm, Lunar New Year day and the day of Chuseok from 1pm. 02-737-3816

Stop here for traditional Korean fabrics, accessories, and clothes.

These include hemp or hansanmosi fabric-based items, such as quilts, dresses, T-shirts and jackets all of very high quality.

Jinjooshell (Bukchon Branch) 진주쉘 북촌점 Map p35

A2

A bag store offering good quality leather bags in standard designs. The store’s reformed hanok interior design has appeared in domestic and international media.

Samcheong-dong Street

Open 11am to 9:50pm.

02-734-0755

Sneaksoul

37

OTHER TOURISM INFORMATION

Must-try Delicacies Nakwon-dong Tteok Various kinds of tteok (rice cake) including sweetened tteok, chewy tteok, or decorated tteok, etc.

Insa-dong Traditional Korean Snack Numerous traditional Korean teas made from flowers, herbs, or vegetables.

Nakwon-dong Agwi-jjim Agwi-jjim (spicy monkfish soup with bean sprouts) originates from Masan.

Jongno 3-ga Gul Bossam A gul bossam (napa wraps with fresh oysters) restaurant. Radish kimchi is free and bottomless.

Nakwon-dong Agwi-jjim

Yido

Ssiat

씨앗 Map p35

Yido 이도 Map p35

C3

Specialists in traditional Korean handicrafts, with everything from all kinds of small handicrafts to traditional Korean furniture.

Everything is prominently displayed, making the shop worth a visit even just out of curiosity.

Open 11am to 8pm.

Stori 스토리 Map p35

02-3676-1008 A4

Looking for bags made by Korean designers?

STORI is the place for you. Bags here come decorated with hangeul, hanbok, Korean paper, traditional Korean paintings, and etc.

Unique Korean souvenirs guaranteed.

Open 11am to 7:30pm.

02-735-7101

C1

The main store of the Yido Korean pottery brand, Yido also runs a gallery and shop in the same area. You can buy Korean pottery made by the owner or other popular designers.

Open 10am to 7pm. Closed 3rd Sunday.

02-762-0756

Shops Endorsed by the Korea Tourism Organization 1ST PREMIUM SHOPPING Dar:l 달 Map p35

A1 1 Clothing Open 11am to 10pm.

TNGT (Samcheong-dong Branch) TNGT 삼청점 Map p35 A2 2 Clothing Open 10:30am to 10pm.

Jongno 3-ga Gul Bossam

Intangible Cultural Properties of Seoul To develop and market Seoul’s beautiful traditional culture and technology, the city is promoting many of its intangible cultural heritages and the invaluable local experts that maintain the authenticity of these traditions. Visitors can observe and purchase products created by master artisans and craftsmen at educational exhibitions operated by the city government, and also learn how to make these products through programs run by the experts themselves.

Changing of the Royal Guard at Gyeongbokgung Palace Mondays and Wednesdays 11am, 2pm, 4pm. Ceremony may be canceled in the event of bad weather.

Craft-making and Handson Experience Programs Traditional knot-making, distilling traditional rice wine, making hwamunseok coasters, and making traditional fans.

Royal Wedding Ceremony of King Gojong and Queen Myeongseonghwanghu An annual royal wedding ceremony conducted every April and October.

Program Fee: Cost of materials (10,000 to 20,000 won) How to Participate: Make a phone reservation at least a week in advance

Tolling the Bosingak Bell Event Tuesdays through Sundays from 11:30am to 12:20pm.

Bukchon Center Map p35 C3

Lotus Lantern Festival An annual festival celebrating Buddha’s birthday every April 8th in the lunar calendar.

Donhwamun Center

Events & Festivals

Insa-dong Traditional Cultural Festival An annual cultural festival held from September to October in Insa-dong.

Royal Ancestral Ritual in the Jongmyo Shrine An annual royal ancestral rite held the first week of Sunday in May at Jongmyo Shrine, a UNESCO World Intangible Cultural Heritage site.

Open 10am to 5pm. Closed Monday.

02-747-0303

Open 10am to 5pm. Closed Monday.

10 minute walk from Jongno 3(sam)ga Station (Lines 1, 3, 5) Exit 7; 10 minute walk from Anguk Station (Line 3) Exit 4 02-741-1303

Shops with Top Tourism Souvenirs Bukchon Traditional Culture Center 북촌문화센터 Map p35 C3 Open 9:30am to 6pm, Weekend & Holiday 9:30am to 5pm.

The National Folk Museum of Korea Ssiat

38

국립민속박물관 Map p35 A2 Open 9am to 6pm, November to February 9am to 5pm. Closed Tuesday and January 1.

Changing of the Royal Guard at Gyeongbokgung Palace ⓒKorea Tourism Organization

Donhwamun Center

39

l -gi -ro

43 -gi l

L in e

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Nearby Attractions

-ro dan

ung gch

3-gil

46-ro Jon g

팀 204

Designer Club

유어스

디자이너크럽

5-gil

U:US

Hanyang Middle School Eulji-

Toeg ye

ro

3

Nuzzon 누죤

Design Gallery

ark

-ro 6

Team 204

Dongdaemun History Museum

동대문디자인플라자

4

Majang-ro

Dongdaemun History & Culture Park

Hanyang Technical High School

Seongdong Global Business High School

Line 2

Toegye-ro

4 o

Toegye-r

Gwanghuimun Gate

Cheonggu-ro

5

Pyeongyang Myeonok

청평화패션몰 (청평화시장)

Belpost

Dongdaemun Stadium Memorial

Dongdaemun Design Plaza

Jan

문화& Cu 공 lture 원 P

롯데피트인

광희패션몰 (광희시장)

Eul ji-ro 4

43-gil Eulji-ro

Lotte Fitin

테크노

Hyeyang Elisium Chung Pyeong Hwa 혜양 엘리시움 Fashion Mall 벨포스트

Don gdae m 동대un Hist 문역 ory & 사문 Cult 화공 ure P 원 ark

ne

The area is set for a major enhancement in 2014 with the arrival of the Dongdaemun Design Plaza, designed by acclaimed architect Zaha Hadid. It will encompass a design exhibition hall, museum, and a convention hall.

굿모닝시티

Megabox

Li

Dongdaemun Design Plaza Heunginjimun Gate Seoul City Wall

Goodmorning City

Techno

73-gil

Dongdaemun Shopping Complex Pyounghwa Market Dongdaemun Fashion Town

Hello APM

동대문스포츠 지하쇼핑센터

스튜디오 W

Event Hall

헬로에이피엠 2 1

Theot 디오트

Toegye-ro

Recommended Courses

The markets mainly sell clothes for a wide range of ages, although there are also some places that sell accessories, shoes, toys, stationery supplies, or kitchen supplies. Seoul Folk Flea Market in Hwanghak-dong in particular is home to household supplies, local products, and traditional Korean crafts, as well as traditional Korean cultural events.

밀리오레 동대문점

Wall

Line 1 Dongdaemun Station Line 2 Dongdaemun History & Culture Park Station Line 4 Dongdaemun Station, Dongdaemun History & Culture Park Station Line 5 Dongdaemun History & Culture Park Station 6001, 6002

Shinhan

Migliore

Do ng dae m 동대 un 문역Histo 사 ry

Getting There

Studio W

Gwanghui Fashion Mall

두타

동평화시장

아트프라자

제일평화시장

맥스타일

ty ul Ci Seo

Art Plaza

남평화시장

Jeil Pyeong Hwa Market Maxtyle

The Dongdaemun area consists of over 40 markets such as Dongdaemun Market, Pyounghwa Market, and Shin Pyeong Hwa Fashion Town, so it is well-known for being the hub of Korea’s fashion and design industries. Korean and international shoppers flock to this area, as various kinds of fashion items are available for purchase. Many stores are wholesale vendors, so try to negotiate over the price!

Dong Pyeong Hwa Market

Nam Pyeong Hwa Market

청계6가지하쇼핑센터

Dongdaemun Sports Underground Shopping Center

2

신평화시장

Cheonggye 6-ga Underground Shopping Center

Doota

Jong-ro 54-gil

대문

Cheonggyecheon-ro Shin Pyeong Hwa Fashion Town Cheonggyecheon (Stream)

Cheonggye 6-ga Junction

il

동대문 문구완구 종합시장

동대문지하쇼핑센터

Ogansugyo (Bridge)

Dongdaemun Market

il 3

Dongdaemun Underground Shopping Center

동대문종합시장

평화시장

2-g

Dongdaemun Stationery & Toy Market

Standard Chartered

Pyounghwa Market

o5

1 NH Kookmin

gil

Jo

흥인지문

Dongdaemun Shopping Complex

-ro 13-g

g-r

Jong

1

Jong-ro 50-gil

동 un em gda Don

KEB

ungdan

Jon

문

n 동대 aemu Dongd

Heunginjimun Gate

Jangch

Dongmyo Station (Lines 1, 6)

51

ro

Dongdaemun Fortress Park

o g-r Jon

gok Yul

Naksa nseonggwak 1-gil

Seoul City Wall

e4

Dongdaemun Market

C

Dongdaemun Market

Jong-ro

Jong-ro 40-gil

Dongdaemun & Around

Jong-ro 41-gil

3

The Center of Korea’s Fashion Industry:

B

L in

The Main Shopping Area

A

0

100m

200m

평양면옥

40

A

B

C

41

Designer Club 디자이너크럽 Map p41

Dongdaemun Stationery & Toy Market

C3

A wholesale vendor shopping mall in the Dongdaemun area and a good place for purchasing uniquely-designed fashion items.

Open 8pm to 7am. Closed Saturday.

02-2237-2503

Dongdaemun Shopping Complex 동대문종합시장 Map p41

A2

A wholesale market best known for its accessories made with various fabrics and materials. Many stores in the mall make their own fabrics, and they sell original stones, beads, and more. If you are looking for handmade items to purchase, this mall is highly recommended.

Open 9am to 7pm, Saturday until 5pm. Closed Sunday. 02-2262-0160 Heunginjimun Gate ⓒKorea Tourism Organization

Art Plaza 아트프라자 Map p41

동대문 문구완구 종합시장 Map p41

C1

A wholesale market for various stationery items and toys at cheap prices. Visitors to this market will find a wide range of toys like blocks, dolls, soccer balls, and also stationery goods like school supplies or party supplies.

Open 8am to 7pm in general. Each store has its own operating hours

Dong Pyeong Hwa Market 동평화시장 Map p41

C2

A wholesale market specializing in underwear and socks made of various kinds of materials. There are also some stores that sell children’s wear at cheap prices, making them popular with young mothers.

Open 9am to 6pm. Closed Sunday.

02-2235-5881

C2

A wholesale vendor specializing in clothes for middle-aged women. Many of the stores are veterans in the trade and items are cheap, but of good quality.

Open 8:30pm to 8:30am. Closed Saturday.

02-2236-1768

Belpost 벨포스트 Map p41

B3

A shopping mall known for selling very high-quality fashion items, though this does however mean prices may be relatively expensive. Many of the items are also sold in department stores across Korea, but come here for the ‘original’ shopping experience.

Open 8pm to 6am. Closed Saturday.

02-2231-4678

Chung Pyeong Hwa Fashion Mall 청평화패션몰 (청평화시장) Map p41 C2 A wholesale market that mainly sells women’s wear and is a good place to buy trendy printed T shirts at cheap prices. Prices here are generally considered the cheapest in the market.

Open midnight to noon. Closed Sunday.

02-2252-8036

42

Dongdaemun Market ⓒKorea Tourism Organization

Dong Pyeong Hwa Market

43

Doota ⓒKorea Tourism Organization

Doota 두타 Map p41

A2

Doota is one of Dongdaemun’s most iconic shopping malls, offering a wide range of clothes in different styles for purchase, including the clothing creations of new, local fashion designers at reasonable prices.

Unlike the wholesale vendors, prices here are fixed.

Open 10:30am to 5am, Monday 7pm to 5am, Sunday 10:30am to 11pm. Closed on Lunar New Year day and the day of Chuseok. Please check the market’s operating hours between the end of July through mid-August for summer closing times before heading out.

02-3398-2386

Doota ⓒKorea Tourism Organization

44

Magazine Editors Recommend: Doota Shopping Spot

Goodmorning City

Goodmorning City

Hello APM 헬로에이피엠 Map p41

굿모닝시티 Map p41

A shopping mall consisting of small stores selling fashionable items for young women at a cheap price. Performances are held at the stage in front of the entrance of the mall every weekend.

A3

A shopping mall that sells trendy clothes and other fashion items. Also includes a basement sauna and a Megabox movie theater on the 9th floor, famous for having Seo Taiji’s special hall, the latter a popular draw for his many fans.

Dooche 두체 For truly unique clothing designs, try Dooche, where new domestic brands get their debut.

There are also shops run by annual fashion award winners.

Low Classic 로우클래식 A fashion brand created by designer Myong-sin Lee, famous for her appearances on Project Runway Korea. Popular with women in their 20s or 30s who enjoy its reasonable prices and gorgeous designs.

Open 10:30am to 4:30am. Closed Tuesday.

02-2118-8700

Gwanghui Fashion Mall 광희패션몰 (광희시장) Map p41

B2

A wholesale vendor that mainly sells finequality products made out of various kinds of materials such as leather, fur, mustang, or fleece. Located on floors B1 to 2. Queens Square, on the 3rd through 5th floors, is famous for being the backdrop of popular local TV program Running Man. Open 9pm to 5pm. Closed Saturday.

02-2232-2882

A3

Open 10:30am to 5am. Closed Tuesday.

02-6388-1369

Hyeyang Elisium 혜양 엘리시움 Map p41

C2

A wholesale seller known for its children’s clothing, found on the 1st and 2nd floors of the mall. There is also a mannequin store on the 6th floor. In addition, there are some shops in the mall that mainly deal with fashion exports to Japan, Taiwan, or China.

Open 8pm to 7am. Closed Saturday.

02-2250-1114

Jeil Pyeong Hwa Market 제일평화시장 Map p41

B2

A wholesale market that sells high-quality business suits for women at reasonable prices. It is crowded till midnight.

Open 9am to 5:30pm and 8pm to 5am, Saturday 9am to 5pm, Sunday 9pm to 5am. 02-2252-6744

45

Lotte Fitin 롯데피트인 Map p41

Shin Pyeong Hwa Fashion Town 신평화시장 Map p41

A4

A wholesale market that sells underwear, household supplies, and socks at cheap prices. Unlike many other stores in the area, items here are brand goods.

Open 11am to midnight. Closed on Lunar New Year day and the day of Chuseok. 02-6262-4000

Studio W 스튜디오 W Map p41

Maxtyle

A wholesale vendor that sells imported clothes and fashion items made from unique, good-quality fabrics.

맥스타일 Map p41

Open 24 hours. Closed Saturday 5pm to Sunday 9pm.

02-2253-0714

Nam Pyeong Hwa Market

B2

A wholesale vendor of fashion items. There is an outlet for ZARA and Spain SPA, and the mall is conveniently-located right next to Dongdaemun Design Plaza.

Open 11am to 5am, Saturday until 2am. Closed Sunday. 02-2218-0000

Migliore (Dongdaemun Branch) 밀리오레 동대문점 Map p41 Lotte Fitin

B2

Run by Lotte Group, FITIN sells international brand fashions, digital equipment, and cosmetics that shoppers may not be able to find in other malls around Dongdaemun.

In addition, there are many stores run by Korean indie fashion designers.

A3

A wholesale vendor of fashion items. Each store in the mall displays and sells fashion items according to its own designs. There is also a reasonably-priced nail supplies store on the 16th floor.

Pyounghwa Market 평화시장 Map p41

A2

A wholesale market known for selling fashion items - mainly scarves, towels, and hats. Non-wholesale customers may be able to purchase fashion items at a surprisingly cheap price. Information signs in the mall are provided in Korean, English, Japanese, and Chinese.

Open 10pm to 6pm. Closed Saturday.

02-2265-3531—3

C2

Open 8:30pm to 5am. Closed Saturday.

02-2230-7000

Team 204 팀 204 Map p41

C3

This wholesale mall has various fashion accessories and also a lot of children’s clothing.

In addition, there are also many leather bags and shoes that come in different designs and materials. The 3rd and 4th floors sell the most popular children’s clothing items.

Open 8pm to 6am. Closed Saturday.

02-2232-3604

Open 10:30am to 4:30am. Closed Sunday.

02-3393-0001

Nam Pyeong Hwa Market 남평화시장 Map p41

B2

A wholesale seller of bags in South Korea.

The market sells a variety of bags from the B1 floor to the 1st floor of the mall. Over 80% of the bags sold in the mall are made in Korea and are of great quality.

Bag store open midnight to noon, Monday from 6am.

Clothing store 9pm to 9am. Closed on Lunar New Year day and the day of Chuseok. 02-2237-0620

Nuzzon 누죤 Map p41

C3

A mall whose 4th floor is home to a popular footwear store where the handmade shoes, boasting a wide range of design styles, are a best seller. Visitors will also find clothes, other fashion items, and imported products.

Lotte Fitin

46

Open 8pm to 8am. Closed Saturday.

02-6366-3100

Pyounghwa Market

47

Shops Endorsed by the Korea Tourism Organization 1ST PREMIUM SHOPPING

OTHER TOURISM INFORMATION

Must-try Delicacies

LesMore (Dongdaemun Branch) 레스모아 동대문점 Map p41 Open 11am to 10pm.

A3 1 Casual shoes

Spris (Dongdaemun Branch) 스프리스 동대문점 Map p41 Open 11am to 10pm.

A3 2 Sports shoes

Seungjin Toy

Dongdaemun Saengseon-gui

승진완구 Map p41 C1 3 Toys Open 8:30am to 7pm.

Capo Sports Nike 카포스포츠나이키 Map p41 B4 4 Sporting goods Open 10am to 8pm. Closed on Lunar New Year day and the day of Chuseok.

U:US ⓒKorea Tourism Organization

Techno 테크노 Map p41

Shops with Top Tourism Souvenirs

C2

This mall is best known for its knitwear. It specializes in clothing for women, and the building is not too large so it is easy to check out all the stores. Another one of its merits is that its prices are generally very low, even when compared to other stores.

Techno

Open midnight to noon. Closed Sunday.

02-2117-8000

Theot

48

유어스 Map p41

B3

Underground Shopping Centers 동대문스포츠지하쇼핑센터 Map p41 A3 Open 10am to 11pm. Closed Sunday.

C2

A shopping mall selling women’s clothing, chiefly clothes for young adults in their teens or 20s. Though a wholesale vendor, many of the mall’s stores are open during the day.

U:US

동대문디자인플라자 Map p41 Open 9am to 9pm.

Dongdaemun Sports Underground Shopping Center

Open 9:30pm to 6am. Closed Saturday.

02-2232-4822

Theot 디오트 Map p41

Dongdaemun Design Plaza

Dongdaemun Dakhanmari

Dongdaemun Saengseon-gui Briquet-grilled saury, yellow corvina, Spanish mackerel, or mackerel with steamed rice.

Dongdaemun Dakhanmari A chicken soup made of a whole chicken, seasonings, and minced garlic, recommended by the Michelin Guide.

Sindang-dong Topokki Topokki (stir-fried rice cake with spicy and sweet seasoning) boiled and eaten at your table.

Dongdaemun Underground Shopping Center 동대문지하쇼핑센터 Map p41 B2 Open 10am to 9pm. Closed 2nd and 4th Tuesday.

Cheonggye 6-ga Underground Shopping Center 청계6가지하쇼핑센터 Map p41 B2 Open 10am to 5pm. Closed last Monday of the month.

Sindang-dong Topokki

C3

A wholesale vendor that mainly sells fashion items for women in their 20s or 30s, U:US consists of many stores run by brand new fashion designers. The fashion information center on the 4th floor provides fashionrelated materials such as magazines or DVDs free of charge.

Open 8:10 to 5am. Closed Saturday.

02-6270-1347

Events & Festivals Dongdaemun Special Tourist Zone Festival A festival held annually every Spring and Fall involving bazaars and fashion shows.

Dongdaemun Underground Shopping Center

Sindang-dong Topokki Cultural Festival An annual festival held in October involving the making or eating of topokki.

49

The Main Shopping Area

4

A Center of Creative Arts and Culture:

A. Hongik Univ. Area

University Quarter

A. Hongik Univ. Area

B. Sinchon · Ewha Womans Univ. Area

Getting There

Hongik Univ.

Line 2 Hongik Univ. Station,

Hapjeong Station A’REX Hongik Univ. Station Gyeongui Line Hongik Univ. Station 6002 Sinchon·Ewha Womans Univ.

Line 2 Sinchon Station,

Ewha Womans Univ. Station Gyeongui Line Sinchon Station 6002, 6011

Recommended Courses Sinchon Ewha University’s Street Hongdae Street Club Street

Nearby Attractions KT&G Sangsang Madang Trickeye Museum Hongdae Free Market

50

Hongik Univ. Area + Sinchon · Ewha Womans Univ. Area

The Hongdae and Sinchon areas are full of fashion items that fit the taste of college students in South Korea who are sensitive to the latest trends. Stores in this area reflect the characteristics of the universities around them, for example, the area near Ehwa Womans University is full of fashion items for women.

There are also numerous stores in the Hongdae area that sell unique fashion or arts associated with Korean street culture as influenced by neighboring Hongik University, known nationwide for its programs in the arts.

Many stores in the area are also cafeterias or restaurants that sell fashion items or display or sell local artwork. In recent times, there has been a tendency for such shops to sell a variety of goods such as fashion items, accessories, stationery supplies, furniture, and etc.

A flea market is held every weekend in Hongdae, underscoring its ‘college town’ atmosphere. Here can be found handmade crafts or vintage items at reasonable prices. There are also many cultural performances or exhibitions held in the area.

Mecenatpolis Mall

Mecenatpolis Mall 메세나폴리스몰

Aland 에이랜드 Hongik Univ. Branch: Map p53

Map p52

After Aland: Map p53

A3

A unique shopping mall consisting of a variety of stores such as domestic or international fashion brand outlets, beauty shops, and household supply stores. There is also a movie theater, restaurants, and an event zone where showcases of popular singers are often held.

Open 10am to 10pm.

02-2269-7178

Y'Z Park 와이즈파크 Map p53

C1

A shopping mall popular with young adults that consists of Korean cosmetic brands such as Innisfree, CJ Olive Young, and Aritaum, etc, other SPA brands, and fashion items. There is also a bookstore in the basement and a movie theater.

Open 11am to 10pm.

02-322-8775

A2,

B3

A shopping mall that sells fashion goods from emerging designers such as clothing, bags, accessories, stationery, household supplies, kitchen supplies, and books.

It is popular among young fans of unique designs. The Hongik Univ. branch in particular is known for its distinctive exterior design and basement theatre.

Hongik Univ. Branch Open 11am to 11pm. After Aland Open noon to 10pm.

Hongik Univ. Branch 070-7820-7478—9 After Aland 070-7820-7485

Around The Corner 어라운드더코너 Map p53

B3

A shop offering a range of fashion brands, as well as clothes from new designers, accessories, candles, perfumes, and more.

Open 11am to 11pm.

02-3144-7418

51

A

b

c

A. Hongik Univ. Area Woori

uk

pb

Cu

Un ik ng Ho

18 -g il

Hana

n Ja

더가브리엘

홍대돈부리

Around The Corner

Bike Repair Shop Flagship Store 바이크리페어샵 플래그십스토어 Map p53

정

g합 on pje a H

Castle Praha 캐슬프라하

DGBD

il Juch ajan g-g

KT&G 상상마당

Café aA 카페aA

il

Wau Park

Hongik University

3

Club Street

Snob

클럽거리

스노브

Gourmet Market 고메마켓

Far East Broadcasting Company

0

b

B3

Gourmet Market

Manhattans

고메마켓 Map p53

맨하탄스 Map p53

B3

Open noon to midnight. Closed Monday.

02-322-0362 Gourmet Market

100m

200m

c

A market selling various imported spices, sauces, pasta, snacks, beverages, chocolate, and frozen fruit. Small purchases are possible.

F.ound Store reflects the local street fashion in Seoul, offering Korean design products, CDs, or household supplies that show Korean culture. The local brands like Brown Breath and Bratson are good examples of this.

52

Hana

Club Evans

텟펜

Aland After Aland

F.ound Store

2

an-ro Waus

파운드스토어

F.ound Store

Open 1pm to 11pm.

02-333-4441

카카오봄

B-boy Theater

F.ound Store

Teppen

맨하탄스

Open 11am to 10pm.

02-332-8778

파운드스토어 Map p53

2-g

Club NB2

KT&G Sangsang Madang

aA Design Museum

Cacao Boom

플랫폼플레이스

바이크리페어샵 플래그십스토어

Club NB Jazz Club Palm

에이랜드 애프터에이랜드

A

Mobssie Chocolate Cake

Bike Repair Shop Flagship Store

Hongik Children’s Park

와일드혹스

Manhattans

B2

The flagship store of a casual brand bicycle repair shop run by Cheil Industries. The interior design is outstanding, and patrons will find a variety of goods here such as stationery supplies, sunglasses, shoes, or new designers’ products.

il

l

알라또레

Wausan-ro 22-gil

3 Bike Repair Shop Flagship Store

월향 1호점

-gi

Wildhogs

M2 -g

Taste of the Moon (Wolhyang) 27

홍대거리

Free Bird

어라운드더코너

10

Alla Torre

Hongdae Street

땡스북스

-ro

ro

Paul & Paulina

Thanks Books wa

-ro

Platform Place

-ro

The Gabriel

Hongdae Donburi

gh

ik-

gik

Woori

Ya n

san

Mapo Lifelong Learning Center

1 폴앤폴리나

Trickeye Museum

Music Show Wedding Theater Seoul Art Space_ Seogyo

Kookmin

스토리지앤코

n Ho

Menya Sandaime 에이랜드 홍대점

메세나폴리스몰

Eo ulm ad an g-r o

Ho ng

-ro

wa

gh

n Ya

Storage & Co.

몹시초콜릿케이크

Seokyo

Aland

Mecenatpolis Mall Lin

Wa u

Seokyo Elementary School

Gami Udon

멘야산다이메

e2

Ho

ro

홍대 걷고싶은거리

가미우동

il

Seogyo-dong Junction

n

gik

1

ro

ri-

da

World Cup-ro 8-g

il

Kookmin

Shinhan

2

Hongik Univ. Station Junction

6 -ro

an-

29 -gi Hongdae l ‘Pedestrian-Friendly Street’

-g

Citi

il -g

u

dC

rl Wo

-ro

ro

ro

k-

u pb

ne

wa

k월향 2호점

i Li

1

Wa us

Standard Chartered

2

Taste of the Moon (Wolhyang)

-ro

입구

gh

KEB

gyo-ro

Dong

IBK

Donggyo

ng A’R ik Un Gy EX iv. 홍 eon gu 대

구 입 Lotte Y'Z Park 대 홍 Cinema 와이즈파크 iv. n Ya

bu

bu

Cup

Ho

gil

2-

불이아

up dC

rld Wo

Bulia

rl Wo

1

o k-r

il 5-g

rld Wo

-ro

B3

A store consisting of several street fashion brands from South Korea, Japan, and America. They also sell American-style business brands along with some accessories.

Operating hours vary, so call in advance to make sure.

070-7514-6411

53

Platform Place

Platform Place 플랫폼플레이스 Map p53

Thanks Books

C2

One of the leading fashion stores in Hongdae. Here, you will find various clothing, bags, socks, perfumes, candles, headphones, along with fashion goods from new designers.

Open 10:30am to 10pm.

Thanks Books 땡스북스 Map p53

02-323-2319

Storage & Co. 스토리지앤코 Map p53

Open noon to 9:30pm. Closed the last Monday of the month. 02-325-0321

C1

An American vintage shop selling clothes, shoes, bags, accessories, pomades, and etc.

If you are a fan of American fashion items, this shop will not disappoint.

Wildhogs 와일드혹스 Map p53

Open noon to 10pm.

54

B3

A shopping mall selling vintage fashion items in 4 different themes, including military, riding, mountain, and casual. Only the very best brands are represented.

Open 11am to 10pm. Closed on Lunar New Year day and the day of Chuseok.

02-337-4022

Storage & Co.

B3

A local bookstore in the Hongdae area with a great selection of arts and design books.

You will also find some stationery supplies and CDs. Though Thanks Books is fairly small in size, it also contains a cafeteria that holds a variety of events and exhibitions.

Hongdae Street

Shops Endorsed by the Korea Tourism Organization 1ST PREMIUM SHOPPING

Wildhogs

02-470-2859

Frisbee (Hongdae Branch) 프리스비 홍대점 Map p53

B2

Apple Reseller

Open 11am to 9pm, Sunday until 8:30pm. Closed on Lunar New Year day and the day of Chuseok.

1

Lotte Himart (Hongdae Branch) 롯데하이마트 홍대입구역점 Map p53 B1 2 Electronics Open 10:30am to 9pm. Closed on Lunar New Year day and the day of Chuseok.

55

Aland 에이랜드

B. Sinchon • Ewha Womans Univ. Area

Aritaum (Ewha Womans Univ. Branch)

Sinchon Branch: Map p56

A3, Ewha Womans Univ. Branch: Map p57

아리따움 이대점 Map p57

D2

A shopping mall that sells the fashion goods from emerging designers such as clothing, bags, accessories, stationery, household supplies, kitchen supplies, and books. It is popular among young fans of unique designs.

Open 10am to 10:30pm.

02-313-0552

Sinchon Branch Open 10:30am to 10pm.

Ewha Womans Univ. Branch Open 10:30am to 10:30pm.

Sinchon Branch 070-7820-7487 Ewha Womans Univ. Branch 070-7820-7489

Fair Lady 페어레이디 Map p57

D2

A nail salon with professional staff. The shop’s interior design is outstanding, and trendy nail and skin care are guaranteed.

Open 11am to 9pm. Closed during Lunar New Year day and Chuseok breaks. 02-362-5533

Ewha Womans Univ. Street ⓒKorea Tourism Organization

b

A

D1

This store provides skin care programs that help test your epidermal health. Programs are free of charge to those who make advance reservations.

c

d

B. Sinchon · Ewha Womans Univ. Area

Severance Hospital Yonsei University -r o Seongsan

Seongsan-ro

1

Ewha Womans University

1

Sinchon (Gyeongui Line) 신촌(경의선)

Gyeongui Line

Sinchon-dong Community Service Center

Yonsei-ro

Megabox Yonsei-ro 13-gil

Yonsei-ro 11-gil

gm

eon

My

Yonsei-ro 9-gil

ul

오늘 신촌점

My

hon

-ro

a-g

Changcheon Children’s Park

il

o

i-r

g 4-

ro

Yon

5-g

꿈꾸는 청년가게 신촌점

Hyundai Dept. Store U-Plex

gil

a-

Youth’s Dreaming Shop sei

Hyundai Dept. Store 현대백화점 신촌점

Line 2

2-gil

Sinchon Posvill

b

3

24-gil

Changcheon Elementary, Middle School

on-ro

5-gil

B

Jangsu Bath Hall

-gil

n 11

Gosa

Sinch

-gil

-ro 1

um aekb

gil

Daeheung-ro 29-

Daeheung-ro

Kyobo Life Insurance Bldg. an Gos

A

Sinchon-ro

Standard Chartered

Shinhan

Shinhan

v. 이대 Ewha Womans Uni

1

Woori

2

Ewhayeodae 2-gil

Aland

Yo

Sinchon 신촌

Seobu District Office of Education

에이랜드 이대점

CGV ro nsei-

Hongik Bookstore

Daeshin Elementary School

오늘 이대점

페어레이디

Aland

The Stage

O'nl Daehyeon Culture Park

Fair Lady

Kookmin

Changkwang Church

현대백화점 유플렉스 신촌점

Kookmin

56

Ewhayeodae 3-gil

Woori

i-r

se

n Yo

n o2

에이랜드 신촌점(B2)

3

이대 찾고싶은거리

Sinchon-ro 26-gil

Sinc

Deoksan Sauna

o 5d

Sinchon-dong Community Center

il

se

il

ei-r

g ul-

n Yo

Yonsei-ro 5ga-gil

Hyundai Campuville

신촌 걷고싶은거리

gm

n eo

gil

Ewhayeodae 8-gil

Ewha University's ‘Street You Want to Visit’ Sinchonnyeok-ro

o 7-

Seoul Changseo Elementary School

Yon s

Sinchon's ‘Pedestrian-Friendly Street’ il

ei-r

2

Daehyeon Lucky Apt.

Aritaum

Yonsei-ro 2da-gil

Yon s

Kookmin 아리따움 이대점

Kookmin

O'nl

Myeongmul Junction

Yonsei-ro 12-gil

il 1-g

0

n-gil

Gosa

c

d

75m

150m

57

OTHER TOURISM INFORMATION

Must-try Delicacies O’nl

O’nl 오늘 Sinchon Branch: Map p56 A2, Ewha Womans Univ. Branch: Map p57

Hongdae Desserts Café A street full of cafés in the Hongik Univ. area serving various kinds of desserts.

Sinchon Branch Open 10am to 10:30pm.

Ewha Womans Univ. Branch Open 9am to 10pm.

Sinchon Branch 02-3143-5375 Ewha Womans Univ. Branch 02-362-7880

홍대 프리마켓 & 희망시장

Hongdae Street Art Exhibition ⓒMapo-gu Seoul Fringe Festival ⓒMapo-gu

Hongdae Desserts Café

Hongdae Street Art Exhibition A festival of international foods and cultures held every September.

Korea Experimental Arts Festival An annual festival of experimental and avantgarde arts held during fall.

Innisfree Herb Station (Sinchon Branch) 이니스프리(허브스테이션) 신촌점 A3 1 Cosmetics Open 10am to 11pm.

Map p56

Shops with Top Tourism Souvenirs

Mapo Dwaeji Galbi & Jumulleok

Yeonnam-dong Chinatown A street full of tasty restaurants serving authentic Chinese cuisine, prepared by Chinese chefs.

꿈꾸는 청년가게 신촌점 Map p56 A2 Open 11am to 10pm. Closed during Lunar New Year and Chuseok breaks.

Yeonnam-dong Chinatown

Hyundai Department Store (Sinchon Branch) 현대백화점 신촌점 Map p56 A3 Open 10:30am to 8pm. Closed Monday once a month.

Seoul Fringe Festival An annual arts festival presenting more than a hundred individual artists and groups held in the summer.

Seoul Live Music Festa A musical concert held in about 10 live music clubs once a month on Saturdays.

Hongdae Free Market ⓒKorea Tourism Organization

Sinchon Festival An arts festival of young artists held every May. Wowbook Festival A festival of writers and readers held every October.

Hyundai Department Store U-Plex (Sinchon Branch) 현대백화점 유플렉스 신촌점 Map p56 A2 Open 10:30am to 10pm. Closed Monday once a month.

Seoul Friendship Fair An arts festival held every early May held by Hongik University students majoring in Arts.

Seoul International New Media Festival A media arts festival of alternative videos held in October.

Youth’s Dreaming Shop (Sinchon Branch)

Department Stores

An artists’ market at the playground in front of Hongik University. Since copycat designs, ready-made, and used items cannot be sold here, shoppers will find only unique and original wares. In turn, only artists that have been preapproved through an online application process may sell their goods at both markets. Since it is the artists themselves that sell their works, prices are lower than retail and bargaining is also possible. The markets are also known for playing host to frequent street performances.

Hongdae Free Market Every Saturday 1pm to 6pm, March to November. Hope Market Every Sunday 2pm to 6pm, March to November.

Hongik Children’s Park ; In front of Hongik University, 10 minute walk from Hongik Univ. Station (Lines 2, Gyeongui Line, A’REX) Exit 9

Mapo Dwaeji Galbi & Jumulleok Grilled pork ribs and beef grilled sirloin with soy sauce.

Shops Endorsed by the Korea Tourism Organization 1ST PREMIUM SHOPPING

Flea Market Hongdae Free Market & Hope Market

D2

A beauty salon providing skin or body care programs and selling perfume, bathing supplies, aromatic candles, and household supplies. Moisturizing creams can be purchased at less than 20,000 won, and O’nl’s cosmetic containers are fashionable and creative, all of which attract young women in their teens and 20s.

58

Events & Festivals

Yeonnam-dong Chinatown

Zandari Festa An indie culture festival of over 400 indie musicians held every October.

Hongdae Free Market

59

The Main Shopping Area

5

Seoul’s Cosmopolitan Town:

Magazine Editors Recommend: Beaker Hannam Flagship Store Unique interior design with recycled furniture 2 Hot fashion goods such as clothes, beauty supplies, furniture, or household supplies 1

Yongsan Itaewon

Beaker Hannam Flagship Store

Beaker Hannam Flagship Store 비이커 한남 플래그십스토어 Map p63

E2

Cheil Industries’ multi-brand Beaker flagship store sells a variety of goods such as fashion items, stationery supplies, and furniture. It shows a different concept every season, and is a popular tourist destination for its creative structure and eco-friendly interior design, including recycled furniture.

Open 11am to 8pm.

02-543-1270

Magazine Editors Recommend: Comme Des Garçons One of the most unique fashion brands in the world 2 New designs for window shopping 3 The 9th-largest Comme Des Garçons store worldwide 1

Itaewon

Getting There

Line 6 Itaewon Station,

Hangangjin Station,

Noksapyeong

(Yongsan-gu Office) Station

6030, 6702

Recommended Courses Itaewon Street Itaewon Antique Street Gyeongnidan-gil

Nearby Attractions Leeum, Samsung Museum of Art Seoul Central Mosque

60

Yongsan is Seoul’s international quarter, where citizens from around the world hang out. The global community here is a product of the nearby U.S. army base, embassies, and foreign residents who have come here to make a life for themselves.

Yongsan is therefore also a good place to find international shops that show the lifestyles of these residents.

To some, Itaewon, a district of Yongsan, is seen as a foreign country whose liberal environment reflects its cultural diversity. Its streets contain numerous ethnic restaurants, cafeterias, and vintage shopping stores. Visitors will be able to find European antiques, large-sized clothes, and shoes that they may not see elsewhere in Korea. It is also home to Seoul’s only mosque, around which can be found many halal restaurants.

In recent times, nearby Gyeongnidan-gil and Hannam-dong have become increasingly popular, the former for its many chef-owned restaurants and fashion designer shops, and the latter as a place to enjoy brunches or desserts. The area is also good for buying hard-to-find international ingredients.

Comme Des Garçons Flagship Store

Comme Des Garçons Flagship Store 꼼데가르송 플래그십스토어 Map p63

E1

A fashion flagship store of Japanese designer Rei Kawakubo’s brand Comme Des Garçons. A landmark of the Itaewon fashion scene, the store is one of the few places that sells all 14 branches of Comme Des Garçons.

Open 11am to 8pm. Closed on Lunar New Year day and the day of Chuseok. 02-749-1153

61

A

b

c

d

E Kyotofu

Hangangjin Station (Line 6)

Itaewon Gyeongnidan-gil 경리단길

-ro

u am

l -gi

na

44

H

꼼데가르송 플래그십스토어

Leeum, Samsung Museum of Art

n oe

1

교토푸

Comme Des Garçons Flagship Stores

Grand Hyatt Seoul

Mo Jain Song 모 제인 송

삼성미술관 리움

Decade Shop

1

Trevia

Beaker Hannam Flagship Store

Noksapyeong-daero 40na-gil

ewon-ro 55na-gil

Ita

트레비아

비이커 한남 플래그십스토어

Series; Corner

40d a-g i

l

Woori

dae ro

ro

No ksa pye ong -

Belgian Embassy

l

-gi

27

Itae

Monday Edition 먼데이에디션

Post Poetics

May Bell Bakery -ro on ew Ita

Muntaro 문타로

IP Boutique The Bungalow 모글

Tartine

Le Saint-ex PBAB

Standard Chartered

피비에이비

3

Noksapyeong (Yongsan-gu Office) Station (Line 6)

아그라

O’kitchen 오키친

닐스야드

이태원거리

스모키살룬 3

Between

La Tabola

비트윈

라타볼라

Neal’s Yard Agra

Hamilton Smoky Saloon

타르틴

르생텍스

Itaewon Street

더방갈로

1

2

Itaewon 이태원

Itaewon-ro

Sultan Kebab

Unknown People

Jonny Dumpling 쟈니덤플링

언노운 피플

Itaewon Antique Street

술탄케밥

케르반레스토랑

포린레스토랑

Taj Palace

이태원 앤티크거리

A

Foreign Restaurant

마라케쉬나이트

En Pleine Nuit 엉 쁠랜 뉘

La Bocca 라보카

Ha

nn Un am 2 der -do pas ng s

Product Seoul 프로덕트 서울

두바이레스토랑

Marakech Night

Saudi Arabian Culture Center

Hana

Itaewon Fire House Dubai Restaurant

Kookmin Kervan Restaurant

2

포스트포에틱스

오월의종

Moghul

Hannam Foreigners' Apt

시리즈 코너

Itaewon-ro 27da-gil nwo

e6

바다식당

Itaewon

Itaewon-ro 27ra-gil

2

Ocean Restaurant

L in

-ro 55ra

-gil

데케이드샵

Seoul Central Mosque

Hannam-dong Community Service Center 테일러블

0

이슬람서울성원

3

Tailrable & Co

75m

150m

타지팰리스

b

c

d

E

Decade Shop 데케이드샵 Map p63

E1

A men’s wear store offering modern American casual fashion goods. Also contains a cafeteria and a Brick Seoul pants store.

Open 11am to 8pm. Closed Monday.

En Pleine Nuit 엉 쁠랜 뉘 Map p63

02-511-0677 E3

A Paris-style designer shop run by two siblings and known for its chic design. Prices are high, though the fashion items are of good quality.

Open 11am to 8pm, Saturday and Sunday from 1pm.

Closed on Lunar New Year day and the day of Chuseok.

02-792-9419

Decade Shop

62

Decade Shop

En Pleine Nuit

63

Series; Corner 시리즈 코너

Map p63

E2

Kolon Industries’ male brand Series’ flagship store. Visitors will find in here a wide range of choices such as Series’ products, handmade accessories, eco-friendly beauty brands, vintage wristwatch collections, household supplies, furniture, cosmetics, and stationery supplies.

Open 11am to 9pm.

02-797-0710

Magazine Editors Recommend: Series; Corner

A store selling various kinds of goods including furniture and household supplies 2 All kinds of interesting items for purchase 1

Mo Jain Song

Mo Jain Song 모 제인 송 Map p63

E1

The flagship store of designer Song Ja-in.

Contains a contemporary fashion store on the 1st floor, a café and a section for interior design items on the 2nd, and a garden on the 3rd floor.

Open 11am to 8pm. Closed during Lunar New Year day and Chuseok breaks.

02-797-6231

Monday Edition 먼데이에디션 Map p63

E2

A store specializing in creative jewelry, with its message-engraved pearls being especially popular. Staff can also act as guides in helping shoppers find what they are looking for.

Open 10:30am to 8pm, Saturday 11am to 6pm.

Closed Sunday and Holiday.

070-4412-5922

PBAB 피비에이비 Map p62

Series; Corner

A3

A fashion store selling American work wear. It has a relaxed atmosphere, and sells relativelylarge fashion items at affordable prices.

Open noon to 8pm, Saturday and Sunday until 7pm.

070-7787-4752

Post Poetics 포스트포에틱스 Map p63

E2

A bookstore specializing in design, architecture, arts, and magazines. It also sells indie label CDs and unique small goods.

Open 1pm to 8pm. Closed on Sunday.

02-322-7023

Product Seoul 프로덕트 서울 Map p63

D3

A store selling the products of charismatic designers such as clothes, shoes, accessories, socks, and etc. Come here for new fashion trends.

Monday Edition

64

Open 11am to 8pm. Closed Holiday. Closed on Lunar New Year day and the day of Chuseok.

02-790-0797

Series; Corner

65

OTHER TOURISM INFORMATION

Must-try Delicacies Halal Foods The Itaewon area has many places where one can try food that is made under the criteria set by the religion of Islam.

Itaewon’s International Foods American, Asian, European, or African restaurants and cafeterias.

Tailrable & Co

Tailrable & Co 테일러블 Map p63

E3

A high-quality suit shop where you can request both the fabrics and styles that you want. The store itself has a very trendy design and it is worth visiting the small terrace cafeteria upstairs for their ‘chocolato’.

Events & Festivals

Open noon to 9pm. Closed on Lunar New Year day and the day of Chuseok. 070-7651-7801

Unknown People 언노운 피플 Map p62

A3

An American-style fashion store selling various goods including casual clothes, hats, bags, wallets, pomade, and accessories for men.

Itaewon Global Festival

Open 11am to 9pm, Sunday and Holiday noon to 8pm.

070-8635-2512

Shops Endorsed by the Korea Tourism Organization 1ST PREMIUM SHOPPING

Unknown People

Itaewon Culture Festival A festival dedicated to fusion-traditional Korean music or B-boy performances for tourists North Beach 노스비치 Map p62 B3 2 Clothes & Leather goods Open 9:30am to 9pm.

Ferrara Korea

YH.Kim

페라라 코리아 Map p62 B3 1 Shoes Open 9am to 9pm. Closed on Lunar New Year day and the day of Chuseok.

와이에이치김 Map p62 C3 3 Leather goods Open 9am to 10:30pm. Closed during Lunar New Year day and Chuseok breaks.

66

Itaewon Global Festival

Itaewon Flea Market A flea market held in a staircase in the Usadan-ro street the last Saturday of the month Itaewon Global Festival A festival full of international culture programs, Korean singing performances, and parades held every October 67

Gangnam Style Streets:

The Main Shopping Area

6

A. Apgujeong-dong • Cheongdam-dong

Gangnam

Apgujeong-dong · Cheongdam-dong + Sinsa-dong Garosu-gil Area

10 Corso Como

10 Corso Como 10 꼬르소꼬모 Map p71

A. Apgujeong-dong · Cheongdam-dong

B. Sinsa-dong Garosu-gil Area

Getting There

Apgujeong-dong· Cheongdam-dong Line 3 Apgujeong Station Bundang Line Apgujeong Rodeo Station 6006

Sinsa-dong Garosu-gil Area Line 3 Sinsa Station 6006, 6009

Recommended Courses Cheongdam-dong Fashion Street Apgujeong Rodeo Street Sinsa-dong Garogu-gil

Nearby Attractions Dosan Park Space*C Simone Handbag Museum 'Bagstage'

68

A great place for shopping, Gangnam is full of famous highclass international brands. Fashion lovers come here specifically to find new and stylish fashion items. However, the area is broad, and every street has its own style.

D2

The third 10 Corso Como store to open worldwide, the Milanese concept outlet sells fashion items in a manner that showcases the craftsmanship of the designer, as well as photography, beauty items, and household supplies. Prices however are high.

Open 11am to 8pm.

02-3018-1010

Addicted Shop 애딕티드숍 Map p71

C2

Sells various international fashion brands such as KTZ, FAM, WOODWOOD, Henrik Vibskov, and etc. The store is well known for its selection of outstanding artistic designers, many of whom are experimental or adventurous in their creations.

Open noon to 9pm.

02-547-7332

Apgujeong-dong and Cheongdam-dong are home to original luxury brands and the boutiques of famous designers, with the Galleria Department Store at their center. Most shops in this area are large in size and have a gorgeous interior design.

In addition, there are many hair and makeup salons where you may run into some Korean celebrities.

Garosu-gil in Sinsa-dong is a street full of design studios and galleries, as well as being a place to find numerous designers’ boutiques and fashion stores. It is also a good place to find a unique selection of luxury brand goods not available in Apgujeong-dong, and there has been a trend in recent times for new stores to open behind Garosu-gil’s main street.

Addicted Shop

69

Cecil Art Hall

Apgujeong Rodeo Street

Woori

압구정 로데오거리

Pop Green Mealtop

Jaseng Hospital of Oriental Medicine

Gamjabawoo

Eonju

IBK

0-gil

제이미 앤 벨

What I Want 왓아이원트

보이플러스

Bbanzzac 반자크

샌프란시스코마켓

Central Post

삼원가든

Msk

도산공원

므스크

무이무이

ro 1

68-

gil

Boulangerie Le Alaska

Buona Sera Kumsu Bokguk

보나세라

금수복국

Line 3

Assouline Lounge

Ceci Cela

Min's Kitchen

세시셀라

민스키친

르알래스카

Paper Garden 페이퍼가든

Maison Hermes Dosan Park 메종 에르메스 도산파크

두레국수

Galleria Department Store Branch: Map p71

Bunda ng Lin e

레스쁘아뒤이부

Mue

c

무이

Café T 카페T

Gourmet Eo 구루메에오

Sandang D.Nue 디누에

Dongduk Women's Cheongdam Junction University Design Research Center

그릴H

Ahnsei Hospital

My Boon

o

Dosan-daer

마이분

2

뚜또베네

Seomi & Tuus Gallery

Grill H

3

Cheongdam Human Starville

IBK

0

d

100m

200m

E

Beaker Cheongdam Flagship Store

B3,

비이커 청담 플래그십스토어 Map p71

C2

A customized jewelry shop housing collections of contemporary designers such as Shourouk and Ek Thongprasert.

Items range from 100,000 won to 2,000,000 won.

70

ur

산당

Apgu

D1

Open 12:30pm to 8pm, Saturday until 7pm. Closed Sunday. Closed on Lunar New Year day and the day of Chuseok. 02-3446-5681

존 화이트

ux

-gil jeong-ro 80

Dosan Park Branch Open 10:30am to 11pm, Saturday 11am to 10pm, Sunday 11am to 9pm. Closed 3rd Sunday. Galleria Department Store Branch Open 10:30am to 8pm, Friday and Weekend until 8:30pm. Closed Tuesday once a month.

Dosan Park Branch 02-517-0316 Galleria Department Store Branch 023449-4114

Bbanzzac

gL

Tutto Bene

3

The Seoul flagship store of French publisher Assouline, and the first to open in Asia. The complex includes a galleria, bookstore, and a café. Visitors will be able to find books on luxury fashion brands such as Chanel, Dior, and Cartier.

Bbanzzac 반자크 Map p71

John White don

데일리 프로젝트

리비에라 메종

Assouline Lounge 애술린라운지 Dosan Park Branch: Map p70

a m-

청담동 패션거리

Daily Projects

Riviera Maison

b

ngd

Cheongdam-dong Fashion Street

L'espoir Du Hibou

Seolleung

Kookmin

C h eo

10꼬르소꼬모

Hak-dong Junction

애술린라운지 도산공원점

A

4

o

호야앤모어

Dure Noodles

Standard Chartered

기욤 -ro 152-gil

[Ho;ya] And More

블러시

스페이스씨

on-

플로우 청담점

Guilaume

ung-r

hye

3

Blush

Dosan Park Space*C

Non

Muimui

SK Gas Station

비스트로드욘트빌

Flow

라미띠에

Seolle

Nonhyeon-ro

Samwon Garden

10 Corso Como

Bistro De Yountville

L'amitie

센트럴포스트

CGV

다누리 강남점

1 미크24/7

더 러브 컴즈

Highkickz

Danuri

Yoo Art Space

10꼬르소꼬모카페

Beaker Cheongdam Flagship Store

The Love Comes

San Francisco Market

CGV

S.M. Entertainment 10 Corso Como Café

스수와

Mik 24/7

Boy+

유니페어

Gallery Won

애술린라운지 갤러리아 East점(3F)

Ce Soir

Unipair

하이킥즈

Assouline Lounge

비이커 청담 플래그십스토어

애딕티드 숍

1

엘본더스타일 갤러리아 East점(3F)

et

사월에보리밥

Jamie & Bell

Addicted Shop

Sawore Boribap

Cheongdam Elementary School

Elbon The Style

개화옥

Hallyu Souvenir Shop

-ro 17

감자바우

The Galleria Luxury Hall East

t re

2

강가

Cheongdam High School

yS

Gangnam Tourist Information Center

Shingu Middle School

Ganga

갤러리아백화점 West

Gaehwaok

본누벨

Eonju-ro

2

Apgujeong 압 구정

밀탑

The Galleria Luxury Hall West

갤러리아백화점 East

Bon Nuvel

KDB

A. Apgujeong-dong · Cheongdam-dong

ong-r

현대백화점 압구정본점

E

Apguje

엘본더스타일 현대백화점 압구정본점

Woori

46-gil

카레

오

Kare

Apguje 압구정ong Rode 로데 o

Hyundai Dept. Store

Hana

Apguje ong-r o

1

Kookmin

Kookmin

Elbon The Style

d

n

ujeo

Apg

c

il

b g-ro

o 60-g

A

Beaker Cheongdam Flagship Store

D1

A fashion item complex run

by Cheil Industries. Here you will find domestic and international fashion brands, cosmetics, books, and various other goods.

The interior design is noteworthy for its water tank-shaped fitting rooms and faucet-shaped hangers. Various regular events are also held in-store, such as eco-friendly recycled fashion promotions, pet parties, flea markets, and music concerts.

Open 11am to 8pm.

02-543-1270

71

Daily Projects 데일리프로젝트 Map p71

D3

A complex consisting of a café, lounge, and fashion stores, where the latest creations of new designers are available to purchase.

The lounge is also full of arts magazines that may not be found elsewhere in Korea.

Open 11am to 8:30pm.

D. Nue 디누에 Map p71

02-3218-4075 E3

A fashion and beauty store selling various domestic or international fashion brands.

There is also a cafeteria, London Tea, on site for when shoppers feel like taking a break.

Open 10:30am to 8:30pm.

Blush

Blush 블러시 Map p70

Elbon The Style 엘본더스타일 Hyundai Department Store Apgujeong Branch: Map p70 A1, Galleria Department Store Branch: Map p71 D1

C3

An outlet selling various fashion brand items, so visitors will have a good chance of finding their favorite.

The place to go for luxury brand bags and shoes. Run by a Korean celebrity, visitors will find various fashion brands including Zanellato, Anniel, Zagliani, and more.

Open noon to 9pm, Sunday from 2pm. Closed on Lunar New Year day and the day of Chuseok.

02-542-8328

Boy+ 보이플러스 Map p71

C2

Sells fashion items with highly-unique designs. Has recently become more famous for its joint-collection with Push Button.

Open 11am to 10pm.

02-3444-4756

Boy+ Daily Projects

Hyundai Department Store Apgujeong Branch: Open 10:30am to 8pm. Closed once a month, Galleria Department Store Branch: Open 10:30am to 8pm.

Hyundai Department Store Apgujeong Branch 023449-5924 Galleria Department Store Branch 02-69053740

02-548-5379

Central Post 센트럴포스트 Map p71

C2

A shoe store offering various brands such as Toms, Victoria, Izoia, Goody Grams, and more. Toms in particular is a good purchase at this time because of their current 2-for-1 pair of shoes campaign.

Open 11am to 9pm, Sunday until 8pm. Closed on Lunar New Year day and the day of Chuseok.

02-6925-0067

Ce Soir 스수와 Map p71

Central Post

D2

Sells vintage fashion items, accessories, European fashion items, and others. Some Korean celebrities often visit for Ce Soir’s unique fashion items not found in other stores across the country.

Open 10:30am to 8pm, Saturday until 7pm. Closed Sunday. Closed on Lunar New Year day and the day of Chuseok. 02-543-1117

72

Ce Soir

Elbon The Style

73

Msk 므스크 Map p70

A3

A menswear shop that fashion bloggers in South Korea visit every season. The store is full of basic fashion items, and if you are a fan of East Harbor Surplus, Used Future, BLANKOF, Labor Day, Our Legacy, or Spectator, this is the place to go.

Open 11am to 8pm, Sunday and Monday from 1pm.

Break time noon to 1pm. Closed during Lunar New Year day and Chuseok breaks. 070-8233-3107

My Boon 마이분 Map p71

Flow (Cheongdam Branch)

Flow (Cheongdam Branch)

Jamie & Bell 제이미 앤 벨 Map p71

플로우 청담점 Map p71

A vintage fashion store selling jewelry mainly from Paris. Korean celebrities usually visit for its unique, well-designed items.

D2

Sells domestic and international designerbrand fashion items. Caters to both male and female fashion brands, local designers’ collections, and etc. Their international brand items are well priced.

Open 11am to 9:30pm. Closed on Lunar New Year day and the day of Chuseok.

02-511-4074

Highkickz 하이킥즈 Map p70

C2

A fashion store selling mainly Americanbrand outdoor wear and boots such as Red Wing, Danner, Thorogood, and more. Also sells leather goods and military-style wear.

Open 10am to 8pm. Closed Sunday.

02-545-0044

[Ho;ya] And More 호야앤모어 Map p71

C3

Sells fashion items such as jewelry, leather goods and indoor ware like aromatic candles and similar. Luxury items are a specialty.

Open noon to 8pm. Closed Sunday.

02-517-0991

Open noon to 10pm.

E2

A fashion store selling international designer brands such as Markus Lupfer which have not been officially launched in South Korea.

There is also a café on the first floor.

Mik 24/7

Mik 24/7 미크 24/7 Map p71

D2

A fashion store run by Chae Hansuk, a prominent stylist. Here, shoppers will find various international or local fashion brands like Nohant, Viatory, and Surreal but Nice, and etc.

Open noon to 9pm. Closed Sunday.

02-3446-8556

Riviera Maison 리비에라 메종 Map p70

C3

A store selling goods made by the Dutch lifestyle brand Riviera Maison. Visitors will find wooden furniture, eco-friendly colored fabrics, plates, kitchen supplies, bathing supplies, and other household items.

Open 10am to 8pm. Closed on Lunar New Year day and the day of Chuseok. 02-547-1977

Open 10am to 9pm, Sunday until 8:30pm.

02-3440-5317

Kare 카레 Map p70

B1

A German household supplies store selling colorful furniture and interior supplies in charismatic designs reminiscent of pop art.

Open 10am to 7:30pm, Saturday and Sunday 10am to 6pm. Closed on Lunar New Year day and the day of Chuseok. 02-545-9871

Mue 무이 Map p71

E3

A fashion store selling international-brand items. Visitors to this store will see a unique display of fashion items that appear almost as if they were works of art.

Open 11am to 8pm. Closed on Lunar New Year day and the day of Chuseok. 02-3446-8074

74

Open 10:30am to 10pm. Closed on Lunar New Year day and the day of Chuseok. 02-6947-1270

D2

070-8247-7834

John White 존 화이트 Map p71

E3

A fashion shop in Cheongdam-dong in which internationally-prominent designer Milan Vukmirovic, a mutual founder of Colette in Paris, has overseen as Director. Many fashion lovers visit regularly, and the newlyopened juice bar on the premises is proving quite popular.

My Boon

75

A

B

o1 8-g il

UM Gallery

2 3

플로우 신사점

Gallery AM

Gangnam Tourist Information Center l

-gi

162

ero

da m-

N

Deux Cremes 듀크렘

아워띵스

ro 19 -g il

브라운브레스

Premium Outlet Raum Ilmo Outlet

gil

ero

-da

8 Seconds

에잇세컨즈 가로수길점

신사동 가로수길

gil

gna

ero

-da

nam

g Gan

Villa De Bailey

gil 52-

1

o aer

d

an-

Dos

NH

e3

IBK

탑텐 가로수길점

54-

ro 1

L in

Kookmin

4

Topten 10

ae m-d

3

7-gil

gna

현대백화점 압구정본점 Map p70 A1 Open 10:30am to 8pm. Closed once a month.

Sinsa-dong Garosu-gil

m-d

Gan

Bell & Nouveau

ero 1

il 2-g

gil

56-

o1 aer

151-gil

벨앤누보

Simone Handbag Museum 'Bagstage'

시몬느핸드백박물관 ‘백스테이지’

갤러리아백화점 West Map p71 D1 Open 10:30am to 8pm, Sunday until 8:30pm

Hyundai Department Store (Apgujeong Branch)

챕터원

Nonhyeon-ro

n-da

l

-gi

158

m-

gna

Gan

ro dae

Seoul Mode Fashion Institute

일모 아울렛

Dosa

D1

160

Chapter 1 5

13-gil

am

gn Gan

메종드파팡

마리메꼬 플래그십스토어

라움 아울렛

Department Stores

Maison De Parfum Séoul

Brown Breath

Marimekko Flagship Store

gna

Gan

2

onh

Ourthings

빈티지헐리우드

nyeo

gil

55-

ro 1

Erl Gallery, Urban Art Gallery Vintage Hollywood

-r eon

nhy

No

에포카

토머&제퍼

다누리 강남점 Map p71 D2 Open 10am to 10pm. Closed 1st Monday and during Lunar New Year day and Chuseok breaks.

gil

57-

o1

Epoca

쿤위드어뷰

Tommer & Jeffer

Danuri (Gangnam Branch)

A shoe store for women’s footwear. Sells different types of shoes in various designs from basic to feminine and unique.

No

e da nsa Do

Shops with Top Tourism Souvenirs

C2

eo nhy

gil

59-

o1

n-r

Around The Corner

Koon With A View Flow

Galleria Department Store Luxury Hall West

nhy

No

어라운드더코너

Open 11am to 8pm.

gil

61-

o1

-r eon

1

D2 4 Shoes

갤러리아백화점 East Map p71 Open 10:30am to 8pm.

g -r

Gallery SP

Galleria Department Store Luxury Hall East

n jeo

화랑거리

Open 10am to 7pm.

What I Want

76

8-g

Repetto (Cheongdam Flagship Store)

Gan

Open 11:30am to 9pm, Sunday until 7pm.

070-7778-5923

Gallery Street

오시정

g-ro

Open 11am to 9pm, Sunday 11am to 8pm.

02-542-0370

-ro

jeon

A handmade footwear store selling gorgeous shoes for men and women and other footwear items. The stylish shoe care shop within the store is known for providing the best shoe care in South Korea.

ng

il

u Apg

C2

jeo

5Cijung

강남관광정보센터 Map p70 A2 Open 10am to 8pm. Closed on Lunar New Year day and the day of Chuseok.

1

Singu Elementary School

Dosan-daero

Open 11am to 9pm, Sunday 2pm to 6pm. Closed during Lunar New Year day and Chuseok breaks.

070-4184-8316

왓아이원트 Map p70

Shinhan

엘본더스타일 가로수길본점

12-gil

C2

A shop located on Apgujeong Rodeo Street selling several fashion brands. If it is trendy and stylish, you will find it here, with selections made by the owner through their long expertise in public relations. The accessories are especially outstanding.

Unipair 유니페어 Map p70

gu

Apgujeong-ro

Open 11am to 9pm, Sunday until 8pm. Closed on Lunar New Year day and the day of Chuseok.

02-542-3156

Elbon The Style

Ap

E2 3 Jewelry

레페토 청담점 Map p71

u Apg

A menswear store consisting of various fashion brands from Italy, France, Japan, the United States, Spain, and elsewhere. Classic casual wear is the specialty.

The Love Comes 더 러브 컴즈 Map p71

록시땅코리아 압구정지점 Map p71 A2 2 Cosmetics Open 10:30am to 9pm. Closed on Lunar New Year day and the day of Chuseok. 뮈샤 Map p71

l

-gi

175

n

No

액세서라이즈 아울렛

Mucha

C2

on hye

14-gil

샌프란시스코마켓 Map p70

-ro

한추

Gallery Cola

Accessorize (Garosu Outlet)

Accessories

L’Occitane Korea (Apgujeong Branch)

San Francisco Market

Han Chu

Sinsa-dong Community Service Center

Open 11am to 10pm, Sunday 12pm to 9pm.

Unipair

Apg

Apgujeong-ro

C2

Shinhan

-ro

ong

uje

Sinsa Middle School

Accessorize (Apgujeong Rodeo Branch) 1

B. Sinsa-dong Garosu-gil Area

Hyundai High School

Shops Endorsed by the Korea Tourism Organization 1ST PREMIUM SHOPPING

액세서라이즈 로데오점 Map p71

C

Young Dong

Gwangmyeong Bldg.

4

Shinhan Lotte Cinema Galleria Department Store Luxury Hall West ⓒKorea Tourism Organization

사

a신 Sins

A

0

B

75m

C

150m

77

Brown Breath 브라운브레스 Map p77

B. Sinsadong Garosu-gil Area

B3

Sells casual menswear and imported fashion items, most especially bags. Also sells domestic brand fashion items.

Open 1pm to 10pm

02-518-2190

Chapter 1 챕터원 Map p77

C3

A place to buy quality household supplies.

On sale are artists’ products such as small household goods or some customized handmade furniture, and etc.

Open 10:30am to 8pm, Saturday and Sunday 1pm to 7pm. Closed Monday. Closed on Lunar New Year day and the day of Chuseok. 02-517-8001

Elbon The Style (Garosu-gil Main Store) 엘본더스타일 가로수길본점 Map p77 B1 The place to go for luxury brand bags and shoes. Run by a Korean celebrity, visitors will find various fashion brands including Zanellato, Anniel, Zagliani, and more.

Open 11:30am to 9pm. Closed on Lunar New Year day and the day of Chuseok. 02-547-9700

Flow (Sinsa Branch) 플로우 신사점 Map p77

B2

Sells domestic and international designerbrand fashion items. Caters to both male and female fashion brands, local designers’ collections, and etc. Their international brand items are well priced.

Open noon to 10:30pm. Closed on Lunar New Year day and the day of Chuseok. 02-515-9050

Ilmo Outlet 일모 아울렛 Map p77 Around The Corner

8 Seconds (Garosu-gil Branch)

Bell & Nouveau 벨앤누보 Map p77

에잇세컨즈 가로수길점 Map p77

Sells various kinds of vintage fashion items from around the world, from reformed Chanel vintage goods to antique accessories and customized jewelry.

B3

Specializes in the Korean SPA fashion brand launched by Cheil Industries. Offers the brand’s main line fashion items, loungewear, and accessories, as well as high-class imported fashion brands.

Open 11am to 10pm.

B3

B3

An outlet selling luxury fashion brand 10 Corso Como items at 50-70% off. There are also many footwear brands.

Chapter 1

Open 11am to 9pm. Closed on Lunar New Year day and the day of Chuseok. 02-515-0970

Open 11am to 10pm. Closed on Lunar New Year day and the day of Chuseok. 02-517-5521

070-7090-1144

Accessorize (Garosu Outlet) 액세서라이즈 아울렛 Map p77

B1

An outlet of the Accessorize Jewelry brand headquartered in London. Specializes in popular jewelry with creative designs.

Open 11am to 10pm.

02-3446-4657

Around The Corner 어라운드더코너 Map p77

B2

A fashion complex selling fashion items and household supplies run by LG Fashion. Both domestic and international brands are stocked for IT-related goods, stationery supplies, aromatic candles, books, CDs, jewelry, and etc.

Open 10:30am to 10pm, Saturday and Sunday until 10:30pm. 02-545-5325

78

Bell & Nouveau

Ilmo Outlet

79

Koon With A View 쿤위드어뷰 Map p77

B2

Sells various fashion items and household supplies from a wide range of domestic and international brands such as MSSG, Kenzo, Kalhartt, Balmain, and more.

Open 11am to 9pm. Closed on Lunar New Year day and the day of Chuseok.

02-3443-4507

Marimekko Flagship Store 마리메꼬 플래그십스토어 Map p77

B3

The flagship store of the Marimekko Nordic design brand, selling various kinds of items such as fabrics, kitchen supplies, table sets, and fashion items. Visitors to the store will save on their shopping time by being able to pick from a wide range of choices.

Open 11am to 10pm.

02-515-4757

Maison de Parfum Séoul 메종드파팡 Map p77

C3

A perfume store selling Niche-brand items both perfume and perfume-related. Visitors here will find rare perfumes not commonly available elsewhere.

Open noon to 9pm.

070-4158-1205

Ourthings 아워띵스 Map p77

Epoca 에포카 Map p77

A jewelry brand store headquartered in Seoul specializing in contemporary urban designs at prices ranging between 200,000 and 300,000 won.

Open noon to 8pm. Closed Monday.

070-4112-9263

Must-try Delicacies

Open 1pm to 9:30pm. Closed on Lunar New Year day and the day of Chuseok.

02-3446-1520

Nonhyeon-dong Pojangmacha Food Serves Korean street food such as grilled shellfish, Korean pancakes, gamjatang (pork bone stew), and more.

Premium Outlet Raum 라움 아울렛 Map p77

B3

An outlet run by LG, selling fashion brand goods made by Isabel Marant, Nogg, Joseph, or Vanessa Bruno, and more for up to 80% off.

Open 11am to 9pm. Closed on Lunar New Year day and the day of Chuseok.

02-511-5956

Tommer & Jeffer

토머&제퍼 Map p77

B2

Children’s casual wear, vintage telephones, lighting, furniture, household supplies, and etc.

Open 11:30am to 9pm. Closed on Lunar New Year day and the day of Chuseok.

02-511-8611

Seorae Village French Food All kinds of French cuisine including omelets, croque monsieurs, and baguettes made by French patissiers.

Vintage Hollywood

Vintage Hollywood 빈티지헐리우드 Map p77

B3

A jewelry showroom consisting of gorgeous customized jewelry items with unique designs.

Open 11am to 8pm. Closed Sunday.

B4

Specializes in the SPA fashion brand launched by Lotte. Visitors will find the 10 basic fashion items common to every season including menswear, women’s wear, and children’s wear.

Open 10am to 10pm.

02-511-3808

Sinsa-dong Ganjang Gejang Ganjang Gejang is a Korean dish made out of soy sauce marinated female crabs with orangecolored eggs.

Shops Endorsed by the Korea Tourism Organization 1ST PREMIUM SHOPPING

Events & Festivals Gangnam Fashion Festival A fashion festival consisting of fashion shows, contests, markets, and more held every October.

L’Occitane Korea (Garosu-gil Branch) 록시땅코리아 Map p77 B2 1 Cosmetics Open 10am to 11pm Closed on Lunar New Year day and the day of Chuseok.

Babara (Garosu-gil Branch) 바바라앤코 가로수길점 Map p77 B2 2 Cosmetics Open 11am to 10pm. Sunday and Holiday 11am to 9:30pm. Closed on Lunar New Year day and the day of Chuseok.

Melvita (Garosu-gil Branch) 멜비타 가로수점 Map p77 B2 3 Cosmetics Open 11am to 9pm. Closed on Lunar New Year day and the day of Chuseok.

ALO Eyewear Space (Garosu-gil Branch) ALO 안경 가로수길점 Map p77

B3 4 Eyewear

Open 11:30am to 10pm.

TNGT (Garosu-gil Branch) Tommer & Jeffer

80

Seorae Village French Food

02-6224-2203

Topten 10 (Garosu-gil Branch) 탑텐 가로수길점 Map p77

B3

OTHER TOURISM INFORMATION

B2

Sells unique design stationery supplies. If you are a fan of pens or notebooks, be sure to pay a visit.

TNGT 가로수점 Map p77 Open 11am to 10pm.

B3 5 Clothes

International Peace Marathon Organized by residential diplomats in South Korea and the U.S. military as part of a campaign for world peace. Held every October.

Flea Market Seocho Saturday Culture Flea Market 서초 토요문화벼룩시장

This large-scale flea market takes place every Saturday at the public parking lot around Sadang Station. About 700 vendors who have been selected from an online draw sell used clothing, accessories, household appliances and the like.

The vendors may only sell used goods at this market, but because of its sheer size, there is a wide selection of almost-new items available for purchase.

Open Saturday 9am to 3pm. Closed on holidays and days of extreme weather (summer heat waves, cold snaps, rain etc) Bangbaecheon-ro, Seocho-gu (2 minute walk from Sadang Station (Lines 2, 4) Exits 11-14

81

Mall Complexes Nearby Subway Stations: Other Areas 신라면세점 김포공항점

CGV

5

Lotte Duty Free Shop 롯데면세점 김포공항점

L in e

ic-ro Olymp

Gimpo Airport Outlet 김포공항아울렛

Lotte Duty Free Shop

Lotte City

롯데면세점 잠실점

Lotte Cinema

L in

Seokchon Lake

Jamsil (Songpa-gu Office) Station Area

Wooridul Hospital

E-mart 이마트 공항점

롯데몰 김포공항점

Lotte Mart

롯데마트 김포공항점

A’REX

Gimpo Int’l Airport Station Area

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aru

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Yeo

Courtyard Marriott Seoul Times Square

e5 CGV

E-mart 이마트 영등포점

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Times Square 타임스퀘어

Dept. Store 신세계백화점 영등포점

진주집

in-ro

롯데백화점 영등포점

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Yeouido Station Area

영등

Lotte Dept. Store

Jinjujip

의도

Seoul Norimadang Junction Magic Island

아이에프씨몰

o여 uid Yeo

Seokchon Lake Junction

Haneul-gil

o Int'l Airport imp김포공항

Line 9

Lotte Hotel World

Lotte Mall

Chungmu Hospital

Conrad Seoul

IFC Mall

e9

롯데월드

Two IFC

L in

Hallyu Souvenir Shop

Lotte World

CGV

Lotte Cinema

G

롯데백화점 잠실점

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롯데마트 잠실점

Lotte Dept. Store

Parc1 (Opening Scheduled, 2014)

One IFC

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Lotte Mart

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스카이시티

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Line 2

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Sky City

김포국제공항

Shilla Duty Free Shop

영등

잠실역 지하쇼핑센터

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Jamsil Station Underground Shopping Center

Cinema

gpo eun 포 ngd 영등 1 Yeo in e

L

Yeongdeungpo Station Area

The Jamsil area includes Lotte World (an amuseWithin easy reach of Gimpo Int’l Airport are several Similar to Wall Street, Yeouido is Seoul’s financial Yeongdeungpo is a must-visit area for shopping, ment park), department stores, duty free shops, shopping areas worth a visit, and translation or interdistrict. Stores here are generally youth-oriented in particular the clean and modern Times Square, 140219_쇼핑(영문)_페이지약도_수정.indd 14. 2. 19. 3오전 markets, outlets, and a theater. Visitors to the area pretation and full of trendy fashion items popular with which 19_쇼핑(영문)_페이지약도_수정.indd 14.

140219_쇼핑(영문)_페이지약도_수정.indd 2. 19. 1오전 8:28 services are available in the area. Good 14.for 2. 19. 2오전 8:28 140219_쇼핑(영문)_페이지약도_수정.indd 14.the 2. 19. 5오전 8:28is a center of shopping and entertainment, will also find luxury shopping malls along with other quick shopping expeditions before and after a trip, district’s white-collar workers. The area is also containing a shopping mall, mart, bookstores, theaccommodations, as well as trendy fashion items there are two duty free shops selling luxury items and home to the National Assembly of the Republic of ater, and hotels. It is also conveniently connected at reasonable prices in the underground shopping two markets offering various essential items at afKorea, broadcast stations, and business hotels. to Yeongdeungpo Station on Subway Line 1. center. Most facilities are connected to Jamsil fordable prices. These can all be reached via Subway IFC Mall 아이에프씨몰 Times Square 타임스퀘어 station, making it super-convenient for tourists.

Lines 5 and 9, the A’REX or airport limousine buses.

Open 10am to 10pm.

02-6137-5001

Open 10:30am to 10pm.

Jamsil Station Underground Shopping Center

Gimpo Airport Outlet 김포공항아울렛

잠실역지하쇼핑센터 Open 10am to 10pm. Closed 1st and 3rd Monday.

Open 10:30am to 9pm, Friday and Weekend 10:30am to 9:30pm.

02-6343-3114

Subway: Mall is conveniently connected by moving walkway to Yeouido Station (Line 5 and 9)

Lotte Department Store (Jamsil Branch)

Sky City 스카이시티

Events: DJ shows or indie music band performances from 7:30pm Mondays through Saturdays

롯데백화점 잠실점 Open 10:30am to 8pm, Friday and Weekend until 8:30pm. Closed once a month.

02-411-2500

Lotte Duty Free Shop (Jamsil Branch) 롯데면세점 잠실점 Open 9:30am to 9pm.

02-411-7565

Lotte Mart (Jamsil Branch) 롯데마트 잠실점 Open 10am to midnight, Saturday from 9am.

Closed 2nd and 4th Sunday.

02-411-8025

Varies between each store.

Lotte Duty Free Shop (Gimpo Int’l Airport Branch) 롯데면세점 김포공항점 Open 6:30am to 8:30pm.

02-2669-6700

Shilla Duty Free Shop (Gimpo Int’l Airport Branch) 신라면세점 김포공항점 Open 6:30am to 8:30pm.

Shopping: Various global brands like Hollister, ZARA, H&M, Uniqlo, and more Restaurants: Korean, Mexican, Italian, Asian fusion and more on the 3rd floor of the mall

02-2661-3100

02-2638-2100

Yeongdeungpo Rotary Underground Shopping Center 영등포로터리지하쇼핑센터 Open 10am to 10pm.

02-2631-1248

Yeongdeungpo Station Underground Shopping Center 영등포역지하쇼핑센터 Open 9am to 11:30pm.

02-2290-6559

Lotte Department Store (Yeongdeungpo Branch) 롯데백화점 영등포점 Open 10:30am to 8pm, Friday and Weekend until 8:30pm. Closed once a month.

02-2632-2500

Lotte Mall (Gimpo Int’l Airport Branch)

Shinsegae Department Store (Yeongdeungpo Branch) 신세계백화점 영등포점

롯데몰 김포공항점 Open 10:30am to 10pm.

Open 10:30am to 8pm, Friday and Weekend until 8:30pm. Closed Monday once a month.

1588-1234

02-6116-4000

Lotte Mart (Gimpo Int’l Airport Branch)

E-mart (Yeongdeungpo Branch) 이마트 영등포점 Open 9am to midnight. Closed 2nd and 4th Wednesday.

02-3468-1211

롯데마트 김포공항점 Open 10:30am to midnight. Closed 2nd and 4th Monday.

02-6124-2500

E-mart (Gimpo Int’l Airport Branch) 이마트 공항점 Open 10am to midnight. Closed 2nd and 4th Sunday.

02-2166-1212

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IFC Mall

83

Sindorim Junction

ETLand

D-Cube City

Cheon

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L in

테크노마트 신도림점

CGV

용

E-mart

E-mart 이마트 용산점

I’ Park Mall 아이파크몰

이마트 신도림점

Sindorim Station Area

CGV

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Regional Korea Railroad Office

Techno Mart

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Cheon

용산전자상가

20-gil

도림

D-Cube Art Center

Sheraton Seoul D-Cube City

gpa-ro

신 orim Sind

Lotte Cinema 디큐브시티

e Gy

Yongsan Electronic Shopping Mall

용산전자랜드

홈플러스 신도림점

-ro

Yongsan Electronic Shopping Mall Junction

Lotte Cinema

Home Plus

Themed Shopping

Yongsan Station Area

At the center of Sindorim is a subway station The Yongsan area is the place to shop for varithat has the highest floating population in Seoul. ous electronic and electrical devices. One such There are also two large shopping malls nearby, venue to 2. 19. 6오전 8:28 9_쇼핑(영문)_페이지약도_수정.indd 14.

140219_쇼핑(영문)_페이지약도_수정.indd 2. 19. 4오전 8:28for this is the I’Park Mall, connected14. two markets, department stores, the D-Cube Yongsan Station and consisting of a department City multi-complex, and a number of restaurants. store, a shopping mall, E-mart, and electronics There is also a children’s park, making the area stores. Visitors are strongly recommended to an ideal shopping destination for families. shop around for the best prices before committing to a purchase.

D-Cube City 디큐브시티 Open 11am to 9:30pm, Friday and Weekend until Yongsan Electronics Market 용산전자상가 10pm.

02-2211-0427—8

Open 9am to 7pm, Saturday until 3pm. Closed Sunday.

Techno Mart (Sindorim Branch) 테크노마트 신도림점 Open 10:30am to 9pm, Friday, Weekend and Holiday until 9:30pm. Closed Tuesday once a month.

02-2111-0474

ETLand 용산전자랜드

E-mart (Sindorim Branch) 이마트 신도림점

I’Park Mall 아이파크몰

Open 9am to midnight. Closed 2nd and 4th Sunday.

02-6715-1212

Home Plus (Sindorim Branch) 홈플러스 신도림점 Open 9am to midnight. Closed 2nd and 4th Sunday.

02-2634-3841

Open 10am to 7:30pm, Saturday and Sunday until 8pm. Closed 1st, 3rd and 5th Tuesday. The 1st Floor is open all year round.

02-707-4700

Open 10:30am to 8:30pm.

- Traditional Markets to Visit in Seoul - Socially Responsible Products

02-2012-0101

E-mart (Yongsan Branch) 이마트 용산점 Open 9am to midnight. Closed 2nd and 4th Wednesday.

02-2012-1212

D-Cube City

84

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Seoul Yangnyeong Market

FEATURE 1

서울약령시장

This traditional market offers quality traditional Eastern herbal medicine at great value. This largescale market handles about 70% of all the sales on herbal medicine in the country. Ginseng and red ginseng (insam and hongsam) are highly sought after, but there are countless other herbs on sale here.

The market also offers various tools and cookware needed to prepare the herbs.

3 minute walk from Jegidong Station (Line 1) Exit 3 Open 9am to 7pm. 02-969-4793—4

Traditional Markets to Visit in Seoul

Nammun Market 남문시장

At traditional markets, visitors can shop and experience Seoul’s traditions and culture all in one place. A wide range of inexpensive foods and household goods not often found at department stores or shopping complexes can be bought here. A special feature of the markets is their many food alleys, giving each market its own unique charm and atmosphere.

Gwangjang Market 광장시장

Tongin Market 통인시장

A myriad of Korean dishes can be tried out at this traditional market. Inexpensive and filling, the popular dishes here are nokdujeon (mung bean pancakes), yukhoe (beef tartare), mayak gimbap (“addictive” rice rolled in seaweed), and wang sundae (gigantic blood sausages). Besides the food, there are over a hundred vendors offering inexpensive quality design and imported vintage wares. The market is also known for its leading selection of hanbok (traditional Korean dress) as well as bed linens, among other goods on offer.

This traditional market is famous for its “Dosirak Café”.

The Dosirak Café sells coins worth 500 won each that can be used to purchase various side dishes on offer at all participating vendors at the market. Visitors stack up on the side dishes they want, and then return to the café for both rice and soup and to eat with their side dishes. The most popular dishes here are gireum topokki (crispy spicy rice cakes) and tteokgalbi (beef rib patties). Another specialty at Tongin Market is their carpentry studios, where visitors can try making their own pencil cases, bookends, storage boxes and the like.

10 minute walk from Gyeongbokgung (Government ComplexSeoul) Station (Line 3) Exit 2 The market is open from 8am to 10pm every day except on the third Sunday of the month; the Dosirak Café is open for lunch from 11am to 4pm and is closed on Mondays and the third Sunday of the month.

02-722-0911

5 minute walk from Jongno 5(o)ga Station (Line 1) Exits 7 or 8 Open 9am to 11pm.

02-2269-8855 Tongin Market

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Tongin Market

Gwangjang Market ⓒKorea Tourism Organization

This traditional market holds various events and festivals for its visitors, including night festivals, onsite performances and tour programs. This market was also one of the 16 winners of the country’s highly competitive project to vitalize traditional markets.

25 minute walk from Doksan Station (Line 1) Exit 1 Open 8am to 10pm, closed on every fourth Tuesday of the month. 02-868-9727

Amsa Market 암사종합시장 This traditional market is famous for its steamed pigs’ feet (jokbal), sweet and crispy chicken (dakgangjung) and “addictive” stuffed dumplings (mayak mandu). There are over ten butchers here that offer high quality meats at competitive prices. Delivery is also available on reservation to nearby locations.

3 minute walk from Amsa Station (Line 8) Exit 1 Open 8am to 10pm, delivery center 9am to 7pm, closed on Sundays.

Amsa Market 02-442-1040 / Delivery Center 023426-8383

Suyu Market ⓒKorea Tourism Organization

Suyu Market 수유시장 This large-scale market features both street vendors and larger vendors located inside buildings.

Usually the alley vendors sell food related items, and the ones inside the building sell manufactured goods. The most popular dish here is hongeo muchim, made with raw skate, dried radish, and water parsley mixed with spicy sauce. It is especially popular with those who enjoy spicy flavors.

10 minute walk from Mia (Seoul Cyber Univ.) Station (Line 4) Exit 8 Open 10am to 9pm, closed on 2nd and 4th Sundays of the month.

02-989-4730

Urim Market 우림시장 Shoppers will be able to use large carts at this traditional market as if they were at supermarkets, making the shopping experience convenient and hassle-free. Home delivery is also possible to nearby locations. The market mainly sells fresh vegetables, fruit, meat and fish. The market’s dishes are served with large portions and are inexpensive, making them very popular. Some of the popular dishes here are hand-made noodle soup (son kalguksu), tripe (gopchang), and sweet and crispy chichen (dak gangjeong).

10 minute walk from Mangu Station (Gyeongchun and Jungang Line) Exit 1 Open 9am to 9pm.

02-436-3598

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FEATURE 2

Socially Responsible Products

Socially-conscious consumerism and entrepreneurship is the practice of making purchases that will benefit society as a whole rather than simply consuming for personal gratification. With the movement on the rise worldwide, Seoul is playing its part through the creation of opportunities for consumers to become aware of high-quality products that contribute to social well-being.

Consumers can trust in the quality of these products all the while contributing to the betterment of society, as well as with the knowledge that they are paying fair prices.

Socially Responsible Products Supported by the City of Seoul

Danuri 다누리 Seoul City’s Quality and Socially Responsible Products Danuri sells Seoul City’s sociallyconscious products of outstanding quality, including handicrafts, children’s goods, stationery, wallets, bags, household items, natural cosmetics and various other items. All of the profits from Danuri are reinvested into the developing of small businesses. blog.naver.com/danurilove

Open 9am to 9pm. Closed Monday.

5 minute walk from City Hall Station (Lines 1, 2) Exit 5 (First basement floor of Seoul City Hall) 02-2038-2114

Gangnam Branch Open 10am to 10pm. Closed 1st Monday and during Lunar New Year day and Chuseok breaks.

2 minute walk from Apgujeong Station (Bundang Line) Exit 4 02-20383114

Seongbuk Branch Open 10am to 10pm. Closed 1st Monday and Lunar New Year day and the day of Chuseok.

5 minute walk from Sungshin Women’s Univ. (Donam) Station (Line 4) Exit 4 02-2038-7114

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Eco Shop 에코숍

The Beautiful Store tidies up donated goods and resells them inexpensively. Open since 2002, all of the proceeds from this nonprofit civic organization’s sales are donated to the needy. Through reusing goods, the environment benefits, and through donations and charity, “beautiful consumption” is made possible. There are currently 51 branches of the Beautiful Store in Seoul.

This eco-friendly store was jointly created by Lotte Department Store and the Korea Green Foundation.

The Korea Green Foundation which handles merchandising, makes sure that only goods that are friendly to the environment are sold. All proceeds from the Eco Shop are donated to save and protect critically endangered birds. An excellent selection of healthy cuisine made only with the finest organic ingredients, as well as dolls of endangered birds and related products to raise funds for the environment is on offer.

Main Locations Anguk Branch Open 10:30am to 8pm. Closed on Sundays and holidays 5 minute walk from Anguk Station (Line 3) Exit 2

Seoul Station Branch Open 10:30am to 6pm. Closed on national holidays Seoul Station (Lines 1, 4, Gyeongui Line, A’REX) 3 minute walk from exit 14 Youth’s Dreaming Shop

Youth’s Dreaming Shop Products Created by Young Start-ups This store offers products made by winners of Seoul City’s “Young Start-Ups 1000 Project”. Over 200 products that integrate unique ideas by the young - in fashion, electronics, beauty, stationery, and other products that improve daily life - are featured at this shop. www.dnistore.co.kr

Myeong-dong Branch Open 10am to 9pm. Closed on Lunar New Year day and the day of Chuseok. 5 minute walk from Myeongdong Station (Line 4) Exit 9 02-778-6678

Sinchon Branch

Danuri

Beautiful Store 아름다운 가게

www.beautifulstore.org

꿈꾸는 청년가게

Seoul City Hall Branch

Eco-friendly and Socially Responsible Stores

Open 11am to 10pm. Closed during Lunar New Year day and Chuseok breaks.

5 minute walk from Sinchon Station (Line 2) Exits 2 or 3 02-6925-2110

Lotte Department Store Main Branch 8th floor see p25 Lotte Department Store Jamsil Branch 8th floor see p82

Hongik Univ. Branch Hours: Open 10:30am to 6pm. Closed on Sundays and holidays 3 minute walk from Hongik Univ. Station (Line 2, Gyeongui Line, A’REX) Exit 8

Apgujeong Branch Open 11am to 7pm. Closed on Sundays and holidays 5 minute walk from Apgujeong Station (Line 3) Exit 2

Beautiful Store

Goods Made Seongsu-dong Shoe Street 성수동 구두거리

by Artisan Visitors will know they have found this area when they see a mural with shoes as its subject near the entrance. Painted by over forty shoe designCooperaers, volunteers, and district public servants, the mural is a symbol of tives

Seongsu-dong, where over 80% of the shoes made in Korea are produced.

There are over 350 shoe manufacturers and leather merchants on this street, selling exquisite handmade shoes produced by master artisans at affordable prices.

Seongsu-dong Sujehwa Town (SSST- Splendid Stylish Shoe Trend) Joint Market Open 10am to 8pm. Closed Holidays.

5 minute walk from Seongsu Station (Line 2) Exit 1, 1st floor of Yeongdong Techno Building 02-2118-7090

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Seoul Travel Information

Transportation cards available in Seoul

Getting to Seoul

T-money

How to use

Transportation between Incheon International Airport or Gimpo International Airport and downtown Seoul is very convenient. You can check distances, fares and other information on limousine buses, taxis and airport railroad trains and choose which form of transportation you will use.

Airport Limousine Airport

Boarding location

Ticket offices

Incheon Int’l Airport Gimpo Int’l Airport

To Seoul: Bus stops 3B-6B, 10A-13A out of the entrance area on the 1st floor [Domestic terminal] To Seoul; Exits 3-5 To Incheon Int’l Airport; Exits 13-15 [Int’l terminal] To Seoul; Exit 6 To Incheon Int’l Airport; Exit 7

Next to Exits 4, 6-8, 11 and 13 on the 1st floor of the passenger terminal / bus stop 9C 1st floor of the passenger terminal Payment with cash after boarding without ticketing

A’REX (Airport Railroad) 5:20am to midnight (10-15 mins intervals)

Incheon Int’l Airport Railroad 032-745-7788

http://www.arex.or.kr

Public Transportation Buses

Subway

Taxi

90

Seoul city buses can be distinguished by their colors. Blue buses cover longdistance routes within Seoul, green buses run short-distance routes within the city, yellow buses run circular routes in central Seoul, and red buses run express routes between the city and the metropolitan area.

Seoul Subway has nine routes from Line 1 to Line 9. These nine lines, in combination with Jungang Line, Bundang Line and Gyeongui Line, form the metropolitan railroad network. Each line has its own designated color, which is used on subway maps and signs in subway stations to enable not only Seoul citizens but also foreign visitors to use the subway without difficulty.

• Single journey ticket for subway: If you don’t have a T-money or Seoul Citypass, you should purchase a single journey ticket every time you use the subway. If you insert a deposit of \500 and your fare into the vending machine installed at each subway station, a ticket is dispensed. After you arrive at the destination, you can return the ticket using the Deposit Refund Device and have the \500 deposit refunded.

A taxi is a convenient means of transportation that takes you straight to your destination. Taxi stands are located in numerous corners in Seoul, and you can catch a taxi anywhere on the streets by holding out your hand. There are regular taxis, deluxe taxis and van taxis.

• International taxi: The city government's official taxi for international tourists.

Just visit the website or call to make a reservation for the taxi. Make sure to ask for a driver who speaks either English, Chinese or Japanese. Please note! The reservation must be booked 24 hours before the pickup time.

1644-2255 http://intltaxi.co.kr

Where to buy

Fare

Transportation card that can be used on buses and subway in Seoul and the metropolitan area; you should touch the card to the card reader both when you board and alight to receive the transfer discount.

The card combines T-money and Seoul Citypass Plus a discount service for designated performances, exhibitions, tourist attractions and restaurants. You get a 5% discount when you use Seoul City Tour Bus using this card.

Subway stations in \2,500 for a regular card and Seoul, convenience charge amount of \1,000 and stores with T-money up signs

GS25 convenience stores, tourist information centers, train stations

\3,000 for the purchase of the card, Mobile phone strap type: \5,000 Refillable up to \500,000

M-PASS

Incheon International Airport Tourist Information Center, Seoul Global Culture & Tourism Center (Myeong-dong), Gangnam Tourist Information Center

1 Day Pass : \10,000 2 Day Pass : \18,000 3 Day Pass : \25,500 5 Day Pass : \42,500 7 Day Pass : \59,500 Not including the \5,000 rental fee. (Upon returning, \4,500 is refunded after a \500 deduction.)

Public transportation card exclusively for international visitors, M-Pass can be rented and used to take up to 20 city bus and subway rides in Seoul and metro area. Like T-money, you can refill cash and use the card to pay for your purchases at convenient stores and taxis that accept Tmoney card.

Easy and Convenient Seoul Tour Information Visit Seoul Homepage www.visitseoul.net

Seoul city government-run official Seoul tour information portal, the Visit Seoul website offers information about major tourist attractions and accommodations in Seoul, as well as recommended themed tours. You can make reservations for walking tours, performances, and even movies. Use your smartphone for convenient access to the website (http://m.visitseoul.net) at anytime, anywhere.

iTourSeoul App

An application for accessing Seoul tour information made for easy and convenient use during your stay in Seoul, it provides real-time information about nearby tourist attractions and public transportation all based on the current location of the user. The app supports Korean, English, Japanese, and both simplified and traditional Chinese.

• How to Use: Search iTourSeoul at app stores and android markets and download the app. Or scan the QR code on the right for immediate download.

• Smartphone Rental Service: Smartphone with the pre-installed iTourSeoul is available for rental for international visitors. Reservation at least three days before arrival is required. Rental fee \3,000 per day Domestic call \11 per second Unlimited Wi-Fi data \5,000 a day KT Olleh Roaming Centers at Incheon International Airport, Gimpo International Airport, Korea City Air Terminal 02-1588-0608(when calling from Korea), +82-2-2190-0901(when calling from overseas) 91

Tourist Information Centers

Shopping Information

Tourist information center

Phone

Tourist information center

Incheon Int’l Airport

032-743-3270, 3272 032-743-2600, 2602

Myeong-dong Tourist Information Center

02-778-0333

02-720-0872 Samilgyo Bridge Seoul Station (full information service) 02-3149-3333 02-579-0290 Seoul Meeting Square

Phone

Gangnam Tourist Information Center

02-3445-0111

Citizens’ Hall

02-739-7755

Korea Tourism Organization Gyeongbokgung Palace

02-729-9496—9 02-738-9171

Sinchon Station (Gyeongui Line) Yeongdeungpo Station (full information service)

02-363-7833 02-2639-3320

Gwanghwamun

02-735-8688

Yongsan Station (full information service)

02-3780-5555

Namdaemun Market Naminsa Dongdaemun Mapo Tourist Information Center Myeong-dong Myeong-dong (Seoul Global Culture and Tourist Center)

02-752-1913 02-737-7885 02-2236-9135 02-334-7878 02-774-3238 02-3789-7961—3

Itaewon Itaewon Station Jamsil Jaedong Elementary School Jeongdok Public Library Cheonggye Plaza

02-794-5579 02-3785-0942 02-2143-7007 02-2148-4160 02-2148-4161 02-2290-7126

Bukinsa

02-734-0222

Hongik Univ.

02-323-2240

Duty Free Shops Name

Phone

Getting There

Donghwa Duty Free

02-399-3000

Lotte Duty Free (Main) Lotte Duty Free (Lobby Branch) Lotte Duty Free (Jamsil Branch) Lotte Duty Free (Coex)

02-759-6600 02-759-6870

Gwanghwamun (Sejong Center for the Performing Arts) staion (Line 5) Exit 6 Euljiro 1(il)ga Station (Line 2) Exit 7 Euljiro 1(il)ga Station (Line 2) Exit 7

Lotte Duty Free (Gimpo Int'l Airport Branch) Shilla Duty Free (Seoul Branch) Shilla Duty Free (Gimpo Int’l Airport Branch) Walker Hill Duty Free

02-2669-6700

Jamsil (Songpa-gu Office) Station (Lines 2, 8) Exits 3 or 4 Samseong (World Trade Center Seoul) Station (Line 2) Exits 5 or 6 Gimpo Int’l Airport Station (Lines 5, 9, A’REX)

1688-1100

Dongguk Univ. Station (Line 3) Exit 4

1688-1110

Gimpo Int’l Airport Station (Lines 5, 9, A’REX)

02-450-6363

Take the free Walker Hill Shuttle Bus from Gangbyeon (Dongseoul Bus Terminal) Station (Line 2) Exit 1

02-411-7565 02-3484-9600

Department Stores

Look for the red vests in Seoul

Name

Phone

Getting There

If you need help while touring Gwanghwamun, Myeong-dong, Namdaemun Market, Sinchon, Itaewon, Samcheong-dong, Sinsa-dong Garosu-gil, Hongdae, Dongdaemun, Insa-dong or Bukchon, you should look for red shirts with the symbol. These people are so called ‘mobile tourist information centers’. They are fluent in foreign languages including English, Japanese and Chinese, and provide tourist information of Seoul from introduction about Seoul, from the introduction of tourist attractions to direction guides.

Galleria East & West

02-3449-4114

Hyundai Mok-dong Hyundai Trade Center

02-2163-2233 02-552-2233

Hyundai Mia Hyundai Sinchon Hyundai Apgujeong (Main) Hyundai Cheonho Lotte Gangnam Lotte Geondae Star City Lotte Gwanak Lotte Gimpo Airport Lotte Nowon Lotte Mia Lotte (Main) Lotte Yeongdeungpo Lotte Jamsil Lotte Cheongnyangni

02-2117-2233 02-3145-2233 02-547-2333 02-488-2233 02-531-2500 02-2218-2500 02-833-2500 02-6116-2500 02-950-2500 02-944-2500 02-771-2500 02-2632-2500 02-411-2500 02-3707-2500

Shinsegae Gangnam Shinsegae (Main) Shinsegae Yeongdeungpo

1588-1234 1588-1234 1588-1234

Apgujeong Rodeo Station (Bundang Line) Exits 1, 2, 7 Omokgyo (Mokdong Stadium) Station (Line 5) Exit 2 Samseong (World Trade Center Seoul) Station (Line 2) Exits 5 or 6 Gireum Station (Line 4) Exit 9 Sinchon Station (Line 2) Exit 1 Apgujeong Station (Line 3) Exit 6 Cheonho (Pungnaptoseong) Station (Lines 5, 8) Exits 3 or 4 Hanti Station (Bundang Line) Exits 1 or 2 Konkuk Univ. Station (Lines 2, 7) Exits 4 or 5 Sillim Station (Line 2) Exits 5 or 6 Gimpo Int’l Airport Station (Lines 5, 9, A’REX) Exit 1 Nowon Station (Lines 4, 7) Exits 3 or 4 Miasageori Station (Line 4) Exit 1 Euljiro 1(il)ga Station (Line 2) Exit 7 Yeongdeungpo Station (Line 1) Exit 3 Jamsil (Songpa-gu Office) Station (Lines 2, 8) Exits 3 or 4 Cheongnyangni (University of Seoul) Station (Line 1, Jungang Line) Exits 1 or 4 Express Bus Terminal Station (Lines 3, 7, 9) Exit 8 Hoehyeon Station (Line 4) Exit 7 Yeongdeungpo Station (Line 1) Exits 3, 5, 6

Gwanghwamun·Namdaemun Market·Samcheong-dong 9:30am-6:30pm, Myeong-dong 9:30am-7:30pm, Sinchon·Insa-dong, Itaewon·Sinsa-dong Garosu-gil 10am-7pm, Dongdaemun·Hongdae 12pm-8pm, Bukchon 9:30am6:30pm (Summer season) 9am-6pm (Winter season) ※ For more detailed information, visit the official Seoul-city tour information website, www.visitseoul.net, or check the mobile app iTourSeoul. ※Information in this guide book is current as of January 2014.

Useful Phone Numbers Information on Seoul Phone interpretation service Emergency medical service Lost articles

Tourist information Tourist complaint report

92

Dasan Call Center 02-120 Interpretation service BBB (Before Babel Brigade) 1588-5644 Emergency Medical Information Center 119 Lost and Found Center at Seoul Metropolitan Police Agency 02-2299-1282 KTO TT Call Center 1330 Dasan Call Center 02-120+9 Tourist Complaint Center at Korea Tourism Organization 1330

Large Shopping Complexes Name

Phone

Getting There

Bitplex

02-2200-1003

Central City

02-6282-0114

Wangsimni Station (Lines 2, 5, Bundang Line, Jungang Line), Exit 4 Express Bus Terminal Station (Lines 3, 7, 9)

93

Index Name

Phone

Getting There

Coex Mall

02-6000-0114

D-Cube City Garden 5 IFC Mall I’Park Mall Lotte Fitin

02-2211-1000 02-2157-0100 02-6137-5000 02-2012-0101 02-6262-4000

Mario Outlet Mecenatpolis Mall Starcity Mall Times Square

02-2109-7000 02-6357-0108 02-2024-1500 02-2638-2000

Samseong (World Trade Center Seoul) Station (Line 2) Exits 5 or 6 Sindorim Station (Lines 1, 2) Exit 1 Jangji Station (Line 8) Exit 3 Yeouido Station (Lines 5, 9) Exit 3 Yongsan Station (Line 1, Jungang Line) Dongdaemun History & Culture Park Station (Lines 2, 4, 5) Exits 12 or 13 Gasan Digital Complex (Lines 1, 7) Exit 4 Hapjeong Station (Lines 2, 6) Exits 9 or 10 Konkuk Univ. Station (Lines 2, 7) Exit 4 Yeongdeungpo Station (Line 1)

Business Hours (Normal Operations) Type of Business

Hours

Bank

9am-4pm

Boutique

11am-10pm

Department Store

10am-8:30pm

Government

9am-6pm

Hospital

9am-6pm

Post Office

9am-6pm

Shopping Mall/Outlet

11am-9pm

Traditional Market

4am-varies by market.

* In general, banks and government offices are closed on weekends and holidays. Post offices and hospitals are open only in the morning during weekends.

Korean Standard Clothing Sizes Sex Women

Clothing Size

Chest (cm)

Waist (cm)

Hips Sex (cm)

75 (S) 80 (S)

Clothing Size

Chest (cm)

Waist (cm)

Hips (cm)

75

64

80

66.5

88.3 Men

80 (S)

80

69.4

85.9

89.5

85 (M)

85

71.6

87.6

85 (M)

85

90 (L)

90

70.9

91.5

90 (M)

90

76.1

90.6

76.2

93.7

95 (L)

95

81.9

93.9

95 (L)

95

81.9

95.4

100 (L)

100

86.4

97.1

100 (XL)

100

87.1

97

105 (XL)

105

91.3

100.1

105 (XL)

105

89.3

95.8

110 (XL)

110

95.8

103.5

Foreign Exchange Rates Dollar Euro Yen Yuan Hong Kong Dollar Taiwan Dollar * As of January 2014

94

1,075 won 1,466 won 1,030 won 178 won 139 won 36 won

City Center (Myeong-dong · Euljiro, Namdaemun Market) Aland (Main Store) 23 Alpha 27 Daedo Shopping Tower 27 Euljiro Underground Shopping Center 25 Euljiro 1-ga Underground Shopping Center 25 Hoehyeon Underground Shopping Center 25 Lotte Department Store (Main) 25 Lotte Duty Free Shop (Lobby Branch) 25 Lotte Duty Free Shop (Main) 25 Lotte Mart (Seoul Station Branch) 28 Lotte Outlets (Seoul Station Branch) 29 Lotte Young Plaza 25 Maki 23 Mamonde Flagship Store 23 Mesa 28 Migliore (Myeong-dong Branch) 22 M-Plaza 22 Myeongdong Station Underground Shopping Center 25 Myeong-dong Tourist Information Center 25 Myeong-dong Underground Shopping Center 25 Namdaemun Dokkebi Imported Goods Mall 28 Namdaemun Market 26 Namdaemun Market (Accessory) 28 Namdaemunno Underground Shopping Center 29 Noon Square 22 Olive Young Lifestyle Experience Center 24 O’sulloc Tea House (Myeong-dong Branch) 24 Shinsegae Department Store (Main) 25, 29 Silk Button 24 Sogong Underground Shopping Center 25 Tabby Mall 22 Tie Holic 24 Youth’s Dreaming Shop (Myeong-dong Branch) 25 4N5 23 10 Corso Como 23

Palace Quarter (Insa-dong, Samcheong-dong · Bukchon) Ahwon Gongbang (Head Office, Samcheong-dong Branch) 33, 36 Beautiful Store (Anguk Branch) 33 Bukchon Traditional Culture Center 38 Isae (Anguk Branch, Gahoe Branch) 33, 36 Jinjooshell (Bukchon Branch) 36 Jonggak Underground Shopping Center 34 Mera Hatt 33 Mmmg (Anguk Branch) 33 Modern Marketplace 37 Nakwon Arcade 33 National Souvenir Center 33, 34 Repetto (Samcheong-dong Branch) 37 Samcheong-dong Sachawon 37 Sneaksoul 37 Sopri 33 Ssamzie-gil 32 Ssiat 38

Stori 38 The National Folk Museum of Korea 38 Todok Gongbang 34 Yido 38 Yongjung Collection 34

Dongdaemun & Around (Dongdaemun Market) Art Plaza 42 Belpost 42 Cheonggye 6-ga Underground Shopping Center 49 Chung Pyeong Hwa Fashion Mall 42 Designer Club 43 Dongdaemun Design Plaza 49 Dongdaemun Shopping Complex 43 Dongdaemun Sports Underground Shopping Center 49 Dongdaemun Stationery & Toy Market 43 Dongdaemun Underground Shopping Center 49 Dong Pyeong Hwa Market 43 Doota 44 Goodmorning City 45 Gwanghui Fashion Mall 45 Hello APM 45 Hyeyang Elisium 45 Jeil Pyeong Hwa Market 45 Lotte Fitin 46 Maxtyle 46 Migliore (Dongdaemun Branch) 46 Nam Pyeong Hwa Market 46 Nuzzon 46 Pyounghwa Market 47 Shin Pyeong Hwa Fashion Town 47 Studio W 47 Team 204 47 Techno 48 Theot 48 U:US 48

University Quarter (Hongik Univ. Area, Sinchon · Ewha Womans Univ. Area) Aland (After Aland, Ewha Womans Univ. Branch, Hongik Univ. Branch, Sinchon Branch) 51, 56 Aritaum (Ewha Womans Univ. Branch) 57 Around The Corner 51 Bike Repair Shop Flagship Store 52 Fair Lady 57 F.ound Store 52 Gourmet Market 53 Hyundai Department Store (Sinchon Branch) 58 Hyundai Department Store U-Plex (Sinchon Branch) 58 Manhattans 53 Mecenatpolis Mall 51 O’nl (Ewha Womans Univ. Branch, Sinchon Branch) 58 Platform Place 54 Storage & Co. 54 Thanks Books 55 Wildhogs 55

95

Choansan (Mt.)

Train Station Tunnel Ferry Boat Quay Swimming Pools

Palgakjeong Park

82 82 82 82

Gimpo International Airport

Sinchon∙Ewha Womans Univ. Area

52p

Mapo-gu

H (Bridangang ge) dae gyo

Novotel Ambassador Doksan

Seoul Palace 48

Chongshin Univ.(Isu)

Sillim

Gwanak-gu Line 2 Nakseongdae Park

B

52

Sadang

70p

Best Western Premier Gangnam The Ritz-Carlton Express Bus Terminal Provista 49

Seoul Nat'l Univ. of Education

Seoripul Park

Umyeonsan (Mt.)

Ramada Seoul

Gangnam 50

54

Park

Jamsil Sports Complex Jamsil

Jamsil

(Songpa-gu Office) Station Area Sports Complex 82p Samseong

Seolleung Renaissance Seoul

Gangnam-gu

Lotte Seokchon Lake

Songpa-gu

Tanc heon (Stre am)

Seokchon-dong Ancient Baekje-era Stone Mound Tombs Garak Market

51

Dogok m) Yangjae a e (Seocho-gu Office) (Str n eo ch jae g n Ya

Yangjae Citizens' Forest Seoul Grand C

47

Gwangnaru (Presbyterian College & Theological Seminary)

Dongseoul Bus Terminal

43

Imperial Palace

Nambu Bus Terminal

53

Ellui

Gangnam-gu Office Cheongdam

46

Konkuk Univ.

yo aeg ic-d e) mp ridg yo Oly (B eolg ge) silch Brid Jamailroad (R

Best Western Premier Guro

JW Marriot

Seocho-gu

Apgujeong 42

45

Geondae Rodeo Street

Konkuk Univ.

Apgujeong-dong∙ Cheongdam-dong

Sinsa-dong 77p Garosu-gil Area

Express Bus Terminal

Seongsu39

o egy silda e) Jam(Bridg

Boramae Park

38 Seoul Forest

Line Sinbundang

A

Dongjak (Seoul National Cemetery)

41

2

Children's Grand Park

Seongsudaegy (Bridge) o

Geumcheon Fashion Town

Capital

Sheraton Grande Walkerhill W SeoulWalkerhill

Gunja (Neungdong)

Hanyang Univ.

Oksu

Itaewon 62p

Seoul National Cemetery

35

Yaksu

gyo dae ) nam idge Han (Br

Gasan Digital Complex

Dongjak-gu

Gwangjin-gu

34

Namsan Park 37 Seoul Grand Hyatt

36

Line 4

Daerim

Yongsan Station Area

Chungang Univ.

Wangsimni

Cheonggu

33

gyo odae Banp(Bridge)

Sindorim Station Area Station Area 83P 84P Yeongdeungpo-gu Incheon Guro International Airport Guro-gu e1

Achasan (Mt.)

Seongdong-gu

Best Western Premier Seoul Garden

gyo dae

Dongdaemun-gu

Dongmyo Sindang

Seoul Station

Lotte City

Gongdeok

Cheongnyangni (University of Seoul) 31

30

Sinseoldong

yo daeg gho e) Don (Bridg

Bamseom (Islet)

41p

Myeong-dong∙Euljiro Namdaemun 21p Market32 Chungjeongno 26p (Kyonggi Univ.)

Samgakji National po ) Ma ridge Assembly Yongsan Station (B Mok-dong The Lexington o y Rodeo Street Area aeg Yeouido Park yod e) 40 Yongsan 84P onh(Bridg o Yeouido Marriott Executive W y Station g Yeongdeungpo-gu Office Apartments Yeouido Yongsan Park eol ge) h Station Area c Park Centre - Seoul Yangcheon-gu ng Brid Ichon (National Yeouido P Singil Yeouido83 nga ad Museum of Korea) Saetgang Ha Railro ( Ecological Park Courtyard Marriott Seoul Times Square Hangang (River) Noryangjin Noryangjin Yeongdeungpo Station Fisheries 44 Sindorim Yeongdeungpo Wholesale Market

84 84 84 84

84 84 84 84

Ewha Womans Univ.

Sinchon

Hongik Univ.

Dangsan

Lin

E-mart (Yongsan Branch) ETLand I’Park Mall Yongsan Electronics Market

Hongik Univ.

Gimpo Int'l Airport Station Area 82p Seonyudo

D-Cube City E-mart (Sindorim Branch) Home Plus (Sindorim Branch) Techno Mart (Sindorim Branch)

Yonsei Univ.

56p

Seonyudo Park

Mok-dong Stadium

Sindorim Station Area

Gye ong ui L ine

Dongdaemun 29 Market

Jungnang-gu

Hoegi

Korea Univ.

28

Hongik Univ. Area

83

E-mart (Yeongdeungpo Branch) 83 Lotte Department Store (Yeongdeungpo Branch) 83 Shinsegae Department Store (Yeongdeungpo Branch) 83 Times Square 83 Yeongdeungpo Rotary Underground Shopping Center 83 Yeongdeungpo Station Underground Shopping Center 83

Samcheong-dong ∙ Bukchon

Sanbong Bus Terminal

Sangbong (Intercity Bus Terminal)

Kyung Hee Univ.

Insa-dong 31P

Seodaemun-gu

Seoul World Cup Stadium Haneul Park

Line 9

Yeongdeungpo Station Area

ll Wa

Ansan (Mt.)

Digital Media City

Pyeonghwa Park

Yeouido Station Area IFC Mall

it y

1

e g Lin gan Jun

Holiday Inn Seoul Seongbuk

eo ort ul City W all ress wal l)

l) wal

Dongjakda (Bridge)egyo

82 82 82 82 82 82 82

Grand Hilton Seoul

ul C

(F o

ss rtre

e6

Gireum

35p Noeul Park

Gimpo Int’l Airport Station Area E-mart (Gimpo Int’l Airport Branch) Gimpo Airport Outlet Lotte Duty Free Shop (Gimpo Int’l Airport Branch) Lotte Mall (Gimpo Int’l Airport Branch) Lotte Mart (Gimpo Int’l Airport Branch) Shilla Duty Free Shop (Gimpo Int’l Airport Branch) Sky City

Baengnyeonsan (Mt.)

Seo ga (Bridngdaeg ge) yo

Jamsil Station Underground Shopping Center Lotte Department Store (Jamsil Branch) Lotte Duty Free Shop (Jamsil Branch) Lotte Mart (Jamsil Branch)

Seo

Jamsil (Songpa-gu Office) Station Area

Sinbundang Line Jungang Line Gyeongui Line Gyeongchun Line Railway Not Open

Lin

Bonghwasan (Mt.)

Jongno-gu

Line 7 Line 8 Line 9 A’REX (Airport Railroad) Bundang Line

Geumcheon-gu 96

Seongbuk-gu

Bulgwang

[ Subway · Railroad ]

Line 1 Line 2 Line 3 Line 4 Line 5 Line 6

Royal Tomb Museum of the Joseon Dynasty

Taereung

Seokgye

Water Taxi Stop Univ.

Hotel Others

Dream Forest

Yeon gdo (Bridngdaegy ge) o Cheo ngd (Bridagmdaegy o e)

2 Line

Accessorize (Garosu Outlet) 78 Addicted Shop 69 Around The Corner 78 Assouline Lounge (Dosan Park Branch, Galleria Department Store Branch) 70 Bbanzzac 70 Beaker Cheongdam Flagship Store 71 Bell & Nouveau 78 Blush 72 Boy+ 72 Brown Breath 79 Central Post 72 Ce Soir 72 Chapter 1 79 Daily Projects 73 Danuri (Gangnam Branch) 76 D.Nue 73 Elbon The Style (Galleria Department Store Branch, Garosu-gil Main Store, Hyundai Department Store Apgujeong Branch) 73, 79 Epoca 80 Flow (Cheongdam Branch, Sinsa Branch) 74, 79 Galleria Department Store Luxury Hall East 76 Galleria Department Store Luxury Hall West 76 Gangnam Tourist Information Center 76 Highkickz 74 [Ho;ya] And More 74 Hyundai Department Store (Apgujeong Branch) 76 Ilmo Outlet 79 Jamie & Bell 74 John White 74 Kare 74 Koon With A View 80 Maison De Parfum Séoul 80 Marimekko Flagship Store 80 Mik 24/7 75 Msk 75 Mue 74 My Boon 75

Bus Terminal

dae Yang g h D yo(B wa (Ra angsa ridge ilroa nch ) d B ealg ridg yo e)

Gangnam (Apgujeong-dong · Cheongdam-dong, Sinsa-dong Garosu-gil Area)

Mia (Seoul Cyber Univ) Bukhansan National Park

Seo ngs (Bridandaeg ge) yo

61 61 63 63 64 64 64 64 64 65 66 66

D Nowon-gu

Eunpyeong-gu

S (F

Beaker Hannam Flagship Store Comme Des Garçons Flagship Store Decade Shop En Pleine Nuit Mo Jain Song Monday Edition PBAB Post Poetics Product Seoul Series; Corner Tailrable & Co Unknown People

80 80 75 76 76 80 80 76 81 76 78 69

Any ang che on ( Stre am)

Yongsan (Itaewon)

Ourthings Premium Outlet Raum Riviera Maison San Francisco Market The Love Comes Tommer & Jeffer Topten 10 (Garosu-gil Branch) Unipair Vintage Hollywood What I Want 8 Seconds (Garosu-gil Branch) 10 Corso Como

Gay a (Brindgdaeg ge) yo

58 51

C

7 Line

Youth’s Dreaming Shop (Sinchon Branch) Y’Z Park

B

Gye ong chu nL ine

A

The-k Seoul

3 Line Bu nd an gL ine

Suseo

55

D

3

Int

on

Incheon1

I138 I137

n

161

I136

G

k

D

B

513

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Ga eh 개 wa 화 화

M (U un

주

aju 파

문 nch san 산 e (운 on) 천 ) P

K333

K324

I135

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311

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B 부 uch 천 eo 시 n

AI

154

155

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7 산

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U110

112

K331

160 159 K323

312

K321

9 510

5

Hangang (River)한강

901

511

241

59A

515

516

754

756

757

758

I116

336

I117 149

150

7I

151

I119

1I

153

156

157

158

Suin K259

I134 I133

캠 amp 퍼 u 스 sT 타 ow 운 n

K258

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Jo Do 방 an 오 Seo me Be 진 종 ngn Ch g ng E E 산 S S 로 o u x Os u Y u o 충 e i pre l 대 eo lN 5가 5 성 n's 서 och 신 nba 동 U guk 무 ngm an Ha 한 ( Han 버 tigo 을 jiro ( n a 영 s 초 반 o 대 n 로 성 n t g g 티 o sB 오 지 4( 'l U 한 nn )ga 대 Sam sun 신여 Univ uro 통 to 포 po 입 iv.

Do 고 ae 산 로 sa 남 am ng 대 . (D us niv 구 g 입 개 n 4가 )g Ch 입 o gd .of 구 seo Un Ter a 고 e 구 na a n Jin o Edu (삼 gy iv. e 속 m ng (돈 m) Ch 동 mu 터 ina wi 선 o) Sa cat 암 대 n 청 gu 미 l 교 진 ng 청 eon ) 문 구 널 ) 교 ion 위 N ga g 명 남 a 대 my l상 부 (S mb e u 터 갈 So Do on Hy Jam Sin Yak Ge Ap 미 eou Bus Sin G ng g O n e l 혜 a u H 널 g s g k h s A ge mh tan wo a신 uje su Gir 강 ng u약 화 wa (예 rts Term 동 isto dae u 남 na n 옥 e D o o m 송 C r C 사 대 y m 수 술 en ina ng 신 h on 잠 m 금 ha 수 탄 문 & un 길 um 의 te l 금 o 원 호 g 압 n Ka 역 C B 음 전 r) 호 동 my 구 Gih ng 사 ult 창 gsin Se 당 보 omu 묘 o 정 문 ur 신 na ) e oje 문 n 앞 M 화 e Y 기 ung m Ha on 공 Pa 역 eok 흥 미 iasa S gn en 원 rk 강 Uni 삼 sa 아 ge S i서 남 v. g 사 apye M B m 사 o ind da an Y 대 평 o 거 ri 정 Jije 미 ia ( an po ng Eu 행 ng 리 (S ang 리 아 Se Sin g신 ng 당 반 지 양 eoc jae Sin (서 oul s 포 bo 제 재 ho 당 신 eol For Yan 울 Cy Wa ng 신 gal A (서 -gu 설 do 사 be e g 갈 Sa ng 응 동 ng 이 rU 안 nam 초 Of Pye 양 st ( jae S 봉 n s 상 fi 버 암 e 구 i g 재 S M C 왕 mn ou Jis 왕 wa 대 niv.) 청 ce) 평 ong 시 ae itiz 십 i 신 inno lF 십 ng 학 ) eo 택 ta (Ga 민 he en 리 M 논 nh No 리 s ) 의 o k지 ek 서 ores Gu ngb 현 ye im nh 숲 n) 's K Se 매 aeb 울 t Yo ni 석 Wo on yeo Je 봉 on 숲 o (매 n 구 seon 고 orea 수유 ukD Se E ( l g D g o C o l l g g 성 g 려 U g 헌 n논 o jeo g he Offi ong du Ha 선 eun 제 idon 월 ok 대 n (강 u Of Suy ) 도 ok 성 ngh o n d g i k 릉 현 기 g 곡 용 ce ae (종 v. 북 fic u g어 곡 do 청 ngg 환 wa (Jo 구 e) 동 두 ) m 암 계 n y n 정 학 g Bo un- C S ) ng 청) Ttu Do (동 산 es H 동 입 an gu (U heo am ng 신 inda 대 kse H 보 jeon 한 anti 구 답 p 문 ba Jik niv ng ) 정 g 티 구 U any ek M san A 뚝 om e n Ss S 청 한 niv. ang 마 aja 동 섬 청 rsit yan 압 pgu an ) 직 상 ang 양 백 장 ng 량 y o gn 구 je gm 산 Se 대 (한 월곡 wo 리 f i 정 on Ch J o l S G uk 로 g go 쌍 un 국 od (서 eo an Se 데 Ro 성 ngs 과 k 강 Du an 죽 jeo u 울 g u 오 de 수 (K 문 Ma 선 on 남 na 전 n jeo g초 Do 학기 D G Se 시립 l) IST 정 jeo 구 m o Ba n lg 술 Do 도 obo ng 구 uryo ok 대 릉 n 청 -g 당 ) n Ho 망 gwo Pa 돌 oji 연구 n 룡 n b g u g S 두 D 입 n Y y a 월 ls 곶 g 방 gha 도봉 ong 봉산 gsa S n e Offi on 정 eu e석 구 Ch am gi 회 삼 ms 원 사 a 대 aec 이 학 k n gd Ori 판 gyo ng e 성 eo ) D ce 치 hi 계 ) ga ap

기 천 ona 오 교 ng 답 aps M 삼 안 n C 용 리 i 십 J i Ch 가 B ge un 답 리 mni 청 heo K ild N C W 발 algo C gn (In o H Sini 담 ng 미 um ren 광 wan olg okch han 곡 k Bo an 시 ity H ter mu 외 f Fo ank Gu da 금 어 J 운 g g y e g ng a 청· a ' r d 상 대 u m s nja 린 Ga ng 대 wo e 월 on o 중 봉 m My 봉 city 앞 eign k U n 신 이 ( Gra S on 용 ll·Y 녹 ng (Ne 명 ye 장 han 대 Se (시 Bu Sa 랑 eo 개 epo 인 o 창 수 ura 천 Ttu Stu niv. 이문 on Un 계 한 py 공 jon nd s H 포 do 대 ng 동 n k u 외 n 락 뚝 s o k T g 평 m P n d iv. 원 g eo 동 ng in ery 버 er gbo a 군자 gd ies S 산 an 섬 seo ok Ss ng (세 Un rk 스 mi n Un My o 유 m on 종 port M 면 an 터 na g (능 ng) 종 iv.) iv. 원 P 합 s on g회 H 목 미 l) 마 ade 대 지 ar 동 쌍 gyo 운 Co gji Je 학 ang 널 들 ul ) k 룡 ) 용 ng B 동 m 여 ny ) 정 ong Un Uij 장 pl 범 eom 울 eo 자 ja i ex No eo Ko 골 g ul Y S J Gim v. 명 G J M J T o H o w n u un 건 nku l gb eo aer ong agy ung 노원 on 지 중 ngg 용 ngm 사 agaj 김 n As 대 k g u의 대 마 k 가 e 곡 h 량 e y n ok 산 as 정 on 입 U an wa gol ung eu e 하 gye 장 ang L 구 niv 정 a S 아 g n G R 중 계 먹 중 n jan an 부 . 의 T 계 골 태릉 g 공 수 una Sin 화 Ma eu g Ba 산 Uij 정부 Uije 내 e Da 릉 S 입 n S ng n eb on 구 신 ae 신 inch 대 em 의 eon 운 tadi 가 gb Yan gu 망 내 천 eo 모 os 정 gb 배 ang 동 um 능 u 우 산 an 부 방 n u 장· · g N 양 w 입 og Gu He 시청 City 원 on S 송 Son G 구 On y e a an (G ui 담 g lm Ha 서 oh ya 흥 ung g녹 대 da a 구 wan 현 ye ll D 선 se O ng m Gu Jam Go 의 gji on By e 갈매 양 on Sa 대 aec 온 nche A Co ri 구 jin (광 n-g e Uij ng 청 he Yan 잠 sil 양 o lle ( cha 고 진 uO 별 olla on g 실 리 온 n gju 진 ge 의 eon 구 ffi 내 e Ir 상 ye Ch Rear san g Hw Im Do 정 gb 청 ce Sin 천 계 il S 양 E 일 won 아 d a n n 부 ( a u 이 ) u S ) 주 Toe 원 Jam s c 차 ren tra 도 on Ga 매 e 중 Jun Bo Yo 화 eou rang 수 eo g 산 's nce D 농 신 han 잠 n g 강 o 앙 g랑 l W da ng pye 서 De 퇴계 yew 창 g 실 sill (어 Gra to 변 gby 대 om e 동 ngmu an M ok 나 ar eo on 린 nd Se 원 on 오 o (서 en g Ya 루 u gye 몽 ong 이 Pa ou n g보 S 촌 c 울 's Wo n 용문 Sar G 대 rk l Ya 양 ngje 덕 석 eokc 토 ho 여 Un Sa 평 공 ) eun nd ( wa 정 o 계 촌 h 야 tap 성 nt 대 iv.

Du 원 ng eo on 탑 새 e-m os g사 The Presb ngna 입 ) Mo 후 nje De k 말 G 구 e a 문 y 광 릉 원 r e o J S o l ok r Yan on ) um an ng ) De 나 log teria u 덕 모 an jeo 송 ong G g 둔 g ic P 루 g o n 란 y yeo ok 파 pa pye 덕 ks eo ng 전 장 am (장 al Se Col Tae 금 소 n o n G 암 덕 g Je o g H 곡 신 m leg 태 py ng op na 정 경 ove gi P Jih 대 ina e 전 ond 평 eo Ob 기 rnm ro 평 yeon e Da ) ry & 대· a Su ae Ga Ga ng in 오 양평 도 e vin 내 g Do ) ng ng 에 e·E ra 호 n 수 jin 강 ngd sim g 빈 B 버 ve 진 지 동 o Che 평 Hy 북부청t Nor cial Mu k Ma 당 oga 랜 rl 도 As 구 ng oja 사 th (Se ongh Do 행 고 e 드 an 심 천 onm rke 청 -g i nje Na s n P 개 Ga w r 봉 o 효 n d Sinhe 마 a n uO 아 동 gd t on 경 tio 화 ul M asa Offi 산 as 가 ch 팔 ldan 신 두 uc u 찰 na ffic g 문 가락 산 e Go 자 Jan 천 on n 당 g Ma an 천 h C ce 신 n 병 lP 시 대 U nje (서 dica e 중 eo 정 gji 원 o Da 흥 g s A (P heo 장 niv 앙 n 울 lC lice nd 장 Da eok 마 암 msa Ju . 의 en 천 ung nho Bo Eo 곤제 지 Bo 사 e ng 료 te 호 na Sin 단 aeo Ho Gu Yan 운 Ung 복 kje san pto 원 r) 대 ge an 대 seon 석 어 ryon s ( k w i 정 풍 o p l s ) g 오 o 성 gn 룡 g g ng u 국 on ita 보 su 길산 san 납 seo 거 ri 리 i l 신 산 토 ng 양 리 수 Ch 원 성 ) So Sa 수 e ) n D n o 산 se Sin 청 n on 송 gsa 성 o 평 gp 신 n g 산 G n ng du yeo 내 ae ap Gu Oly c Du Ga M G S S Ma Ge Ga y ( O G ( h ( B Na a n a N b e o 미 G y Tap eo ge ild ng g an ng o 올 m nc de ero oye ch 상 ngc 개 ot O (S m n동 on 굽 angd eund eong 림 p u ild ho 가 ng g do ok eo 천 he 통 p 탑 seo So 평 남 eon han g 길 은다 on ar on nd ng 고 il 명 ) en n 마 o 거여 ng 개 m 오 i 방이 픽공 ic Pa 석 k on 두 yo 한 gn sa g상 on 덕 동 리 gC i 강 금 ) 천 롱 원 rk 산 am ns san 일 천 g둔 동 성 C eo 일 (강 omm 소 입 ou n 동 촌 동 un 요 구 rt g 동 구 it 산 (성 & P 민 yC 남 ub 회 en N G B G C hu am Gim an ae ulb 법 lic 관 ter g g nc 원 Pr 앞 ) ·검 os ) he chun yujeo cho yan ongs g n on c a n 찰 ecut 춘 heo g 김 강촌 ni 백 n 굴 청 or 천 n남 유 양 ) 's 봉 Offi 리 산 정 춘 ce) 천 Ju

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SUBWAY MAP K330

K329

K327

313

903

148

I121

147

I K

I132

K326

314

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514

146

I127

316

25

753

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749

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K252

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K254

I129

K255

317

907

519

520

752

144

748

318

908

521

143

142

747

I122

1

I123

451

319

909

910

522

17

I125

4

450

320

911

517

234-3

234-2

234-1

235

751

745

P143

K4

449

27

P145

455

K256

452

I131

448

743

Subway Line 1 Subway Line 6 A’REX (Airport Railroad) Gyeongchun Line

Subway Line 2 Subway Line 7 Bundang Line, Suin Line Uijeongbu Line

Subway Line 3 Subway Line 8 Sinbundang Line Ever Line

Subway Line 4 Subway Line 9 Jungang Line Transfer Station

Subway Line 5 Incheon Line 1 Gyeongui Line

36

615

K320

K318

K317

611

36

904

619

906

912

29

524

15

139

137

12

742

231

14

454

444

445

446

447

442

323

621 2 A G

26

59

741

230

324

610

616

533

617

242

620

1

740

441

25

905

P314

25

5A 623 624 625 6 5AG

528

19

918

739

229

440

738

228

439

438

P151

P153

P155

135

532

12

202

14 GA

425

134

627

527

1J

919

737

227

P146

437

Bundang

P152

K240

P154

P156

P157

424

46

629

49

24

630

916

429

334

4J

3J

K112

921

47

225

K241

P158

K240

P159

Not Open

17

418

325

327

129

23

25

34

K313

631

K240

P160

632

K113

922

735

224

K240

P161

417

328

14

245

56

379

P144

23

341

P148

435

BY

P150

K238

P162

P163

416

638

16

240

530

538

914

733

924

453

P164

415

639

12

131

539

3D

K236

K240

P165

414

640

641

6GA

25JB

332

K115

732

925

221

2D

343

D09

K235

1

P166

413

613

326

419

642

125

427

9

P147

K234

Y114

P167

643

420

637

1J

541

209

K211

K212

2B

3B

D10

K233

Y115

Y116

P168

P169

1U

U112

K325

114

1J

542

219

345

K232

Y117

P170

110

115

122

K119

211-3

211-2

K315

207

543

K231

Y111

Y118

P171

109

711

14

47

117

714

118

715

119

16

716

67

121

718

7JG

210

36

552

211-1

726

211

27

218

K219

DB

Y119

P172

108

712

U114

719

K122

26

723

346

K229

Y120

P173

107

U115

K123

337

731

217

434

K228

Y121

P174

106

U117

K124

Jungang

213

232

K216

K220

K227

Y123

P175

105

709

U118

K125

K137

K214

347

K226

Y125

1

104

U119

U120

K126

K136

K135

215

348

436

8B

Y126

103

410

U121

646

K127

K134

546

7B

K218

D11

825

102

U122

57

815

3B

U123

647

K128

721

722

K133

K223

824

Sinbundang

Y112

Y113

Ever Line

101

810

729

214

58

338

812

813

351

816

38

100

409

U124

8

728

2B

818

819

K224

823

U125

648

JG

K129

K130

K131

K132

549

550

Hangang (River) 한강

548

P550

P549

P551

P553

35

P554

P555

5

821

822

1

U113

7

Uijeongbu

4

6

P122 P123 P124 P125 P126 P127 P128 P129 P130 P131 P132 P133 P134 P135

P136

P137

P138

P139

Gyeongchun

P140

724

553

5

545

551

Tourist Complaint Centers

Phone • Seoul City Call Center 02-120 • Korea Tourism Organization 1330

E-mail • Seoul Transportation Complaint Center (i.e. excessive taxi fares, call vans): happyride@seoul.go.kr • Korea Tourism Organization Tourist Complaint Center: tourcom@knto.or.kr

* When registering a complaint via e-mail, please report the subject of the incident (name of service, name of establishment, taxi license plate number, etc.), time and date of the incident, location of the incident, and any other relevant details, including your name and contact information.

8B

Tourist Police

T he tourist police offer a variety of services for the benefit of tourists, including preventing crime, cracking down on illegal activity, and addressing tourist complaints. They are on patrol at Seoul’s most popular tourist destinations, including Myeong-dong, Itaewon, Dongdaemun, Insa-dong, Hongdae, Cheonggyecheon (Stream), and around Seoul City Hall.

• Hours on duty: 9am to 11pm every day • Phone: Tourist Information Call Center, 1330 (no area code)

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