WE INVITE YOU TO BEGIN THE HOLIDAY SEASON ON AUGUSTA ROAD!
ARBA
AUGUSTA ROAD BUSINESS ASSOCIATION
Holiday Open House Augusta. only on
com
Sunday, November 20 from 1-5 pm
Holiday
OPEN HOUSE
Festivities mark traditional start to shopping season
M
live music, karaoke,
aking a list? Check it—twice—
“Open House is a much-loved tradition for
to be sure it begins with the
merchants as well as our guests,” says Tiby
refreshments and so
Weinstein, owner of Gage’s stationery and
much more.
Sunday before Thanksgiving. That’s the day set aside for the annual
gift shop since 1982. “It’s amazing how many
“There are so many activities all
Augusta Road Holiday Open House—
of the same faces we see year after year.
along Augusta Road – it’s just a fun day for
November 20th this year—the not-to-be-
People really do set their clocks for this.”
the whole family,” says Wanda Ponthieux,
missed launch of Greenville’s Christmas
who along with her husband Mike owns
FUN FOR ALL
shopping season.
Ponthieux’s
Jewelry
Design
Studio.
A treasured local tradition, Holiday
Presented by the Augusta Road Business
“Holiday Open House gives a good feel
Open House runs from 1-5pm at stores and
Association (ARBA), this annual event
for how friendly this business community
shopping centers throughout the Augusta
features in-store specials and generous door
really is.”
Road Business District. It’s an afternoon
prizes at participating businesses—oftimes
filled with family fun for all ages, attracting
the best one-day deals of the season.
Certain Open House activities have become trademarks for certain shopping
shoppers eager to get a jump on their
But shopping’s only half the fun. Special
centers, according to Weinstein, who
Christmas lists as well as children even
activities designed to raise holiday spirits
points to Lewis Plaza’s popular carriage
more eager to get this year’s first glimpse
include visits from Santa and his elves,
rides. “Oh, the kids love that!” she says.
of Santa.
face painting, carriage and sleigh rides,
“Every (shopping center) tries to do
Gifts
Let us do all your
with joy & purpose The Holy Family, carefully carved in beautifully grained Middle Eastern olive wood.
2 West Lewis Plaza on Augusta Road Greenville, SC 29605 Holiday hours: Mon–Thu 10–6, Fri–Sat 10–7, Sun 1–5:30 864-239-4120 greenville.tenthousandvillages.com Find us on Facebook and Twitter! Use this logo for reductions only, do not print magenta. Magenta indicates clear area, nothing should print in this area. Do not reduce more than 20%. Color, PMS 1805
Sheltering Cave Nativity West Bank, $44
Taste our holiday treats during our Open House Sunday, November 20, 1-5pm.
Little Villages opens November 20!
Little Villages is just for children to shop for family and friends. Village Elves on hand to help. Open Sundays 1–5:30 through December 18. All Little Villages gifts $12 or under. 2
11 Sevier Street, Greenville, SC 864.282.8580 OnlyOnAugusta.com
A U G U S TA R O A D B U S I N E S S A S S O C I AT I O N
The Journal — ARBA Open House insert 11-10 Ten Thousand Villages Greenville
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Order early! • Cookie Trays • Gingerbread • Pumpkin Pound Cake • Cakes and Pies • Gritibänz • Stollen And more!
TheBakery 4thS ARBA11.indd 1
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something special, something unique, so that people will enjoy hopping from place to place.”
the route to repeat every 30 minutes.
Spirit of Giving
Just a few highlights: Santa is
As part of the Holiday Open House,
expected to make appearances at
ARBA is proud to support Meals on
a couple of places. He’s posing for
Wheels and The Samaritan House, two
pictures at Lewis Plaza—bring your
nonprofits located within the Augusta
own
camera—and
offering rides in his Souped-Up Sleigh at Augusta
Commons.
Capers
Place
is
hosting a craft beer and wine tasting, while McDaniel Village is giving away a basket filled
with
items
from its merchants. Individual stores are serving up plenty of refreshments
and
a variety of special
Road Business District.
“There are so many activities all along Augusta Road – it’s just a fun day for the whole family. Holiday Open House gives a good feel for how friendly this business community really is.”
Road
Business
Association has come together as a group to give back to those in need,” says ARBA President Kelly Odom, co-owner
of
The
Pickwick Pharmacy & Soda Fountain. Holiday milk.
located in participating businesses
fundraising
efforts
and drop non-perishable canned goods
Meals on Wheels enhances the quality
on behalf of Meals on
into collection boxes located at each
of life of homebound individuals by
Wheels and a canned
shopping center. Food drop boxes will
providing nutritious meals, personal
food drive to replenish The Samaritan
be on-site through Nov. 22. Preferred
contact and related services. The
House.
food items are tuna, stew, ravioli, soup,
Samaritan House operates a food
offers. Augusta Road Business District during
of giving, and Augusta
Open House includes
– Wanda Ponthieux, who along with her husband Mike owns Ponthieux’s Jewelry Design Studio
A free city trolley runs throughout the
“This is the season
the festivities, taking riders from one
Shoppers are encouraged to place
canned fruits and veggies, macaroni
pantry providing groceries to 500+
shopping destination to the next. Expect
monetary donations in collection boxes
and cheese, pasta, rice and evaporated
families a month as well as a weekend
OnlyOnAugusta.com
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Holiday Open House Holiday Festivities, Specials & Promotions
Cheers!
Private dining | Full service catering 1/2 price bottles of wine on Thursdays Mon-Thurs 11-10:30 | Fri-Sat 11-11 Sun 11-10 | Bar open ‘til 2AM
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1619 Augusta Road, Greenville, SC • 864.232.4280 • www.blockhouse.net
SHOPPING CENTERS Lewis Plaza Carriage rides, face painting, balloon elves, Santa Claus (bring your own Camera), holiday music, holiday karaoke, registration/drawing for nine $100 Lewis Plaza gift certificates, refreshments, in-store promotions throughout the Plaza, Facebook photo contest for a $100 Lewis Plaza gift certificate. • Ten Thousand Villages – Little Village, located upstairs at Ten Thousand Villages, is a shop just for kids. With help from volunteer Village Elves, children can purchase gifts $12 and under for family and friends. The Little Village is open on Sundays, Nov. 20-Dec. 18, 1-5:30PM.
Augusta Commons Free rides on Santa’s Souped-Up Sleigh (The Santa Mobile), Santa Claus, face painting, music, goodies, refreshments, specials
Your source for the finest yarns, hand painted canvases and accessories
• Foxfire Gallery & Kitchen Shops – A taste of foxfire • Muse Shoe Studio • The Elephant’s Trunk – Special demonstrations of the popular Zikes Scooter
22 Tindal Avenue, Greenville | 864-235-6060 | theneedletree.com J111
Tuesday–Friday 10-5 and Saturday 10-3
Holiday Cheer
McDaniel Village Gift basket drawing filled with items from McDaniel Village merchants. Register during the Holiday Open House. • Kate Carlyle – Serving samples of featured food items • The Embassy Flowers – Hot cider and ginger snaps • Labels – Hot chocolate and goodies
on Sale Now!
• A Finer Fit – Light refreshments
Mention this ad and get
Capers Place
10% off any Holiday item
Specialty craft beer and wine tasting onsite by Community Tap; cider and treats; live music; face painting and activities for kids; complimentary gift wrapping at all Caper Place stores. • Pickles and Ice Cream – Special promotions … shop and save! C111R
• Beija Flor – Semi-annual denim warehouse sale 3219 Augusta St.• 864.277.4180 • ThePickwick.net • M-F 9-6; Sat. 9-3
• Savvy – Free gift bag with every purchase; special this-day-only promotions; drawing for $75 gift card • Paws and Claws – First look at new gifts and stocking stuffers for pets, pet-lovers and pet-sitters; free gift with every purchase; drawing for gift card
CPA, LLC
1441 Augusta Street • Greenville • 864-233-4163 • cpawork4u.com 4
A U G U S TA R O A D B U S I N E S S A S S O C I AT I O N
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Renita M.Owens
OnlyOnAugusta.com
Kick off the Holiday Season with
Capers Place on Augusta Road
SHOP • Vaughn Russell (Candy Co.) – Treats, free samples and 8% off during Holiday Open House only. • Bernhardt House of Violins & Pinner Studios – (Joining together at 5 Cateechee Ave. for the Holiday Open House) Drawing for one free month of violin lessons and one free month of violin rental; refreshments; live music by the Pinner String Quartet starting at 2 pm. • The Grey Goose – Dress your children for the holidays and enjoy some Christmas treats at our new location on Conestee Avenue! • Verizon Wireless – Refreshments, door prizes, special discounts on phones and accessories. • L’s On Augusta – Refreshments, door prizes, storewide special discounts, lots of new items for gift giving, and of course lots of fun! • Ponthieux’s Jewelry Design Studio – 10th Anniversary celebration with refreshments; giveaways; door prize; demonstrations of the Custom Design process using CAD and CNC Mill; free jewelry cleaning and inspections; “Wish List” registration. • Palmetto Olive Oil Co. – Free 60 ml bottle of one of our pure EVOOs with every $30 purchase • Costless Outlet – Free gift out of Santa’s sack, sweats and treats.
restaurants Enjoy a meal before, during or after Holiday Open House – Firehouse Subs and Blockhouse.
SPAS Make a day of it and enjoy complimentary hand massages and makeup touch-ups at Wisteria Salon and Spa at Augusta Village Shopping Center.
charity outreach Donation Collection Boxes for Meals on Wheels located at participating merchants; drop boxes for canned food drive located at each shopping center. OnlyOnAugusta.com
Gifts & stocking stuffers for your pets, pet-lovers, and pet-sitters, plus free gift with purchases & gift card drawing
Semi-annual denim warehouse sale
Special Promotions offered open house day only! Shop and Save!
Free gift bag with every purchase, special promotions on this day only & drawing for $75 gift card
sip
The Community Tap will be joining us with craft beer and wine on tap for your enjoyment! Plus cider and sweet treats for everyone.
Be Merry! Live Music, Face painting and activities for the kids! Complimentary gift wrapping available by all! H O L I D AY O P E N H O U S E 2 0 1 1
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Free-standing stores
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Lightson Contest brightens holiday shopping
M
erchants along Augusta Road are turning on the creativity – along with lights aplenty – as part of a new event destined to become the brightest of holiday traditions. Lights on Augusta is a Christmas decorating contest amongst offices, retailers and service providers within the Augusta Road Business Association to see who has the best-decked business or storefront. Winner will be chosen by
Lightson
popular vote from the community. “This is such a wonderful addition to ARBA’s holiday events because it involves everyone – retailers, of course, but also businesses like CPAs and real estate companies,” says Cher Hoskins, owner of The Grey Goose. “Lights on Augusta will encourage the community to roam around looking at the decorations and maybe notice a business they didn’t even realize was there.” Hoskins plans to build her Lights
on Augusta theme around a set of the shop’s beloved ice-skating moose decked out in sweet holiday duds. Mum’s pretty much the word on exactly what most other companies have in mind – nobody wants to give away any ideas – but expect business-related themes and humorous holiday takes along with more traditional motifs. So come see for yourself, then play favorites! Winner is determined via online voting at www.onlyonaugusta. com. The poll opens December 1 and runs through New Years Eve. The Lights on Augusta victor gets bragging rights for a year. The rest of us, meanwhile, get to enjoy the festive atmosphere throughout Greenville’s most interesting business district. “We’re so excited about Lights On Augusta,” says ARBA President Kelly Odom, co-owner of The Pickwick Pharmacy & Soda Fountain. “It’ll be fun for shoppers while also generating foot traffic for participating businesses. Most of all, it adds still more to the unique flavor of our
Happy Olivedays
Join us for the Holiday Open House Saturday, Nov 19 & Sunday, Nov 20 2011
Give the
Gift of Music OpenDrawing House
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A U G U S TA R O A D B U S I N E S S A S S O C I AT I O N
Though registration for the Lights on Augusta contest is still under way, the early participant list includes: The Grey Goose, Lafayette Cleaners, Foxfire Gallery & Kitchen Shops, The Pickwick Pharmacy & Soda Fountain, The Briles Company, Gage’s, Bernhardt House of Violins, Ponthieux’s Jewelry Design Studio, The Embassy Flowers, Renita M. Owens CPA, Vaughn Russell Candy Co., Costless Outlet, Pinner Studios, Kate Carlyle, The Elephant’s Trunk, Harrison Lighting, Chandler School, Ten Thousand Villages, and L’s On Augusta. t
Greenville County does not have local option sales tax. Zero sales tax money comes back to the city and county.
• Greenville County generates $15.2 billion in total sales and $908 million in sales tax revenue to the state.
1 FREE Month of Violin Lessons 1 FREE Month of Violin Rental Join us at 5 Cateechee Avenue for Refreshments and Live Music Pinner String Quartet performing at 2:00 PM
• City of Greenville generates $3.9 billion total and $231 million in sales tax money in 07-08.
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5 Cateechee Ave. | 864.282.8887
business community.”
• Greenville generates just over 1/3 of all state revenue from sales tax money.
Holiday
16 Mills Ave. Suite 2 | 864.918.2655
“Lights on Augusta will encourage the community to roam around looking at the decorations and maybe notice a business they didn’t even realize was there.”
2247 Augusta St. | 864.298.0304 www.palmettooliveoilco.com
• $248 million comes back to the school system from state general funds and a portion of that is sales tax revenue. OnlyOnAugusta.com
2 48 McDa
niel Avenue
$973,500
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3110 Augusta St. 864.236.0800 brilesco.com
Celebrating 10 Years
in the Upstate
To say “thank you” to our friends and customers, we would like to invite you to our
Open House
Sunday, November 20 • 1:00 - 5:00 pm
OnlyOnAugusta.com
Fashion & Design 2219 Augusta Street Greenville, SC 29605 864.438.4750 thewhiteiris@hotmail.com
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2219-B Augusta Street, Greenville • 864.370.4466 • ponthieuxs.com
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The White Iris
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St.
MAP IT OUT!
ch ur
To Historic West End
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2
The City will extend the free Trolley route to the Augusta Road Shopping District from 1pm until 5pm and each shopping center has events throughout the day. Designated trolley stops are marked on map.
T
SHOP. DINE. 1. Pinner Studios
2. The Needle Tree 3. Renita M. Owens, CPA, LLC 4. Bernhardt House of Violins 5. L’s On Augusta 6. Blockhouse 7. Lafayette Cleaners 8. Fleet Feet Sports
St
re et
e. Av
9. McAlister’s Deli 10. Ten Thousand Villages
5
11. Harrison Lighting
St.
12. Plaza Jewelers
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13. Gage’s 14. Moppets
W. Lewis Plaza
16
24
.
19. Shogun of Tokyo
n.
20. Pickles & Ice Cream 21. Savvy 22. beija flor
Au g
us
ta S
tr
fountain ~ ~ Your neighborhood pharmacy and soda fountai
eet
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31
t
ree Augusta St
or as a first-time visitor to Greenville, you’ll find
franchises, make life on the road for generations
an unparalleled blend of history, Southern charm,
of families a truly unique experience.
On Augusta, the upscale culture, commitment 8
A U G U S TA R O A D B U S I N E S S A S S O C I AT I O N
The White Iris Fashion & Design
St.
2219 Augusta Street Greenville, SC 29605 864.438.4750 thewhiteiris@hotmail.com
— all the things, places and faces. Remember…
T 44 43 42 40 41 37 38 39
Sunday, November 20 from 1-5 pm
You’ll find it Only on Augusta.
WhiteIris GWL11.indd 1
OnlyOnAugusta.com
OnlyOnAugusta.com
11/9/11 11:02:16 AM
24. Wisteria Salon 25. Embassy Flowers 26. Davani’s 27. A Finer Fit 28. Labels Designer Consignments 29. Kate Carlyle 30. The Bakery Off Augusta 31. Wireless Communications
Holiday Open House
So take the time to discover — or rediscover
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dining opportunities around every corner.
a Dr. August
businesses side-by-side with nationally acclaimed
30 Gift Certificate
to heritage, and rare blend of locally-owned
Upstate resident looking to spend a day relaxing,
vibrant retail & business districts and shopping &
29
ris W. Fa
Welcome to Augusta Road! Whether you’re an
28
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com
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32 Sevie r
Augusta. only on
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34 35 33
23. Paws & Claws
3219 Augusta St., Greenville • 864.277.4180 • ThePickwick.net • M-F 9-6; Sat. 9-3
45-47
25 26
Ore gon St.
18 17
18. Strictly Nails
Cur eton St.
19
17. Let’s Face It
From holiday decoration to fine gifts for all year, come to The Pickwick!
E. F ari sR d
23
Melville Ave.
Aberdeen Dr.
8 9 10 11 12 13 14 15
22
16. Antiques on Augusta
For the Brightest Season Ever!
Ph er so nL
21
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15. Greenbriar Cottage
Ave.
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32. Consign & Design 33. Greenville First Bank 34. The White Iris 35. Ponthieux’s Jewelry Design 36. Palmetto Olive Oil 37. Trousseau 38. Sassy on Augusta 39. The Elephant’s Trunk 40. The Perfect Gift 41. Muse Shoe Studio 42. New York Butcher 43. Chico’s 44. Foxfire Gallery & Kitchen Shops 45. Sprague & Sprague Consulting Engineers 46. Briles Company 47. The Pickwick H O L I D AY O P E N H O U S E 2 0 1 1
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Happy Holidays from our family to yours
3101 Augusta St.| 864-242-3106
Visit
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Tasty Deals! C111R
2118 Augusta Street | Greenville, SC 29605 | 864.236.5570
Trust your Holiday Garments to
Members of the Augusta Road Business Association kicked off the holiday season by covering a shift on the kitchen line at Meals on Wheels, a nonprofit organization that prepares and delivers meals to homebound individuals. This day of service is just one of various ARBA efforts on behalf of nonprofit organizations located within the Augusta Road Business District.
at the Augusta Road Holiday Open House for some
ARBA members pictured at Meals on Wheels are (seated, L-R) Kelly Odom, Cher Hoskins, Caroline Kimball, Brenda McKay and Debra Plosky; (standing, L-R) Karen Abrams, Frank Ogletree, Todd Johnson, Sherry Ogletree, Terri Craig, Mary Butler Locke, Wanda Ponthieux and Welch Bostick.
Personalized Cleaning & Hand Finishing
1707 Augusta Rd. Greenville 864-242-5606 10
A U G U S TA R O A D B U S I N E S S A S S O C I AT I O N
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Serving the Upstate for 58 years
OnlyOnAugusta.com
Everything You Need, Anything But Common
A CH
IC BOUTIQUE
Augusta Commons Shopping Center
OnlyOnAugusta.com
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2222 Augusta Street, Greenville H O L I D AY O P E N H O U S E 2 0 1 1
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Think outside the
(BIG) BOX Wrap up your best holiday by shopping Augusta Road Augusta Road. This vibrant corridor
By now we’ve got this holiday-during-
offers most anything, and everything,
a-recession thing figured out.
you might want: gifts, jewelry, antiques,
The tough economy might have slimmed our past few Christmases,
home décor, fashion, fine arts, toys,
but it sure didn’t steal ‘em – not even
music, flowers, candy, cupcakes … the
the Grinch could do that. What’s
list goes on. It’s all here, it’s all local,
changed is our buying philosophy;
and it all matters. That’s no cliché. Shopping local
seems the tighter our budget, the more we realize the benefits of
truly does matter – and not just to the
shopping local.
merchants who ring up your sales.
Greenville its unique character, a
That’s right: after many a yuletide
Keeping our dollars right here at home
flavor somewhat in danger of being
big-box districts or logging onto the
spent pointing and clicking our way
creates local jobs and funds city/county
overpowered by cookie-cutter
web, take a drive down Augusta Road
through gift lists, we’ve decided
services via sales tax.
corridors filled only with national and
where it’s delightfully easy to discover
big-box retailers. Greenville-centric
the best buys of the season amongst
Money’s tight, it’s true. Too true.
to leave that virtual shopping cart
businesses.
One-of-a-kind businesses give
So instead of venturing over to the
empty. And our presents won’t be in
But the past few Christmas shopping
boutiques create diversity while
the diversity, originality and – did we
big boxes, either. Instead, we’re going
seasons have taught us that, instead
fostering competition by offering
mention? – convenience of in-and-out
unique – that means boutique – so
of wringing out every last cent of
goods based on the needs of local
boutique shopping.
that our purchases not only delight
perceived savings, we should focus on
clientele, rather than on a national
the recipients but also give support to
being intentional about how and where
sales plan, so we enjoy a much
sites might sell product a little
the homegrown merchants who bring
we spend our disposable income.
broader range of the products we
cheaper … but in-person expertise
actually want to buy.
is priceless. Give yourself over to
A dollar spent at a locally-owned
special products, services and variety
Interaction matters. Online
business has three times the impact
What’s more, customer service is
on our community as a dollar spent
inherently more personal when the
their insights and opinions. Indulge
during lean times. Less money requires
at a national chain; a dollar clicked
owner is behind the counter – and it’s
their encouragement to consider
more thought. And more thought is all
to an online store based elsewhere
these local owners who invest in our
something different.
about paying attention to how – and
has no impact at all. Buying local
community. They live here and, thus,
where – we shop as well as what we
has a rippling effect, too, sustaining
are more committed to Greenville’s
the local economy click this holiday
actually buy. Time spent browsing
jobs not only where the purchase
well-being. Statistics suggest non-profit
shopping season and we’ll all be a
turns out to be time well spent, and
was made but also at other
organizations receive an average 350%
whole lot merrier.
we’ve decided it’s best to spend it with
establishments where that merchant
more support from local companies
the locally-owned businesses along
buys supplies or services.
than they do from non-locally owned
to town. Gift-giving can actually get better
the sales staff, making the most of
So shop local. It matters. Make
And most of all, enjoy the season and happy holidays.
&
68 cents 5 to 8 cents If
of every dollar spent in a local
store stays here, sales tax represents just
Happy Holidays
, depending on where you live, so most of that money goes for other goods and services.
from your Hometown Banker
2125 Augusta St., Greenville, SC 864-679-9480 J111
...it matters!
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A U G U S TA R O A D B U S I N E S S A S S O C I AT I O N
OnlyOnAugusta.com
McDaniel Village Shopping Center
Please join us for our
Holiday Open House Nov. 20th • 1-5pm We will have lots of Holiday Goodies to try and a Gift Basket Drawing!
p
House, we’ll be giving away
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a gift basket of goodies.
Kate Carlyle “A Gift Boutique”
1922 Augusta St., Ste 114 Greenville 864-421-0440 KateCarlyle.com
center will be filling a gift basket with gift cards and
p
to register while you’re here.
7 Bra
Now Open Sundays 1-5 PM
7
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McDaniel Village | 1922 Augusta St., Ste. 112 864.631.1919 | labelsonaugusta.com
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Merchants in our shopping
other items. So don’t forget
Gift Certificates Available
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During the Holiday Open
la la la la
Best Cold Food Best Hot Food Best Dessert
SERVING GREENVILLE SINCE 1985
McDaniel Village is located at 1922 Augusta Street. See you there!
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Triple Crown Winner of 2010 Taste of the Nation
p 7 9
Elegant Lingerie and Bra Salon
Specializing in bra fittings from sizes 30A to 44H
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Great selection of sleepwear, loungewear, shapewear & maternity
Special Gifts 864-282-8600 1922 Augusta St. @ McDaniel Village www.embassy-flowers.com
OnlyOnAugusta.com
for every woman on your list
During the Holiday Open House weekend enjoy
20% off your purchases Nov. 18 - 20
1922 Augusta St. Suite 111, Greenville, SC 864.232.7676
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FIND US ON
864.373.9013 1922 Augusta Street McDaniel Village Holiday Gift Certificates Available
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Get your Holiday Shopping Wrapped Up All In One Place… ONLY ON AUGUSTA! FOR WHO
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STORE
A U G U S TA R O A D B U S I N E S S A S S O C I AT I O N
WHAT
DESCRIPTION
OnlyOnAugusta.com
Only On
Augusta
Business district boasts unrivaled shopping experience
A Taxing Issue Online shopping sites impact far more than their brick-and-mortar competitors – indeed, most any sale lost by a local business to the Web equals lost tax revenue as well. According to a study by the University of Tennessee, South Carolina lost $94 million in uncollected Internet sales taxes last year and can OnlyOnAugusta.com
It’s All Right Here Besides, shopping local – especially on Augusta Road – is convenient in its own right. When looking at everything up and down Augusta, comparing the vibrant shopping district to Atlanta’s trendy Buckhead, it’s not all high-end; there are shops that suit almost every budget. And variety is key. “Only on Augusta can you find such a diverse collection of locally-owned
businesses: boutiques, children’s stores, clothing shops for both men and women, home stores, great restaurants and more,” states the owner of one Augusta Road business. “In a short distance we offer everything a mall does – and it’s almost all local so that’s an extra perk.” “This is boutique shopping rather than big-box shopping,” he says. “You get the uniqueness, but you also get easy in-andout convenience; there’s close, ample parking for every store and you’re able to get up and down the street without getting stuck in traffic.” d
pa py Holiday s H
A Rippling Effect Local businesses provide local jobs, according to Karen Abrams of Foxfire Gallery & Kitchen Shops, not only by hiring their own employees but also sustaining employment at other homegrown establishments where they purchase goods and services. “We do business with other Greenville businesses – local suppliers, local service providers, local professionals like accountants and attorneys,” she says, and this ripple effect supports the entire Upstate economy. What’s more, nobody supports Greenville’s charities like Greenville’s businesses. Not just monetary contributions to the big campaigns but also a constant stream of donations for everything from PTA fundraisers to silent auction galas. In fact, statistics show non-profit organizations receive an average 350% greater support from local business owners than they do from non-locally owned businesses. “We live here,” Abrams explains. “So
We look forward to celebrating the holidays for the fourth year in a row with our neighbors in the Upstate Community. Let us help you with the PELHAM ROAD DOWNTOWN perfect phone for your 3935-G Pelham Rd, GREENVILLE special someone. 103 N. Main St., Ste 102, Greenville, SC 29615 Phone: 864-284-1000
AUGUSTA ROAD
2007 Augusta St, Greenville, SC 29605 Phone: 864-282-8050
FIVE FORKS
2531 Woodruff Rd. Unit 106, Simpsonville, SC 29681 Phone: 864-631-1240
Greenville, SC 29601 Phone: (864) 236-7090
POWDERSVILLE
3445 Highway 153, Piedmont, SC 29673 Phone: 864-991-8868
www.wirelesscommunicationsc.com H O L I D AY O P E N H O U S E 2 0 1 1
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Online shopping is a siren song of 24-hour access – surf at work! in the carpool line! in your pajamas in the middle of the night! – while brickand-mortar merchants dance to a different tune. Virtual stores make it possible to point, click, checkout, pay, all without having to see, much less talk to, another soul. But is that a feature … or a bug? Shopping was never meant to be a solitary experience, Augusta Road business owners say, and they’re counteracting the online allure with enhanced emphasis on expert customer service. Local merchants aren’t merely about moving a product – they also offer services and talents that simply can’t be provided via the Web.
expect to lose another $110 million in 2010. Projections are that between 2007 and 2012, the total sales tax revenue lost will be somewhere in the neighborhood of $569 million – all this in a state that’s struggling mightily with massive budget cuts amidst a struggling economy. Such issues are moot when people shop local. This matters – and not just to the merchants – because local businesses recirculate far more money in the Upstate economy than national chains. Statistics show that for every $100 spent in an independently-owned store, $68 returns to the community through taxes, payroll and other expenditures; by contrast, when $100 is spent in a national chain only $43 stays here. Spend that same hundred online and exactly NOTHING comes back.
we are more committed to supporting this community.”
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HISTORIC
LEWIS PLAZA
AUGUSTA ROAD • GREENVILLE, SC LEWISPLAZA.COM
Holiday Open House Start your holiday shopping with us! Preview great holiday items and gift ideas!
Sunday, November 20 • 1-5pm Carriage Rides • Santa Claus • Refreshments • Face Painting Register to win one of nine $100 gift certificates
ANTIQUES ON AUGUSTA FLEET FEET SPORTS GAGE’S GREENBRIAR COTTAGE HARRISON LIGHTING LET’S FACE IT MCALISTER’S DELI MOPPETS PLAZA JEWELERS SHOGUN OF T OKYO STRICTLY NAILS TEN T HOUSAND V ILLAGES LIKE US ON J111
FOOD DRIVE ! Bring food donations for Samaritan House