July 31, 2015 UBJ

West Side Story

JULY 31, 2015 | VOL. 4 ISSUE 31

By 2016, we’ll be looking at a whole new West End

Photo by William Crooks

pg 18

BUILDING GREENVILLE SINCE 1933

For more than 80 years, the real estate experts at Coldwell Banker Commercial Caine have helped grow the Upstate.

Business by business, brick by brick, our foundation of doing business has always been anchored by long-term relationships, the highest level of client service, and a commitment to the best interests of our customers.

How can we help you grow?

(864) 250-2800 www.cbccaine.com

PROPERTY SALES AND LEASING BUYER AND TENANT REPRESENTATION INVESTMENT CONSULTING LAND DEVELOPMENT MARKET RESEARCH PROPERTY MANAGEMENT FACILITIES MANAGEMENT

07.31.2015

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INFORMATION YOU WANT TO KNOW

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| RETAIL & FINANCE | 3

M. Judson opens doors to book lovers SHERRY JACKSON | STAFF

sjackson@communityjournals.com M. Judson Booksellers, a new independent

Photo by Sherry Jackson

Corporate Staffing Division

www.crewupstate.org

2015 CREW Sponsors_UBJ Ad_.25page_070914_bk.indd 1

IN KIND

cial portfolio in the Upstate.

Bank officials last week named Cal Hurst as regional vice president for the Upstate. Hurst will be responsible for managing a team of commercial bankers to expand TD’s market share.

“Cal has a proven track record for relationship-focused banking, and he brings extensive knowledge of the Upstate to this Cal Hurst role,” said David Lominack, market president for TD Bank.

Hurst has more than 10 years of experience in the financial industry, beginning his career in 2005 with Northwestern Mutual Financial Network. In 2006, he joined RBC

GOLD

TD Bank is expanding its commer-

Centura, which was later acquired by PNC Bank. He most recently served as market president for PNC Bank’s Greenville office.

“I am very pleased to be joining TD Bank, and I am excited to take on this new role,” Hurst said.

“I look forward to working with our team of seasoned, knowledgeable bankers to continue fostering relationships in the Upstate and providing legendary customer service.”

He serves on several boards, including the Furman University Alumni Board of Directors, Furman Young Alumni Council and United Way School Readiness Committee. He also serves as a volunteer for the Children’s Museum of the Upstate and Greenville Head Start.

MARBLE

bjeffers@communityjournals.com

PLATINUM

BENJAMIN JEFFERS | STAFF

SILVER

TD Bank hires new Upstate regional vice president

clubs and meetings. To date, they have raised $10,000 of the $30,000 needed. Anyone who contributes will become a founder and have their name on a plaque in the room. More details are available online at mjudsonbooks.com and in the store.

At a preview event, Warlick said it took the partners almost three years to pull everything together for the bookstore.

“It’s been quite a journey,” said Wallace.

GRANITE

“The model of our store is very celebratory of food with the books we carry and the items we carry,” said Wallace. “We will offer interesting and seasonal foods with homemade tastes, featuring items from cookbooks we carry as an integration with the café side and the retail side.”

M. Judson is still seeking donations to open the Community Room, a place at the rear of the store where the founders envision a community hub as a dedicated, reservable space for writing classes, book

Thank You

bookstore located in the historic family court space next to the Westin Poinsett on Main Street in Greenville, opened its doors this week. A grand opening celebration is planned for the weekend of Aug. 14-16.

The bookstore is named for Mary Judson, a principal of Greenville Female College in the 19th century. Four founding members, Tricia Lightweis, Samantha Wallace, Ashley Warlick and June Wilcox, are responsible for pulling the store together.

The new store carries “Southern, place-based literature of every kind,” along with unique gifts and vintage housewares. A café inside the store serves beer and wine along with a custom house-blend coffee developed with Travelers Rest-based Leopard Forest Coffee Roasters. The founders have also teamed up with the Swamp Rabbit Café to offer baked goods and small-plate items such as chilled soups, canapés and salads, along with chocolates from Pickens chocolatier La Rue Fine Chocolates.

2015 CREW Upstate Sponsors

3/9/2015 3:22:36 PM

4 | THE RUNDOWN |

TOP-OF-MIND AND IN THE MIX THIS WEEK

UBJ

|

07.31. 2015

VOLUME 4, ISSUE 31 Featured this issue: Scouting out Nashville for development inspiration 14 Where’s the parking in the West End? 19 Office, industrial and retail market reports 20

TBA Two houses and two garages are being demolished at 1353 Wade Hampton Blvd., near the IHOP, to make way for a new Cook Out.

West End Coffee Roasters will reportedly be moving into a new 9,000 square foot roasting facility in August and opening a new coffee and retail shop on South Main Street.

Word is that the One and Two Liberty Square office buildings at 55 and 75 Beattie Place are coming up for sale. The two towers were purchased in July 2013 by New York based-Highbrook Investment Management for $38 million.

MONEY SHOT: A young book lover looks for his favorite book titles in a counter at the new M. Judson bookstore on Main Street in Greenville. The store opened its doors this week. Read more on page 3. Photo by Carol Stewart.

WORTH REPEATING “What we’re building here … is the scale by which you can measure mental wellness.” Page 6 “A conversation about downtown real estate usually turns to the question, ‘Is there sufficient demand for all of the housing coming on the market?’ Beyond that question is a bigger one: ‘Are we ready to provide all of the services needed for this growth?’” Page 8 “The problem isn’t that there’s not enough parking. It’s that people don’t want to have to pay for parking in private lots.” Page 19

VERBATIM

On businesses thriving in Greenville “Contrary to popular belief, you don’t have to go to a big city to succeed. … It’s the businesses in smaller, surrounding towns that tend to have higher revenue.”

Cindy Yang, researcher with NerdWallet, on a study that named Greenville in the “Top 10 Small Cities Where Business Is Thriving.” Read more at entrepreneur.com/article/248768.

07.31.2015

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INFORMATION YOU WANT TO KNOW

upstatebusinessjournal.com

First impressions USC Upstate helps students dress right for job interviews CINDY LANDRUM | STAFF

clandrum@communityjournals.com USC Upstate wants to help its students and alumni dress for success – at least in a job interview.

“First impressions mean almost everything,” said John Montemayor, career services coordinator at USC Upstate. “A candidate may have impeccable credentials, the best resume and best qualifications, but if they are dressed in khakis, a blue blazer and no tie, an interviewer may overlook those attributes.”

That’s why USC Upstate will launch a Career Closet in the fall. Donations of gently used or new business attire are being accepted now.

“Most of our students work, and the money they earn goes to pay tuition, buy textbooks or to cover living expenses,” Montemayor said.

“They don’t have the financial means to put together a full suit for the first interview.”

Thanks to a $2,500 grant from Enterprise, USC Upstate Career Services will convert an office space into a boutique-style storefront where students and alumni may pick up men’s and women’s suits, dress shirts, blouses, jackets, shoes, belts and business portfolios to keep.

Students will also receive a voucher for 50 percent off alterations, shoe repair and dry cleaning at any Master’s Mark location in Spartanburg or Duncan. Master’s Mark is acting as a donation drop-off site and will also clean all donations made at their locations before delivering them to USC Upstate.

“A lot of businesses have gone business casual, but we tell students it is absolutely important to wear a suit, a dress shirt and a tie to the first interview,” Montemayor said. “They need to make a professional first impression. After that, based on the situation, they can gravitate to a more casual look.”

According to recent research by Patrick Raymark, chairman of

Clemson University’s psychology department, and researchers at Old Dominion University, 25 percent of interviewers made decisions within the first five minutes of an interview.

But 70 percent of the judgments occurred after five minutes.

Raymark’s research showed the interview structure, the interviewer’s experience and the number of people being interviewed in succession all play a role in the decision-making on a job candidate.

“But the time it takes to make that decision may be longer than many people think,” he said.

The research showed that a more structured interview where candidates are all asked the same questions tended to discourage quick decisions, whereas less-structured dialogues where a person is encouraged to establish a rapport with the candidate led to quicker decisions.

The research showed interviewers tend to take longer as they evaluate the first four applicants, but then the decision-making becomes progressively more rapid as successive applicants are evaluated. That means applicants interviewed later may have less time to demonstrate their qualifications for the job.

Clothing donations can be made to the USC Upstate Career Closet at Master’s Mark locations in Spartanburg and Duncan or at Library 242 or Library 201 on the USC Upstate campus. Contact Bea Walters Smith at bwsmith@uscupstate. edu for information about making monetary donations.

| WORKPLACE | 5

6 | TECH |

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INFORMATION YOU WANT TO KNOW

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07.31. 2015

Knowledge is power Spartanburg tech startup Resiliency Technologies takes aim at mental illness ASHLEY BONCIMINO | STAFF

aboncimino@communityjournals.com Mental health issues will cost U.S. businesses an estimated $16 trillion in productivity losses over the next two decades, according to the World Health Organization.

Luckily, we’ll soon have an app for that.

A year after launching through The Iron Yard’s Digital Health Accelerator, Spartanburg-based Resiliency Technologies announced a $1 million in services investment from software analytics firm Elpis Labs, based in Raleigh, N.C. In exchange for 15 percent in equity, the investment will build out Resiliency’s global and desktop platforms and bring the product to market 18 months ahead of schedule, according to CEO Robyn Hussa Farrell and COO Tim Farrell.

“The problem we’re solving is so many people are struggling with mental illness – one in four Americans, and one in five Europeans,” said Robyn Hussa Farrell, who began developing educational and recovery tools around behavioral health topics with her nonprofit Mental Fitness. “Mental illness is one of the most preventable diseases.

We’re building, and have been building, these preventative resources.”

After nearly a decade, the pair has built a stockpile of resources based on clinical and research data that help people understand, identify and prevent complications related to mental illness. The challenge has been how to deliver these materials most efficiently and in an engaging way to very different groups – think professionals, physicians, clinicians, educators, parents and children. The solution is a digital platform, and the business model relies on institutions buying licenses and the platforms collecting reams of data that can help shape more effective materials in the future.

“As we went through The Iron Yard, we had lots of content,” said Tim Farrell. “What we were trying to figure out was what our delivery system would be and how we could build a platform to deliver these educational tools and bring return on investment to our clients.” The partnership with Elpis means a quicker, more sophisticated platform as well as returning more detailed analytics that boost measurable elements and return on investment, he said.

Stay in the know.

cally receive extensive training with mental health issues or have haven’t had access to relevant content, she said. In a pilot test with pediatricians at Greenville Health System, for example, 90 percent said they increased their knowledge or understanding of co-morbidities, diagnosing eating disorders or referring patients to proper treatment. In a pilot with school counselors in Spartanburg’s District 1 schools, 90 percent said the material increased their awareness of co-morbidities and conversation starters.

“There are lots of use-cases for the technology that we’re building,” said Tim Farrell. “In physical health, there are a lot of scales. There are measures that you can take a look at to determine how healthy someone is in the mental health space.”

While the platform build with Elpis will take some time, the pair plans to launch a crowdfunding campaign at BResilRobin Hussa Farrell and Tim Farrell, cofounders of Resiliency Technologies. ient.co to pre-sell access Photo by Ashley Boncimino to the mobile application, software bundling and “Over the last 10 years what we’ve shown, for additional software licenses at reduced rates. The example, is that a pediatrician is the first person to goal is to get materials into as many hands as possee a child that might be dealing with a mental health sible, said Tim Farrell. problem,” said Robyn Hussa Farrell. “If a pediatrician “What we’re building here, along with the back-end is not taught how to handle that, they’re not as well analytics… is the scale by which you can measure equipped to help the child.” mental wellness,” he said.

Part of the problem is that providers don’t typi-

Upstate Business Journal

@UpstateBiz

TheUpstateBusinessJournal

07.31.2015

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upstatebusinessjournal.com

MOVERS, SHAKERS AND DISRUP TORS SHAPING OUR FUTURE

The experimental startup

Entrepreneurship, by definition, requires individuals to forge new paths into uncharted territory. How do entrepreneurs discern good ideas from bad and allocate their resources toward building companies that are more likely to succeed?

Origin stories of highly successful companies are a form of modern mythology, with the entrepreneur being a brilliant-instantly-successful-hero, whose ideas arrive fully formed. This inaccurate popular perception can be detrimental to would-be entrepreneurs since it hinders creativity, instead instilling a fear of failure.

In reality, experimentation is essential, providing valuable feedback at every stage of the startup process and increasing the likelihood of a successful venture.

Entrepreneurs can mitigate some of the uncertainty by using a carefully designed series of experiments.

An experimental mindset coupled with the ability to drop what isn’t working and embrace what is working are two of the most valuable assets an entrepreneur can possess.

One key principle every entrepreneur needs to internalize is the willingness to embrace experimentation, and the sometimes accompanying failure, as a means of reaching success. Entrepreneurs and investors make choices, often with incomplete information, about which ideas to advance and which to abandon. An experimental mindset coupled with the ability to drop what isn’t working and embrace what is working are two of the most valuable assets an entrepreneur can possess.

Entrepreneurs base their ventures using the knowledge of what is likely to work. Typically, these decisions are made long before the startup has had a chance to compete in the marketplace. By setting up a variety of experiments to test an idea, entrepreneurs can determine which concepts have a greater likelihood of succeeding before investing. Experimentation also gives

Image: Library of Congress

By MATTHEW KLEIN

entrepreneurs and investors the ability to commercialize a project in stages, minimizing risk and increasing the probability of higher returns on investment.

During the courses I teach for

“I have not failed. I have just found 10,000 ways that won’t work.”

Thomas Edison Clemson’s MBA in Entrepreneurship and Innovation program, I encourage students to experiment early and often. The sooner an entrepreneur can determine if an idea is not going to work, the sooner he or she can move on to something else. Testing is built into every stage of the process. Students conduct interviews and market surveys, and use feedback to adjust, or at times dramatically alter, their initial concept. Information gathered from these experiments may indicate that their original hypotheses were unfounded, leading them in an entirely new direction. Whatever the outcome, experimentation provides uniquely valuable feedback.

Testing and experimentation have long been the norm for scientists, inventors and researchers. Thomas Edison famously said, “I have not failed.

I have just found 10,000 ways that won’t work.” Entrepreneurs who adopt this mindset will gain valuable insights.

Matthew Klein is the director of Spiro Institute for Entrepreneurial Leadership at Clemson University. He teaches lean startup methodologies in the Clemson MBA in Entrepreneurship and Innovation program. For more information please visit clemson.edu/mba

| INNOVATE | 7

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UBJ

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07.31. 2015

Downtown Greenville is on a roll – again

By BRAD HALTER Caine Co. chairman, CRB, GRI Downtown Greenville continues to enjoy a local, regional and national buzz as a great place to work, live and play. A conversation about downtown real estate usually turns to the question, “Is there sufficient demand for all of the housing coming on the market?” Beyond that question is a bigger one: “Are we ready to provide all of the services needed for this growth?”

The answer is complicated, and demands that we first look at some rough boundaries to understand the sub market and the projects both under construction and planned.

GREENVILLE CBD DEFINED A generally accepted definition of the Central Business District/Downtown would be from Academy Street to Stone Avenue to Church Street to University Ridge to Pendleton Street. The residential housing that is planned or under construction needs to be further broken down into two categories: Multifamily/Apartments and Condominium/Townhouse.

Is there sufficient demand for all of the housing coming on the market? And are we ready to provide all of the services needed for this growth?

MULTIFAMILY/APARTMENTS No apartment buildings of any scale were available downtown until McBee Station opened in 2007. It leased out quickly and has remained full with increasing rents. As the credit markets favored the multifamily sector, even during the recession, multifamily became the product of choice for developers. Increasingly, the majority of our multifamily developers are from out of market and generally from out of state as they try to capitalize on Greenville’s robust market.

So far, so good. Two recently completed multifamily buildings, 400 Rhett and River’s Edge (approximately 300 units) are already 100 percent occupied. The depth of the market will be tested as the next wave of product approaches completion.

You can expect stabilization in rents.

Currently, six projects are under construction in downtown, creating 1,442 multifamily units. Delivery will be from the fall of 2015 to summer of 2017.

Another 727 units in five projects are at various stages of approvals and permitting. The timing of these projects should help absorb the inventory.

CONDOMINIUM/TOWNHOUSE Due to available credit for both the developer and the end user, new condominium product is just beginning to break ground. Some that pulled back their plans in 2008 are now the first to the market.

Eleven projects are planned to date, totaling 282 units. Six of those are under construction, which will create 124 new condo/ townhouses over the next 12-18 months.

Keep in mind that there has been no significant condominium construction downtown since 2007 and supply is tight. An example of current demand is 121 Rhett, which has just begun site work and 32 of 36 condominiums have already gone under contract with firm money, not just a reservation.

Condominium construction is back, although it will be with more caution than multifamily, as these developers are almost exclusively local with local financing. It also should be noted that some of the new apartment buildings have been built with the option to convert to condominiums at the appropriate time.

product offerings. We need to be building for all segbreakdown by product type and under ments of the market. construction or planned Prices are driven up as the cost of land, labor and mateMULTIFAMILY rials continue to increase.

The reality is that “affordable Under construction: housing” downtown, in both Southridge 375 units – Beach Company the multifamily and condo Stone + Main 226 units – Beach Company minium markets, will require greater collaboration District West 365 units – Fluornoy between public and private Link West End 215 units – Grubb interests. And of course, who Fountains of Greenville 201 units – Proffit is defining affordable?

Dixon If all of the planned con Elements West 60 units – TRV struction takes place, the Development current population of downtown will double over the Planned: next two to three years. This Greenville Lofts 215 units – Arlington will offer many challenges Properties and opportunities. The city Stone and Rowley 51 units – Beach of Greenville has done a great Company job of planning over the years South Main at River 40 units – Steve Mack and many great things have been accomplished.

Greenville Gateway 176 units – Everlane While our downtown is the Development envy of many areas, some Camperdown 245 units – Centennial tough questions remain American Properties ahead, and even tougher CONDOMINIUMS/TOWNHOUSES answers. We are working with a sewage system that is Under construction: antiquated and has been 121 Rhett Condos 36 units – The Croft overlooked for years. Lack of Company capacity is holding up some Markley Row 10 units – Ron Rallis development. Parking has Augusta Walk 24 units – RealtyLink been addressed in some areas, but specifically the M West 18 units – 1027 Partnership West End needs structured Park Place on Hudson 24 units – Asterisk parking now. The existing Development GREENVILLE’S trolley system is not adequate FUTURE Alta Vista Place Condos 12 units and the need for additional – Renaissance Development Downtown will routes and equipment will continue to see unpreccontinue to increase. This is Planned: edented growth due to a critical service as our 450 Park Avenue Condos 46 units – all of the amenities downtown roads are not RealtyLink offered and people’s designed for all the vehicular desire to move back to Camperdown Condos 18 units – Centennial traffic that another 2,000American Properties the urban core. This plus residents will bring. trend has been well 220 Riverplace Flats 8 units – The Croft The need is strong for documented on a local, Company additional grocery stores, as well as national, Court View 16 units – New City drugstores, movie theaters, basis. There is great Development self-storage, retail and hotels, interest in our down Perimeter West End (formerly Stadium to name a few. Managing the town, not only for Apartments) 70 units – Ron Cobb growth and insuring that we residential opportunicontinue to plan will be a ties, but also office, challenge in order to grow smart and maintain all retail, restaurants and hotels. of the good that is downtown Greenville.

The caveat for developers is that new residential However, to validate some of our accolades, just housing in downtown needs to offer multiple price go to visitgreenvillesc.com for a listing of all the points, for many target markets and lifestyles. At awards and reviews we have received over the past this time, we have been building to essentially the few years.

Downtown Greenville is on a roll and it same profile and we must diversify our price and is just beginning, again.

DOWNTOWN PROJECTS

07.31.2015

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INDUSTRIAL DEVELOPMENT | 9

upstatebusinessjournal.com

Is there too much spec space in the Upstate?

Speculative construction challenges the region’s industrial property landscape

By BRIAN YOUNG managing broker at Cushman & Wakefield | Thalhimer

Spartanburg, I have never seen this much speculative construction driving the Upstate market.

From 2013 through mid-2014, we saw an unprecedented level of leasing activity; many of the Class A and B buildings leased, which drove down vacancy and helped to drive up rental rates. Since the start of 2015, we have seen a significant uptick in the number of speculative announcements, as we are currently tracking over 1.7 million square feet under construction.

Add in the number of build-to-suits currently under construction in the market, and you have close to 7 million square feet of new product coming online in 2015 through 2016. This amount of growth will have a significant impact on our market in the coming years and will keep pressure on the labor markets, which will lead to substantial new employment and requirements for other types of services.

I believe there is enough differentiation among the product that all will be leased over the last half of 2015 and first half of 2016. Enough users are currently looking in the market to fill all of the space coming online.

However, some of the users are looking for a lot of flexibility, including expansion pads, excess trailer parking, more employee parking, etc., and some of the buildings won’t work for different reasons. So several of these users are going the build-to-suit route and designing more flexibility into their buildings. I don’t think there is too much spec space; however, I would be patient before constructing anything in addition to what’s on the market now.

I would expect to see several hundred thousand square feet of the spec space leased this year, and most of the remaining space leased in the first half of 2016. With the ramp-up of BMW, we would anticipate many of the spec buildings to be leased

Provided by BMW

In my 15-plus year career in Greenville/

Expect to see several hundred thousand square feet of the spec space leased this year, and most of the remaining space leased in the first half of 2016. by their suppliers during that time.

Speaking of BMW, another interesting trend is in the automotive sector. Currently, BMW is producing about 350,000 vehicles per year or about 1,000 per day. With their expansion and the Volvo announcement, almost 250,000 additional vehicles are going to be built in South Carolina by 2018.

This will have a tremendous impact on auto suppliers, many of which are already running at capacity and will need to expand to meet the needs for the additional 70 percent in vehicle production. To put that in perspective, we’re talking more than 700 additional vehicles per day, and for a product like tires, the number is quadruple at 2,800 tires per day. That is a lot of new parts that will have to be built here in the state.

GREENVILLEJOURNAL GREENVILLEJ

June 26, 2015 OURNAL.COM • Friday,

Our biggest challenges in the region will be to meet the demand all this new investment will fuel. The roads, utilities and labor force will need to be bolstered in order to meet demand over the next 10 years.

More people are working in South Carolina now than ever in our state’s history, and the region will need even more people trained in fields like robotics, engineering, welding and technology going forward.

The municipalities also need to take a hard look at the utility infrastructure, including sewer and water and road improvement funding, to handle the future volume and traffic for this new industry.

If we work smart and work together, our region has the potential to grow substantially over the next decade and resolve these challenges, providing a world-class market for manufacturing and distribution.

FOR HOME DELIVERY CALL 864.679.1200 AT READ ONLINE GREENVILLE M JOURNAL.CO

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UBJ

REAL ESTATE DEALS AND DEVELOPMENTS ACROSS THE REGION

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07.31. 2015

183,000 SF retirement community coming to Five Forks SHERRY JACKSON | STAFF sjackson@communityjournals.com @SJackson_CJ

Construction is set to begin this month in the Five Forks area of Simpsonville on a new senior retirement community called The Crossings at Five Forks, offering independent living, assisted living and memory-care services.

Roanoke, Va.-based Harmony Senior Services, a division of Smith/Packett Med-Com, is developing the 183,000-square-foot community located at 345 Five Forks Road, at the corner of Five Forks and Woodruff roads.

The 172-residence community will be comprised of 100 independent living residences, 48 assisted living residences and a 24-bed memory care neighborhood known as Harmony Square Town Center.

The Crossings at Five Forks will be equipped with the latest technology and senior-living design amenities, including spacious one- and two-bedroom residences with full kitchens, a library and computer lab, an on-site fitness center, theater, pub and dining room.

“The Crossings at Five Forks has been specifically designed to provide residents with a true sense of community, which is different than most people think when considering more traditional senior living

Rendering provided; Map: Google Maps

models,” said Brent Russell, chief operating officer of Harmony Senior Services.

“The Crossings will be a state-of-the-art, technologically advanced community that strives to meet the needs of independent living, assisted living and memory care residents in a comfortable and homelike setting, while also offering 24-hour nursing, rehabilitation and therapy services on site, and other amenities should residents’ needs change.”

The community is expected to generate approximately 100 local jobs, and is expected to be completed in fall 2016.

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REAL ESTATE DEALS AND DEVELOPMENTS ACROSS THE REGION

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| SQUARE FEET | 11

LISTED: Stratton Place

207 Shaw St. 5.2 acres 90 units Built 1955 Amenities: Laundry facility, garbage disposal, range/oven, tub/shower, cable ready

Asking price to be determined by competitive bid process.

Broker/listing agents: Bern DuPree, Kay Hill, Tony Bonitati – NAI Earle Furman Multifamily Division, 864-232-9040

Real estate investors, take note. A 90-unit apartment complex near downtown, in an up-and-coming neighborhood, has been listed for sale.

Stratton Place is located at 207 Shaw St. in the area of David and James streets near the North Main neighborhood in Greenville. It’s an older complex built in 1955, but the current owner has “significantly improved the property condition and operations during his ownership,” said listing broker Bern DuPree with NAI Earle Furman.

“It’s in the path of progress with projects such as Stone+Main and NorthPointe. The time is now right for someone to do a little more with the property,” said DuPree.

“We have spent the past 4 1/2 years working hard to be good neighbors and to improve the apartment community as well as the whole community around us,” said owner Mike Ballard. “We have

great partners around us with some of the businesses, churches and neighborhood groups, and we are thrilled to watch the next chapter of this part of Greenville unfold.”

DEALMAKERS Commercial real estate transactions in the Upstate SIRIUS REALTY ANNOUNCED: Curtis Harper represented the tenant in leasing 1,350 SF of retail space at 1099 E. Butler Road, Mauldin.

Curtis Harper represented the tenant in leasing 2,500 SF of retail space at 6525 Calhoun Memorial Hwy., Easley.

Curtis Harper represented the tenant in leasing 1,330 SF of retail space at the Cedar Springs Shopping Center in Spartanburg.

RE/MAX REALTY PROFESSIONALS ANNOUNCED: Bo Matheny represented the buyer, Blake Smith and Parham, Smith and Archenhold Attorneys, in purchasing of an office building at 15 Washington Park,

Greenville.

Bo Matheny represented the tenant, LEAD Academy Public Charter School, in leasing 8 AC of land at 804 Mauldin Road, Greenville.

CUSHMAN & WAKEFIELD | THALHIMER ANNOUNCED: Brian J. Young, Elliott Fayssoux and Kacie Jackson represented the landlord, Liberty Property Trust, in leasing 31,200 SF of industrial space at 120 Caliber Ridge Drive, Greer, to Ariens Specialty Brands.

Kacie Jackson and Charlie Whitmire handled the negotiations for leasing 3,500 SF of office space at 18 S. Markley St., Greenville,

by PMC Commercial Interiors.

LEE & ASSOCIATES ANNOUNCED: Kevin Bentley represented the tenant in leasing 1,025 SF of space at 420 River St., Greenville.

Deanna Hudgens represented the buyer, PHG Greenville LLC, in purchasing 1 AC of land at 942 S. Main St., Greenville.

Randall Bentley represented the landlord in leasing 8,968 SF of space at 450 Fairforest Way, Greenville, to Specialty Coffee Roasters, Inc. Randall Bentley, SIOR, CCIM represented the landlord in the 4,200 SF lease of 5116 Calhoun Memorial Hwy. in Easley. Verizon

DEALMAKERS continued on PAGE 12

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12 | DEALMAKERS |

UBJ

COMMERCIAL REAL ESTATE TRANSACTIONS IN THE UPSTATE DEALMAKERS continued from PAGE 11

Wireless will be the tenant.

Deanna Hudgens and Willz Tolbert facilitated the negotiations for leasing 1,500 SF of office space at 101-B Regency Commons Drive, Greer, by Winzai Amadi Counseling.

Deanna Hudgens represented the tenant in leasing 1,851 SF of space at 1200 Woodruff Road, Suite H-5, Greenville.

Kevin Bentley represented the buyer in purchasing 3.43 AC at 161 P & N Drive, Greenville.

WE ARE HONORED TO WELCOME

KEVIN MERTENS TO OUR TEAM Kevin Mertens joins United Community Advisory Services as a Financial Advisor where he will service the Greenville, SC market. Kevin brings over 30 years of investment management and banking experience, including 12 years on Wall Street. Call Kevin to schedule an appointment.

1400 AUGUSTA STREET | GREENVILLE, SC 29605 864 -241-8474 | kevin_mertens@ucbi.com

Randall Bentley represented the seller in selling 4.8 AC at Old Stage Road, Simpsonville.

Randall Bentley represented the landlord in leasing 25,600 SF 105 Ben Hamby Drive, Suite B, Greenville Kevin Bentley represented the tenant in leasing 3,500 SF at 14 Pelham Ridge Drive, Suite C, Greenville.

BROADSTREET PARTNERS ANNOUNCED: John Parker represented the owner, Concord Partners, in leasing 6400 SF of space at 197 Ridgeview Center Drive, Duncan, to ACE Solutions.

John Parker represented the tenant, Geosyntec Consultants, in an expansion at 104 S. Main St., Greenville.

Total square footage is 3,410.

NAI EARLE FURMAN ANNOUNCED:

Š 2015 United Community Bank | ucbi.com Registered Representative of INVEST Financial Corporation (INVEST) member FINRA, SIPC. INVEST and its affiliated insurance agencies offer securities, advisory services, and certain insurance products and are not affiliated with United Community Advisory Services. INVEST is not affiliated with United Community Bank. INVEST does not provide tax and/or legal advice. Not FDIC Insured. No Bank Guarantee. May Lose Value. Not a Deposit. Not Insured by any Federal Government Agency.

Hunter Garrett and John Staunton represented the landlord, Piedmont Saco LLC, in leasing a 92,000 SF industrial property at 141 Old Mill Road, Greenville, to Faurecia Interior Systems.

Keith Jones represented the landlord in leasing a 3,198 SF office property at 119 Manly St., Greenville, to GIFT Counseling Center for Wellness LLC. Glenn Batson represented the landlord, CMH Homes Inc., in leasing 8 AC of land at 804 Mauldin Road, Greenville, to Lead Academy Public Charter School.

Alexi Papapieris, Stuart Wyeth and Taylor Allen represented the landlord, Terra Parkgreen LLC in leasing a 10,790 SF office space at 150 Executive Center Drive, Suite 101, Greenville, to Southern Wesleyan University.

Dan Dunn represented seller, Neuburger Management Inc., in selling a 7,000 SF office property at 170 Metro Drive, Spartanburg, to Mezger Investment Properties.

Jake Van Gieson, Bill Sims and Gaston Albergotti represented the buyer, Victor Street Properties LLC, in purchasing a 24,000 SF industrial property at 14 Victor St., Greenville.

John Gray and Drew Stamm represented the seller in selling a 6,600 SF retail property at 891 NE. Main St., Simpsonville, to Moneyline Properties LLC. Bill Sims and Jake Van Gieson represented the seller in selling a 64,519 retail property at 1600 John B. White Sr. Blvd., Spartanburg.

Peter Couchell and Robert Schmidt represented the buyer.

Rusty Hamrick represented the seller in selling 218.04 AC of land at 1535 Dunklin Bridge Road, Honea Path.

John Gray and Drew Stamm represented the seller, Dunn-Goodwin, in selling a nine-building

|

07.31. 2015

office complex totaling 41,117 SF at the 153 Commons Professional Office Park, Piedmont.

Peter Couchell and Robert Schmidt represented the buyer.

FLAGSHIP PROPERTIES ANNOUNCED: Benji Smith and Josh Tew represented the seller, JSN Investments LLC, in selling a 20,000 SF retail center at 637 Congaree Road, Greenville.

Benji Smith and Josh Tew represented the landlord in leasing 7,850 SF of medical office space at 9 Hawthorne Park Court, Greenville.

Benji Smith and Josh Tew represented the landlord in leasing 2,250 SF of medical office space to Premier Neurology PC, at 420 The Parkway, Suite N, Greer.

Josh Tew represented the tenant, Southern Hospitality Group, in leasing 1,915 SF of office space at 12 Parkway Commons Way, Greer.

Josh Tew represented the landlord in the prelease of 1,450 SF of office space to Hannush Enterprises LLC at 20 W. Antrim Drive, Greenville.

Josh Tew represented the tenant, John Collette Fine Art, in leasing 2,050 SF of retail space at 17 W. North St., Greenville.

Josh Tew represented the landlord in leasing 1,280 SF of office space to Drake Exteriors LLC, at 152 Milestone Way, Greenville.

COLLIERS INTERNATIONAL ANNOUNCED: Frank Hammond and Will Nelson represented the seller in selling a 6,230 SF retail center on Laurens Road in Greenville.

07.31.2015

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upstatebusinessjournal.com

Richard Barrett represented the landlord in leasing two suites in Thomas Centre at 111 Smith Hines Road, Greenville. These leases included 5,213 SF and 2,387 SF of flex space.

Richard Barrett represented the landlord in leasing 2,647 SF and 4,152 SF spaces at Thomas Centre in Greenville.

Jake Jackson and Brantley Anderson represented the landlord, Alexrules LLC, in leasing 1,750 SF of office space at 106 Renaissance Circle, Mauldin, to C&K Benefits LLC. Richard Jackson represented the landlord, Dianthus LLC, in leasing 16,000 SF of industrial space in Greenville.

Lyn Tyner represented the tenant, Yuasa International, in leasing 7,500 SF in Matrix Business Park for a

sales and demonstration facility.

Bob Shaw and Jake Jackson represented the landlord, SC Telco Federal Credit Union, in leasing 4,330 SF of office space at 420 E. Park Ave., Greenville, to Global View Investment Advisors LLC. Richard Barrett represented the seller in selling 4,800 SF of flex space in Powdersville.

Givens Stewart, Garrett Scott and Brockton Hall represented the landlord, Greenville Warehouse Associates LLC, in leasing 10,000 SF of industrial space in Greenville.

Frank Hammond and Nick Reinhardt represented the seller in selling 6.59 AC on Woodruff Road in Five Forks.

Frank Hammond and Nick Reinhardt represented the seller in selling a 4,750 SF office building on Pleasantburg

COMMERCIAL REAL ESTATE TRANSACTIONS IN THE UPSTATE

Drive in Greenville.

Givens Stewart, Garrett Scott and Brockton Hall represented the landlord, Greenville Warehouse Associates LLC, in the lease of 30,000 SF of industrial space in Greenville.

Jake Jackson and Brantley Anderson represented the tenant, Hannush Enterprises LLC, in leasing 1,450 SF of office space at 20 W. Antrim Drive, Greenville, from Kairos Holdings II LLC. COLDWELL BANKER COMMERCIAL CAINE ANNOUNCED: David Sigmon represented the seller, Halter Properties LP, in selling 2.67 AC at Village Court, Greer, to Jason O’Neal.

Robert Zimmerman represented the buyer, Stoneledge Inc., in purchasing 35.1 AC at New McElhaney Road and Old White Horse

Road, Travelers Rest, from Travelers Rest Property Holdings LLC. Rick Cauthen represented the seller, Henderson Enterprises Inc., in selling a 6,828 SF retail building on 0.52 AC at 107 Evening Way, Mauldin, to RQ Property LLC. Pete Brett, David Sigmon and Matt Vanvick represented the seller, 713-715 San Bruno Ave. Inc., in selling a 6,500 SF office building on 0.67 AC at 400 Pelham Road, Greenville, to 400 Pelham Park LLC. Graham Howle represented the buyer, Ivester Holdings LLC, in purchasing a 1,872 SF office condominium at 880 S. Pleasantburg Drive, Suite F, Greenville, from Teresa Lawson Barksdale & Joseph Bryan Lawson.

Tim Satterfield and Angela Halstead represented the buyer,

Two Eagles LLC, in purchasing 3.92 AC at 105 Pine St. Ext., Campobello, from Campobello Rentals LLC. Tim Satterfield and Angela Halstead represented the buyer, Mezger Investment Properties LLC, in purchasing a 7,000 SF industrial building at 170 Metro Drive, Spartanburg, from Trev A. Neuburger Bypass Trust.

Steve Hammett represented the seller, Peggy E. Garland– Coleman Trust, in selling a 2,090 SF office/retail building on 0.21 AC at 927 Beaumont Ave., Spartanburg, to 925 Beaumont Ave. LLC, represented by Tim Satterfield and Angela Halstead.

Tim Satterfield and Angela Halstead represented the landlord, Riberiro Maria LA, in leasing a 34,053 SF industrial building

| DEALMAKERS | 13 at 1201 Union St., Spartanburg, to Robbie Cooley.

Tim Satterfield and Angela Halstead represented the landlord, Palmetto Belk LLC, in leasing a 1,200 SF retail space at 100 E. Main St., Suite R7A, Spartanburg, to The Robins and Morton Group.

Tim Satterfield and Angela Halstead represented the landlord, Kelestatio LLC, in leasing a 1,700 SF retail building at 253 Magnolia St., Spartanburg, to McClellan Catering Inc. Tim Satterfield and Angela Halstead represented the landlord, Spartanburg Housing Authority, in leasing a 12,380 SF office space at 325 S. Church St., Spartanburg, to the SC Vocational Rehabilitation Department.

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14 | CITY SCOUT |

UBJ

WHAT THE UPSTATE CAN LEARN FROM DEVELOPMENTS IN OTHER CITIES

Scouting Nashville: The Pinewood Social Club

Historic trolley barns in Rolling Mill Hill after rehabilitation.

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07.31. 2015

Music City complex could be model for similar development in Greenville MICHAEL SIMMONS (MRED ’15) & ROBERT BENEDICT, DIRECTOR, CLEMSON MRED

The Pinewood Social Club is an excellent example of an adaptive and mixed-use development anchored by an entertainment, dining and social establishment in Nashville’s Rolling Mill Hill neighborhood. A similar development would be a welcome addition to Greenville’s popular music, dining and social scene.

The Clemson University Master of Real Estate Development Practicum requires second-year students to complete a comprehensive development proposal during their last semester that is inspired by case studies of successful and creative infill projects. The Pinewood Social Club provided a superb case study of an adaptive use of a historic structure that has become a destination for residents of Nashville.

Like the West End of Greenville, the Rolling Mill Hill neighborhood of Nashville experienced a gradual decline starting in the 1960s and ’70s, but is now >>

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07.31.2015

|

upstatebusinessjournal.com

>> experiencing a dramatic revitalization that is a very similar narrative to that of downtown Greenville.

Like the West End of Greenville, the Rolling Mill Hill neighborhood of Nashville experienced a gradual decline starting in the 1960s and ’70s, but is now experiencing a dramatic revitalization that is a very similar narrative to that of downtown Greenville.

THE TROLLEY BARNS The catalyst for the revitalization of the Rolling Mill Hill neighborhood has been six formerly dilapidated trolley barns that have been renovated into a successful mixed-use development attracting small businesses and entrepreneurs. The trolley barns appear utilitarian, but the real character is inside with exposed masonry walls, original windows and unique gathering areas for patrons.

According to Nashville’s Center for Historic Preservation, the WPA built these historic structures between 1939 and 1941. The “trolley barns” never housed trolleys – instead, they housed several city public works departments, including engineering and water works.

WHAT THE UPSTATE CAN LEARN FROM DEVELOPMENTS IN OTHER CITIES

have opened a number of successful restaurants and entertainment venues in and around Nashville.

This club is distinctive not only for its food but also a popular bowling alley inside the restaurant, an outdoor pool (free except for a towel rental of $5), outdoor and indoor bars. The historic character of the building adds a character that is popular with singles and families.

The five other renovated trolley barns surrounding the Pinewood Social Club are home to a number of small businesses and entrepreneurial firms. Neighboring tenants include an accounting firm, an architecture firm, a nonprofit group and a law firm. This mix of tenants creates a mini office and entertainment district within a unique neighborhood in Nashville.

| CITY SCOUT | 15

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PINEWOOD SOCIAL CLUB Anchoring the Rolling Mill Hill redevelopment is the Pinewood Social Club, which is housed in one of the trolley barns. Consisting of 13,000 square feet, Pinewood Social Club is owned and operated by Benjamin and Max Goldberg, brothers and local entrepreneurs who

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This photo: The pool at Pinewood Social Club; Above: The trolley barns after rehabilitation

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ISG_Cabling.indd 1

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The West End’s UBJ

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a conglomeration of old, worn-down warehouses and lower-income housing – will be a completely different place. Properties that stood vacant for decades are fetching millions of dollars from developers anxious to meet the high demand of those wanting to live, work and play in downtown Greenville.

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CBC Caine, delves into that topic in depth on page 8.

The general consensus is that the market has plenty of pent-up demand. Banks are lending and projects are winning approval. Where we end up in three or five years is anyone’s guess.

For now, it’s just another chapter in Greenville’s own West Side story.

Here’s a look and an update, on several – but not all – of the West End projects on tap.

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Developers are banking the project will come to fruition, though, snatching up property along the proposed park boundaries and building there with the hopes that it will come. Land prices continue to skyrocket, pricing smaller investors out of the market and bringing in large regional developers looking to tap into an already hot market.

The speculation is driving a discussion on whether Greenville is being overdeveloped. One of our columnists in this issue, Brad Halter with

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Come 2016, Greenville’s West End – once

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Adding to that demand is the dream – and the hope – that the city of Greenville will indeed create a west side city park. City leaders, including Mayor Knox White, are trying to move the park project forward, but have yet to commit to any action beyond $300,000 to fund the creation of a west side park master plan. The city’s public works facilities also must be moved prior to the creation of the park at a cost of around $20 million, which the city does not currently have in the budget.

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sjackson@communityjournals.com

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SHERRY JACKSON | STAFF

on S Hud s

Developers are rushing to Greenville’s west side — and hoping that plans for a new city park fall into place

NEW BEGINNING

FOCUS ON COMMERCIAL REAL ESTATE

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upstatebusinessjournal.com

Proposed Fair market value: $1,122,250, Sale price: $2,700,000

(across from Fluor Field)

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Size: 160 acres Location: Near the Kroc Center,

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HOMEWOOD SUITES BY HILTON HOTEL

Developer: Parks Hospitality Group Address: 942 S. Main St.

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Developer: Woodfield Investments No. of units: 270 apartments Address: 1100 S. Main St. and 8 Perry Ave. Proposed Fair market value: $1,807,300

PENDLETON STREET BAPTIST CHURCH PROJECT

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4

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Developer: 1027 Partnership LLC, Trevor Ream No. of units: 18 townhomes Address: 1027 S. Main St. In progress: Completion 2016 Fair market value: $700,130, Sale price: $899,000

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Developer: Grubb Properties No. of units: 215 apartments Address: 25 River St. (Rhett and River) In progress: Completion spring 2016 Fair market value: $2,259,900, Sale price: $950,000

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Developer: Ron Rallis No. of units: 10 townhomes Address: 101-109 N. Markley St. Pending: Construction to begin 2015

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PERIMETER WEST END (FORMERLY STADIUM APARTMENTS)

Developer: Ron Cobb No. of units: 70 condos Address: 100 N. Markley St. (Rhett and Markley) Pending: Construction to begin 2015 Fair market value: $199,160, Sale price: $223,000

GREENVILLE LOFTS

architecture I interiors I planning I landscape

Š 2015 Group 4 Design, Inc. : PLANS, DESIGN CONCEPTS, WRITTEN MATERIALS AND DRAWINGS ARE NOT TO BE REPRODUCED, ALTERED, COPIED IN ANY FORM OR MANNER, NOR ASSIGNED TO ANY PARTY WITHOUT OBTAINING WRITTEN PERMISSION & CONSENT OF Group 4 Design, Inc.

Developer: Arlington Properties No. of units: 215 apartments Address: Corner of Westfield and Academy streets Pending: Construction to begin 2015

10 MARKLEY ROW

121 RHETT

Developer: The Croft Company No. of units: 36 condos Address: Rhett at Falls Park Drive In progress: Completion 2016 Fair market value: $785,100

ELEMENTS WEST

Developer: TRV Development No. of units: 60 apartments Address: 806 Green Ave. Pending: Construction to begin August 2015 Fair market value: $1,093,760

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PARK PLACE ON HUDSON

Developer: Asterisk Development No. of units: 24 townhomes Address: 104 S. Hudson St. Pending: Construction begins August 2015 Fair market value: $366,390

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12 SOUTH MAIN AT RIVER

Developer: STM Acquisition and Development No. of units: 30-40 apartments Address: 702 S. Main St. Pending: Construction to begin December 2015

13 NEXT MANUFACTURING

Size: 36,000 square feet light manufacturing space Address: 400 Birnie St. In progress: Completion August 2015

14 GREENVILLE WATER REDEVELOPMENT

Size: 10 acres Address: 407 W. Broad St. In progress

15 REEDY POINT VISITORS CENTER

Size: 1.2 acres Location: River Street and the Reedy River Proposed

07.31.2015

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FOCUS ON COMMERCIAL REAL ESTATE

upstatebusinessjournal.com

16 DISTRICT WEST

Developer: Flournoy Development No. of units: 365 apartments Address: 101 Reedy View Drive

(@Westfield and West Broad streets) In progress: Completion 2016 Fair market value: $3,774,600 Sale price: $3,000,000

17 TRAVERSE

Developer: Development team led by David Miller No. of units: 24 condos Address: 110 Markley St. Pending: Construction to begin 2015 Fair market value: $786,100, Sale price: $995,000

Where’s the parking on the West End? bjeffers@communityjournals.com Is the lack of parking in West Greenville reality or perception?

With an absence of garages on the west side of Greenville, many people complain that finding parking is a problem.

The west side is classified as C-4 zoning like the rest of the central business district, which means new developments do not have to provide additional parking when they are built.

According to the city website, the city has more than 6,000 parking spaces citywide; roughly 700 of those are free street spaces. According to General Parking Manager Dennis Garrett, the city has 204 street spaces starting at River Street and continuing west.

“The problem isn’t that there’s not enough parking. It’s that people don’t want to have to pay for parking in private lots,” said Mary Douglas Hirsch, downtown development manager.

Additional parking will be available soon, Hirsch said. The completion of the work at RiverPlace will add 300 parking spaces to the garage there. The city is also demolishing the former Greenville Transit Authority building on Augusta Street and creating a parking lot there.

New developments planned on the West End will have parking underneath, Hirsch said.

County Square also offers a place for people to park for free and then ride into downtown on the trolley, which offers service on Thursday through Sunday and during Greenville Drive baseball games.

With over 300 miles of shoreline, and only 45 minutes from Greenville, Lake Keowee is the ideal location for a weekend getaway or family estate. At Crescent Communities, we currently have several lakefront tracts for sale on Lake Keowee – ranging from 20 to 1000 acres in size. Below you’ll find just a few of our available tracts.

TRACT: 7077.01 Oconee County, SC Acres: 194.6 Price: $2,043,300

• Approximately 15 miles north of Seneca, SC • Roughly 5,500 ft of shoreline along pristine Lake Keowee • Offers excellent lake and long-range mountain views

TRACT: 7048.01 Oconee County, SC Acres: 88.92 Price: $1,067,040

• Located near Seneca, South Carolina • 1,602 ft of shoreline on Lake Keowee • Ideal for a light industrial or residential development Photo by Rod Fincannon

BENJAMIN JEFFERS | STAFF

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To view all of our listings visit

CRESCENTLAND.COM/KW

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07.31. 2015

CRE quarterly market reports Analysis derived from second quarter 2015 market reports supplied by Coldwell Banker Commercial Caine, CBRE, Colliers, Lee & Associates, NAI Earle Furman and Cushman & Wakefield | Thalhimer.

Industrial

Office

SUMMARY:

Retail

SUMMARY:

The industrial market saw a slowdown in the first and second quarters of 2015. Businesses rethinking their supply chains to create better manufacturing operations is driving the market.

Rental rates are decreasing slightly due to a surplus of old space becoming available as tenants move into larger and/or newer buildings. The current inventory according to CoStar is 195 million square feet across 4,700 buildings in the Upstate.

The second quarter 2015 saw the completion of six buildings totaling 484,000 square feet. Most activity in the industrial sector has involved build-to-suit and speculative construction.

The second quarter was encouraging but not as good as the first quarter of 2015, with rental rates decreasing 2.2 percent from Q1 to Q2.

However, the overall vacancy rate sits at 16.4 percent, down from 17.5 percent in the first quarter 2015. Most leasing activity was a result of smaller tenants relocating and/or expanding.

With the demand for space in the CBD, rates have risen from $20.11 to $23.36 per square foot. Landlords are opting to keep their buildings temporarily vacant with the potential for future redevelopment or restructuring their facilities and rent rolls to be attractive for potential sale. Many of the suburban buildings are relatively full.

OUTLOOK:

SUMMARY: Asking rental rates remain flat and the vacancy rate in the retail sector hasn’t moved much, either. Options on existing space are somewhat limited as much of the vacant space is located in older shopping centers or outside of the prime retail intersections. Developers and tenants are turning to redevelopment and new construction.

Wal-Mart, Dollar General and Family Dollar stores are expanding like crazy. What does this say for our retail market?

OUTLOOK:

OUTLOOK:

Even though Volvo will not be locating in the Upstate, look for the “Volvo effect” with secondand third-tier suppliers locating here for the labor force and access to the Inland Port. Additional speculative space is still needed. Large land tracts with access to utilities are becoming hard to find, prompting developers to expand outside of traditional industrial corridors.

Pacolet Milliken Enterprises recently listed six major tracts of land totaling 2,900 acres with the potential for 12 million square feet of industrial development – something to keep an eye on.

INDUSTRIAL VACANCY RATE TRENDS 8.1% 8.2% 8.1%

Market

5.3% 5.4% 4.8%

Depend on the office market to produce strong activity for the remainder of 2015. Outof-market investors and developers considering the market will continue to flock to Greenville.

Look for several new low- to mid-rise office buildings in the near future. Rental rates will increase, but concessions and free rent are here to stay for a while. A significant amount of space will be available in the future with the Camperdown project, Erwin Penland building, a new building at CU-ICAR and CertusBank vacating its space.

Number of Buildings Market Size (SF)

$35

Overall Vacant Space (SF)

9,669 84,026,131 SF 5,449,309SF

$33 $31 $27 $25

8.1% 9.0% 7.6%

RETAIL SECTOR IN 2Q15

CLASS A CBD ASKING RENTS IN REGIONAL OFFICE MARKETS ($/SF FS)

$29

Anderson

We’ll see smaller and more efficient retailer square footage as retailers adapt to consumer demands. More shopping centers will be in the 10,000 to 20,000 square foot range and will contain more restaurants and hard goods as opposed to soft goods. Several new grocers will be entering the market with new construction.

$23

Overall Vacancy (%)

6.5%

Direct Vacancy (SF)

5,163,738 SF

Sublease Vacancy (SF)

$21

Greenville

$17

7.6% 7.1% 8.1%

$15

Net Absorption Charleston Charlotte 2015 Q1 2015 Q1

Atlanta 2015 Q1

Greenville Columbia 2015 Q2 2015 Q1

Source: CBRE Research, Q2 2015

150,971

Average Asking Rental Rate ($/SF/Yr) $9.77

Spartanburg

Source: CoStar, provided by Colliers

285,572 SF

$19

Source: CoStar Property as of 7/15/15, provided by NAI Earle Furman.

22 | ON THE MOVE |

UBJ

PLAY-BY-PLAY OF UPSTATE CAREERS

HIRED

PROMOTED

HIRED

APPOINTED

|

07.31. 2015

APPOINTED

Kevin Mertens

Matt Lochel

Bruce Halverson

Cindy Lee

Joan T.A. Gabel

Joins United Community Bank as a financial advisor. Mertens has more than 30 years of investment management and banking experience. He most recently served as vice president and senior portfolio manager at TD Wealth. He also served at other financial institutions and on the staff of former U.S. Sen. Fritz Hollings.

Named director of media and content strategies at Jeff Dezen Public Relations.

Lochel was appointed to JDPR’s senior leadership team in 2014. He originally joined JDPR in 2013. He previously spent five years as a network news producer on the international desk at NBC News.

Named director of the arts at Christ Church Episcopal School. Halverson will oversee the care and use of the new Performing Arts Center. He recently retired as president of the South Carolina Governor’s School for the Arts and Humanities. He has worked professionally with theaters across the country.

Named chair of the Clemson University Department of Engineering and Science Education. Lee previously served as interim chair. She was program manager for the National Science Foundation Environmental Sustainability Program and a member of the U.S. Environmental Protection Agency Science Advisory Board.

Named executive vice president of academic affairs and provost at the University of South Carolina. Previously, Gabel served as dean of the University of Missouri’s Trulaske College of Business since 2010. She will officially begin at USC on Aug. 24, pending formal approval by the board of trustees.

COMMUNITY The Cliffs entered into an agreement with professional wakeboarder Abby Delgoffe to name her as its wakeboard coach and a member of the wellness

team. Delgoffe turned pro in 2012 and is currently ranked 12th in the world.

DEVELOPMENT O’Neal Inc. hired Sofiya Trakhman

as electrical design specialist and Peter Fontane as electrical department head.

Trakhmam has more than 25 years of electrical design experience, having worked previously at Facility Group.

Fontane has more than 30 years of electrical engineering experience in the Atlanta area, having worked previously at Facility Group and Sandwell Engineers. >>

WE HAVE MOVED TO SERVE YOU BETTER

Please note our NEW office address is 408 EAST NORTH STREET GREENVILLE, SC 29601

COMMERCIAL • CORPORATE • LITIGATION COMMERCIAL LENDING • REAL ESTATE 864-272-0556 | www.bellcarrington.com

07.31.2015

|

PLAY-BY-PLAY OF UPSTATE CAREERS

upstatebusinessjournal.com

VIP

Katherine Lockhart Named business banking market executive for the Western Carolinas market for Bank of America Merrill Lynch. Lockhart has 25 years of commercial banking experience.

She joined the bank in 2004 and has held leadership roles in business banking, client development and sales performance and support.

| ON THE MOVE | 23

>> MARKETING/PR ZWO selected four new interns.

Joseph Barnes is a marketing and entrepreneurship major at the Moore School of Business at the University of South Carolina. He also serves as a brand ambassador for REC*IT, a mobile application for intramural sports and fitness. Alex Dib is a graphic design major at Anderson University and has experience in apparel design and as a printer assistant. Alicia Leary received a degree in art history from Furman University and worked with the Artisphere festival as an intern and at Sunrift Adventures as a digital marketing assistant. Micah Peek is majoring in graphic design at Anderson. He previously interned with public artist David Gerhard.

CONTRIBUTE: New hires, promotions & award winners may be featured in On the Move.

Send information and photos to onthemove@ upstatebusinessjournal.com.

CLOSE MORE DEALS. Over 100,000 readers look to the UBJ every week to help them close more business.

DRINK UP!

At Work

GUEST SPEAKERS: Gregg Hunter, LPC

Join us for the LiveWell Greenville August Healthy Workplace Roundtable discussion:

Director of client ServiceS with Mclaughlin Young group

THE WAR ON

WORKPLACE STRESS. Our August 13, 2015 Healthy Workplace Roundtable discussion will focus on what we, as employers, can do to help our employees combat mental health issues and to erase the stigma behind EAPs. The Roundtable will take place at the YMCA Metro Office (723 Cleveland Street) from 11:45 AM – 1:15 PM.

Bonnie Brown, LISW-CP, LPC

eap Manager with greenville health SYSteM

Dr. Thomas Britt

profeSSor of pSYchologY with cleMSon univerSitY

A healthy lunch will be provided by:

This event is sponsored by:

Please visit LiveWellGreenville.org for more information.

LWG-1002-August At Work Roundtable-Ad_8.75x5.005_8.15.indd 1

7/28/15 3:17 PM

24 | NEW TO THE STREET |

UBJ

THE FRESHEST FACES ON THE BUSINESS LANDSCAPE

Open for business

|

07.31. 2015

1

1. Glam Sheek Boutique recently opened at 615 N. Main St., Suite C, Mauldin. The business caters to all sizes up to plus. Hours are Tuesday-Friday, 10 a.m.-7 p.m., and Saturday, 11 a.m.-7 p.m. For more information, visit bit.ly/glamsheek or call 864-243-8020.

2. ADC Engineering Inc. recently opened at 25 Woods Lake Road, Suite 210, Greenville.

The company is a full-service structural engineering, roofing/waterproofing consulting, civil engineering, and land planning and landscape architecture firm. For more information, visit adcengineering.com.

Photos provided

2

CONTRIBUTE: Know of a business opening soon?

Email information to bjeffers@communityjournals.com.

Giving a Holiday Party?

LET US WRAP UP THE DETAILS!

• Personalized menus by our Executive Chef • Attentive, personalized service from our staff • Beautifully appointed rooms hold up to 250 guests • Convenient downtown location and unparalleled views

FOR MORE INFORMATION CONTACT YOUR PRIVATE EVENT DIRECTOR.

Julia Bankert | julia.bankert@clubcorp.com

55 Beattie Place | 864.232.5600

Some restrictions and exclusions may apply. Contact club for details. © ClubCorp USA, Inc. All rights reserved. 21514 0713 BE

1 A True Story –

HOW YOU CAN HELP YOUR RISING JUNIOR OR SENIOR FIND THE RIGHT CAREER PATH AND GO TO COLLEGE WITH A SCHOLARSHIP! By Smart Work | Network, Inc.

2. MY FAMILY’S RECENT STORY. My nephew’s three friends received partial scholarships to play baseball at nearby colleges. Allen had not even applied and was discouraged because his parents couldn’t see any financial way for him to attend.

Although his family knew he was a great pitcher and had achieved better academic standing than his buddies, Allen was simply resigned to the fact that college was out of his reach!

3. PREDICTIVE CAREER SCIENCE. When my sister told me about the situation, I directed Allen to the most statistically predictive career assessment on the market, the CareerChoiceGPS™. His results

Sponsored Content

5

The

< THE SITUATION. 65% of all high school and college seniors have no idea what they want to do following school – and 90% of schools do not provide adequate college or career planning before, during, or after graduation. showed that even beyond his academic success and athleticism, he was naturally “hard-wired” to be high enterprising (self-initiating) and had the talent profile for many different professional careers. Allen was able to identify several career paths from his ‘fit’ score report that he could actually visualize doing.

4. THE #1 COLLEGE SEARCH/SELECTION SITE IN THE UNITED STATES. I then introduced Allen to my colleague Dominick Ferraro, the founder of CollegeSelectU.com.

CollegeSelectU is the premier college planning technology that helps families navigate the college search, selection and admissions process, including

finding available scholarships and grants. CollegeSelectU helped Allen identify his best options for campus, curriculum, coaching, and funding. In less than 3 weeks after uploading his information, Allen was in front of hundreds of colleges and had over 40 coaches recruiting him as a pitcher (many offering full scholarships).

In less than two months of work with CareerChoiceGPS™ and CollegeSelectU, Allen is heading to college next month, with only room and board to pay, and a guarantee to be a pitcher in the lineup as a freshman … his dream come true.

5. SO WHAT ABOUT YOUR SON OR DAUGHTER? Your student (high school or college) can

have similar success if they really “know themselves” and make curriculum and career decisions based on their natural hard-wired talents/personality using the CareerChoiceGPS™ online career assessment. They will gain clarity about who they are and the most likely paths to success – whether college-bound or not. And coupled with the genius of CollegeSelectU to attract numerous colleges throughout the country who are seeking students just like them (both athletes and non-athletes), the possibilities can become reality.

Don’t you want your student to have the full benefit of what is available today? Allen’s parents did.

Smart Work | Network, Inc. is a certified Woman-Owned Small Business and the Master US Distributor for Smart Work | Assessments.

To learn more about the CareerChoiceGPS™, see a short video at www.careerchoicegps.com/videos.html. Learn more about us - smartworknetwork.com, smartworkassessments.com, careerchoicegps.com. or 864.233.3007. We are proud strategic partners of CollegeSelectU.com.

Executive Search • Talent Consulting • Predictive Assessments

135 South Main St., Suite 500, Greenville, SC | 864-233-3007 | smartworkassessments.com

26 | THE FINE PRINT |

UBJ

BUSINESS BRIEFS YOU CAN’ T MISS

Converse and Legacy Charter partner for STEM program Converse College and the Legacy Charter School have partnered to increase STEM (science, technology, engineering, math) literacy within Legacy’s Early College High School division.

The program will bring Legacy students to the Converse campus for laboratory experiences, mentoring and career exploration each month during the academic year. During the field trips, Legacy students will interact with Converse faculty and student mentors, and with professionals in STEM fields from across the Upstate.

The partnership extends the reach of Converse’s STARS program (science, technology and research scholars), which encourages interest in scientific research careers by pairing Upstate-area high school students with Converse faculty for long-term, in-depth science and technology projects.

“Legacy students will have an immersive academic experience working handson in Converse biology laboratories,” Dr. Neval Erturk, Converse chair of biology, chemistry and physics, said. “They will be mentored by Converse faculty and interact with Converse students. The experience will provide Converse students with valuable mentoring skills and training as they prepare for their own careers after graduation.”

Monthly field trips to Converse will focus on topics such as nutrients in food, DNA, genetic counseling, antibiotic effects and herbal extracts, leaf pigments, and natural selection.

|

07.31. 2015

as president, and has been responsible for driving business development and growing regional and national strategic partnerships.

Garrison, COO, is a 20-year veteran of Sparks Research, primarily responsible for customer relations and business continuity.

Chief Intelligence Officer Jon Christiansen has been with the company since 2009. He is primarily responsible for business intelligence and analytics, methodological innovations and strategy.

The new executive leadership team plans to aggressively grow through acquiring top talent and investing resources in innovative research and intelligence solutions. The company will be launching a new website and re-envisioned brand to highlight its enhanced capabilities and team.

BFGoodrich sells 1 million of its new tires

USBI plans $1M expansion in Seneca US Building Innovations Inc. (USBI), a company that specializes in the production of advanced coatings, is investing $1 million for a new facility to expand its Upstate operations.

The expansion is expected to create 31 new jobs in Seneca.

Founded in Pickens in 2011, USBI began as a wholesale provider of hydrophobic surface coatings. In an effort to meet the growing demands of its customer base, the company expanded its operations to include product development and manufacturing.

Specializing in advanced coatings, USBI serves industries ranging from marine, auto and aviation to electronics, architectural and residential applications.

“We are grateful for the environment to grow, and for the support the state of South Carolina and Oconee County provide for business,” said USBI President Erin Roussey in a release. “We look forward to being part of the continuing economic success of the Upstate. ” The company’s new 17,000-square-foot facility, located at 391 Newry Road in Seneca, will house a research and development lab, warehouse and distribution space and manufacturing operations.

The facility is expected to be fully operational by the end of 2016, with hiring for the new positions anticipated to begin in the fourth quarter of 2015.

Interested applicants should contact info@usbiinc.com.

Sparks Research acquired by employees Three long-term employees acquired Clemson-based Sparks Research from founder David Sparks. Richard Groom, Leanna Garrison and Jon Christiansen took ownership of the company from Sparks in April 2015 and have assumed executive leadership roles within the company.

Groom, now CEO, has been with the company since 1997, formerly serving

Michelin North America’s BFGoodrich Tires brand has sold more than 1 million All-Terrain T/A KO2 tires in North America, less than eight months after launching in the market.

The light truck tire premiered in November 2014 with 12 initial sizes and has expanded to 40 available sizes. A total of 61 sizes will be available to more than 20,000 BFGoodrich authorized dealers when the line expansion is complete in the coming months.

Key improvements of the KO2 over its predecessor include tougher sidewalls, longer tread life and better traction, the company said in a release.

Elevate Golf selected for course marketing Golf course owner and management company Brown Golf Management selected Greenville-based Elevate Golf Partners as its partner in marketing golf course properties and corporate entities.

The services agreement includes branding, email and text message marketing, Web development, digital and marketing collateral, social media, and other related marketing services.

“We are thrilled to be partnering with Brown Golf Management,” Elevate Golf founder and CEO Brad Powell said in a release. “Their approach to ownership and management of golf courses aligns perfectly with our mission to merge tradition and technology to create rich experiences for members and customers of all generations.”

Brown Golf currently manages local course Cherokee Valley Golf Club in Travelers Rest.

07.31.2015

|

upstatebusinessjournal.com

FORD’S OYSTER HOUSE AND CAJUN KITCHEN closed its doors last week.

Owner Jason Fletcher said it was a difficult, but necessary, decision. Fletcher’s company, High Street Hospitality Group, also owns The Green Room, SIP and The Playwright, a new Irish pub opening in August.

BUSINESS BRIEFS YOU CAN'T MISS

| THE FINE PRINT | 27

AUGUST 20-30

Putting our best FOOD forward.

These local restaurateurs team up to offer you the chance to experience some of the area’s best cuisine at an appetizing price!

MEANWHILE, AT MAGNOLIA PARK ON WOODRUFF ROAD in Greenville, Toby Keith’s I Love This Bar and Grill has canceled its plans to open, citing landlord issues. It’s not a huge surprise, as the restaurant chain, Boomtown Entertainment, has had some financial issues lately with unpaid taxes and lawsuits. The company has already closed several locations this year.

CONSTRUCTION ON TUCANOS BRAZILIAN GRILL at Magnolia Park is expected to begin in August with plans to open in late 2015.

Check out Upstate Foodie Fest 2015 on FACEBOOK and enter to win a $50 gift card to one of these fine restaurants!

Be sure to check the for participating restaurants, menus, and more!

28 | #TRENDING |

UBJ

INFORMATION YOU WANT TO KNOW

OVERHEARD @ THE WATERCOOLER RE: BEER!

“Talking quality with @RJRockers today @greenville_journal @UpstateBiz” >> @amorris_CJ “Such a great picture! Thanks for coming by @amorris_CJ” >> @RJRockers “We’re so excited to be coming home to Greenville in late August. Let’s get this show on the road and start making some beer! #scbeer” >> @xbonebrewing “Can’t wait! RT @amorris_CJ: New brewery coming our way!” >> @SJackson_CJ

WATCH & SEE

| VOL. 4 ISSUE 30

DIGITAL FLIPBOOK ARCHIVE >>

adventures st

in travelers re

Crooks Photo by William

SWAM P RABBIT TRAIL LONG BEFORE THE GHSLOCAL BUSINESSES LIKE CAME THROUGH, ON THE MAP - PG 20 PUT TR SUNRIFT ADVENTURES

The layout of print meets the convenience of the Web: flip through the digital edition of any of our print issues at upstatebusinessjournal.com/ past-issues.

RE: ADVENTURES IN TR OUR INAUGURAL TRAVELERS RESTTHEMED SPECIAL ISSUE “As the GHS Swamp Rabbit Trail exceeded all expectations for usage, Travelers Rest, South Carolina took advantage of its place at the start of the trail, adding restaurants, shops, parks and more. In his final two years as mayor, Wayne McCall plans to continue with the steady yet careful growth to create a town that both longtime residents and visitors can enjoy.” >> Heather Stenmann

“A big colonial style brick bridge over US 25 for walking and biking would connect the two halves of the city and make the businesses on the east side of town more accessible. It could be a showpiece that would be the focal point of the city. Connecting the neighborhoods with sidewalks would make the town safer and raise property values as well as increase the tax base. All those small, older houses in TR sit on huge lots and are ripe for renovation or replacement. There just needs to be a catalyst to spur improvements on. Covering open ditches with sidewalks, burying electric lines, and lining neighborhood streets with decorative, consistent fencing would transform the older sections of town to valuable housing capable of meeting housing demands as well as increasing the tax base.” >> JT2015 upstatebusinessjournal.com “Asheville, Greenville, @TravelersRestSC – all got cooler after I moved away. Luckily, I moved back to Greenville.” >> @jerrymsalley “With 350 employees and customers on every continent, @TSBrass chose #TravelersRestSC before it was cool bit.ly/1SJLxRg” >> @ashleyboncimino “Many thx to @UpstateBiz for their article about our TR headquarters.” >> @TSBrass “Great to see @SunriftinTR on the cover of @UpstateBiz – great article on an outdoor staple in the upstate.” >> @Chris_A_Graves “Thank you Sunrift for sticking with the community through thick and thin. It’s a great store and a great shopping experience.” >> Bucky Tarleton

07.31. 2015

BIZ BUZZ

Distilled commentary from UBJ readers

JULY 24, 2015

|

The top 5 stories from last week’s issue ranked by shareability score

>> 523 1. Fortune 500 engineering firm relocates 350 jobs from Spartanburg to Greenville

>> 334 2. Putting TR on the Map

>> 217 3. Leadership Greenville Class 42

>> 184 4. Mauldin after-school complex nears completion

>> 119 5. West End Walk stays out of Main Street’s ‘hustle and bustle’

RE: DOUBLE-DIGIT HEALTH INSURANCE RATE HIKE REQUESTS ARE NOT FINAL INCREASES, SAYS SC DEPARTMENT OF INSURANCE DIRECTOR “It is important to note that the ‘headline numbers’ are simply averages across the entire state. Actual rate increases will vary by county and plan type; in addition to state approval. As mentioned in the comment below, Open Enrollment starts November 1, 2015!” >> schealthconnector upstatebusinessjournal.com “Enrollment in the Federal Marketplace begins November 1, 2015, and continues through January 31, 2016. @ signupSC #ACAHeretoStay” >> Palmetto Project upstatebusinessjournal.com

WEIGH IN @ THE UBJ EXCHANGE Got something to offer? We’re looking for expert guest bloggers from all industries to contribute to the UBJ Exchange. Send posts or blog ideas to eprice@communityjournals.com.

Check out the new Final Edit, a weekly blog post from our editors that reviews our week’s work in both UBJ and the Greenville Journal.

UPSTATEBUSINESSJOURNAL.COM @UPSTATEBIZ

FACEBOOK.COM/ THEUPSTATEBUSINESSJOURNAL

LINKEDIN.COM/COMPANY/ UPSTATE-BUSINESS-JOURNAL

UPSTATEBUSINESSJOURNAL. COM/SUBSCRIBE

Sign up to receive breaking news emails & The Inbox, our weekly rundown of the top 10 local biz stories you need to know.

07.31.2015

|

INSIDE THE UPSTATEâ&#x20AC;&#x2122;S NETWORKING AND SOCIAL SCENE

upstatebusinessjournal.com

DATE

| PLANNER | 29

EVENT INFO

WHERE DO I GO?

HOW DO I GO?

FYI Friday Speaker: Danny Morrison, president of the Carolina Panthers

Country Club of Spartanburg 2500 Country Club Road, Spartanburg, 11:30 a.m.-1 p.m.

Cost: Chamber members $15, nonmembers $25 Register: bit.ly/fyi-july2015

Minority Business Summit

BMW Zentrum 1400 Highway 101 S, Greer

More info: greerchamber.com

High Performance Leadership Series Topic: Effective Communication

Commerce Club 55 Beattie Place, 17th Floor, Greenville 7:30 a.m.-11 a.m.

Register: 248-766-6926

Upstate SC Alliance Mid-Year Meeting Speaker: James Clements, president of Clemson University

Crowne Plaza 851 Congaree Road, Greenville 3:30-5 p.m.

Cost: Free Register: bit.ly/upstate-august2015

Beer and Napkins Event: The Cake and Whiskey, Greenville Story

Human Technologies, Inc. 105 North Spring St., Suite 200, Greenville 6:30-9 p.m.

Cost: $15 Register: bit.ly/beer-aug2015

Iron Yard Ventures 2015 Demo Day Presentations from nine digital health and wellness tech startups

Indigo Hall 190 Ezell St., Spartanburg, 5-7:30 p.m.

Cost: Free Register: bit.ly/iron-aug2015

Tech After Five Networking for tech professionals

Pour Lounge 221 N. Main St., Greenville 5:30-7:30 p.m.

Cost: Free Register: bit.ly/taf-august2015

Greenville Chamber Golf Tournament

Chanticleer Golf Course and Greenville Country Club

More info: bit.ly/golf-aug2015

8/25

Human Resource Management Conference Topic: Keys to Success: Turning Compliance into Opportunities

TD Convention Center 1 Exposition Drive, Greenville 7:30 a.m.-5 p.m.

More info: greenvillehr.org/conference

Tuesday

Our Upstate Vision Forum: Growing Economic Vibrancy in Downtowns and Rural Communities

USC Upstate Sansbury Campus Life Center 800 University Way, Spartanburg 3-5 p.m.

Cost: $10 Register: bit.ly/upstate-sep2015

Friday

7/31

Wednesday

8/12

Thursday

8/13 Wednesday

8/19 Monday

8/24 Tuesday

9/22

CONTRIBUTE: Got a hot date? Submit event information for consideration to events@upstatebusinessjournal.com.

Performing Cushman & Wakefield | Thalhimer is pleased to announce robust leasing activity at Caliber Ridge, located in Greer, South Carolina. Over the past 12 months Bosch Security Systems leased 156,000 SF, Cardinal Health leased 104,000 SF, IEWC leased 52,000 SF, Pilot Freight Services leased 41,600, and Ariens Specialty Brands leased 31,200 SF. thalhimer.com (864) 370 8155

For more information:

BRIAN YOUNG brian.young@thalhimer.com

30 | SOCIAL SNAPSHOT |

INSIDE THE UPSTATE’S NETWORKING AND SOCIAL SCENE

UBJ

|

07.31. 2015

CRAWFORD STRATEGY’S 5TH ANNIVERSARY

NOSE DIVE $10 WEEKDAY LUNCH

Crawford Strategy celebrated its fifth anniversary with a party earlier this month at its downtown Greenville office. Marion Crawford started the marketing agency in 2010 with three employees. Crawford has grown to more than 20 employees and works with several clients, including United Community Bank, Greenville Health System, City of Greenville/Ice on Main and Clemson University Athletics.

116 South Main Street, Greenville SC 29601 | 864.373.7300 TheNoseDive.com Lunch and Dinner, Monday - Saturday | Sunday Brunch

Photos provided

CONTRIBUTE: Got high-resolution photos of your networking or social events? Send photos and information for consideration to events@upstatebusinessjournal.com.

07.31.2015

|

upstatebusinessjournal.com

INSIDE THE UPSTATE’S NETWORKING AND SOCIAL SCENE

| SOCIAL SNAPSHOT | 31

PILOTTOWN Last week The Iron Yard-Spartanburg held the first PilotTown event – an interactive cocktail-party-meets-trade-show created in collaboration with Robyn Hussa Farrell of Resiliency Technologies, the City of Spartanburg, Spartanburg Area Chamber of Commerce, The Iron Yard and local businesses. PilotTown is meant to showcase new products and technology being developed in Spartanburg. Participants have the opportunity to “kick the tires” and maybe find a new collaborator to help grow their own business.

Photos provided

CONTRIBUTE: Got high-resolution photos of your networking or social events? Send photos and information for consideration to events@upstatebusinessjournal.com.

ART & PRODUCTION

IN THIS WEEK’S ISSUE OF UBJ? WANT A COPY FOR YOUR LOBBY?

ART DIRECTOR

AUG. 7: PROTERRA Inside the Upstate company revolutionizing mass transit.

Whitney Fincannon

OPERATIONS PRESIDENT/CEO

Mark B. Johnston mjohnston@communityjournals.com

UBJ PUBLISHER

Michael Allen

CLIENT SERVICES

EXECUTIVE EDITOR

Kristi Fortner

Jerry Salley jsalley@communityjournals.com

STAFF WRITERS

Ashley Boncimino, Sherry Jackson, Benjamin Jeffers, Cindy Landrum, April A. Morris

EDITORIAL INTERNS Andrew Ream, Kayla Wyles

MARKETING & ADVERTISING SALES REPRESENTATIVES Nicole Greer, Kristi Jennings, Donna Johnston, Annie Langston, Lindsay Oehman, Emily Yepes

DIGITAL TEAM Emily Price, Danielle Car

1988 Jackson Dawson opens in Greenville at Downtown Airport

1988

1997 Jackson Dawson launches motorsports Division 1993

1990 Jackson Dawson acquires therapon marketing Group and moves to Piedmont office Center on Villa.

>>

with a majority of them utilizing the general aviation airport as a “corporate gateway to the city.”

In 1997, Jackson and his son, Darrell, launched Jackson Motorsports Group. The new division was designed to sell race tires and go to racetracks to sell and mount the tires. Darrell Jackson now serves as president of the motorsports group and Larry Jackson has two other children and a son-in-law who work there. Jackson said all his children started at the bottom and “earned their way up.”

Jackson kept the Jackson-Dawson branches in Detroit and others in Los Angeles and New York until he sold his portion of that partnership in 2009 as part of his estate planning.

The company now operates a small office in Charlotte, but its main headquarters are in Greenville in a large office space off Woodruff Road, complete with a vision gallery that displays local artwork and an auditorium Jackson makes available for non-profit use. The Motorsports Group is housed in an additional 26,000 square feet building just down the street, and the agency is currently looking for another 20,000 square feet.

Jackson said JMG has expanded into other verticals such as financial, healthcare, manufacturing and pro-bono work, but still has a strong focus on the auto industry and transportation. It’s

Chairman larry Jackson, Jackson marketing Group. Photos by Greg Beckner / Staff

Jackson Marketing Group celebrates 25 years By sherry Jackson | staff | sjackson@communityjournals.com

Solve. Serve. Grow. Those three words summarize Jackson Marketing Group’s guiding principles, and according to owner Larry Jackson, form the motivation that has kept the firm thriving for the past 25 years.

Jackson graduated from Bob Jones University with a degree in video and film production and started his 41-year career in the communications industry with the U.S. Army’s Public Information Office. He served during

Vietnam, where he said he was “luckily” stationed in the middle of Texas at Fort Hood.

He left the service and went to work in public affairs and motorsports at Ford Motor Company in Detroit.

After a stint at Bell and Howell, where he was responsible for managing Ford’s dealer marketing and training, the entrepreneurial bug hit and he co-founded Jackson-Dawson Marketing Communications, a company specializing in dealer training and product launches for the auto industry in 1980.

In 1987, Jackson wanted to move back south and thought Greenville would be a good fit. An avid pilot, he

learned of an opportunity to purchase Cornerstone Aviation, a fixed base operation (FBO) that served as a service station for the Greenville Downtown Airport, providing fuel, maintenance and storage.

In fact, when he started the Greenville office of what is now Jackson Marketing Group (JMG) in 1988, the offices were housed on the second floor in an airport hangar.

“Clients would get distracted by the airplanes in the hangars and we’d have to corral them to get back upstairs to the meeting,” Jackson said.

Jackson sold the FBO in 1993, but says it was a great way to get to know Greenville’s fathers and leaders

>>

2003 motorsports Division acquires an additional 26,000 sq. ft. of warehouse space

1998 1998 Jackson Dawson moves to task industrial Court

also one of the few marketing companies in South Carolina to handle all aspects of a project in-house, with four suites handling video production, copywriting, media and research and web design.

Clients include heavyweights such as BMW, Bob Jones University, the Peace Center, Michelin and Sage Automotive. Recent projects have included an interactive mobile application for Milliken’s arboretum and 600-acre Spartanburg campus and a marketing campaign for the 2013 Big League World Series.

“In my opinion, our greatest single achievement is the longevity of our client relationships,” said Darrell Jackson. “Our first client from back in 1988 is still a client today. I can count on one hand the number of clients who have gone elsewhere in the past decade.”

Larry Jackson says his Christian faith and belief in service to others, coupled with business values rooted in solving clients’ problems, have kept

2009 Jackson Dawson changes name to Jackson marketing Group when larry sells his partnership in Detroit and lA 2003

2009-2012 Jackson marketing Group named a top BtoB agency by BtoB magazine 4 years running

him going and growing his business over the years. He is passionate about giving back and outreach to non-prof non-profits. The company was recently awarded the Community Foundation Spirit Award.

The company reaffirmed its commitment to serving the community last week by celebrating its 25th anniversary with a birthday party and a 25-hour Serve-A-Thon partnership with Hands on Greenville and Habitat for Humanity. JMG’s 103 full-time employees worked in shifts around the clock on October 22 and 23 to help construct a house for a deserving family.

As Jackson inches towards retirement, he says he hasn’t quite figured out his succession plan yet, but sees the companies staying under the same umbrella. He wants to continue to strategically grow the business.

“From the beginning, my father has taught me that this business is all about our people – both our clients and our associates,” said his son, Darrell. “We have created a focus and a culture that strives to solve problems, serve people and grow careers.”

Darrell Jackson said he wants to “continue helping lead a culture where we solve, serve and grow. If we are successful, we will continue to grow towards our ultimate goal of becoming the leading integrated marketing communications brand in the Southeast.”

2011 Jackson marketing Group/Jackson motorsports Group employee base reaches 100 people

2008 2012 Jackson marketing Group recognized by Community Foundation with Creative spirit Award

pro-bono/non-proFit / Clients lients American Red Cross of Western Carolinas Metropolitan Arts Council Artisphere Big League World Series The Wilds Advance SC South Carolina Charities, Inc. Aloft Hidden Treasure Christian School

CoMMUnitY nit inVolVeMent nitY in olV inV olVe VeMent & boarD positions lArry JACkson (ChAirmAn): Bob Jones University Board chairman, The Wilds Christian Camp and Conference Center board member, Gospel Fellowship Association board member, Past Greenville Area Development Corporation board member, Past Chamber of Commerce Headquarters Recruiting Committee member, Past Greenville Tech Foundation board member

SEPT. 18: SMALL BUSINESS Dreaming big, starting small.

David Jones (Vice President Client services, Chief marketing officer): Hands on Greenville board chairman mike Zeller (Vice President, Brand marketing): Artisphere Board,

Metropolitan Arts Council Board, American Red Cross Board, Greenville Tech Foundation Board, South Carolina Chamber Board

eric Jackson (Jackson motorsports Group sales specialist): Salvation Army Boys & Girls Club Advisory Board

November 1, 2013 Upstate bUsiness joUrnal 21

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