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GREENVILLEJOURNAL
GREENVILLEJOURNAL.COM • Friday, May 17, 2013 • Vol.15, No.18
Bouncing
BACK
By CINDY LANDRUM | staff
INSIDE UBJ:
BUYING IN TO BRANDING
New home construction gains momentum When it comes to new singlefamily residential construction, Greenville is almost like a tale of two cities. There’s Hollingsworth Park, a roughly 300-acre portion of Verdae, the 1,100-acre planned development off Interstate 85 and Woodruff Road on land amassed by the late textile magnate John D. Hollingsworth. That section is devoted to primarily single-family detached homes. Land there – near the outer edges of the city limits – is plentiful and lots are build-ready. Then there’s the rest of the city, where large swaths of developable land is scarce, meaning developers and builders have to purchase old houses with large yards or cobble together enough adjoining parcels to build subdivisions with a handful of houses. Both have been equally important to Greenville’s housing market – a market that has fared better than many others across the country and has held a prominent slot on a lengthening list of the country’s improving housing markets since last June. Greenville homebuilders are responding to a shrinking inventory of existing houses for sale and the subsequent growing demand by building. Increasingly, that construction includes spec houses, a subset that had disappeared from the housing market during the depths of the recession. CONTINUED ON PAGE 8
GREG BECKNER | STAFF
Travis Davis, with Davis Framing, uses a level to check a wall in the home he is framing within the Hollingsworth Park at Verdae development.
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