July 19, 2019 Upstate Business Journal by Community Journals

JULY 19, 2019| VOL. 8 ISSUE 16

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FEATURED IN THIS ISSUE

| THE RUNDOWN

VOLUME 8, ISSUE 16 Featured this issue: How science can help you beat workplace stress...............................6 Community partnerships are prepping Greenville Tech students for the workforce........................................8 A Q&A with Clemson Business College dean Wendy York............ 12

11 Bishops Cuts/Color is a self-proclaimed artsy, “rock ‘n roll” barbershop with multi-generational appeal. Simpsonville franchise owners Kevin and Ashley Trexler say the business model is succeeding even more rapidly than they expected. story by STEPHANIE TROTTER | photo by WILL CROOKS

WORTH REPEATING “Companies have needs and we are constantly meeting with them, listening to them, asking them, ‘Are our students meeting your needs?” Ann Wright, Page 8

“Every person out there is a potential client, and at least in my time, this is a business that can’t be cannibalized by the Amazons of the world.” Kevin Trexler, Page 11

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NEWS |

NEED TO KNOW

EVENTS

BUSINESS

SC Opportunity Zone Summit Greenville will host the Summit in October n story by CAMIELL FOULGER

The Greenville Convention Center will be holding the South Carolina Opportunity Zone Summit on Oct. 10 from 9 a.m. to 4 p.m. The event will summarize how participants can maximize the impact of Opportunity Zones, which help stimulate economic growth in South Carolina. Several business leaders, community stakeholders, and industry experts will be speaking at the event.

“I am honored to have been invited to speak at the SC Opportunity Zone Summit this fall, and I look forward to discussing the importance of this initiative with guests from across the state,” U.S. Senator Tim Scott said in the press release. “Opportunity Zones are fundamental for the economic growth and prosperity of South Carolina. I applaud the work the SC Opportunity Fund is doing to invest in the infrastructure of our communities.” The SC Opportunity Fund was founded in 2018 with the intent to invest in communities and real estate in South Carolina in the hopes of supporting economic growth. To learn more, visit SC Opportunity Zones’ website.

NEXT president, CEO John Moore to resign from role this month n story by MELODY CUENCA n photo by WIIL CROOKS

John Moore of NEXT Upstate, LLC announced his resignation from the roles of president and CEO as of July 26, 2019. He held those roles at NEXT for more than four years. According to a statement by Carlos Phillips, president and CEO of Greenville Chamber, Moore and his wife will step away from their careers in order to travel and do volunteer work. They plan to return to Greenville later this year.

While serving 16 years with the Greenville Chamber, Moore has become integral to the Upstate community. Moore held many positions at the Chamber as well as helping create NEXT in 2006. NEXT provides support to entrepreneurs in creating successful businesses. With Moore as its leader, NEXT expanded with three facilities (NEXT Innovation Center, NEXT on Main, and NEXT Manufacturing), created numerous jobs, supported 200 entrepreneurs annually, and helped secure Greenville’s first venture capital office. A transition plan is currently being developed by the Greenville Chamber and NEXT.

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UBJ | 7.19.2019

NEED TO KNOW

| NEWS

FIRST LOOK

Old Europe Pastries opens on South Main Street n story by ARIEL TURNER | photos PROVIDED

Old Europe Pastries from Asheville recently opened its second location at 716 S. Main St., Greenville. Current menu items include desserts and espresso. The full lunch and wine program will roll out in the fall, says owner Bobby Daugherty. Three doors down from Husk, between Custard Boutique and The Spa at West End, the 1,800-square-foot former boutique is now a bakery, coffee shop, and eventually a wine bar more than double the size of the Asheville location. Asheville does not offer lunch or wine, which was a major selling point for Daugherty on the larger location. For more than 20 years Old Europe Pastries has been serving authentic European desserts in downtown Asheville with the original owner and baker, Melinda Vetro, still working the bakery today. Vetro is not involved with the Greenville location, but staff from Asheville is running the new store.

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NEWS |

NEED TO KNOW

BEATING

n. a syndrome conceptualized as resulting from chronic workplace stress that has not been successfully managed STORY BY MELODY CUENCA | PHOTOS BY WILL CROOKS

ANN HOLLAND, PHD

Strive Performance Coaching and Consulting With more than 25 years of experience, Ann is an expert in people development and organizational development. She is the owner of Strive Performance Coaching and Consulting.

UBJ | 7.19.2019

Workplace stress seems impossible to avoid in our fast-paced, demanding society. But while the things that cause stress are out of your control, how you respond to those stressors is within your control. You may manage stress through peaceful walks, soothing massages, or relaxing yoga, but those activities only make you feel less stressed in that moment. What if you had a way to better handle stress as it’s happening? “I want to teach people to manage their stress and cope with stressful situations in real time,” says Ann Holland, owner of Strive Performance Coaching and Consulting. Greenville’s interactive seminar series Retrain Your Brain on July 26, Aug. 23, and Sept. 20 at Serendipity Labs will offer participants an opportunity to determine their own stressors, understand the neuroscience relating to stress, and develop methods to destress in real time.

FEATURE

“WE’VE LEARNED THROUGH SCIENCE THAT IF WE CONSCIOUSLY PAY ATTENTION TO WHAT OUR TRIGGERS ARE AND HOW WE RESPOND TO THOSE TRIGGERS VERSUS REACT TO THOSE TRIGGERS, WE CAN CONTROL OUR BEHAVIOR AND OUR EXPERIENCE. SO, WE CAN LITERALLY RETRAIN OUR BRAIN TO THINK DIFFERENTLY.” ANN HOLLAND, PHD LEARN HOW: July 26, Aug. 23, and Sept. 20 at Serendipity Labs

To register for Retrain Your Brain, visit striveperformancecoaching.com.

LIZ PARKER

LT Consultants Inc. Liz incorporated her business 20 years ago in Hong Kong and continues today consulting in strategic planning, leadership and team development and coaching for entrepreneurial businesses. One of the key components to her success is her ability to provide high quality online assessments for her clients that show strengths and the areas of opportunity for growth and development.

| FROM THE COVER

According to the World Health Organization, burnout is classified as an occupational phenomenon. “Burnout is a syndrome conceptualized as resulting from chronic workplace stress that has not been successfully managed,” the group states. Born from the collaboration of Holland and Liz Parker of LT Consultants Inc., Retrain Your Brain targets millennial and Generation X workers who face workplace challenges. “My motivation is to help them today cope with their emotional stresses that overflow into their personal lives from their work life so that they can have a better quality of life,” Holland says. While organizations have a big responsibility to reduce workplace stress, Holland says individuals are responsible for how they deal with their own stress. “So much of our stress comes from within us. We have so much more control over how we respond versus react to stressful situations,” she says. “But we really, as the workforce, need to own that.” In recent years, research in the field of neuroscience has given us a better understanding of how the complex human brain operates. In Holland’s Forbes article “The Role of Emotional Intelligence in Managing Workplace Stress and Burnout,” she states that emotional intelligence can aid in resisting impulsive reactions, thus improving stress management. “We’ve learned through science that if we consciously pay attention to what our triggers are and how we respond to those triggers versus react to those triggers, we can control our behavior and our experience,” Holland says. “So, we can literally retrain our brain to think differently.” At Retrain Your Brain, professionals can learn methods to manage emotional intelligence and form healthy mind habits. “We really want to give our participants the opportunity to put the behaviors in place that enable them to live a happy, healthy lifestyle, which involves discipline and developing good mind habits and shifting their mindset,” she says. To register for Retrain Your Brain, visit www. striveperform a n c e coaching. com.

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NEWS |

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EDUCATION

Community partners help Greenville Tech grow area workforce Greenville Tech Foundation is poised to honor an individual benefactor, the Jolley Foundation and Lockheed Martin Greenville Tech Foundation, the nonprofit that helps Greenville Technical College provide a college education at a reasonable cost and helps remove financial barriers to graduation, will salute a $2 million donor, a sister area foundation, and a major aerospace company at this year’s Workforce Development Salute. Dodie Anderson, the Jolley Foundation, and Lockheed Martin will be honored at the gala as outstanding examples of community partnership. The honorees will be recognized for their role in making significant contributions in support of Greenville Tech students so they can develop specialized knowledge, complete their degrees, and land job offers in their chosen fields. This year’s salute will be held on Thursday evening, Oct. 3, at the Hyatt Regency Greenville. The honors come on the heels of Greenville Tech’s decision last year to reshape its academic divisions into six schools that correlate with target industries for growth as defined by the Greenville Area Development Corp. The new schools are: School of Aviation, Construction and Transportation Technologies; School of Business and Computer Technology; School of Advanced Manufacturing and Engineering Technolo8

UBJ | 7.19.2019

gy; School of Health Sciences; School of Education and Professional Studies; and School of Arts and Sciences. “Companies have needs, and we are constantly meeting with them, listening to them, asking them, ‘Are our students meeting your needs?’” said Ann Wright, vice president for advanceCompanies have ment at needs and we are Greenville Tech Founconstantly dation. meeting with “There’s them, listening to many things that we them, asking didn’t even them ‘Are our know or students meeting conceive of as little as 10 your needs? years ago Ann Wright, Vice President that are for Advancement at n e e d e d Greenville Tech Foundation today. So it’s imperative that we meet often, especially with our employers, to make sure that we are providing an education that then turns out an individual who is able to work for them in a meaningful way.” According to Greenville Tech Foundation’s 2018 Impact Report, corporations and corporate foun-

‘‘

n story by NEIL COTIAUX | photos WILL CROOKS

dations made just under $1 million in gifts, or 40% of the total $2.38 million in contributions, received by Wright’s foundation during the past year. Individuals – some associated with businesses, some not – contributed just under 40%. Foundations weighed in at 15% of total contributions; gifts-inkind, 4%; and governmental and other organizations, 2%. Nearly half of all gifts made in 2018 went to endowed and restricted funds. T w e n t y percent went to student scholarships and about the same amount provided college educational support. The balance was used for purchased equipment or in-kind equipment such as airplanes for the school’s aircraft maintenance program and a tractor-trailer for its diesel technician program. More than 60% of Greenville

Tech’s students receive financial assistance, Wright said, many of them with limited family resources. A $40,000 fund created to meet the emergency needs of 101 students has helped defray the cost of their rent, utilities, medical bills, bus passes, and other expenses that can prevent students from completing their education. More than $427,000 in scholarships was also awarded to 318 students last year. In terms of ongoing needs within Greenville Tech’s six schools, Wright cited a “constant need” for upgrades to such things as 3D printing equipment and robotics at the Center for Manufacturing Innovation adjacent to the Clemson University International Center for Automotive Research. The facility will house the advanced manufacturing/engineering technology school. As for the business and computer technology school, “We would love to have someone that would endow that school … the facility is on the Barton campus but it’s in the original building, which is about 60 years old now,” Wright said.

APPRENTICESHIPS

In addition to gifts, Greenville Tech works directly with companies to create and grow apprenticeship

NEED TO KNOW

programs. The college’s involvement with apprenticeships began nearly a half-century ago when international companies first landing in the Upstate approached the school for help in recruiting workers with specific skills, said Susan Gasque, Greenville Tech’s director of experiential learning. About 250 students a year participate in some form of apprenticeship coordinated through her office, Gasque said, with the greatest demand coming from the manufacturing and technology sector. “The employer will sometimes self-select and send them to us for training,” she said. The BMW Scholars Program, launched by the automobile manufacturer in 2011 with the support of Greenville Tech, recruits from five different programs of study at the college, she added. Gasque credits Apprenticeship Carolina, a government-backed technical college program launched in 2007, with doing “an excellent

job of getting the word out to employers” about registered apprenticeships that involve on-the-job training, job-specific education, and an expectation that workers’ earnings will increase as their skills grow.

WORKFORCE DEVELOPMENT SALUTE

The trio of contributors that Greenville Tech Foundation selected for recognition this fall will help raise awareness about the opportunities and programs provided by the college to meet workforce goals, Wright said. Now in her 90s, honoree Dodie Anderson arrived on the Greenville Tech campus at age 50, looking for business training. After completing her two-year degree and earning a bachelor’s degree at what is now USC Upstate, Anderson and her husband transformed their plywood manufacturing company into Anderson Hardwood Flooring. Last year, Dodie Anderson announced a $2 million gift to Green-

ville Tech, enabling it to create the Dreisbach/Anderson Student Success Center, which will house all of the student services that help attendees remain in college. The facility is scheduled to open on the main campus in 2020. The Jolley Foundation has supported Greenville Tech’s students for more than 20 years. Its mission – advancing efforts to eliminate the root causes of poverty and discrimination – has taken the form of scholarships, equipment purchases, and student emergency funds. Lockheed Martin began supporting the college in 1994. To date, its gifts total $568,000. The company has created an endowed scholarship for aviation maintenance training and has funded computer training and equipment. It also helped establish centers for veterans transitioning to college on the main campus and at three satellite locations. More information on the Oct. 3 event is available at greenvilletechfoundation.org

| NEWS

BY THE NUMBERS 427,000 +

in scholarships awarded to 318 students last year

250 +/-

students who participate in an apprenticeship annually

2.38 MILLION

amount of 2018 contributions to the foundation

60% +

Greenville Tech students who receive financial assistance

6 SCHOOLS

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| NEWS

INSIDE

BISHOPS CUTS/COLOR

Sharp-edged franchising Motown mixes with indie rock as stylists’ fingers n story by STEPHANIE TROTTER fly, grasping scissors and shears. A gray-haired n photo by WILL CROOKS grandma settles into her chair under a huge wall mural featuring bushy beards and Upstate water towers. Beside her, a hipster requests teal tints in his mohawk. “Greenville is evolving, and there’s a demographic that’s hungry for something different, something a bit edgier,” co-owner Kevin Trexler says, acknowledging the mix of generations. Numbers show that clients are happy to return to the intentionally unconventional, urban-themed salon. Since opening in early February, Bishops at Five Forks has passed projections, averaging 20 clients a day. “We expected to break even in about 12-15 months, but we’re cutting that in half, which is kind of unheard of in a retail business,” Trexler says. The trend-setting, a la carte salon serves baby boomers through Generation Z, with price points that rival value chains yet an experience similar to high-end salons. The 38-year-old Furman business grad scratches his window-washing, and I looked at what was going on carefully coifed head in HVAC companies. in today’s economy, what’s going wonder, reflecting on how he They settled on got into the hair care business. to work, what’s going to be a fad. Bishops Cuts/Color

‘‘

Every person out there with hair is a out of Portland, TWO REDHEADS potential client, and at least in my Oregon. “I started AND A DREAM time, this is a business that can’t looking at hair care Trexler is one of two redbe cannibalized online by the and thought I was heads who make up Two crazy! I didn’t know Amazons of the world. Gingers Inc. His wife, Dr. Ashley Trexler, is the other. The entrepreneur and internist moved to Greenville in 2015 after living in a variety of locations and starting a family. Kevin spent years selling everything from lounge chairs to medical tubing and was ready to find a franchise as an investment and own his own business. “All of a sudden, I no longer had this desire to be in the C-suite of a large company,” he recalls. “I saw the lives they [chief executive officers] were living and I didn’t really want that anymore.” His grandfather was a business owner, his dad a salesman. “Entrepreneurial spirit is in my blood,” he says. The couple sought guidance from franchise consultant Michael Hall with FranNet in Charlotte, North Carolina. After comparing investment and ownership obligations, their short list included storage-unit,

anything about cutting – Kevin Trexler, hair,” Trexler admits, chuckco-owner ling. “But the business model made sense and I didn’t have to be the face of the company. I looked at what was going on in today’s economy, what’s going to work, what’s going to be a fad. Every person out there with hair is a potential client, and at least in my time, this is a business that can’t be cannibalized online by the Amazons of the world.”

THE FRANCHISE

Leo Rivera created Bishops in 2001 as an artsy yet affordable alternative to expensive salons, billing it as a “rock-n-roll barbershop.” The chain soon expanded down the West Coast and more recently crossed the country with sites going up in New York City, Atlanta, and Charlotte. Rivera’s team promotes efficient openings with minimal build-outs and predictable growth.

WEST COAST CLIPS WITH SOUTHERN STYLE The Trexlers’ shop includes murals by local artists and serves local beer. “Right now, we’re carrying three beers from Brewery 85,” Trexler says, pointing to nearby cans. “That’s another reason we went with Bishops. They allow us to adapt their plans to our market. It’s important to create these local synergies and promote other small businesses here in Greenville.” Although Trexler’s hair is short, his business plan is long, filled with ideas and ventures. “I love Bishops and what we’re doing here, but anybody with an entrepreneurial spirit is always thinking of what’s next.” He quickly turns and jogs to the shop entrance to greet a family of three walking in for a cut. The trio look around at their surroundings and smile.

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PROFILE |

EDUCATION

PROFILE

Clemson business school grads will be prepped for workforce, says new dean Wendy York on a success strategy of academics and real-world experience Born in Salt Lake City with stops in Omaha, Dallas, Southern California, and other points around the globe before ever stepping foot in the Palmetto State, Wendy York, the new dean of Clemson University’s Business College, walked a long road until stumbling on what she called “the best-kept secret in the country.” A graduate of Stanford University and the Harvard Business School, York said the South Carolina college is “more than football.” “Clemson’s Business College is the best-kept secret in the country, and our academics are on par,” she said. “We are on the move.” York’s journey to academia included stops at Epsilon Data Management

How well does the business school integrate with the rest of the university since Clemson is primarily known for its technical schools?

YORK: The business school is becoming a collaborative campus resource for infusing the business mindset within the technical degree programs, partnering initially with the College of Engineering, College of Science, and the major of construction science. This interdisciplinary collaboration is playing out through a number of channels. There are Creative Inquiry undergraduate research classes and other cross-disciplinary learning opportunities in which students from business and other degree programs are collaborating like they will be required to do when they enter the “real world.”

‘‘

Clemson’s Business College is the best-kept secret in the country, and our academics are on par. We are on the move.”

– Wendy York, Dean of Clemson University Business College 12

UBJ | 7.19.2019

n story by JOE TOPPE n photos DOVE LIGHT PHOTOGRAPHY

and Bank of America before taking time to raise her children and volunteer with their local school system. Upon returning to the workforce, York found a perfect home as assistant and associate dean of her alma mater’s graduate school of business. Six years into her time at Stanford, a headhunter called her to recommend Clemson University. “The only obstacle was I am not a Ph.D.,” she continued. “But I had nothing to lose, so I was me in the interview, flexible and brave enough for new challenges and to pivot and dance.” York says the university “had the guts to bring in a nontraditional hire.”

Many corporations are looking to universities to produce workers and employees with “shovel-ready” business skills. Is your vision of the business school to focus on academic foundations or teach immediate shelter-ready skills? YORK: I don’t think it’s “either or.” It must be both. Clemson’s business education curriculum is being designed to produce business-ready graduates with the skills and values needed to succeed in a dynamic global economy. Our business graduates are being prepared for the workforce with more than just solid course content and the latest technology. They are receiving student enrichment services and out-of-classroom-learning, which develop leadership, decision-making, and critical-thinking skills. We are hearing from industry that new employees lack skills to effectively think critically and solve business problems. Do you see the business school shifting toward more of a liberal arts education, which teaches critical thinking, or staying focused on these functional knowledge courses? YORK: Again, our students must have both. They will be effective communicators who are also technically confident in business analytics. Critical-thinking skills are vital to strategic business decision making. Our educational goals and objectives are designed to build a relevant, forward-looking curriculum that teaches our students business-critical skills. Beyond traditional classroom curriculum, we are teaching our students problem-solving skills by placing them in real-world settings through domestic and international internships. We have many examples where students are contributing to day-to-day business operations across not only all our business disciplines but with the other technical colleges. How is Clemson dealing with the hyper-specialization and rapid shifts occurring in the modern workplace? YORK: In order to remain current and be a relevant educator of tomorrow’s business leaders, the College of Business has numerous alumni and industry partnerships in place and is continually expanding relationships to meet student and industry needs. These connections with business and industry may be research-related or can be solution-based projects with leading companies in fields like advanced manufacture, business analytics, and medical sales, to name a few of the exciting initiatives we have in place and are setting up at Clemson. We’re in the right place at the right time!

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A Berry Berry Healthy Healthy Summer Summer A

ENJOY THESE NUTRITIONAL POWERHOUSES ALL SEASON LONG ENJOY THESE NUTRITIONAL POWERHOUSES ALL SEASON LONG Like most of us, Dr. Jana Morse pressure. Each type has its own loves she says. Likedessert. most ofIt’s us,natural, Dr. Jana Morse “We enjoy the taste of sweet things, loves dessert. It’s natural, she says. and for good Morse, an “We enjoy thereason,” taste ofsays sweet things, internal medicine specialist at Partand for good reason,” says Morse, an nerMD in Greenville. “SugaratisPartassointernal medicine specialist ciated with the things our bodies crave nerMD in Greenville. “Sugar is assoin nature like fruit.” ciated with the things our bodies crave s why, especially in That’ nature - like fruit.” in the summer months, she loves to kick back after That’s why, especially in the summer a meal with a big bowl of berries. In months, she loves to kick back after addition to being ripe, juicy and delia meal with a big bowl of berries. In cious, summer berries raspberries, addition to being ripe,like juicy and deliblueberries, strawberries and blackcious, summer berries like raspberries, berries havestrawberries been found to inblueberries, andfight blackflammation, enhance DNA repair, berries have been found to fight inprevent metabolic diseases diaflammation, enhance DNAlike repair, betes and even fight cancer. prevent metabolic diseases like diaMorse notcancer. just one aspect betes andsays evenit’s fight ofMorse berriessays but the entire that it’s not justpackage one aspect makes them such a health bonanza. of berries but the entire package that “It’s thethem fiber,such theaantioxidants, the makes health bonanza. vitamins and minerals,” she says. The “It’s the fiber, the antioxidants, the high surface area of berries makes vitamins and minerals,” she says. The them even more healthy than many high surface area of berries makes other even fruits.more “Thehealthy nutrients are many under them than the skin, and there is a lot of skin for other fruits. “The nutrients are under the volume of the berry.” the skin, and there is a lot of skin for colors the berries showcase theThe volume ofof the berry.” their healthful properties. The pigThe colors of the berries showcase ments that give them their bright their healthful properties. The hues pigare known as them anthocyanins, ments that give their brightflavohues noids that some studies say protect are known as anthocyanins, flavoagainst cardiovascular and noids that some studiesdisease say protect cancer. Additional research shows against cardiovascular disease anda positiveAdditional relationship between the cancer. research shows a flavonoids in berries and memory positive relationship between the improvement, eye health, blood flavonoids in berries andand memory improvement, eye health, and blood

unique flavor andtype its own nutritional pressure. Each has its own properties though Morse says they unique flavor and its own nutritional are all nutritional power-says they properties - though Morse houses. are all nutritional powerThe ideal way to get houses. berries is to plant some The ideal way to get in your yard or in a berries is to plant some pot, andyard thenor in a in your s i m p l y pot, and then sgi rmapbl y e gs or m ab a n d some ae nad t ethem. a If t that’s not possible, locally grown berries them. If that’s One more from a farmer’s market are next best, benefit not possible, locally grown berries that researchers are One more though she saysmarket any berries are better from a farmer’s are next best, benefit just beginning to understand that researchers are is the Keeping your than none, whether they are flown to just though she says any berries are better value of berries as a prebiotic, beginning to understand is the Keeping your yournone, grocery store from another leadership than whether they are flown to value which of canberries lead to aas healthier digestive a prebiotic, continent or found bagged in the which your grocery store from another system. the leadership canMorse lead to aexplains healthier that digestive atEven the leading frozen foods aisle. if the continent or found bagged infruits the system. bacteria Morse in our digestive tracts that explains that the at theif of leading edge health. lose some of aisle. their potency in route, frozen foods Even the fruits help break down the food wethat eat bacteria in our digestive tracts they still beat most other foods for help edge of health. lose some of their potency in route, thrivebreak on certain foods in particular, down the-food we eat health benefits. they still beat most other foods for thrive berries. on certain foods - in particular, While mulberries are not often seen berries. health benefits. The best part, she says, is how deinWhile storesmulberries - they don’tare keep wellseen and licious notas often theypart, are.she While The best says,people is howwho deare therefore less profitable to sell in stores - they don’t keep as well and- licious typically eatare. cookies andpeople candywho may they While theytherefore also offerless a multitude are profitableoftohealth sell - typically need to adjust, afterand a few days or eat cookies candy may benefits and can be easily grown in need they also offer a multitude of health weeks, satisfy toberries adjust,can after a fewmost daysany or most yards. “They grow grown wild and benefits andYou can be easily in essential sweet tooth - without the need forany any berries cansuccess. satisfy most know healthy leadership is weeks, to business So do we. mine are everywhere,” she says. “They most yards.We’re “They grow wild and whipped cream or sugar sprinkled on sweet tooth without the need for any PartnerMD, concierge care practice You know healthy Greenville’s leadership isleading essential to business success.specializing So do we. may protect your heart and your liver.” mine are everywhere,” she says. “They top. whipped cream or sugar sprinkled on in executive physicals and primary care to equip progressive businesses We’re PartnerMD, Greenville’s leading concierge care practice specializing Elderberries have toand bethe cooked, as top. may protectinlike your heart your liver.” Morse says her and favorite way to eat yours with latest in medicine holistic wellness executive physicals andadvancements primary care to equip progressive businesses they can be toxic when raw, but Morse Elderberries have to be cooked, as berries is plain, in a bowl, but she Morse says her favorite way to eat for you and your leadership. We tailor our programs to your exacting like yours with the latest advancements in medicine and holistic wellness says can a simple steam orraw, boil but can create control they be toxic when Morse sometimes whips them up into simple berries is plain, in a bowl, but she needs, providing customized that enables executives to perform for you and your leadership. We tailor our programs to your exacting a syrup thatathas beenorshown to reduce says a simple steam boil can create smoothie she enjoys forupbreakfast on sometimes whips them simple the peak of health and excel every through care sointo needs, providing customized control thatday enables executives topersonal, perform the duration of flu by several days. a syrup thatat has been shown to reduce the way to work. it’s like having a doctor in the family. smoothie she enjoys for breakfast on the peak of health and excel every day through care so personal, the duration flu by several days. in thethe way to work. it’soflike having a doctor family.

It’s your health. What are you waiting for?

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along fresh berries Put with half a handful banana of into a blender - any kind. almond milkberries (or any along with aAdd handful of fresh you have on hand) and big -milk any kind. Add almond milk (oraany handful spinach. Add aand couple of milk youofhave on hand) a big scoops ofofprotein powder favorhandful spinach. Add a(her couple of ite: defatted peanut powder), blend scoops of protein powder (her favoranddefatted enjoy. peanut powder), blend ite: and enjoy.

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partnerMD.com 12 Maple Tree Ct., Ste 103 Greenville, SC 29615 7.19.2019 | upstatebusinessjournal.com

DIGITAL MAVEN |

THE TECHNICAL SIDE OF BUSINESS

TECH AND DESIGN

Trusting technology President Ronald Reagan made the phrase “trust but verify” famous in the late 1980s.

But he didn’t originate it: The phrase is a Russian proverb he learned from American writer Suzanne Massie. Technology is not easy, plug-and-play, or bulletproof, and it should not be taken for granted. While it vastly expands your business capabilities, it also requires more knowledge and expertise to work for you instead of against you. Blind trust that “the system” is working, is protecting us, and is stopping attacks is misplaced. In fact, the effectiveness of any tech is directly proportional to how well managed it is.

By LAURA HAIGHT president, portfoliosc.com

HERE ARE THREE EXAMPLES: 1. BACKUPS

Of course you have backups, right? Having a backup is a necessary firewall against ransomware, critical for disaster recovery, and important for the everyday occurrence of deleting a critical file unintentionally. But having one and being able to restore from one are two separate issues. Lots of things can happen to corrupt backups, including drive failures, configuration changes on either a source or target location, physical damage to media, and drive failure. Oh, yeah, and human failure. Because none of these possibilities is a thousandyear-flood-type scenario, there are a couple of best practices you should be following — like maintaining a local backup kept offsite (yes, even if you

back up to the cloud), and having redundant cloud backups (or local backups, if you do these internally) in the event of system or server failure. Stuff happens. But the top practice most businesses fail to follow is periodic restores from the offsite backup, which includes restoring files from the backup and then opening them to ensure they are viable. Along with that, make sure your cloud backup provider has current contact information for whomever they are supposed to notify if backups fail. There’s nothing more dangerous to your business than the set-it-and-forget-it approach.

2. CYBER SECURITY

You’ve got a firewall, intrusion detection, virus protection, a VPN, and a great IT team, so you

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Greenville_Waterstone_UBJ.indd 16 FCBUBJ | 7.19.2019

7/19/18 3:52 PM

THE TECHNICAL SIDE OF BUSINESS

| DIGITAL MAVEN

TREESGREENVILLE IS NOW

can sleep soundly at night, right? Wrong. Not unless you got rid of all your staff. Every company that has ever been hacked had all those things and more — SONY, Anthem, Target, Experian, the IRS. They were not hurting for financial or IT resources to put into technology. Yet they were all hacked (the IRS several times). The greatest danger to any business is authenticated employees who open the door — every time — to let the hackers in. The best network gear can stop about 90% of phishing emails. That means 10 percent get through, and Verizon’s 2019 Data Breach Report says that of those, 18 percent of users will click on a malicious link or download. The solution is not better network gear. It’s primarily understanding the way your employees actually work and how they may be circumventing security barriers (creating shadow databases, using unauthorized software or apps, removing work from secure locations to take it home to work on) in order to get their work done. Second, it’s working with your employees regularly to ensure (not assume) that they understand the risks and can identify (or verify) an email before clicking. And finally, publicly recognize and reward your employees for being the first line of defense of your company. That all takes time and human effort, not necessarily a big financial commitment. The more personal the effort, the better the result.

3. PRIVACY

This is a flashpoint in conversations both personal and professional. Businesses have both a legal and ethical responsibility to protect any customer information in their control. That can include online contact or sales forms, customer service data, and account information. Facebook recently took yet another reputational hit when it was discovered that unobscured passwords were left exposed in an online database. The situation gets complicated when mobile devices and apps come into play, raising issues of location awareness, passwords, PINs, biometric information, and more. Best practices: Don’t collect what you don’t need, know where all the data is maintained, review the maintained data on a regular basis, and consider inactivating unused accounts. I recently logged into a site I hadn’t been to in more than five years. My account, including my credit card (now expired) was still maintained in the database. Businesses don’t want to ever give a customer an opportunity to opt out. But the privacy climate being what it is, a periodic communication to lapsed customers (maybe those who hadn’t logged in, purchased, or interacted in more than a couple of years), asking them to update their stored data as a security measure, could be well received as a proactive protection measure. Eventually, those abandoned accounts should be deleted or put into cold storage as a security measure. The collection and maintenance of customer data must be important enough to warrant human intervention and critical evaluation. You can see that even major global players that utilize advanced AI and programmatic algorithms — like Facebook — fail when they put trust, without verification, is technology alone.

THANK YOU CORPORATE PARTNERS FOR HELPING US GROW White Oak

Duke Energy The Greenville Journal The Greenville News Hartness International Michelin, N.A. TD Bank N.A.

Tulip Poplar

Prisma Health Fluor Schneider Tree Care

Black Tupelo

BMW Earth Design The Rotary Club of the Reedy River Greenville The Noble Tree Foundation Publix Super Markets, Inc. Sage Automotive Interiors

Southern Magnolia AFL The Briles Company Carolina Fresh Farms Christopher Trucks GE Johnson Controls Piedmont Natural Gas Scansource

Red Maple

Blue Ridge Outdoor Canal Insurance The Community Tap Confluence Outdoors emedia Group Enterprise Holdings Foundation EnviroSouth

Red Maple (continued)

Foothills Rotary Club in Travelers Rest forum Benefits Foster Victor Wealth Advisors Greenville 360 Greenville Spinners Greenville Track Club Greenville Water Keys Innovative Solutions Pintail Capital Partners Robert Rogers Dermatology, M.D., P.A. SharpeScapes, Inc. Southern Management Corporation Sunstore Solar Upstate Greenery

Carolina Sapphire

AMECO Agricultural MFG & Textiles, Inc. Arrowood & Arrowood Carolina Crafted Construction, LLC Colliers International Crawford Strategy DP3 Architects Firewater Photography Fleet Feet Sports Furman University The Gallivan Group at UBS Financial Services, Inc. The Greenville Drive Greenville Indoor Rowing Harper General Contractors Johnston Design Group KPMG LS3P Mirror Lake Family Dentistry NAI Earle Furman REI Roe Cassidy Coates & Price, PA Without Limits

Your name could be on this list! Contact courtney@treesupstate.org for details 7.19.2019 | upstatebusinessjournal.com

ON THE MOVE |

RECENT HIRES, PROMOTIONS, APPOINTMENTS

ON THE MOVE

Some of the Upstate’s most recent hires, promotions, awards, and appointments

APPOINTED

HIRED

H. Lynn Harton has been appointed to serve as

Tori Wallace-Babcock has joined Mashburn

the chairman of the board for United Community Banks, Inc. Harton joined United in 2012 and was named chief executive officer in July 2018.

Construction as assistant project manager for the company’s Greenville office. She brings over seven years of development, real estate, and construction related experience to the Mashburn team.

APPOINTED

AWARDED

William C. McCoy has been appointed interim

Kristin Moseley, HTI Regional Sales Manager,

director of the Pan African Studies program in the Clemson University College of Architecture, Arts and Humanities. McCoy will also continue his duties as director of the Rutland Institute for Ethics at Clemson.

has been awarded the annual ATHENA Young Professional Award by the Anderson Area Chamber of Commerce. Moseley is actively involved in the Anderson Chamber and is a recent graduate of Leadership Anderson Class 32.

HIRED

NAMED

Michael Butler recently joined ExecuSource as

Wendy Green has been named the center

business development manager. Butler brings more than 15 years of entrepreneurial business experience, including a comprehensive background in recruiting. Butler previously served as a business development representative for Heartland Dental.

director for Sylvan Learning Center. Before coming on board at Sylvan, Green was the director of training at iJET International as well as the franchise owner of KidzArt of Loudoun County.

Chad Hardin Technical Recruiter

We’ve already met your next employee.

Godshall Professional Recruiting and Staffing specializes in executive recruiting, career placement, and consulting for businesses and job seekers in South Carolina. Our technical services team has more than 34 years of combined experience in placing qualified candidates in areas such as Information Technology, Engineering and Manufacturing. Let us find the perfect fit for your employment needs. Professional • Finance • Technical • Healthcare sccareersearch.com • 864-242-3491

UBJ | 7.19.2019

SPONSORED

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Conversely, engaged teams: • Have lower turnover • 21% greater profitability • 17% higher productivity • 10% higher customer ratings over disengaged teams Realizing the importance of those working for and with you is the first step. Are you engaging your employees? Do you even know where to begin to turn things around? If you haven’t already, now is the time to take that first step. At E3, our mission is to create a game plan for businesses to thrive by improving employee engagement and experience. We focus on the input of the employees, because they matter! We take time to interview each employee, listen

Graphic by TINYpulse.com

Want to reduce turnover and make more money? Of course you do! That’s why we all are in business; to make money and help people is what I hear most often. Unfortunately, making that happen is the challenge nearly all businesses face. If you’re one of the businesses where money and people are thriving, congrats! But also realize, keeping it that way is key. Enter Employee Engagement and Experience, what I like to call E3. What may seem like an “out of the box” concept here in Greenville is nothing short of common practice for larger companies across the country. Those businesses understand the power and importance of making sure your biggest asset, your employees, are having a positive workplace experience and in return you reap the benefits with higher productivity. It makes perfect sense. You spend countless hours and money recruiting, interviewing, testing, deliberating, selecting and training that perfect employee. Now what? How can you ensure all that time and money doesn’t go to waste? You have to engage your people, plain and simple. Almost like a dating relationship, “courting” them during that recruitment phase needs to continue past the initial offer. It’s day two and on that really matter and will make or break the longevity of that employee with your company. By keeping employees engaged in what they’re doing, who they do it for and why they do it, your business can literally launch to the next level. Especially when it comes to reducing turnover, improving customer relations and ultimately increasing that bottom line. According to Forbes magazine, employee engagement is the “emotional commitment the employee has to the organization and its goals.” It’s when the employee truly cares about what they do, the team they work for and the overall mission/vision of the company. It’s that employee who goes above and beyond, not because they’re asked to, but because they want to. A 2016 Gallup study drew the connection between consistently low engagement and team performance and suggested that when an employee’s engagement needs are not met: • Higher likelihood of turnover • Employers pay 1.5 times the employee’s original salary to bring on a new employee

to their suggestions/ideas/concerns, and then format strategies that can generate engagement almost immediately. We realize there isn’t a “one-size-fits-all” answer. We handle each company individually to assess your needs. Reach out today for the best ways we can help you reach your goals.

E3: Employee Engagement and Experience Jillian Wells, CEO/Founder e3jillian@gmail.com 864-918-7274 www.linkedin.com/in/jillianwells1/ 7.19.2019 | upstatebusinessjournal.com

PLANNER |

MUST-DO NETWORKING + BUSINESS EVENTS

PLANNER

JULY

GREER CHAMBER’S GLENN SHEPHARD SEMINARS: HOW TO MANAGE PROBLEM EMPLOYEES Thornblade Club 8:30am-3pm A world-class professional development course. This course is designed specifically for supervisors on the front line who directly manage two or more employees. Contact: Nikki Crabtree at nikki@greerchamber.com

Networking + Business Events

Greenville Chamber 11:30am-1pm This noncompete leads group offers business networking and referral marketing. Contact: Ebony Austin at 864-239-3730 or eaustin@greenvillechamber.org

CFB We Know What Matters 7.5” x 10.qxp_CFB We Know What Matters 7.5” x 10 4/11/19 11:49 AM Page 1

At Community First, we know what matters. knowing their bankers are always willing to go the extra mile. What matters to us is serving our customers the way they want to be served. We know what matters and we hope you’ll allow us to prove it to you.

864-775-3480 • www.c1stbank.com

ONE, Greenville | 4-6pm | FREE Discussion on building a successful business in college. Speakers include Logan LaMance of Kanga and Adam True, CEO, True Island Apparel. Register: www.eventbrite.com

BUSINESS AFTER HOURS Ballantyne Commons Apartments | 5-7pm | FREE Networking to grow your business in the Simpsonville area. Contact: Simpsonville Chamber at 864-963-3781 or info@ simpsonvillechamber.com

SYP ‘N’ SHAG Ciclops Cyderi & Brewery | 5:30-7:30pm | FREE-$10 Hosted by the Spartanburg Chamber, shagging experts will teach the state dance. Class starts at 6pm. Contact: Spartanburg Young Professionals JULY

AUGUST

Member

FDIC

210 BRENDAN WAY, GREENVILLE • CONVENIENT TO HAY WOOD, PELHAM & ROPER MOUNTAIN ROADS

UBJ | 7.19.2019

RETRAIN YOUR BRAIN

Serendipity Labs | 8am-Noon | $129.95 Performance coach Dr. Ann Holland and consultant Liz Parker will discuss using scientific principles as a solution to workplace stress. Register: www.striveperformancecoaching.com JULY

CAFFEINATED CONVERSATION

FRESHMAN TO FOUNDER

LINKS GROUP NO. 2

Our success as a bank comes from understanding what matters to our customers. Little things, such as being greeted by name, receiving quick responses to requests and enjoying friendly, professional service. Big things, such as local decision making, sound advice and a strong commitment to the community. And the most important thing –

JULY

Coldwell Banker Caine, Spartanburg 8:30-9:30am | FREE-$10 Discussion on retaining Spartanburg County teachers. Contact: Meg Collins at mcollins@spartanburgchamber.com

Simpsonville First Baptist Church 11:30am-1pm Monthly series featuring a guest speaker and information to help grow your business. Topics include marketing strategies, business resources, local industry trends, and more. Contact: JR Humphries at jrhumphries@simpsonvillechamber.com

Spartanburg Marriott | 11:30am-1pm | $20-$40 Legislative Session Wrap-Up and What’s Next for Education Reform. Speakers include the Upstate Chamber Coalition’s Jason Zacher and Melanie Barton, executive director, Education Oversight Committee. Contact: Meg Collins at mcollins@spartanburgchamber.com

LUNCH & LEARN SERIES

JULY

VOICE OF BUSINESS BRUNCH

UPSTATE PROFESSIONAL PLANNERS WORKSHOP Milliken & Co. | 1:30-3:30pm Discussion on planning for the environment led by Katherine Amidon of Synterra, Joelle Teachey of TreesUpstate, and former Pacolet Milliken horticulturalist Stewart Winslow. Contact: Kaylee Harrison at 864-283-0346 or kharrison@tenatthetop.org

LINKS GROUP NO. 1 Greenville Chamber | 8:45-10am This noncompete leads group offers business networking and referral marketing. Contact: Ebony Austin at 864-239-3730 or eaustin@ greenvillechamber.org

BRIEFS, TIDBITS, DATA & MORE

| ROUND UP

NEW TO THE

STREET

Recently opened businesses in the Upstate

GREAT CONTRACTORS + GREAT BENEFITS = STAFFING REINVENTED

Memoirs Events and Catering Memoirs is a full service boutique catering and event planning company servicing the Greater Greenville area and surrounding counties. Where: 726 Lowndes Hill Road | Suite G | Greenville Hours: Monday-Friday: 11 a.m.-9 p.m. Find out More: 760-573-9493 or Event planner: 864-907-6521 email memoirscatering@gmail.com

‘‘

We built The Hiring Group because we knew there was a better way to treat the technical professional community in the staffing space. By doing so, we’ve created the only true retention-focused technical staffing firm in the Southeast.”

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Piedmont Natural Gas

Presented by

iLoveKickboxing It’s where you’ll find community among positive, inspiring men and women who fight every day to make their bodies — and their lives — better and better. Where: 553 Haywood Road | Greenville Hours: Monday & Wednesday: 5-9 p.m., Tuesday & Thursday: 6 a.m.-9 p.m., Friday: 5:15-8 p.m., Saturday: 9a.m. - 1 p.m. Find out More: 864-406-9634

THURSDAYS, 5:30-8:30 PM free admission • noma square benefiting the

metropolitan arts council

full schedule at www.gvilleevents.com

WANT TO KNOW MORE? VISIT US ONLINE AT www.UpstateBusinessJournal.com 7.19.2019 | upstatebusinessjournal.com

ROUND UP |

Join the networking and business development organization of choice for commercial real estate professionals in Upstate South Carolina.

BRIEFS, TIDBITS, DATA & MORE

UPSTATE BUSINESS NEWS & NOTES Atlas Senior Living adds independent living units to retirement community Birmingham-based Atlas Senior Living will be adding on to their existing community in Greenville, SC. The extension will include 110 independent living units to Fairview Park, an assisted living and memory care community. Construction starts October 2019 and is expected to be completed by September 2020. “It is a great honor for Atlas to soon extend our services to all seniors in the Greenville area,” said Scott Goldberg, CEO and President. Birmingham-based Atlas Senior Living operates 11 retirement communities in Alabama, Georgia, South Carolina, Tennessee and Kentucky, offering independent living, assisted living and memory care services.

THANK YOU 2019 SPONSORS MARBLE

GRANITE

SuggsJohnson CPAs relaunch website as strategic step in expanding digital presence Noted South Carolina certified public accounting firm SuggsJohnsonLLC has relaunched its primary website (www.suggsjohnson.com), embracing leading-edge technologies and improving navigation to make the information-rich site even easier and more intuitive for users. The relaunch is part of SuggsJohnson’s strategic investment in an expanded online presence to present their brand and to provide clients, business users and referral sources with essential information and tools to support the region’s growth and prosperity, while serving as a resource to the community. “Our goal is to be an informative, data-rich site that is easy and intuitive to navigate, while providing a fresh, contemporary new presentation of our brand in the marketplace,” said D. Gray Suggs, SuggsJohnson managing partner who directed the relaunch initiative.

PLATINUM

GOLD

Lisa Dwight of DP3 Architects, Ltd. is named a 2019 Woman of Influence

SHLTR [architects]

IN KIND

Commercial Real Estate Women www.crewupstate.org 22

UBJ | 7.19.2019

DP3 Architects, Ltd. is pleased to announce that Director of Marketing, Lisa Dwight is selected as a 2019 Woman of Influence in the Marketing/Communications Professional category. She is among the nation’s elite women in the commercial real estate industry. The Real Estate Forum and GlobeSt.com editorial team were seeking the best of the best across the commercial real estate spectrum. In evaluating the entries, they considered the nominee’s impact on her firm and professional community, career highlights, ability to achieve goals, and her dedication to the CRE industry.

For more information on these stories visit www.UpstateBusinessJournal.com Submit your press release at: www.UpstateBusinessJournal.com/submit

| ROUND UP

BRIEFS, TIDBITS, DATA & MORE

THE 2019

UP NEXT GOT ANY THOUGHTS? PUBLISHER Mark B. Johnston mjohnston@communityjournals.com

EXECUTIVE VICE PRESIDENT

CARE TO CONTRIBUTE? LET US KNOW AT

upstatebusinessjournal. com/submit.

Susan Schwartzkopf

EDITOR Claire Billingsley

COPY EDITOR Rebecca Strelow

STAFF WRITERS Melody Cuenca, Ariel Gilreath, Ariel Turner

EVENTS: Submit event information for consideration to events@ upstatebusinessjournal.com

READER’S

LENS PHOTO C ONTEST

MARKETING & ADVERTISING DIRECTOR OF SALES Emily Yepes

MANAGER OF BUSINESS DEVELOPMENT Donna Johnston

IN THIS WEEK’S ISSUE OF UBJ? WANT A COPY FOR YOUR LOBBY?

MARKETING REPRESENTATIVES Heather Propp | Liz Tew

1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

UBJ milestone

1997 Jackson Dawson launches motorsports Division 1993

1990 Jackson Dawson acquires therapon marketing Group and moves to Piedmont office Center on Villa.

RELATIONSHIP MANAGER ACCOUNT MANAGER Callie Michalak

Chairman larry Jackson, Jackson marketing Group. Photos by Greg Beckner / Staff

Jackson Marketing Group celebrates 25 years By sherry Jackson | staff | sjackson@communityjournals.com

Solve. Serve. Grow. Those three words summarize Jackson Marketing Group’s guiding principles, and according to owner Larry Jackson, form the motivation that has kept the firm thriving for the past 25 years.

Jackson graduated from Bob Jones University with a degree in video and film production and started his 41-year career in the communications industry with the U.S. Army’s Public Information Office. He served during

Vietnam, where he said he was “luckily” stationed in the middle of Texas at Fort Hood. He left the service and went to work in public affairs and motorsports at Ford Motor Company in Detroit. After a stint at Bell and Howell, where he was responsible for managing Ford’s dealer marketing and training, the entrepreneurial bug hit and he co-founded Jackson-Dawson Marketing Communications, a company specializing in dealer training and product launches for the auto industry in 1980. In 1987, Jackson wanted to move back south and thought Greenville would be a good fit. An avid pilot, he

learned of an opportunity to purchase Cornerstone Aviation, a fixed base operation (FBO) that served as a service station for the Greenville Downtown Airport, providing fuel, maintenance and storage. In fact, when he started the Greenville office of what is now Jackson Marketing Group (JMG) in 1988, the offices were housed on the second floor in an airport hangar. “Clients would get distracted by the airplanes in the hangars and we’d have to corral them to get back upstairs to the meeting,” Jackson said. Jackson sold the FBO in 1993, but says it was a great way to get to know Greenville’s fathers and leaders

with a majority of them utilizing the general aviation airport as a “corporate gateway to the city.” In 1997, Jackson and his son, Darrell, launched Jackson Motorsports Group. The new division was designed to sell race tires and go to racetracks to sell and mount the tires. Darrell Jackson now serves as president of the motorsports group and Larry Jackson has two other children and a son-in-law who work there. Jackson said all his children started at the bottom and “earned their way up.” Jackson kept the Jackson-Dawson branches in Detroit and others in Los Angeles and New York until he sold his portion of that partnership in 2009 as part of his estate planning. The company now operates a small office in Charlotte, but its main headquarters are in Greenville in a large office space off Woodruff Road, complete with a vision gallery that displays local artwork and an auditorium Jackson makes available for non-profit use. The Motorsports Group is housed in an additional 26,000 square feet building just down the street, and the agency is currently looking for another 20,000 square feet. Jackson said JMG has expanded into other verticals such as financial, healthcare, manufacturing and pro-bono work, but still has a strong focus on the auto industry and transportation. It’s

2003 motorsports Division acquires an additional 26,000 sq. ft. of warehouse space

1998 1998 Jackson Dawson moves to task industrial Court

also one of the few marketing companies in South Carolina to handle all aspects of a project in-house, with four suites handling video production, copywriting, media and research and web design. Clients include heavyweights such as BMW, Bob Jones University, the Peace Center, Michelin and Sage Automotive. Recent projects have included an interactive mobile application for Milliken’s arboretum and 600-acre Spartanburg campus and a marketing campaign for the 2013 Big League World Series. “In my opinion, our greatest single achievement is the longevity of our client relationships,” said Darrell Jackson. “Our first client from back in 1988 is still a client today. I can count on one hand the number of clients who have gone elsewhere in the past decade.” Larry Jackson says his Christian faith and belief in service to others, coupled with business values rooted in solving clients’ problems, have kept

2009 Jackson Dawson changes name to Jackson marketing Group when larry sells his partnership in Detroit and lA 2003

2009-2012 Jackson marketing Group named a top BtoB agency by BtoB magazine 4 years running

him going and growing his business over the years. He is passionate about giving back and outreach to non-profits. The company was recently awarded the Community Foundation Spirit Award. The company reaffirmed its commitment to serving the community last week by celebrating its 25th anniversary with a birthday party and a 25-hour Serve-A-Thon partnership with Hands on Greenville and Habitat for Humanity. JMG’s 103 full-time employees worked in shifts around the clock on October 22 and 23 to help construct a house for a deserving family. As Jackson inches towards retirement, he says he hasn’t quite figured out his succession plan yet, but sees the companies staying under the same umbrella. He wants to continue to strategically grow the business. “From the beginning, my father has taught me that this business is all about our people – both our clients and our associates,” said his son, Darrell. “We have created a focus and a culture that strives to solve problems, serve people and grow careers.” Darrell Jackson said he wants to “continue helping lead a culture where we solve, serve and grow. If we are successful, we will continue to grow towards our ultimate goal of becoming the leading integrated marketing communications brand in the Southeast.”

2011 Jackson marketing Group/Jackson motorsports Group employee base reaches 100 people

2008 2012 Jackson marketing Group recognized by Community Foundation with Creative spirit Award

pro-bono/non-proFit Clients

DIGITAL CONTENT MANAGER John Olson

offer. Each month one lucky winner will win a

American Red Cross of Western Carolinas Metropolitan Arts Council Artisphere Big League World Series The Wilds Advance SC South Carolina Charities, Inc. Aloft

David Jones (Vice President Client services, Chief marketing officer): Hands on Greenville board chairman mike Zeller (Vice President, Brand marketing): Artisphere Board, Metropolitan Arts Council Board, American Red Cross Board, Greenville Tech Foundation Board, South Carolina Chamber Board eric Jackson (Jackson motorsports Group sales specialist): Salvation Army Boys & Girls Club Advisory Board

November 1, 2013 Upstate bUsiness joUrnal 21

20 Upstate bUsiness joUrnal November 1, 2013

AS SEEN IN

$250 gift card to be used at any Rick Erwin’s

Hidden Treasure Christian School

CoMMUnitY inVolVeMent & boarD positions lArry JACkson (ChAirmAn): Bob Jones University Board chairman, The Wilds Christian Camp and Conference Center board member, Gospel Fellowship Association board member, Past Greenville Area Development Corporation board member, Past Chamber of Commerce Headquarters Recruiting Committee member, Past Greenville Tech Foundation board member

NOVEMBER 1, 2013

Dining Group restaurant. Three honorable mention photos will also receive a $25 gift card to an Upstate business. Winning entries

CLIENT SERVICES Anita Harley | Rosie Peck

your best photos of what the Upstate has to

jackson Marketing Group’s 25 Years 1988 Jackson Dawson opens in Greenville at Downtown Airport

1988

Meredith Rice

The Greenville Journal invites you to share

Order a reprint today, PDFs available for $25. For more information, contact Anita Harley 864.679.1205 or aharley@ communityjournals.com

ART & PRODUCTION VISUAL DIRECTOR

will be published in the Greenville Journal.

JULY THEME: CELEBRATING AMERICA

Will Crooks

GRAPHIC DESIGNERS Kimberly Collier, Stephanie Orr

ADVERTISING DESIGN Michael Allen

VICE PRESIDENT OF OPERATIONS Holly Hardin

EXECUTIVE ASSISTANT Kristi Fortner

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Independence Day often brings fireworks, picnics,

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celebrate America’s birthday? Upload your photos

a cookout and a day off from work. How do you that show your love for America.

Copyright ©2019 BY COMMUNITY JOURNALS LLC. All rights reserved. Upstate Business Journal is published biweekly by Community Journals LLC. 581 Perry Ave., Greenville, South Carolina, 29611. Upstate Business Journal is a free publication. Annual subscriptions (26 issues) can be purchased for $50. Postmaster: Send address changes to Upstate Business, P581 Perry Ave., Greenville, South Carolina, 29611. Printed in the USA.

For details on each month’s contest and to submit your photo, visit

GreenvilleJournal.com/ReadersLens 7.19.2019 | upstatebusinessjournal.com

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